Latest / The You Project / #1942 Vapes, Cults & Low-Cost Addictions - David Gillespie
Transcript
- 0:00Speaker 1: Oh good, are you bloody champion? Tiffany Cooks just talking
- 0:03Speaker 1: over the top of me as I'm doing an intro
- 0:05Speaker 1: as she does, she's not even enough. Well you are
- 0:08Speaker 1: an only child? Are you an only child?
- 0:10Speaker 2: Oh? I can?
- 0:11Speaker 3: I half consider myself that my brother is seven years older,
- 0:14Speaker 3: so I feel, oh no, well.
- 0:16Speaker 2: That's kind of an only child.
- 0:18Speaker 4: And you've got all the benefits right because your mum's
- 0:21Speaker 4: bottom had seven years to accumulate the necessary fat to
- 0:25Speaker 4: create Wow, that got seriously big brain, you know, so.
- 0:32Speaker 1: I can't the first sixty seconds you're talking about TIFF's
- 0:36Speaker 1: mum's bottom size.
- 0:37Speaker 3: Abum was quite a tiny, skinny little thing. Is that
- 0:42Speaker 3: why I don't have a big brain?
- 0:45Speaker 4: Well, I mean that's where the fat for people's brains
- 0:49Speaker 4: comes from. So you know you you kind of one
- 0:53Speaker 4: a mum who's accumulated some some brain fat.
- 0:57Speaker 2: You know.
- 0:57Speaker 1: Therefore you I've never heard you backing yourself into a
- 1:02Speaker 1: corner life keep going. Usually it's me, keep going.
- 1:07Speaker 2: I'm just talking from a biological perspective, you know.
- 1:11Speaker 4: You you know there's a reason evolutionarily why the female
- 1:17Speaker 4: form being our glass is a preferred shape.
- 1:21Speaker 2: Yes, so, and that's because.
- 1:24Speaker 4: We're programmed to seek out mates who have the fat
- 1:28Speaker 4: for to make the next generation.
- 1:31Speaker 1: It is well also in a side you do raise
- 1:35Speaker 1: a good point, and it is interesting that obviously genetic
- 1:40Speaker 1: or biologically women are more are predisposed to have high
- 1:43Speaker 1: level of body fats for a range of very functional reasons, but.
- 1:48Speaker 2: Stored in particular places.
- 1:50Speaker 4: So it's not just more fat, it's where it's stored,
- 1:54Speaker 4: and the place where it's stored most women don't like
- 1:57Speaker 4: very much at all. But from a biological perspective, there's
- 2:03Speaker 4: a really good reason to keep it as far away
- 2:06Speaker 4: from the heat of the central body as possible because
- 2:09Speaker 4: the fats used to build a human brain are those
- 2:12Speaker 4: highly oxidizable polyunsaturated fats, so you want them kept cool
- 2:16Speaker 4: a long way from the heat of the body.
- 2:19Speaker 1: Yeah. Yeah, if I don't want to overcook this story
- 2:22Speaker 1: because we've probably almost thrashed it on the podcast, but
- 2:26Speaker 1: I feel like, speaking of female bodies and kind of
- 2:29Speaker 1: hormones and things, Golespo's got, she's gone nuts, like can't.
- 2:35Speaker 1: I don't know the name of the company, but she's
- 2:37Speaker 1: been throwing someone under the bloody the blood sugar bust.
- 2:40Speaker 1: Don't worry about that. Give GILESPO before we talk about
- 2:44Speaker 1: our topic, dajure, give gilespo the snapshot of what you've
- 2:48Speaker 1: been doing and losing your shit and then you know,
- 2:53Speaker 1: having your awakening that you've had.
- 2:56Speaker 5: Oh, it's been a ride, Gillespie. Goodness.
- 2:59Speaker 3: May I put a continuous blood glucose monitor on a
- 3:03Speaker 3: few days ago? Yeah, well both five days ago. Now
- 3:07Speaker 3: thought it would be interesting to see what happens when
- 3:10Speaker 3: I eat a cookie, you know, and well, no, terrifyingly,
- 3:17Speaker 3: it was telling me that I had very low blood shoe.
- 3:21Speaker 3: I've got a Type one diabetic client and I was
- 3:23Speaker 3: sending data through to her and she was getting very concerned.
- 3:29Speaker 5: It was going down to two of the night.
- 3:31Speaker 4: Sitting around it would have been giving you alarms NonStop
- 3:35Speaker 4: night long.
- 3:38Speaker 3: So I had gone into full recovery mode. I've been
- 3:43Speaker 3: eating oats before bed every night. I've been doing all
- 3:46Speaker 3: of the things. And then yesterday I decided I'd just
- 3:49Speaker 3: go and get a fingerprick test from the chemist and
- 3:52Speaker 3: just check on the efficacy of this contraption. And it
- 3:56Speaker 3: was absolute rubbish.
- 3:59Speaker 5: It's not it's giving me misinformation.
- 4:02Speaker 4: Don't they say that, They're like they can be ten
- 4:04Speaker 4: to fifteen percent out.
- 4:06Speaker 5: Well, they bloody shouldn't. This was more than ten.
- 4:08Speaker 1: Of this was no, hers was like sixty percent out
- 4:11Speaker 1: because when you say you measured, she measured it was
- 4:15Speaker 1: three point eight three point.
- 4:17Speaker 5: And the actual number was five point two.
- 4:21Speaker 2: Well, they're measuring two different things.
- 4:22Speaker 4: And like the CGM from memory measures a level in
- 4:29Speaker 4: your body fat. That's why we've got to attach it
- 4:31Speaker 4: to a fatty part of your body. And the FINGERPRIE
- 4:35Speaker 4: is obviously your actual blood sugar. So they're measuring two
- 4:39Speaker 4: different things. And depending on how you're built, the accuracy
- 4:44Speaker 4: of a fat measurement might be way out. And maybe
- 4:46Speaker 4: that might explain it.
- 4:47Speaker 5: Megams are too big.
- 4:48Speaker 4: Harps too big, too big, too much muscle.
