Latest / Success Story with Scott Clary / Dave Asprey - The Father of Biohacking | How to Reverse Aging

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Dave Asprey - The Father of Biohacking | How to Reverse Aging · Success Story with Scott Clary

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  That was worth $600. That was 26.
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  I lost it when I was 28.
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  You've learned that your health really matters
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  but you're never going to learn that unless you don't have it.
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  Dave Asprey isn't just an entrepreneur.
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  He's a disruptor, a pioneer and the man who put biohacking on the mat
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  from revolutionizing how we think about nutrition
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  with bulletproof coffee to spending over $2 million
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  on hacking his own biology.
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  I've had my picture in an entrepreneur magazine and I was 23.
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  I've got a job that most MBAs would kill for
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  having even yet got my MBA.
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  I helped actually sales force with her architecture
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  when they were aid employees.
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  And like all this cool stuff I'm teaching engineers
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  but I was exhausted.
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  My brain wasn't working on chronic fatigue syndrome.
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  I've done the world's most advanced gene therapies.
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  I just reset my central aging clock in my brain
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  with focused ultrasound.
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  It doesn't cost you $9.
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  And most people don't need to do it.
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  If I would have had that when I was 20,
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  I would not have weighed your inner pounds.
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  Dave has pushed the boundaries of health, performance,
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  and human potential, an innovator, best selling author,
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  and the host of one of the world's most downloaded podcasts.
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  There are now three studies of more than a million people
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  for multiple years, the people who live the longest
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  sleep six and a half hours a night.
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  Not because they're restricting their sleep
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  is because healthy people need less sleep.
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  You need to know if you feel great right now,
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  what are your hormone levels?
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  Because you need to pin them there
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  when you're twice-stage or now.
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  If you just get health and relationships down,
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  everything else works.
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  Dave's journey is a testament to challenging the status quo.
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  He's not afraid to stir controversy, pursue unconventional methods,
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  or face critics all in his quest to redefine
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  what it means to live an optimized life.
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  This is Dave Asprey.
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  Welcome to success story.
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  I'm your host, Scott Claire.
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  The success story podcast is part of the HubSpot podcast network.
• 3:18
  They have great podcasts,
• 3:20
  but they also have great tools for entrepreneurs.
• 3:22
  That's why I've worked with them for over three years now.
• 3:24
  I want you to picture this for a second.
• 3:25
  You're at a party and someone asks you what you do as a marketer.
• 3:29
  And this is a lesson for marketers and even people
• 3:31
  that don't classify as marketers because at the end of the day,
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  everybody has to figure out how to talk about the product
• 3:36
  to grow their business.
• 3:37
  Whether or not you're formally trained
• 3:39
  or you're a solo printer, you have to market.
• 3:42
  Now, marketers have a tough job
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  because it's really hard to describe what a marketer is.
• 3:47
  Because if you think about what a day in the life of a marketer is,
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  you have to generate leads, you have to score them,
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  you have to contact them, you have to create content,
• 3:54
  you have to gather data, and tomorrow,
• 3:56
  you have to do it all over again,
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  and then you have to wonder if it's even working.
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  visit HubSpot.com slash marketers to learn more.
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  Dave, I'm excited you're down here.
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  I'm excited to do this.
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  So if we look at your journey,
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  you journey from Silicon Valley Tech exec,
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  you're now known as a father of biohacking.
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  Tell me a moment, like an inflection point in your career,
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  that really stands as a turning point in your life.
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  The first one I'm in my early mid 20s,
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  I'm in Silicon Valley and I decided,
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  yeah, I've done a lot of stuff.
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  I know a lot about the internet and the first guy
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  to sell anything over the internet before the browser existed.
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  And I wanted to be like a CIO because I was done.
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  CIO is a terrible job if you want to be tortured, take that job.
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  So I got advice from a friend who worked in Nescape
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  and he said, Dave, you can do all sorts of stuff.
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  It tick off everything stuff what you want to do.
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  And what that meant was I got two job offers.
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  One was to build the first web interface for people soft,
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  which got bought by salesforce.com.
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  And the other one was to go to the first web hosting company
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  and co-found a professional services group.
