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Mini: How's My Driving? · Why We Do What We Do

• 0:03
  Speaker 1: You're listening to why we do what we do. Welcome
• 0:15
  Speaker 1: to why we do what we do Mini. I'm your
• 0:18
  Speaker 1: host Abraham and I'm Shane. And so for these formatted
• 0:23
  Speaker 1: types of episodes, we do a quick dive on something
• 0:26
  Speaker 1: and we try and do it in fifteen minutes or less.
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  Speaker 1: Sometimes we go over that, sometimes we go significantly under.
• 0:32
  Speaker 1: And today we're talking about stickers that save businesses money.
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  Speaker 2: Yes, we are.
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  Speaker 1: So.
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  Speaker 3: Businesses that require fleets of vehicles have to pay for
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  Speaker 3: insurance for their vehicles and trust that they're brand and
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  Speaker 3: the products carried by said vehicle that sports their brand's
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  Speaker 3: logo are treated well and do a crew avoidable cost
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  Speaker 3: in damages or bad publicity due to the behavior of
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  Speaker 3: their drivers. Basically, what we're saying is we want to
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  Speaker 3: make sure our companies, these companies out there, want to
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  Speaker 3: make sure that their investments are taking care and they
• 1:00
  Speaker 3: have lower insurance premiums.
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  Speaker 1: And also just like general cost of like owning vehicles
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  Speaker 1: and you'll wear and tear and stuff of that nature,
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  Speaker 1: and so how those vehicles are treated affects their overall
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  Speaker 1: profitability if they're having to accrue additional expense from the
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  Speaker 1: way that their drivers behave when those vehicles are in operation.
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  Speaker 1: So the companies with vehicles emblazoned with their logo, and
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  Speaker 1: I want to say that multiple times because it is important,
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  Speaker 1: and will come up again that carry their the logo
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  Speaker 1: that has their brand name, that's like on the vehicle itself.
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  Speaker 1: They'll often you'll see this high visibility reflective sticker on
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  Speaker 1: the back or sometimes the sides, or sometimes both, and
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  Speaker 1: that sticker says how's my driving question mark with a
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  Speaker 1: phone number to call. And the implication here is that
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  Speaker 1: you can then call that number to report the driver's behavior.
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  Speaker 3: Ooh, and you're going to get them. So where does
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  Speaker 3: this come from? What does this sticker actually really do?
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  Speaker 3: And who answers when you call. We've got so many
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  Speaker 3: questions about this. I personally have never called how's my
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  Speaker 3: driving number? I was about to ask, I don't know
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  Speaker 3: how this works. I mean, I know, I understand the premis,
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  Speaker 3: but I've never done it.
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  Speaker 1: I also have not called one of these numbers. So
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  Speaker 1: if listener you have, you should write in and tell
• 2:13
  Speaker 1: us because I would be interested to hear your story.
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  Speaker 1: There was an SNL skit on this where they called
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  Speaker 1: a one eight hundred each and that was an actual hotline,
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  Speaker 1: and so they would they would basically listen to their
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  Speaker 1: concern and sound all empathetic, and then they would say,
• 2:28
  Speaker 1: all right, I suggest that you go each That was
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  Speaker 1: a solution to everything. I like that. Yeah, we'll step
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  Speaker 1: back from this. So, as we said, there are these
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  Speaker 1: stickers in the backs of these vehicles that say how's
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  Speaker 1: my driving? And then there are also joke ones like
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  Speaker 1: the SNL one that won't actually call anything. Mm hmm. Anyway,
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  Speaker 1: these stickers are credited to someone named George P. Zimmerman. Now,
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  Speaker 1: any of you who's hackles raised at that name, understandably,
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  Speaker 1: we're not talking about the bad murderer George Zimmerman. The
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  Speaker 1: Zimmerman with an extra N on the end was a
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  Speaker 1: totally different person. So sorry to have gotten your hackles raised.
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  Speaker 2: Yeah.
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  Speaker 1: Anyway, he had a lot of patents and like, oh,
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  Speaker 1: he had a lot of copyrights things of that nature.
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  Speaker 1: I had a hard time pinning down the exact time
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  Speaker 1: that this happened. It was like either late nineties or sorry,
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  Speaker 1: late eighties or early nineties that he invented this idea
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  Speaker 1: of the how's my Driving sticker? Or at least it's
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  Speaker 1: tim that it is credited.