- 4:52Speaker 1: I'm trying to find a fat spot on her to
- 4:57Speaker 1: port a constant glucose monitor.
- 5:00Speaker 3: Well, after all these oats, David off about three to
- 5:03Speaker 3: four kilos heavier than I was last week.
- 5:06Speaker 2: There you go, see it'll be more accurate now.
- 5:10Speaker 1: So what's the upshot? So you've so you've ditched that
- 5:13Speaker 1: you're not worrying because you were giving yourself a buddy.
- 5:17Speaker 3: I was walken into chronologist. I was about, Yeah, things
- 5:21Speaker 3: was grim.
- 5:22Speaker 4: If it was really too overnight. Then you were effectively
- 5:25Speaker 4: having a hypo every night, which is not a good
- 5:27Speaker 4: thing exactly.
- 5:28Speaker 3: That's why I I don't know, I'm not conveniently, but
- 5:33Speaker 3: that's why I was concerned. The upshot is I can
- 5:38Speaker 3: still eat cookies and not worrying. I'm not going to
- 5:40Speaker 3: slip into a coma overnight, and I don't need to
- 5:42Speaker 3: eat a bowl of oats at nine pm anymore.
- 5:47Speaker 2: Glass and milk would do the trick too.
- 5:51Speaker 1: Yeah, but how boring is that? Now, gillespo there's been
- 5:59Speaker 1: I didn't see it. You were telling me before we
- 6:01Speaker 1: went live that there's been some interesting news around some
- 6:05Speaker 1: of the behaviors of young people around smoking and vaping
- 6:09Speaker 1: and all kinds of hazardous habits, that there's been a
- 6:14Speaker 1: bit of a turnaround.
- 6:16Speaker 2: Yeah.
- 6:16Speaker 4: So, I mean avid readers of my work, and I'm
- 6:20Speaker 4: sure there are many of them who are following both
- 6:24Speaker 4: very Yeah, broadcast game mum. It's they will have noted
- 6:31Speaker 4: that I point out in one of those books about
- 6:35Speaker 4: that there's this massive drop off in addictive behavior once
- 6:39Speaker 4: the iPad is introduced. So the stats on addictive behavior
- 6:43Speaker 4: drug taking, smoking, et cetera are accelerating wildly in the
- 6:47Speaker 4: twenty tens, and then the iPad becomes invented and all
- 6:52Speaker 4: those things go off a cliff now, and I put
- 6:56Speaker 4: forward the theory that an explanation for that might be
- 6:59Speaker 4: that perhaps kids are finding easier, cheaper ways to get
- 7:02Speaker 4: doth meane highs than you know, taking risks like buying
- 7:06Speaker 4: drugs and someone And this is kind of, I guess
- 7:09Speaker 4: the latest wave of this. And the Cancer Council in
- 7:13Speaker 4: Australia has been doing something I think in four or
- 7:16Speaker 4: five years now they've been they do an annual survey
- 7:19Speaker 4: of a group of three thousand teenagers and they're just
- 7:24Speaker 4: tracking their use of tobacco products, vapes, you know, nicotine pouches,
- 7:31Speaker 4: those kinds of things, and seeing what that's looking like.
- 7:35Speaker 4: Because it's not that long ago that we would have
- 7:38Speaker 4: had every second politician on the news clutching their pearls
- 7:41Speaker 4: about you know, all these kids are all vaping, so
- 7:49Speaker 4: you know, and and it turns out that that's not
- 7:52Speaker 4: actually what's happening. So vaping did sort of have a
- 7:56Speaker 4: bit of a run, mostly during COVID when stress reducing
- 8:01Speaker 4: behaviors started to be quite a thing. But since then,
- 8:05Speaker 4: what this data from the Cancer Council is telling us
- 8:09Speaker 4: is it's really been dropping quite rapidly. So their latest
- 8:13Speaker 4: set of data that came out today, which is their
- 8:15Speaker 4: April twenty twenty five set, shows that in kids aged
- 8:21Speaker 4: fourteen to seventeen, it's dropped from seventeen and a half
- 8:25Speaker 4: percent of those kids who have ever vaped down to
- 8:29Speaker 4: just fourteen point six percent. So that's a pretty significant
- 8:34Speaker 4: drop in just a few years, and it suggests that
- 8:38Speaker 4: there's a trend here, which is that people will kids
- 8:42Speaker 4: not needing to get a dopamine hit by vaping. And
- 8:47Speaker 4: you might say, oh, that's because they're probably just smoking instead,
- 8:50Speaker 4: but the same thing's happening there too.
- 8:53Speaker 2: So if we look at.
- 8:55Speaker 4: Similar surveys on that cohort, smoking, never smoked has risen
- 9:01Speaker 4: from ninety two percent to ninety four percent of the
- 9:04Speaker 4: same period, So there's there's only six percent of kids
- 9:08Speaker 4: in that age group who have ever smoked now, and
- 9:13Speaker 4: the same sort of things happening in the nicotine pouches
- 9:16Speaker 4: as well as dropped. I mean, very fewer people use
- 9:19Speaker 4: nicotine pouches anyway, but you know, these are the things
- 9:22Speaker 4: people shove up under their you know, their lips and
- 9:25Speaker 4: just have it against their gum for the nicotine hit
- 9:28Speaker 4: dropped from two point one percent to one point nine
- 9:30Speaker 4: percent in the last year, so over overall, nicotines losing
- 9:37Speaker 4: its appeal amongst teenagers. Now you're going to remember teenagers
- 9:41Speaker 4: is an interesting cohort because the way the human brain works,
- 9:47Speaker 4: that's the bit where addiction starts. Everyone who's an addict
- 9:51Speaker 4: probably started whatever the addictive behavior is when they're a teenager.
- 9:55Speaker 4: Because the way the human brain is architected is the
- 10:00Speaker 4: thing that stops you becoming an addict is turned off
- 10:03Speaker 4: from the start of puberty to your early twenties. So
- 10:06Speaker 4: most people who are adult addicts to something began whatever
- 10:10Speaker 4: it is they're addicted to when they are a teenager.