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  So by taking out the things that I could do that I didn't want to do,
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  I got the two offers that were amazing.
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  That offer led to me being a co-founder of $100 million
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  a quarter a part of a business that grew to $36 billion.
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  And I was worth $6 million and I was 26.
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  All right, I lost it when I was 28, oops.
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  That's not a bad start.
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  So $6 million at 26.
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  I mean, most people would say, yes, I've achieved success.
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  But is that around the time in your life when you were like
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  overweight, you were pushing 300 pounds?
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  I think you were in entrepreneur mag.
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  And all traditional markers of success people would say he's got it.
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  I made the money, I've had my picture in entrepreneur magazine.
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  And I was 23.
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  You know, I've got a job that most MBAs would kill for having
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  even yet got my MBA.
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  And I was actually really excited by the tech.
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  Like we were building something that mattered.
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  We built 42 data centers around the world.
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  And when Google was two guys and two computers
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  and the Facebook came, I helped actually sales force
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  with our architecture and there were eight employees.
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  And like all this cool stuff, I'm teaching engineers.
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  But I was exhausted.
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  And my brain wasn't working.
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  I had chronic fatigue syndrome.
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  But like, I'm just going to show anyone this.
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  So this whole, I want to be happy.
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  And I tried money.
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  And I looked at a friend at the same company.
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  And I said, I'll be happy.
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  And when I have $10 million.
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  And I just want to be clear, this was pre-bidened dollars.
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  So that was back when $6 million was like real.
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  That's not real.
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  It was real money.
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  And there's like this endless game of chasing.
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  Yeah.
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  And I think you're actually fortunate
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  that you had the opportunity to see that game early on.
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  Because some people, they play this game.
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  I mean, a lot of entrepreneurs come on this podcast.
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  A lot of people that have exited.
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  But it's not a 26.
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  It's at 40, 50, 60, 70.
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  And not only have they lost relationships,
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  they've lost two of their wives,
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  kids hate them.
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  The health is a huge thing too,
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  that they've lost over their career.
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  Because they focused on making money and not.
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  What kind of thinking about it?
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  I've also gone through two marriages.
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  Oh no.
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  That was actually not a purpose.
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  Yeah.
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  Thanks, man.
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  Now, man, the mother of my kids.
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  And I accomplished it on a couple and we're good friends.
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  And we co-parent.
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  My kids are just fantastically happy.
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  I did learn from that first experience.
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  I think I've had dinner with my kids
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  more than any other CEO I know.
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  Anytime I was at home, I did that.
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  And if I was on the road, well, there's nothing you could do.
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  So you learn that your health really matters.
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  But you're never going to learn that
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  unless you don't have it.
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  And you're going to learn at some point
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  that happiness and inner peace.
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  That's exceptionally valuable.
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  But your tube is either really pay attention to it.
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  So for me, because my brain just quit working,
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  I had all the diseases of aging before I was 30.
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  That's pre-diabetic, high risk of stroke and heart attack.
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  The chronic fatigue, arthritis,
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  GI issues, hostage mode is like the list goes on and on.
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  And this isn't working.
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  I'd went to the gym 90 minutes a day, six days a week,
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  for 18 months.
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  And you think that would make you lose some weight.
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  I'm on a low fat, low calorie diet.
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  I still weight through inner pounds.
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  I still have a 46-inch waist when I was done.
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  And I'm sitting here now.
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  I'm a 4.8% body fat.
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  How old are you now?
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  I'm 51 on the calendar and about 35 on my lab tests.
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  Congratulations.
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  So yeah.
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  But I'm in better shape now.
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  Cognitively, spiritually, physically,
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  than I was at 20 or 30.
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  So I kind of came from behind, you could say.
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  And if I can do this,
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  it's going to be easier for any other CEO,
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  because it's unlikely you're as messed up as I was.
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  I don't think a lot of people know what health is.
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  Like you mentioned before,
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  until you actually lose it.
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  But even at even pre-30,
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  I mean, you did not know that you did not know what good felt like,
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  because this is how you operated every single day.
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  So what was the thing?