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  Speaker 3: Right, So the idea essentially has three goals. One to
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  Speaker 3: give companies a way to keep track of how their
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  Speaker 3: vehicles are being handled, Two to direct phone calls away
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  Speaker 3: from police when drivers make minor infractions, and three to
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  Speaker 3: incentivize driving more carefully and safely if drivers know they
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  Speaker 3: are being watched.
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  Speaker 2: Those sound like reasonable goals.
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  Speaker 1: Yeah, And then there's like kind of some other bonus
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  Speaker 1: goals that are sort of wrapped up in there, which
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  Speaker 1: is that a company with its vehicles adorned with these
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  Speaker 1: stickers may actually develop a reputation for safe, polite drivers
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  Speaker 1: if the stickers are effective at influencing the driver's behavior.
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  Speaker 1: So like, if they people frequently see courteous, polite driving
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  Speaker 1: behavior from this company that always has their logo clearly
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  Speaker 1: on the vehicle, then they might have some brand association of, oh,
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  Speaker 1: those people do really good job what they're managing their
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  Speaker 1: drivers or their their trucks or whatever.
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  Speaker 2: Right.
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  Speaker 3: And so finally, with increased safety or increase safe careful driving,
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  Speaker 3: that ends up lowering costs for companies in a few
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  Speaker 3: different ways. So first, better driving records and safety programs
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  Speaker 3: means lower insurance rates. I'd like I mentioned earlier. Fewer
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  Speaker 3: incidents means less damage to repair the car or the
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  Speaker 3: vehicle itself, and improve longevity of the life of their cars.
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  Speaker 3: They get to keep these cars long for a longer
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  Speaker 3: period of time, they get to use them more often,
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  Speaker 3: they get less costs for having to buy a new car,
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  Speaker 3: all kinds of really great benefits for the company at large.
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  Speaker 1: Yeah. So, again, presuming that the stickers do what the
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  Speaker 1: stickers are intended to do, lots of outcomes happening. And
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  Speaker 1: I'm saying these things as if I'm leading up to
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  Speaker 1: a caveat you'll just have to see. So one of
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  Speaker 1: the questions I had was what happens when someone calls
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  Speaker 1: the number on one of those stickers, because you might
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  Speaker 1: think you're calling that person supervisor or the company, or
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  Speaker 1: even the person themselves, who knows what you think is happening,
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  Speaker 1: But we're going to actually tell you. So, these stickers
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  Speaker 1: are produced by a company that is not the company
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  Speaker 1: that owns those vehicles. In every instance that I was
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  Speaker 1: able to find, is always a third party, and that
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  Speaker 1: means that the phone number on the stickers directs the
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  Speaker 1: caller to that third party. The person who owns the
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  Speaker 1: sticker okay, and that that third party actually they manage
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  Speaker 1: the phone calls for the company and then they sort
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  Speaker 1: of screen and vet and take those phone calls in
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  Speaker 1: when people call the number on those stickers. So for many,
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  Speaker 1: if not most, or even all, of the companies that
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  Speaker 1: sell this program, they provide the sticker and the call
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  Speaker 1: monitoring service, and there are several of them. So there's
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  Speaker 1: not just like a company that produces that sticker and
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  Speaker 1: then has this monitoring service where they have basically a
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  Speaker 1: call center they take calls. But there are many companies
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  Speaker 1: that do this exact same service, and so they're all
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  Speaker 1: competing with each other for the business of people who
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  Speaker 1: have fleets of vehicles that will then sport those house
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  Speaker 1: my driving stickers.
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  Speaker 3: What a wild thing capitalism is when you think about it,
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  Speaker 3: like somebody had to start a business that was like,
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  Speaker 3: here's what we're gonna do. We're gonna give you stickers
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  Speaker 3: and you're gonna find we're gonna like, we're gonna filter
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  Speaker 3: o all these complaints and make it so that you
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  Speaker 3: can do your business. Like somebody had to come up
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  Speaker 3: with that idea and be like, I'll protect you from
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  Speaker 3: the nonsense that you're going to get from these calls.
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  Speaker 1: Yeah, and the wild effects of capitalism. Like we have
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  Speaker 1: to play ads, let's continue talking here about what happens
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  Speaker 1: with these phone calls.