- 10:12Speaker 4: So that cohorts really really important to study. You know,
- 10:16Speaker 4: there's lots of studies on alcoholism, for example, that bear all.
- 10:20Speaker 2: Of that out.
- 10:21Speaker 4: But if all of those kids are not getting dopamine hits,
- 10:27Speaker 4: not developing addictions to nicotine, and that's what these stats
- 10:30Speaker 4: seem to say, then why is that now in the
- 10:35Speaker 4: media today. I know you've been tracking it furiously, but
- 10:37Speaker 4: in the media today, everyone you know, from Martha to
- 10:40Speaker 4: Martha is taking credit for.
- 10:42Speaker 2: This, But.
- 10:44Speaker 4: I haven't heard any really sound biochemical explanations for why
- 10:49Speaker 4: teenagers would suddenly be finding this not appealing. You know,
- 10:53Speaker 4: you hear a lot of this psychobabble stuff about, oh,
- 10:55Speaker 4: they don't like the smell, or they don't like what
- 10:58Speaker 4: it does to their look, or you know whatever.
- 11:00Speaker 1: But the real.
- 11:02Speaker 4: Thing when you're talking about something potentially addictive is decisions
- 11:05Speaker 4: aren't made on the basis of that kind of stuff.
- 11:08Speaker 4: Decisions are made on the basis of just one theme,
- 11:11Speaker 4: which is does this give me a dopamine hit easier, faster, quicker,
- 11:16Speaker 4: cheaper than the alternatives. And the reality is, in our
- 11:21Speaker 4: society today, a kid can get free dopamine hits that
- 11:25Speaker 4: are much more powerful by fishing their phone out of
- 11:28Speaker 4: their pocket.
- 11:28Speaker 2: They don't have to go and buy a vape, they.
- 11:30Speaker 4: Don't have to evade all the latest regulations on smoking
- 11:33Speaker 4: and vaping and all that sort of stuff.
- 11:35Speaker 2: They don't have to worry about any of that.
- 11:37Speaker 4: They want a dopamine hit, they get their phone out
- 11:39Speaker 4: and they get on insta.
- 11:41Speaker 2: It's that simple.
- 11:43Speaker 4: We've given every kid in this generation the ability to
- 11:46Speaker 4: self medicate huge amounts of dopamine without all the inconvenience
- 11:51Speaker 4: of having to be bothered drinking, smoking, vaping, whatever, which
- 11:56Speaker 4: is why all those behaviors are dropping in teenagers because
- 12:00Speaker 4: we've suddenly, you know, done wonders in convincing kids that
- 12:04Speaker 4: they're bad for them. Teenagers don't care about adults telling
- 12:07Speaker 4: them that they're doing it because it's easier to get
- 12:12Speaker 4: a hit somewhere else.
- 12:14Speaker 6: Yeah, that's so true, that kids don't give a fuck
- 12:16Speaker 6: about what we tell them. It's like, I'm sure there's
- 12:19Speaker 6: someone somewhere going, oh, the you know, the campaign that
- 12:23Speaker 6: we launched is really effective, it's really doing well.
- 12:26Speaker 1: You know, the numbers are down. What we're doing is
- 12:29Speaker 1: working with no actual evidence. That's what they're doing.
- 12:33Speaker 2: Other than the fact that the numbers are down.
- 12:36Speaker 1: Yeah, well they go, well, yeah, but that's that's you know, correlation,
- 12:40Speaker 1: not causation. But what's going on with booze that young
- 12:46Speaker 1: kids just don't start with booze like they used to
- 12:49Speaker 1: in the old days.
- 12:50Speaker 4: Right, what you have a look when you look at
- 12:53Speaker 4: the drinking numbers, you see two distinct trends emerging. So
- 12:57Speaker 4: the total amount of alcohol consumed by teenagers is dropping,
- 13:02Speaker 4: but the occurrence of binge drinking events is increasing, So
- 13:07Speaker 4: it's that overall they're drinking less alcohol, but when they
- 13:13Speaker 4: do drink it, it's a significant consumption, which is two
- 13:18Speaker 4: really bad pieces of information. Well, the overall drop is
- 13:21Speaker 4: a good thing, and it's for the similar reasons I
- 13:24Speaker 4: would put forward as the drop in the nicotine as well,
- 13:27Speaker 4: which is it's easier to get a hit if you
- 13:29Speaker 4: want to minute by a minute dopamine, you don't need
- 13:31Speaker 4: to drink to get it. But what's happening is the
- 13:36Speaker 4: binge drinking events are happening. They're much worse and they're
- 13:40Speaker 4: more frequent, and so whilst that average is out to less,
- 13:44Speaker 4: binge drinking is one of the most dangerous things to
- 13:47Speaker 4: do because it actually starts to re architect the brain
- 13:50Speaker 4: in a teenager to the point where the alcoholism starts
- 13:54Speaker 4: in ten years, but actually can't be undone after that
- 13:58Speaker 4: because the brain gets used. There's a I should explain this.
- 14:02Speaker 4: There's a bit of biochemistry in the brain called gabba gaba,
- 14:05Speaker 4: and GABA actually moderates the effect of dopamine and makes
- 14:09Speaker 4: it harder for us to become addicted.
- 14:12Speaker 2: During the teen years.
- 14:13Speaker 4: GABA is essentially turned off because one of the many
- 14:16Speaker 4: things it does is allow is stop you going into
- 14:19Speaker 4: puberty from the moment you're born, and so in order
- 14:21Speaker 4: to enter puberty, GABA has to be turned off. So
- 14:26Speaker 4: when it's turned off, you're much more easily addicted to
- 14:29Speaker 4: dopamine producing events, which is why alcohol and anything else
- 14:34Speaker 4: becomes addictive in those years.
- 14:37Speaker 2: The interesting thing about.