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  It sort of woke you up.
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  Well, I would have told you that I was healthy.
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  And I said, yeah, I have some extra fat,
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  but I'm healthy.
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  My energy works.
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  And you just have no idea,
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  because you've never felt this, certainly.
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  So I decided I'm going to go to Wharton Business School
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  while I work full-time.
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  Because why not?
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  There's an executive program.
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  But they fly the professors out.
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  It's the same classes as a full-time program.
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  So it's really demanding.
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  And I started failing out of my classes.
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  I'm sitting there trying to concentrate.
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  I think I'm smart.
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  And something's deeply wrong.
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  So I went in to see
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  psychiatrists trained by Dr. Daniel Aiman.
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  He's a very famous brain doctor.
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  And he took one look at me.
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  I was like, oh,
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  tech bro wants Adderall.
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  Like, I know this game.
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  Kind of rolls his eyes.
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  But he ordered a brain scan.
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  And I did the brain scan.
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  And when I walked back in his office,
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  he just had a very different look on his face.
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  And he said, Dave, inside your brain is total chaos.
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  I don't know how you're standing here in front of me.
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  You have the best camouflage I've ever seen.
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  And then I was like, thank God.
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  Number one, someone believes me.
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  It's not that I'm dumb or lazy.
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  It's not a moral failing lack of trying.
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  Number two, I just have a hardware problem.
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  I can fix a hardware problem.
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  So nothing is wrong with me.
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  Parts of my brain aren't turning on.
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  So let's figure out how to turn those on.
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  And years later,
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  actually for the last decade,
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  I've run a neuroscience company that upgrades people's brains.
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  I kind of had to do that work for myself.
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  I'm also on Dr. Daniel Amon's Board of Directors,
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  who's one of the luminaries in the field of knowing what's going on in there.
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  So that path of saying, I got to fix something that isn't working right.
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  That's one of the things that led to the birth of the biohacking movement.
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  The other big thing was along this path of just figuring out how to make things work.
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  I went to this group as a longevity group in Palo Alto,
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  started by one of the guys who invented Ethernet.
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  This super early days, like super longevity is not a thing biohacking.
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  Not a thing.
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  No, biohacking hasn't been invented yet.
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  And if you said you're into anti-aging,
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  which is what they called it before longevity,
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  became the name of the last couple of years,
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  well, people thought you were crazy.
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  Like tinfoil hat, alien crazy.
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  And I went there, though, because I'm under 30.
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  The members are all over 60.
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  And pretty soon they're like, hey, can you join the board?
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  I said, okay.
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  And then can you be president?
• 12:21
  Okay.
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  And one of my board members, Mike, is 88 years old.
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  He has way more energy than I do.
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  And he's calling me at 11.30 at night.
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  Just like, I got this new idea.
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  And I just realized these older people are becoming younger,
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  but the same techniques that work for them make younger people more powerful.
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  But I never got anyone under 60 to come to those meetings,
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  even though we were two minutes from Google's headquarters.
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  In Palo Alto.
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  So, I'm walking around in remote Western
• 12:48
  to bad learning meditation for masters and just pondering.
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  And I think we have to rebrand this thing.
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  So you're on this whole, like, self-discovery.
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  You're like, listen, like, people are sick.
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  There is no healthcare.
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  There's sick care.
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  It's all, it's all lagging indicators.
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  Not leading indicators.
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  We're not going as a species in the right direction.
• 13:05
  And we're going in the wrong direction.
• 13:08
  So I said, all right, what can I do?
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  I'm going to rebrand this
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  as something that all humans want.
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  And the definition of biohacking that I came up with
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  was the art and science of changing the environment around you
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  and inside of you,
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  so you have full control of your own biology.
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  And what that means is that if you're like me
• 13:25
  and you want to be a CEO
• 13:28
  who's full of energy,
• 13:29
  whose brain works just effortlessly
• 13:32
  and you can hold your energy no matter what's happening
• 13:35
  and not ever be triggered,
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  and look pretty good.
• 13:39
  Okay, maybe that's what you want.