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  Speaker 3: Yeah, so twenty four to seven, when these third parties
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  Speaker 3: get a call, uh, they log the caller's complaint and
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  Speaker 3: if warranted, they forward the complaint to the company who
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  Speaker 3: owns the car and the drivers direct supervisor to take action.
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  Speaker 3: The call process allows them to that complaints and get
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  Speaker 3: relevant information to the drivers or their supervisors quickly, and
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  Speaker 3: they both They answer ninety percent of the calls on
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  Speaker 3: the first attempt, and we'll get feedback to the driver
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  Speaker 3: supervisor within thirty minutes to an hour. That is highly efficient.
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  Speaker 1: Yeah, it's a lot quicker than I would have thought,
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  Speaker 1: but that's that sort of what they'll boast, right. In
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  Speaker 1: addition to that, these centers will also provide a regular
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  Speaker 1: sort of I don't know if they're quarterly or monthly
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  Speaker 1: or whatever, but they'll provide regular reports to the company
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  Speaker 1: that sort of outlines here is the data that we've
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  Speaker 1: collected on the calls that we've received. Okay, So anyway,
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  Speaker 1: point being that once that call makes it to a supervisor,
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  Speaker 1: that supervisor then they get to make the decision about
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  Speaker 1: how to further escalate this, ranging from just noting it
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  Speaker 1: in the driver's records to taking the driver off the
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  Speaker 1: road or even terminating the employment of that driver. It
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  Speaker 1: it depends on the nature of the infraction, how many
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  Speaker 1: infractions there have been. You know, if someone's like, oh,
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  Speaker 1: they wouldn't let me change lanes, I was trying to
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  Speaker 1: get over and they wouldn't let me change lanes, like,
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  Speaker 1: that's probably not going to ask anything. Versus one where like, wow,
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  Speaker 1: they just mowed down a street full of people carrying
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  Speaker 1: you know, let's just say a modown a street full
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  Speaker 1: of people. That's plenty enough to yeah to have them
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  Speaker 1: be like, okay, they're clearly done. Obviously in that point
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  Speaker 1: the police are also involved, but hopefully the severity of
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  Speaker 1: the infraction will inform what happens after the phone call
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  Speaker 1: is made.
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  Speaker 3: Right, and so, as you can imagine, most of the
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  Speaker 3: phone calls that these third parties receive their complaints, they
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  Speaker 3: more or less expect that to be the case, and
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  Speaker 3: we rarely recognize people for doing the right thing, but
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  Speaker 3: we are very likely to react if something is wrong.
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  Speaker 3: That being said, companies get reports from those call centers
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  Speaker 3: that allow them a lot of companies that own the
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  Speaker 3: cars to acknowledge and reward drivers with no complaints or
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  Speaker 3: even with positive comments about their driving, so they can't
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  Speaker 3: acknowledge their employees or maintained safety. So that's kind of
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  Speaker 3: a nice thing if they're able to do that and
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  Speaker 3: if they get those compliments right.
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  Speaker 1: So that means, though, then do people actually even call
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  Speaker 1: these numbers? Short answer, yes, only about ten percent of
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  Speaker 1: drivers ever receive complaints, which means ninety percent of drivers
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  Speaker 1: don't who are driving these vehicles. And that doesn't mean
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  Speaker 1: that ninety percent of drivers aren't driving in a way
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  Speaker 1: that would illicit complaints, but for whatever reason, only about
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  Speaker 1: ten percent of drivers get a call. The ones that
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  Speaker 1: do get called about, they're often mostly complaints about the
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  Speaker 1: etiquette of the driver, not as much anything that's dangerous
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  Speaker 1: are or illegal. So of those ten percent that calls
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  Speaker 1: come in, so we now are taking like, of the
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  Speaker 1: calls that come in, eighty five percent are about things
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  Speaker 1: like improper lane changes, driving through lights or stop signs,
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  Speaker 1: or tailgating, So it's not I mean, driving through lights
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  Speaker 1: could definitely be something that's more dangerous and illegal, but
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  Speaker 1: most of those are like, Eh, it's not great, but
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  Speaker 1: it's not the worst thing ever. Right that being said, Actually,
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  Speaker 1: of the remaining fifteen percent, so at eighty five percent,
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  Speaker 1: ten percent of calls are actually compliments, those people calling
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  Speaker 1: in to praise the driver's performance. And then about five
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  Speaker 1: percent of calls that come in are actual emergencies where
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  Speaker 1: like they need to react immediately. Right in all, about
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  Speaker 1: ninety percent of the complaints that come in are about
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  Speaker 1: only ten percent of the drivers, So which makes a
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  Speaker 1: lot of sense because as we said, only about ten
• 10:15
  Speaker 1: percent of drivers receive any complaints whatsoever. And incidentally, most
• 10:20
  Speaker 1: of the drivers who get called about only ever get
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  Speaker 1: one call, which could speak to the effectiveness of the intervention,
• 10:25
  Speaker 1: or it could you know, maybe something else happens, maybe
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  Speaker 1: those people get fired or what have you, but they
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  Speaker 1: usually only get a single call for the calls that
• 10:32
  Speaker 1: come in.