- 14:38Speaker 4: Alcohol is though, that it has a very similar chemical
- 14:42Speaker 4: structure to GABBA, and the brain gets used to you
- 14:46Speaker 4: supplying GABA as an artificial source rather than it producing
- 14:52Speaker 4: it itself. And so by the time you get to
- 14:54Speaker 4: your early twenties, if it's been used to you produced,
- 14:58Speaker 4: you know, on a regular basis, having large quantities of
- 15:00Speaker 4: something that looks like gabbat to the brain, the brain says, oh, okay, well,
- 15:04Speaker 4: you're just going to supply this stuff so we won't
- 15:06Speaker 4: produce it, and you end up being in that not
- 15:11Speaker 4: protected state for the rest of your life, which is
- 15:14Speaker 4: why alcoholism is one of the hardest addictions to break,
- 15:17Speaker 4: because it actually changes the way the brain is wire permanently.
- 15:23Speaker 1: Here's a weird question, right, So you said that, like
- 15:27Speaker 1: most addictions start or begin anyway if not take hold
- 15:32Speaker 1: in the teen years, what do you reckon. I mean,
- 15:36Speaker 1: I don't know how long we're being around. Depends if
- 15:38Speaker 1: you go the evolutionarily somewhere around three hundred thousand years
- 15:43Speaker 1: or something.
- 15:44Speaker 4: Depends what says the start point. I'd go at two
- 15:46Speaker 4: fifteen just to be careful.
- 15:48Speaker 1: All right, when did they two hundred and fifty thousand years?
- 15:52Speaker 1: When did When did we start to get addicted? It
- 15:55Speaker 1: seems like there's a lot of a lot of options
- 15:58Speaker 1: now if you want to get addiction. Did something. We've
- 16:00Speaker 1: got more stuff to get addicted to than ever before.
- 16:04Speaker 1: Like what were teenagers doing five hundred years ago that
- 16:08Speaker 1: they could get addicted to that.
- 16:09Speaker 4: Could well, this is kind of this is kind of
- 16:12Speaker 4: the hit here is that there wasn't much to be
- 16:17Speaker 4: addicted to. So so the brain dialing down the thing
- 16:22Speaker 4: that stops you becoming addicted, isn't such a wasn't such
- 16:26Speaker 4: a bad thing. There were no giant risks associated with
- 16:29Speaker 4: doing that because there just wasn't that much to be
- 16:32Speaker 4: addicted to. Now, obviously, one of the oldest addictive things
- 16:37Speaker 4: is alcohol. So we first discovered it when we ate
- 16:41Speaker 4: a bit of overripe fruit and it made us a
- 16:43Speaker 4: bit tipsy, and then we started more intentionally constructing it
- 16:49Speaker 4: and because we detected this fabulous effect. So it's been
- 16:56Speaker 4: one of the addictions that's been with us right through evolution.
- 17:00Speaker 4: It's a strange addiction because the substance itself is actually
- 17:04Speaker 4: really poisonous. So not only do we develop an addiction
- 17:09Speaker 4: to it, we also evolved the ability to drink it
- 17:11Speaker 4: in small quantities and not kill ourselves, which is you know,
- 17:16Speaker 4: we can talk about that another day because there's some
- 17:18Speaker 4: interesting biological offshoots from that about how we deal with it.
- 17:22Speaker 4: But so alcohol is the year original addiction. We only
- 17:28Speaker 4: really started to add to that, you know, once we
- 17:32Speaker 4: discovered the powers of tobacco and nicotine and things like that,
- 17:36Speaker 4: initially nicotine snuff which we just directly snorted and so on.
- 17:42Speaker 2: But we're really talking very very recent history.
- 17:44Speaker 4: So alcohol you might take back tens fifteen twenty thousand
- 17:47Speaker 4: years defined when we originally started intentionally producing it, but
- 17:53Speaker 4: other products things based on tobacco, is much more recent.
- 17:57Speaker 4: It's probably in the only last few hundred years, and
- 18:02Speaker 4: to have it at any large scale in the population,
- 18:05Speaker 4: and then we really didn't add to that list very
- 18:09Speaker 4: much until probably the last fifty years when we started
- 18:14Speaker 4: to come up with some well, probably the last one hundred.
- 18:19Speaker 4: You know, we certainly got into the opioid things based
- 18:23Speaker 4: on the opium plant, those sorts of things towards the
- 18:28Speaker 4: end of the nineteenth century, start of the twentieth century,
- 18:33Speaker 4: and then developing through the twentieth century.
- 18:35Speaker 2: But the twentieth century was.
- 18:36Speaker 4: The golden age for substances that could cause addiction. But
- 18:39Speaker 4: even then kind of hard to get. You know, It's
- 18:44Speaker 4: it wasn't like you were, it just wasn't hard to get.
- 18:47Speaker 4: You had to be prepared to hang out in some
- 18:49Speaker 4: fairly shady places in order to get access to substances
- 18:54Speaker 4: that could cause addiction. And even alcohol wasn't exactly easy access,
- 18:59Speaker 4: and smoke weren't either. It's only sort of once you
- 19:04Speaker 4: get into the twenty first century that these things start
- 19:07Speaker 4: to be where something that could produce a dopamine hit
- 19:11Speaker 4: starts to be generally available. We go from a situation,
- 19:14Speaker 4: say with pornography, where you had to be prepared to
- 19:17Speaker 4: hang out by the phishing magazine section in the newspaper
- 19:21Speaker 4: office as store to and you know, just surreptitiously see
- 19:25Speaker 4: if you could rip open the sealed section of the
- 19:28Speaker 4: Playboy and that was your access to pornography to now
- 19:33Speaker 4: you can have videos of anything you can imagine, and
- 19:35Speaker 4: probably many things you can't imagine, twenty four hours a
- 19:38Speaker 4: day on your phone. And that's in the space of
- 19:41Speaker 4: the last twenty years. And it's probably a good example
- 19:47Speaker 4: of how far we've gone with everything addictive. We've gone
- 19:51Speaker 4: from dopamine producing things being really really rare and really
- 19:57Speaker 4: really hard to get hold of to now I've all
- 20:00Speaker 4: the time to everybody. And that's a massive transition in
- 20:06Speaker 4: just the last twenty years.