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  Maybe you want to be the world's biggest bodybuilder
• 13:44
  that world's fastest person in the world's best test champion
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  or you just want enough energy at the end of the day.
• 13:49
  Different people have different goals
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  at different stages of life.
• 13:53
  So what would happen if we said the real thing we want
• 13:57
  is control over our hardware.
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  And that's what people really want.
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  Is I want to look and feel the way I want all the time.
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  And that means I have enough energy
• 14:06
  to handle anything that comes my way.
• 14:08
  And that creates a deep feeling of safety.
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  And it's kind of funny
• 14:14
  because that's become a new word
• 14:16
  in the English language industry analysts
• 14:18
  who I don't believe say biohacking
• 14:20
  is a $63 billion industry now.
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  And I started it and started with a blog post in 2011.
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  But along the way,
• 14:29
  people say, how did you do it?
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  I raised $90 million in venture capital
• 14:32
  for my company Bulletproof when I was at Bulletproof.
• 14:35
  And I've been, I've had no association
• 14:37
  with the company for three years.
• 14:39
  So what, what happened,
• 14:42
  though, is a lot of that venture capital investment,
• 14:44
  it didn't just build a large consumer brand,
• 14:47
  it built the movement of biohacking.
• 14:49
  Can I ask like when you started with with Bulletproof
• 14:52
  and I know that you're not associated with them anymore,
• 14:53
  but why was that sort of the entry point into biohacking?
• 14:57
  What was, what was, why was that the point of leverage?
• 15:00
  All right, this is going to be really funny.
• 15:02
  When I started Bulletproof, it was just a block
• 15:05
  and it was called the Bulletproof Executive.
• 15:08
  And no one had ever written for people like you or me
• 15:11
  for people who are developers, network engineers,
• 15:15
  people building companies and also wanted health.
• 15:18
  Well, and performer,
• 15:19
  frankly, or even against none of us really want health.
• 15:22
  It's number 17 on the Honey Do list.
• 15:24
  We want performance.
• 15:26
  It just so happens that health drives performance.
• 15:29
  But if I try to sell your health,
• 15:31
  I feel like yeah, it's on my To Do list.
• 15:32
  I also got to polish my shoes.
• 15:34
  It's just not that big of a deal unless you're really sick.
• 15:36
  So re-characterizing some health activities
• 15:41
  into this is what you do to be a world-class performer.
• 15:44
  It was revolutionary and it pissed people off.
• 15:47
  But you can hack your biology, you can upgrade your health
• 15:50
  and you get doctors going, how dare you?
• 15:52
  And I'm be like, well, you're fat and you'll white lab coat there.
• 15:55
  You don't look very healthy.
• 15:56
  You should work on that.
• 15:57
  And of course, trolling back, right?
• 15:59
  And it's like, how dare I?
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  How dare everyone not do whatever it takes to feel the way they want?
• 16:05
  You sort of have an obligation to do that.
• 16:07
  So it was started as a blog.
• 16:10
  It was going to be a nonprofit part of the nonprofit I worked with.
• 16:13
  But my board of directors couldn't agree on a URL after three months.
• 16:17
  Because while I'm an internet guy, they're not.
• 16:18
  So, okay, fine, I'll just handle this on a private blog.
• 16:21
  My goal, five people don't go through all the shit I went through.
• 16:24
  And when more than five people are interested,
• 16:27
  I couldn't buy a mold free coffee.
• 16:28
  And I was buying really expensive coffee.
• 16:31
  And I'd throw out half of it because it would make me cranky.
• 16:33
  And the other half was clean.
• 16:34
  So, all right, I'm just going to do the lab work and figure this out.
• 16:37
  Market size is zero.
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  So, I launched something.
• 16:42
  I created a new market.
• 16:43
  MCT oil, you could buy an industrial rate of it that just gave you disaster pants.
• 16:48
  And I taught people how to use it.
• 16:49
  But there was a lot of problems.
• 16:51
  I said, final solve the problem and came up with a new way of doing it called C8 MCT.
• 16:56
  And we didn't have the university research showing
• 16:59
  that it reverses Alzheimer's like we have now.
• 17:02
  But you could tell it worked better.