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  Speaker 3: Yeah, and so then the question that we have is
• 10:35
  Speaker 3: does it work? Do these things work? And ultimately they
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  Speaker 3: seem to work, but with a caveat. So a study
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  Speaker 3: found that there was a twenty percent reduction in incidences
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  Speaker 3: such as crashes for vehicles that carry the stickers, which
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  Speaker 3: resulted in as savings of over fifty percent of the
• 10:50
  Speaker 3: cost of the operating fleet.
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  Speaker 2: So even that small reduction.
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  Speaker 3: Has a pretty significant impact on the company that owns
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  Speaker 3: the fleet.
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  Speaker 1: Yes, as we've said many times on this show, prevention
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  Speaker 1: is key. If you can prevent it pays off so
• 11:05
  Speaker 1: substantially to prevent a problem from happening, then to clean
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  Speaker 1: it up after it has happened, much like climate change,
• 11:12
  Speaker 1: which this episode is not about, but so much cheaper
• 11:16
  Speaker 1: to invest in preventing the damage than just reacting to
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  Speaker 1: the damage as it occursctly Okay, Now again a little
• 11:24
  Speaker 1: bit of a caveat here. As we said, there's this
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  Speaker 1: twenty percent reduction, and that implies that you stick the
• 11:29
  Speaker 1: sticker on a vehicle and you get a twenty percent reduction.
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  Speaker 1: It doesn't actually work that way. Putting a sticker on
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  Speaker 1: a car with no program in place to give feedback
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  Speaker 1: has actually only reduced incidences by about three percent. So
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  Speaker 1: a key ingredient of this is the feedback component to
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  Speaker 1: the drivers. Even the CEO of one of the companies,
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  Speaker 1: Paul Ferrell or Farrell Feral i'm gonn guess. Ferrel, said
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  Speaker 1: that the sticker program is part of a battery of
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  Speaker 1: safety incentives with such necessary and and already existing safety
• 12:01
  Speaker 1: measures as driving history, background checks, safe driving classes, and
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  Speaker 1: behind the wheel hands on safety training. And then the
• 12:10
  Speaker 1: feedback component of the calls, meaning that the supervisor gets
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  Speaker 1: back to the employee of the driver and says, this
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  Speaker 1: is what happened, this is what you need to do
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  Speaker 1: differently and moving forward.
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  Speaker 3: Yeah, yeah, absolutely, Now, the actual feedback mechanism and other
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  Speaker 3: incentives are and training are key, but the sticker does
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  Speaker 3: seem to help, and it's extremely cheap. Okay, so only
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  Speaker 3: about ten to twenty dollars per vehicle per year for
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  Speaker 3: a fifty percent reduction in costs, and insurance companies will
• 12:39
  Speaker 3: offer lower rates to those companies that use these stickers,
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  Speaker 3: which means that it costs little to implement and saves
• 12:45
  Speaker 3: the company a lot of money. So even if it
• 12:48
  Speaker 3: wasn't very effective and improving driving behavior, it might be
• 12:51
  Speaker 3: worth it for companies just to invest in it, just
• 12:54
  Speaker 3: to have because it seems like it's it's causing them,
• 12:57
  Speaker 3: it's doing them some good.