- 20:08Speaker 1: Do you reckon that cigarettes will be around in twenty
- 20:11Speaker 1: years in Australia? I feel like they don't have much
- 20:14Speaker 1: of a lifespan.
- 20:15Speaker 4: No, no, no, it's not an industry i'd want to
- 20:18Speaker 4: be putting my money into. You know. It's between the
- 20:22Speaker 4: pharmaceutical industry ripping you off and taking the addictivelopment and
- 20:26Speaker 4: selling it in patches instead of you having to sell cigarettes,
- 20:30Speaker 4: and in general the public being mostly against the concept.
- 20:34Speaker 4: The only people who are still smoking are people who
- 20:36Speaker 4: are hardcore addicts. Nobody smokes because they want to smoke.
- 20:40Speaker 4: Nobody wants to be treated like a leper.
- 20:43Speaker 1: I mean, when you think you're not allowed to advertise them.
- 20:45Speaker 1: They've got pictures on the front of the packs of
- 20:48Speaker 1: people's faces falling apart. Every second store that sells cigarettes
- 20:53Speaker 1: in Melbourne anyway is getting fire bombed. I don't think
- 20:57Speaker 1: a lot of young people are taking it up right.
- 21:00Speaker 4: Well, no, Well, as you can see from those stats,
- 21:02Speaker 4: you know, ninety four percent of teenagers have never tried
- 21:06Speaker 4: and don't plan to. I suspect why do that just
- 21:10Speaker 4: to get a dopamine hit?
- 21:11Speaker 2: You know, do.
- 21:12Speaker 4: Something that's that's disgusting and hard to purchase and really
- 21:15Speaker 4: really expensive and the government will tax you to death
- 21:17Speaker 4: on when you can just go and get it for
- 21:19Speaker 4: free from your phone.
- 21:22Speaker 1: Do you think that some people are genetically more predisposed
- 21:27Speaker 1: to become addicted?
- 21:30Speaker 4: Well, we all are genetically more predisposed to everything in
- 21:33Speaker 4: that as we've sort of I think we've probably talked
- 21:35Speaker 4: about before. We're all on a normal curve, you know,
- 21:37Speaker 4: the bell shaped curve where you know ninety five percent
- 21:40Speaker 4: of us are in the middle, and then there's two
- 21:42Speaker 4: and a half percent at either end and so and
- 21:45Speaker 4: you can be somewhere down the tail on either side. Well,
- 21:48Speaker 4: the same thing applies for addiction. I mean the beauty
- 21:50Speaker 4: of you know, DNA and mixing up everyone's genes every
- 21:56Speaker 4: time they have sex. Is that you get that protection,
- 22:01Speaker 4: which is every possible combination is built into the population.
- 22:05Speaker 4: So if something comes along and wipes out ninety five
- 22:07Speaker 4: percent of people, there'll still be some who'll survive.
- 22:10Speaker 1: Yeah. Yeah, this is a bit of a departure. But
- 22:15Speaker 1: speaking about the brain and all that stuff, we had
- 22:20Speaker 1: a lady on the other day called professor Rebecca Lamov
- 22:24Speaker 1: from Harvard. She's an anthropologist but also psychologist and does
- 22:30Speaker 1: a whole bunch of stuff, and we spoke about Mkultra.
- 22:35Speaker 1: Have you heard about Mkultra who the CIA created a
- 22:38Speaker 1: program in the sixties and seventies around anyway trying to brainwash,
- 22:43Speaker 1: trying to get civilians and brainwashing them to be able
- 22:47Speaker 1: to use them as covert operatives doing sneaky shit for
- 22:50Speaker 1: the government using psychedelics, specifically LSD. I heard of any
- 22:56Speaker 1: of that.
- 22:57Speaker 2: The name rings a bell, but I didn't know the
- 23:00Speaker 2: tail of it.
- 23:01Speaker 1: Oh god, yeah, just just have a little when you know,
- 23:04Speaker 1: because I know you've got nothing on. You've submitted your
- 23:06Speaker 1: book now, so.
- 23:07Speaker 2: Probably in the wondering what to do with myself, you're
- 23:10Speaker 2: probably in.
- 23:10Speaker 1: The jakuzi as we spend That's right, Yeah, m k
- 23:14Speaker 1: Ultra and just have a look at have a bit
- 23:17Speaker 1: of a read on that. It's so fascinating how they
- 23:20Speaker 1: they went down this rabbit hole of trying to essentially
- 23:24Speaker 1: mind's control.
- 23:25Speaker 2: Did it work?
- 23:25Speaker 1: Not essentially actually mind control experiments trying to see if
- 23:29Speaker 1: they could hijack someone's brain turn into uh no, like
- 23:37Speaker 1: but it was all done, you know, it was all
- 23:39Speaker 1: government funded but not traceable. But it's it's kind of
- 23:43Speaker 1: come out now. But yeah, that that stuff is.
- 23:47Speaker 4: That stuff is fascinating when the reality is, if you
- 23:51Speaker 4: really wanted to control someone's brain, it would be pretty
- 23:53Speaker 4: easy to do. You just hope you're taking notes here.
- 23:57Speaker 1: Tif it's got this down.
- 24:01Speaker 2: Test.
- 24:02Speaker 4: I mean, we see people doing it all the time.
- 24:04Speaker 4: You see Donald Trump do it every day of the week.
- 24:07Speaker 4: The human brain is very, very susceptible to some very
- 24:11Speaker 4: specific manipulations around dopamine feedback loops on oxytocin, which is
- 24:16Speaker 4: oxytocin is the thing that makes us feel good when
- 24:19Speaker 4: we do things that those around us approve of, and
- 24:22Speaker 4: it is a double edged sword because it also makes
- 24:24Speaker 4: us hate the outsiders. So it's an in group drug
- 24:29Speaker 4: in that when you're part of the in group, it
- 24:31Speaker 4: makes the in group draw together stronger and stronger and stronger,
- 24:35Speaker 4: and it becomes impervious to facts or truth or anything
- 24:38Speaker 4: like that. It just and you would have you know,
- 24:41Speaker 4: this is called a cult. But the formula for a
- 24:43Speaker 4: cult is really really simple, which is to generate things
- 24:50Speaker 4: that make the group believe that that's what everybody else
- 24:54Speaker 4: in the group wants to believe. And it doesn't matter
- 24:58Speaker 4: how insane thing is. If everybody if enough people believe
- 25:02Speaker 4: it within the group, you can just keep winding that
- 25:05Speaker 4: harder and harder and harder and harder, and you've effectively
- 25:09Speaker 4: gotten control of their minds. Then, and you've seen in
- 25:12Speaker 4: the United States, for example, that has been used to
- 25:14Speaker 4: seize the presidency. So don't for a minute have anyone
- 25:20Speaker 4: suggest to you it's not possible to control human's brains.