• 17:03
  So, my final do this.
• 17:04
  College and protein, not a billion dollar industry it is today.
• 17:07
  I watched that because it was missing.
• 17:09
  And so, these are things where if you understand the system's biology,
• 17:14
  I go, okay, all of these need to exist in the world.
• 17:17
  So, I started the company because I couldn't buy the stuff.
• 17:21
  And I went to my friends on Santo Road, a VC where I'd worked.
• 17:25
  And I said, guys, you're never going to invest in Bulletproof.
• 17:27
  It's not a venture capital company.
• 17:28
  It's in five different industry categories.
• 17:30
  We have a coffee shop in LA.
• 17:31
  We have this upgrade labs thing,
• 17:34
  which is now a franchise with 32 locations around AI and longevity.
• 17:37
  It's one of eight portfolio companies.
• 17:39
  And I'm sitting there going,
• 17:42
  but you should give me two million dollars personally as a convertible note
• 17:46
  because I knew coffee inventory and like I'll make you a lot of money on that.
• 17:50
  And they came back and said, well, here's $8 million.
• 17:53
  And we think it is a venture company, a venture capital company.
• 17:56
  And I didn't do that until I was at 27 million in revenue.
• 17:59
  I raised capital.
• 18:00
  So I bootstrapped it until then, which is amazing.
• 18:03
  That is amazing.
• 18:06
  I would even ask, I want to talk more about peak performance
• 18:10
  because that's really the interesting thing that I'm going to pull out of you.
• 18:12
  But just from an entrepreneurial lens,
• 18:14
  why would you even take on a million that $27 million in revenue?
• 18:17
  Well, there's a little bit more to it.
• 18:20
  When I started the company,
• 18:21
  I was VP of cloud security at Trent at Trent Micro.
• 18:24
  Oh, so this was some side hustle that was doing well.
• 18:27
  Well, okay.
• 18:28
  I got a peak performance, right?
• 18:30
  Yeah.
• 18:30
  So finally, I'm to the point where I can replace my quarter million dollar year salary
• 18:36
  with my entrepreneur side hustle.
• 18:38
  I was about to call and quit my job when my SVP
• 18:43
  or whoever it was called me and was with the HR person to let me go
• 18:47
  because he wanted to do the cloud computing influencing.
• 18:49
  I was doing I'm like, thank you.
• 18:51
  I just got a severance package.
• 18:53
  So it was fantastic.
• 18:54
  So now I'm sitting there going, I have this company that's skyrocketing,
• 18:57
  but it takes a lot of capital to do a physical product, CPG company.
• 19:03
  Everyone at the time was saying,
• 19:04
  I'm going to do an information company.
• 19:05
  It's all digital and I'm a contrarian just by nature.
• 19:09
  So like, why didn't I create real value and because maybe I'm stubborn?
• 19:14
  Like, why didn't I differentiate in the single hardest to differentiate
• 19:18
  commodity on the planet?
• 19:19
  Like coffee is where all of the food marketing you see today,
• 19:23
  crafting all that.
• 19:24
  They all started out in the early 1900s,
• 19:27
  late 1800s as coffee marketing.
• 19:30
  That was where we got all of our big food marketing.
• 19:31
  So this is an old category.
• 19:33
  My god, I'll just do something different and usually it raced at the bottom with coffee.
• 19:36
  And it totally worked.
• 19:38
  Yeah, right?
• 19:38
  Just because the values were different.
• 19:41
  I think people, they will pay more to feel good.
• 19:44
  And it costs more because it costs more to make a product that works.
• 19:48
  And I've spoken to the senior leadership teams at Coke and at Pepsi and at General Mills
• 19:52
  and all these other places that they've had you innovate.
• 19:55
  And Bulletproof was named as one of the 20 most innovative companies
• 19:58
  by Forbes magazine.
• 20:00
  Like, we're a small company compared to the big guys.
• 20:02
  But the way you innovate is like, what's in it for the customer?
• 20:05
  If you're sitting in their shoes, what's most precious?
• 20:08
  What's most precious is feeling amazing.
• 20:10
  Not spending 20 cents less on your cup of coffee.