• 12:59
  Speaker 1: Yeah, yeah overall. And I mean, you know, if you
• 13:02
  Speaker 1: imagine twenty dollars per vehicle scaled up to a pretty
• 13:05
  Speaker 1: large fleet, that is a large price tag. But again
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  Speaker 1: we're talking about savings of up to and well over
• 13:11
  Speaker 1: hundreds of thousands of dollars, and it does tend to
• 13:15
  Speaker 1: be the case that they offer bulk discounts. So if
• 13:17
  Speaker 1: you have a fleet of vehicles that there's like thirty
• 13:20
  Speaker 1: thousand vehicles, they might be on the like closer to
• 13:23
  Speaker 1: that ten dollars per vehicle, and that does put you
• 13:25
  Speaker 1: at three hundred thousand dollars cost, but you're also again
• 13:29
  Speaker 1: saving hundreds of thousands of dollars in insurance and other
• 13:33
  Speaker 1: I mean, just you know, just an insurance alone, you're
• 13:35
  Speaker 1: saving a ton of money. And then plus you if
• 13:38
  Speaker 1: they're effective, which it does seem like they largely are,
• 13:41
  Speaker 1: then you have less wear and tear on the vehicles,
• 13:43
  Speaker 1: which means they last longer and will require less maintenance,
• 13:46
  Speaker 1: You have fewer accidents, all that sort of thing. Right,
• 13:49
  Speaker 1: So my sort of final takeaway here is like I
• 13:53
  Speaker 1: would like to personally take on calling these numbers more often,
• 13:57
  Speaker 1: and I think feedback to drivers is good. Like I
• 14:00
  Speaker 1: think we should not shy away from giving feedback when
• 14:03
  Speaker 1: performance is subpar or inadequate, and I think we should
• 14:08
  Speaker 1: lean in on catching good drivers and call when we
• 14:11
  Speaker 1: see them being polite and courteous, when they navigate difficult
• 14:14
  Speaker 1: driving conditions really well, and when they're generally being safe,
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  Speaker 1: call and let them know. You know, it gives the
• 14:19
  Speaker 1: operator something to do, who's on the other end of
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  Speaker 1: the line. Yeah, And it can further incentivize safe and
• 14:26
  Speaker 1: courteous driving by acknowledging drivers for what they're doing well.
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  Speaker 1: And I mean, if you are one of those people
• 14:31
  Speaker 1: and you professionally drive like I think you would want
• 14:35
  Speaker 1: to hear like, hey, people noticed you were being really
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  Speaker 1: courteous and safe on the road. Thanks, here's a little
• 14:40
  Speaker 1: bonus type of thing, you know, Even if it was
• 14:42
  Speaker 1: just a thanks, I think we'd appreciate that. But I
• 14:45
  Speaker 1: also think it'd be worth it for companies to offer incentive.
• 14:47
  Speaker 3: Right absolutely, I'd want to know. Call more is basically
• 14:51
  Speaker 3: the point of that. Call more, call more often, call
• 14:53
  Speaker 3: and reward people, give them praise, let them know so
• 14:56
  Speaker 3: they can continue to do that and keep our roads
• 14:58
  Speaker 3: safe and keep our babies, because everybody's got a baby
• 15:01
  Speaker 3: on board sticker, you know.
• 15:03
  Speaker 1: Yeah, And if ninety percent of drivers aren't giving feedback,
• 15:06
  Speaker 1: and probably most of them are doing the right thing,
• 15:09
  Speaker 1: let's try and acknowledge them for doing the right thing
• 15:11
  Speaker 1: rather than just not punishing them doing you know, the
• 15:14
  Speaker 1: wrong thing right exactly, Let's try and wrap this up
• 15:16
  Speaker 1: really soon, but there were some interesting tidbits that I found.
• 15:19
  Speaker 1: If you're wondering about how drivers feel about this, it's
• 15:22
  Speaker 1: very mixed. Some drivers really like the program. They speak
• 15:25
  Speaker 1: very highly of its effectiveness and that they appreciate the feedback.