- 25:23Speaker 4: It's very very possible and very easy, and a very
- 25:26Speaker 4: old formula that you can watch being used in real time.
- 25:32Speaker 1: Yeah, I've got to do more of that. We need
- 25:33Speaker 1: to get the numbers up.
- 25:36Speaker 2: Yeah, you just need to create a cult.
- 25:38Speaker 4: And I think we've talked about this before, you know,
- 25:41Speaker 4: we just need to get a cold going here.
- 25:44Speaker 1: I don't know that. I'm not. Yeah, I don't reckon
- 25:47Speaker 1: be that hard, would it?
- 25:48Speaker 4: No, Well it's not. It's formulaic, right, it is formulate.
- 25:52Speaker 4: You might have to do some things that you don't
- 25:54Speaker 4: agree with, and you might have to abandon your morals,
- 25:59Speaker 4: but it shouldn't be a big problem.
- 26:03Speaker 1: I've always thought if I was going to start a cult,
- 26:05Speaker 1: I'd just call it a cult, so we were open,
- 26:07Speaker 1: We'll clear.
- 26:08Speaker 2: No, that's last thing. You don't do that.
- 26:10Speaker 4: No, you've got to have a higher purpose in mind.
- 26:14Speaker 4: You're exposing the conspiracies of the world.
- 26:17Speaker 2: That's a good one. That's always a good one.
- 26:20Speaker 4: Have people believe that there's a large group of people
- 26:22Speaker 4: out there who are trying to destroy their lives, and
- 26:25Speaker 4: you've got the solution.
- 26:27Speaker 1: My training partner lovingly referred to as the Crab because
- 26:32Speaker 1: he looks and moves like a crab, quite often sideways,
- 26:35Speaker 1: not forwards or backwards. But he is the biggest conspiracy
- 26:40Speaker 1: theorist in my life. He sends me, he sends me
- 26:46Speaker 1: probably ten to twenty videos a day. It's something that
- 26:50Speaker 1: I absolutely have to watch. You've got to watch this.
- 26:53Speaker 1: You've got to watch this. You know, there was no
- 26:55Speaker 1: moon landing. There no moon landing, and I'm luck and
- 27:00Speaker 1: then he goes because humans can't go through the van
- 27:03Speaker 1: Allen radiation belt and there's not like all some bullshit.
- 27:07Speaker 1: I mean, I don't know. Maybe there was no moon landing.
- 27:09Speaker 1: I don't know, but every.
- 27:11Speaker 2: Day there was a moon landing, they'd be so silly.
- 27:14Speaker 1: Well, oh but he'll go. But what about the shadows
- 27:17Speaker 1: on the surface of the moon. The shadows are all wrong?
- 27:20Speaker 1: Oh god, everything everything, well, you know.
- 27:24Speaker 4: It's sort of like the thing that like it's really
- 27:26Speaker 4: interesting to watch at the moment. I don't know whether
- 27:28Speaker 4: you're keeping up with this in the United States, but
- 27:30Speaker 4: how they've not released the Epstein lists, right, so the
- 27:36Speaker 4: you know that three months ago the Attorney General said
- 27:40Speaker 4: she had on the desk and remembering that the release
- 27:44Speaker 4: of this information was a large part of why a
- 27:48Speaker 4: lot of people voted for Trump. He was going to
- 27:52Speaker 4: expose the corruption and the world conspiracy that led to this,
- 27:58Speaker 4: and now it's not being released, and in fact, they're
- 28:01Speaker 4: now saying it didn't exist at all.
- 28:02Speaker 2: Sorry, it never existed. And that's hard.
- 28:06Speaker 4: That's going to be that's going to cause that reminds
- 28:08Speaker 4: me when you read historically about there were these great
- 28:11Speaker 4: movements at the end of the nineteenth century that were
- 28:14Speaker 4: about the end of the world. Right, end of the
- 28:16Speaker 4: world was about to happen, particularly in the wild West
- 28:21Speaker 4: in America. There were quite a few religious cults built
- 28:23Speaker 4: around this notion that the end of the world will
- 28:25Speaker 4: happen on Tuesday, the seventeenth of September.
- 28:29Speaker 1: Eighteen, the last book in the Bible. Yeah.
- 28:34Speaker 4: Now, as you might have figured out by now, it
- 28:36Speaker 4: didn't happen. And the people in those cults always had
- 28:41Speaker 4: this issue when you got to the point, because it
- 28:44Speaker 4: was a very specific point. It was usually a date
- 28:47Speaker 4: and a time when it was going to happen, and
- 28:50Speaker 4: then it didn't. And often people were heavily committed to this,
- 28:53Speaker 4: like they sold off all their assets, they divorced their wives.
- 28:56Speaker 2: Or whatever.
- 28:57Speaker 4: The requirements of the cult were massive life changing events
- 29:01Speaker 4: that required this commitment, and thousands and thousands of people
- 29:05Speaker 4: did them, and then it didn't happen. And the interesting
- 29:09Speaker 4: thing is what happened to those people. Now, around sixty
- 29:15Speaker 4: percent of them walked away when it didn't happen. Forty
- 29:19Speaker 4: percent didn't, which for me, is the extraordinary thing they
- 29:24Speaker 4: bought into the next layer of Well because of this,
- 29:28Speaker 4: that or the other, it didn't happen, and now it's
- 29:30Speaker 4: going to happen, you know, you know, in Tuesday, in
- 29:33Speaker 4: three months time or whatever it was. The interesting thing
- 29:36Speaker 4: is when it doesn't happen, when the thing, when the prophecy,
- 29:39Speaker 4: you would think that that should destroy the cult, but
- 29:43Speaker 4: it doesn't.