• 20:12
  A huge shout out to federated computer for supporting today's episode.
• 20:21
  Let me explain why I love federated computer, why they are friends of success story.
• 20:26
  They are changing the way businesses buy software because we all need software to run our businesses.
• 20:30
  I don't care what kind of business you're building.
• 20:32
  But the best business software doesn't have to cost thousands of dollars each month.
• 20:36
  So federated computer replaces a lot of the software that you're using right now.
• 20:42
  Let me explain the average typical federated computer customers save 75% or more on their software
• 20:48
  built and gets great software, top notch customer service and support,
• 20:52
  and a software solution that is uniquely installed for your business
• 20:55
  without any sort of surveillance or breaches of privacy.
• 20:58
  For example, if you use Google for email, sales force for CRM,
• 21:03
  slack for team chat, list monkey for customer acquisitions,
• 21:07
  and air table for data management.
• 21:08
  With a team of 10, you'd save $9,000 per year on software costs by switching the federated computer.
• 21:14
  They replace all of those.
• 21:15
  And what's wild is that the cost of federated computer doesn't grow as your team grows.
• 21:19
  You can use federated computer savings to grow your business
• 21:22
  rather than feed the woke Silicon Valley software companies.
• 21:27
  The federated computer team literally invented cloud software.
• 21:30
  They actually have the patents to prove it.
• 21:32
  And they are taking a hammer to the ridiculously high prices
• 21:36
  of business software that all entrepreneurs are suffering from.
• 21:39
  Federated computer, they've been a long time supportive success story.
• 21:42
  They're offering 30% off.
• 21:44
  They're already low prices when you use a coupon code freelance.
• 21:47
  So go to www.federated.computer to begin saving 75% or more on your monthly software costs.
• 21:54
  That's www.federated.computer.
• 21:59
  These folks are going to do you a big favor.
• 22:01
  Check them out.
• 22:02
  I think that when you even look at where you started with bullet proof
• 22:05
  and now I know you have danger coffee which is
• 22:07
  and I'm going to I want to understand the difference
• 22:09
  and then what this is trying to accomplish.
• 22:11
  And we'll get there.
• 22:13
  But if you look at if you look at peak performance,
• 22:16
  I think for most people coffee is the gateway into peak performance.
• 22:20
  That's but I didn't even realize that he said 50% of coffee that you can just
• 22:24
  go buy at the grocery stores full of mold anyways.
• 22:26
  It's between 80 and 94%.
• 22:28
  That's more buying.
• 22:30
  So the point is that when people try and perform better,
• 22:32
  they're already putting toxins or they're already putting garbage into their body.
• 22:36
  So even at a most rudimentary level,
• 22:40
  the performance that people are chasing is hurting them more than helping them.
• 22:44
  I don't know that you can say more than helping them.
• 22:47
  So there are studies that even if you drink moldy coffee,
• 22:49
  which gives you jitter, cranky, makes you want sugar,
• 22:53
  all the reasons I quit coffee for five years,
• 22:55
  because I just felt shitty.
• 22:57
  You feel good and then bad and you need more.
• 23:00
  But no, my point is that is how most performance products feel.
• 23:05
  Jim, coffee, new tropics, it's all like high as low.
• 23:09
  So this is almost like the, because I've tried everything under the sun.
• 23:13
  And this is almost like the necessary evil with performance products.
• 23:18
  It's not a performance.
• 23:19
  It's a totally new thing.
• 23:21
  It's because it's what they've experienced.
• 23:22
  Yes.
• 23:24
  What you look at, it is there's a slope of the curve up.
• 23:27
  Like how good do you feel?
• 23:29
  I mean, how sustained is it and why?
• 23:31
  And a lot of times when I first got into smart drugs in my mid-20s,
• 23:35
  just so I could do my job,
• 23:37
  yeah, some of those were really ampy.
• 23:39
  And others, you wouldn't know you were taking it until you stopped.
• 23:43
  And it turns out the best neutropics are subtle.
• 23:46
  I feel more like myself today.
• 23:47
  And in fact, I'm not sure it's even working.
• 23:49
  And you quit it in the next day.