• 15:28
  Speaker 1: Some drivers feel that it gives the other drivers on
• 15:31
  Speaker 1: the road permission to kind of be jerks and to
• 15:34
  Speaker 1: go after these professional drivers like truck drivers for things
• 15:37
  Speaker 1: that are outside of their control, and then those drivers
• 15:40
  Speaker 1: have no recourse to defend themselves because they just sort
• 15:43
  Speaker 1: of earned getting these anonymous feedback things from people on
• 15:45
  Speaker 1: the road, and they don't really get a chance to
• 15:48
  Speaker 1: tell their side of the story necessarily for all of
• 15:50
  Speaker 1: these So I think it's a mixed back, but there
• 15:53
  Speaker 1: does seem to be some amount of support for it
• 15:56
  Speaker 1: from the people that this directly affects and some amount
• 15:58
  Speaker 1: of opposition. So something to consider right now.
• 16:01
  Speaker 3: These may be on any type of vehicle that is
• 16:04
  Speaker 3: part of a company fleet, ranging from small citians to light,
• 16:07
  Speaker 3: medium and heavy pickup trucks and big rig so you're
• 16:09
  Speaker 3: gonna see these stickers all over the place. It doesn't
• 16:12
  Speaker 3: it's not explicit to like commercial driving or ait that like.
• 16:16
  Speaker 3: It may be for specific companies that have those smaller
• 16:19
  Speaker 3: cars too.
• 16:20
  Speaker 1: Now, interestingly, I found, and this is from that same guy,
• 16:23
  Speaker 1: the Paul Farrell feral guy, there are a lot of
• 16:25
  Speaker 1: companies that will have vehicle fleets and they don't put
• 16:28
  Speaker 1: their logo on those vehicles. And if they don't put
• 16:31
  Speaker 1: their logos on those vehicles so they're unmarked and anonymous,
• 16:34
  Speaker 1: they'll actually avoid using those house my driving stickers because
• 16:38
  Speaker 1: they're concerned that doing so will mark those vehicles as
• 16:42
  Speaker 1: belonging to a fleet and may actually motivate people to
• 16:46
  Speaker 1: do things like try and exploit that company by staging
• 16:49
  Speaker 1: crashes or you know, or calling it in whatever way.
• 16:52
  Speaker 1: They're trying to essentially ring money out of those companies
• 16:56
  Speaker 1: that manage those vehicle fleets. So they might actually avoid
• 16:59
  Speaker 1: putting the stickers on cars if those cars don't have
• 17:02
  Speaker 1: the company's logo, because they don't want people to try
• 17:05
  Speaker 1: and go after those cars so that they can extort
• 17:09
  Speaker 1: a little money out of the company who owns the
• 17:12
  Speaker 1: fleet of vehicles.
• 17:13
  Speaker 3: Right, absolutely, yeah, and it can be. I mean I
• 17:16
  Speaker 3: could see I could see people doing that. I mean,
• 17:17
  Speaker 3: there was all those stories from the nineties that like
• 17:20
  Speaker 3: you'd hear about. I remember when I first started driving,
• 17:22
  Speaker 3: I was so worried about getting boxed in.
• 17:25
  Speaker 1: Yeah.
• 17:26
  Speaker 2: I don't know if you ever remember that. I was
• 17:27
  Speaker 2: so worried about that.
• 17:28
  Speaker 1: Sure, yeah, totally. All right. Well we ran along on
• 17:33
  Speaker 1: this Mini. It was kind of a long ge mini,
• 17:35
  Speaker 1: so we'll I think we'll cap it out there. Unless
• 17:38
  Speaker 1: you have anything to add or anything that I forgot Shane,
• 17:40
  Speaker 1: I got nothing else perfect. Thank you all for listening.
• 17:43
  Speaker 1: Check out our normal Our full length episodes released on
• 17:46
  Speaker 1: Mondays or on Wednesdays. Minis on Mondays, Mini mondays. Hey,
• 17:49
  Speaker 1: that was not intentional, but I like it.
• 17:50
  Speaker 2: Hey, look at that, and that's.
• 17:52
  Speaker 1: How you can get more Why we do what we do. Otherwise,
• 17:55
  Speaker 1: this is Abraham and this is Shane. Why we do
• 17:58
  Speaker 1: what we do? Mini is out.
• 17:59
  Speaker 2: Bye.
• 18:01
  Speaker 1: You've been listening to Why We Do what We Do.
• 18:03
  Speaker 3: You can learn more about this and other episodes by
• 18:06
  Speaker 3: going to WWD WWD.
• 18:09
  Speaker 1: Podcast dot com.
• 18:10
  Speaker 3: Thanks for listening, and we hope you have an awesome day.