- 29:44Speaker 1: No, because logic has nothing to do with it. I mean,
- 29:47Speaker 1: I think I told you back in the day, I
- 29:49Speaker 1: was in the middle of one of those Like I'm
- 29:51Speaker 1: going to say, it was pretty much a cult. It
- 29:53Speaker 1: was a Christian church, but it was non denominational, it
- 29:55Speaker 1: was evangelical, it was very There was good stuff, but
- 29:59Speaker 1: there was also scary stuff. And we were told, I
- 30:02Speaker 1: was told in the very early eighties that by the
- 30:05Speaker 1: nineties there'd be a one world government and be a
- 30:07Speaker 1: cashless society and we shouldn't buy anything, like we shouldn't
- 30:13Speaker 1: buy we shouldn't commit ourselves and have like a mortgage
- 30:15Speaker 1: or anything. And yeah, we were told that back then.
- 30:21Speaker 1: That and it was all referenced through the Book of Revelation,
- 30:25Speaker 1: and you know, it says, it says that this is
- 30:30Speaker 1: the actual King James. It says no man shall buy
- 30:34Speaker 1: or sell save he has the mark of the Beast,
- 30:37Speaker 1: And it just means that nobody can buy stuff or
- 30:39Speaker 1: sell stuff unless they have this mark on the back
- 30:42Speaker 1: of their right hand or their forehead. Right And we
- 30:45Speaker 1: all believed that. We believed that. I believed it, you know,
- 30:49Speaker 1: and then eventually obviously go, well, that didn't happen. But yeah,
- 30:54Speaker 1: it's like when you're in the middle of group think
- 30:57Speaker 1: and like you said, there's a lot of stosin going on.
- 31:01Speaker 1: There's a lot of connection, and you feel like you
- 31:02Speaker 1: belong and you feel valued and seen and love connected.
- 31:07Speaker 4: Yeah, that's the powerful of this is people sit back
- 31:09Speaker 4: and they say, never going to happen to me.
- 31:11Speaker 2: I'm way too smart for this rubbish.
- 31:14Speaker 1: It's in emotion, like logic goes out the window.
- 31:17Speaker 4: It's not even emotion, it's biochemistry. It's it's we have
- 31:22Speaker 4: a built in system to make sure we do what
- 31:25Speaker 4: other people want us to do.
- 31:27Speaker 2: And it is a double edged sword. It both gives.
- 31:30Speaker 4: Us the power to rule the world in that, unlike
- 31:33Speaker 4: any other species on the planet, we can cooperate in
- 31:36Speaker 4: large groups of strangers that no other species can do.
- 31:39Speaker 4: That but it also the downside to it is that
- 31:43Speaker 4: it can be manipulated by bad actors.
- 31:45Speaker 1: Yeah yeah, yeah, wow covered some territory went from vapes
- 31:50Speaker 1: to cults, bloody MK ultra it to brainwashing.
- 31:56Speaker 2: That's what happens that we've got nothing to talk about.
- 31:59Speaker 1: Plenty to talk about. Quickly, What can you tell us,
- 32:03Speaker 1: if anything, about your new book that you just pressed
- 32:06Speaker 1: the submit button onto your publisher.
- 32:09Speaker 4: Well, it's it's look. I mean, we've been back and
- 32:13Speaker 4: forth over the title. So the publisher likes the title
- 32:20Speaker 4: like something that says something about an attention recovery plan.
- 32:23Speaker 4: I initially called it hyper focus that I don't know.
- 32:28Speaker 4: I just like the idea of Scatterbrain being somewhere in there.
- 32:30Speaker 4: So the idea here is that there is a world
- 32:33Speaker 4: out there intentionally trying to destroy our focus, trying for
- 32:39Speaker 4: highly profitable means to destroy our focus, and this book
- 32:45Speaker 4: is meant to be a guide to protecting yourself and
- 32:50Speaker 4: exploiting the fact that everybody else has their focus destroyed
- 32:53Speaker 4: to your own benefit.
- 32:55Speaker 1: I think Scatterbrain's are great title. I think I like it.
- 33:03Speaker 1: I think fuck your publisher, tell him, like really it's like.
- 33:08Speaker 1: But I think also it depends a little on the subtitle.