• 23:51
  Like, why did I put my car keys in the fridge?
• 23:53
  Oh, I didn't do it all last week when I was taking it.
• 23:55
  So it took a lot of unpacking both from doing neuroscience
• 23:59
  and from formulating neutropics and 25 years of taking them
• 24:03
  to understand that most of the stuff you can buy out there,
• 24:07
  stuff like alpha brain or whatever,
• 24:09
  they're saying, well, let's just stimulate a neurotransmitter
• 24:12
  called acetylcholine.
• 24:13
  This is something we've known how to do since the 80s.
• 24:16
  I was mentored by the guy who wrote smart drug news throughout the 80s and 90s,
• 24:19
  Steve folks, who's a dear friend who's been on my show.
• 24:22
  So it turns out when you're young and you take a product like that,
• 24:25
  it's probably just going to give you muscle tension and make you clench your jaw
• 24:29
  because you need more than as you age.
• 24:31
  But when you're younger, you need something different.
• 24:33
  So understanding how this works took a long time to unpack,
• 24:38
  but as a system of engineering guy, for your brain,
• 24:41
  as important for entrepreneurs and just for people who want to perform,
• 24:44
  it's number one is how much energy can you make?
• 24:48
  Right.
• 24:48
  And number two is how flexible is your brain?
• 24:52
  And there's ways to manipulate both of those.
• 24:54
  And then the third thing is how much do you waste on useless thoughts that you can't control?
• 25:00
  And if you make a ton of energy,
• 25:02
  you have a brain that can transform itself easily.
• 25:05
  And you don't waste any energy on thinking about tacos
• 25:07
  or thinking about that mean thing someone said last week.
• 25:10
  Well, there's an awful lot left over for you to run a business and be a parent
• 25:14
  and have great intimate relationships and serve your community and involve yourself.
• 25:18
  But if you're where I was and where so many entrepreneurs are,
• 25:22
  you're stuck because there's a sense of doom and only problems come your way when you're CEO a lot
• 25:27
  of the time and you don't have enough energy and it's allocated all wrong.
• 25:31
  And there's nothing left at the end of the day, especially if you're a parent.
• 25:35
  So whatever little bit you have, you're going to book out your toddler who's going to say,
• 25:38
  no, no, no, you're like, okay, I'm burning my last bit of willpower on patients.
• 25:42
  And then your life sucks and it happens so often it's because you didn't have enough energy
• 25:47
  and you allocated it wrong and because your brain was stuck because it was rigid.
• 25:50
  All of those are eminently hackable with substances and behaviors.
• 25:54
  If you look at sort of your journey and if people look at even biohacking as a whole,
• 25:59
  there was a point when you invested roughly two million in understanding human biology.
• 26:05
  Big number for a lot of people that more my own biology.
• 26:07
  Exactly.
• 26:08
  But then people look at Brian Johnson and they'll say like, I don't have whatever
• 26:12
  X million dollars to spend on my body per year.
• 26:15
  So that scares people off.
• 26:17
  What are the simple things that people can do?
• 26:19
  Let's talk about this.
• 26:20
  So I spend about two, maybe 2.5 at this point over 25 years.
• 26:26
  Okay, that's a little bit more doable.
• 26:28
  And I'm friends with Brian, right?
• 26:29
  There is not a need to spend two million dollars even on the most aggressive longevity therapies.
• 26:34
  You could easily spend a half a million dollars.
• 26:36
  I've done the world's most advanced gene therapies.
• 26:39
  I just reset my central aging clock and my brain with focused ultrasound and stem cells and
• 26:44
  all the stuff you can do.
• 26:45
  I've done it.
• 26:46
  It doesn't cost you a million dollars.
• 26:48
  And most people don't need to do it.
• 26:51
  So when I write books like Superhuman is my longevity book.
• 26:55
  And if you look at Brian's doing and you look at what's in Superhuman,
• 26:58
  like there's a common agreement there about what are the things you do to reduce aging.
• 27:02
  I age at 73% the age of normal.
• 27:05
  And I don't spend two million dollars a year.
• 27:07
  You don't need to do that.
