How to Create a First-Class Case Study | Ep. #149

Marketing School - Digital Marketing and Online Marketing Tips · Dec 27, 2016 · 9m

In Episode #149, Eric and Neil discuss how to create a first-class case study. Tune in to discover the ins and outs of a well-designed case study and how case studies will boost your marketing and draw in those quality leads you’ve been needing.

Time Stamped Show Notes:

00:27 - Today’s topic: How to Create a First-Class Case Study

00:40 – It is important to have a data that stands out

00:55 – Be specific with numbers

01:19 – Start your case study with the result

01:30 – If you’re doing an SEO, start with the results

01:48 – Neil’s sample headline is “Neil took me from $600K a year to $15M a…