- 33:13Speaker 1: You know. It's like a friend of mine, Paul Taylor,
- 33:16Speaker 1: wrote a book called Death by Comfort. It's a really
- 33:19Speaker 1: good book, by the way, and he just took Death
- 33:22Speaker 1: by Comfort and he just talks about and when I like,
- 33:27Speaker 1: he talks about a lot of stuff I talk about
- 33:28Speaker 1: and you've probably spoken about he talks about. And as
- 33:31Speaker 1: soon as I heard that title, I went, dude, you
- 33:33Speaker 1: killed that title. That is a great title, and it's
- 33:36Speaker 1: selling really well and it's quite successful, but I think
- 33:40Speaker 1: the title is paramount. Like I won't bore you, but yeah,
- 33:46Speaker 1: I So I wrote a very rudimentary book years ago,
- 33:49Speaker 1: could Stop Fucking Around, which was thirty Principles for a
- 33:52Speaker 1: Better Life. Right, it's really basic, really fundamental. And then
- 33:56Speaker 1: Penguin approached me and said, we want you to do
- 33:59Speaker 1: a bigger, better version of that. But you know, two
- 34:03Speaker 1: hundred and eighty pages, eighty thousand words, blah blah blah
- 34:05Speaker 1: blah blah, And then it doesn't even matter. I might
- 34:08Speaker 1: have told you this story. But so I wrote a new,
- 34:10Speaker 1: a better, bigger book I wrote. I spent eight months
- 34:13Speaker 1: writing pretty much eight hours a day, about two hundred
- 34:16Speaker 1: and forty days in a row, no days off. Submitted
- 34:20Speaker 1: it when I had to way way better book and
- 34:25Speaker 1: they wanted to so I thought it was going to
- 34:27Speaker 1: be stop fucking around two or I don't know. They
- 34:31Speaker 1: wanted to call it pull your finger out. And so
- 34:35Speaker 1: I went into this meeting and that the whole thing
- 34:38Speaker 1: with the marketing people and the you know everyone. There's
- 34:41Speaker 1: like twelve people in a boardroom and me and the
- 34:44Speaker 1: new like the book with the title is under it's
- 34:48Speaker 1: on an a frame, under a sheet. They pull off
- 34:50Speaker 1: the sheet to reveal it to me, the new title,
- 34:54Speaker 1: and I go I hate it. To everyone in the room,
- 34:57Speaker 1: I go, I hate it, and they're like, oh no,
- 35:00Speaker 1: it tested really well. I'm like, it won't sell. And
- 35:03Speaker 1: it literally didn't sell. And that was with I would
- 35:06Speaker 1: have done at least fifty interviews for that book and
- 35:09Speaker 1: the first book I self published, and it outsold the
- 35:12Speaker 1: Penguin one by probably seven or eight to one. Wow,
- 35:16Speaker 1: it's not as good a book. It's not as good
- 35:18Speaker 1: a book. It's just that the title of the second
- 35:21Speaker 1: book is shit. So I'm all about having a great
- 35:24Speaker 1: title that's going to make people either pick it up
- 35:27Speaker 1: physically pick it up and look at it, turn it over,
- 35:30Speaker 1: read the back cover, or get their attention, because I mean,
- 35:34Speaker 1: you know, right now there's ocean of books.
- 35:37Speaker 4: That being said, I'm notoriously bad at titles. So the
- 35:43Speaker 4: book that sold the most that I've ever written was
- 35:46Speaker 4: my first one called Sweet Poison, and I'm not a title.
- 35:52Speaker 2: Not my title. I wanted to call it the Fat Monkey.
- 35:56Speaker 1: So that Oh, there's so many things I could say
- 36:00Speaker 1: for the back of that. Yeah, I know that's cool.
- 36:04Speaker 1: But also a good title is a good title, and
- 36:07Speaker 1: so they came out of the scatter Brain is scatter
- 36:09Speaker 1: Brain is a good title?
- 36:11Speaker 2: Look, I like it, but I don't know.
- 36:13Speaker 1: We'll see, well everyone if you think.
- 36:18Speaker 2: But what we don't do not fire people up about this,
- 36:21Speaker 2: because I.
- 36:22Speaker 4: Don't want to get in for the trouble with my
- 36:23Speaker 4: publisher when I'm having delicate negotiations about such things.
- 36:27Speaker 1: No, fuck it, We're going to fire right up. Don't
- 36:29Speaker 1: worry about that. I'm going to there's a call to
- 36:31Speaker 1: action going out. No, there's not panic. Not What might
- 36:35Speaker 1: the the tagline be or the sub I.
- 36:40Speaker 4: Don't know, it'll be something something about I had. I
- 36:44Speaker 4: had a few thoughts. One was a strategic plan for
- 36:47Speaker 4: reclaiming your mind in an age of distraction or something
- 36:50Speaker 4: like that, or a recovery plan or something like that.
- 36:53Speaker 1: If you can get that down a word or two
- 36:56Speaker 1: or three. But good, really good.
- 37:00Speaker 2: Yeah, that kind of thing. Look, I don't know.
- 37:02Speaker 4: I'm I'm the first to admit I'm really really bad
- 37:06Speaker 4: at marketing. And there are people who have paid a
- 37:08Speaker 4: lot of money to be really really good at marketing,
- 37:11Speaker 4: So I tend to trust what they say about such things.
- 37:15Speaker 4: Although I'm now paying attention to the story you told.
- 37:20Speaker 1: Well, I think I think, in general terms, marketing people
- 37:24Speaker 1: are better than you and me generally, But I don't
- 37:26Speaker 1: think always, and I don't think, you know, not not
- 37:30Speaker 1: everything that's you know, most products fail, Most books don't sell,
- 37:35Speaker 1: you know, to any significant level. So not every marketing
- 37:39Speaker 1: person that comes up with a concept or an idea
- 37:42Speaker 1: or a cover or a title nails it. I'd say
- 37:44Speaker 1: most don't. So definitely, you know, I would definitely listen,
- 37:49Speaker 1: but I wouldn't necessarily discount my own now soolution and judge.
- 37:53Speaker 4: You know, of course that the contract that you signed
- 37:56Speaker 4: with a publisher, and you no doubt had this pointed
- 37:59Speaker 4: out to you when you objected to their title says
- 38:02Speaker 4: that they get the final call on such things.
- 38:05Speaker 1: Yeah, I get it. I got it, and I was.
- 38:08Speaker 1: I mean I was, you know, I was you know
- 38:11Speaker 1: they I knew that all the way along. I mean,
- 38:14Speaker 1: they paid me up front to write the book. And
- 38:16Speaker 1: then you know, then I you know, got a whopping
- 38:19Speaker 1: three bucks a book of the thirty bucks that sold
- 38:22Speaker 1: for so so that that out of thirty bucks, because
- 38:26Speaker 1: you saw that paid for food for three days. So yeah,
- 38:31Speaker 1: that set me up for life that bad. So I'm
- 38:33Speaker 1: crushing it.
- 38:34Speaker 2: That's That's the bit I always love when people say
- 38:36Speaker 2: to me.
- 38:37Speaker 4: You know you you're just you're writing this for the money.
- 38:41Speaker 1: People don't really understand. Yeah, yeah, yeah, I made great to.
- 38:47Speaker 4: Say goodbye, But that last bit out if you want
- 38:50Speaker 4: to it sounds nice to be boring.
- 38:51Speaker 1: Anyway, that was the only time you're any good today.
- 38:54Speaker 1: We'll leave it in.
- 38:58Speaker 2: A see it later guy.
- 39:00Speaker 1: Thanks mate, so yea