• 27:08
  But if you want to hire a bunch of texts to measure things, you can spend that much.
• 27:11
  So what can you do?
• 27:14
  Number one, like these are boring.
• 27:17
  Then we'll learn how to get good sleep.
• 27:19
  By the way, boring is useful though.
• 27:21
  Oh, yes.
• 27:22
  Yeah, boring, but useful.
• 27:23
  I want to talk about all the missed advanced things.
• 27:25
  Usually when I write a book, I go do what the crazy billionaires are doing.
• 27:30
  And that that just demonstrates what's possible.
• 27:34
  And it demonstrates a principle.
• 27:35
  And then I say, well, now that we know this pathway matters for aging or performance,
• 27:39
  what can you do that's cheap and what can you do that's free?
• 27:42
  And so anyone is sitting or going, well, you have to be rich to live a long time.
• 27:46
  You don't.
• 27:47
  In fact, I know a friend, she's aging at slightly less quickly than Brian Johnson.
• 27:55
  And her total spend is under 20 grand a year.
• 27:58
  Right, she's not a public person at all.
• 28:00
  So like, what's going on here?
• 28:03
  Well, sleep is number one.
• 28:06
  And as an entrepreneur who started a big company while working for another big company,
• 28:12
  I intentionally restricted my sleep to under five hours a night for two years.
• 28:17
  And it was a conscious choice.
• 28:20
  It's probably not good for you.
• 28:21
  It's probably not good for aging.
• 28:23
  Can you do it with biohacking?
• 28:24
  Yeah.
• 28:24
  And when people start doing the things that I teach, they usually need an hour or less sleep.
• 28:29
  And you could say, well, that's bad because don't we all need eight hours of sleep?
• 28:33
  That is not what the evidence shows.
• 28:35
  There are now three studies of more than a million people for multiple years.
• 28:39
  The people who live the longest sleep six and a half hours a night.
• 28:44
  Not because they're restricting their sleep.
• 28:46
  It's because healthy people need less sleep.
• 28:49
  And they're probably getting the right kind of sleep.
• 28:51
  Of course, yeah, right?
• 28:53
  So for me, I was a five minutes of deep sleep and five minutes of REM sleep per night.
• 28:58
  Okay.
• 28:59
  That's the worst sleep you can get.
• 29:01
  So about 17 years ago, I started tracking my sleep.
• 29:05
  And I bought this headband that was not Victoria's secret approved.
• 29:09
  And I wore it every night and I realized, oh my god, I suck at this.
• 29:13
  And I learned all the different things that impact the quality of your sleep.
• 29:17
  And as an example, I just flew here yesterday to Miami from Austin.
• 29:23
  And I spoke in an event until about 10, 30 last night.
• 29:27
  And I got an hour of deep sleep and 90 minutes of REM sleep in six and a half hours last night.
• 29:31
  That's more than most college students get and younger people get higher quality sleep
• 29:35
  than older people unless you know how to sleep.
• 29:38
  So it's something you can learn.
• 29:40
  It's a skill just like swimming or walking or playing pool, whatever you're into.
• 29:44
  You can learn to do it.
• 29:47
  And how?
• 29:49
  Oh, well.
• 29:50
  Okay.
• 29:52
  You don't have to do the whole thing that I first thing you do is just get
• 29:55
  something that accurately tracks your sleep.
• 29:57
  There's the aura ring that my favorite comes called sleep space.
• 30:02
  They're doing really, really advanced work.
• 30:04
  You can get a whoop, your apple watch will do it.
• 30:07
  And when you wake up in the morning,
• 30:09
  yeah, looking at your sleep is pretty good, but looking at your recovery score,
• 30:13
  which is a marker of how much recovery did your body actually do last night in the higher
• 30:17
  than number, the better.
• 30:18
  So if you look at that, you go, huh, it sucked last night.
• 30:22
  Oh, I had two glasses of wine with dinner.
• 30:25
  Anyone who tracks their sleep will know alcohol is bad for you because it ruins your sleep.
• 30:31
  Even if you think you fell asleep better, you don't feel good.
• 30:35
  You don't get good quality sleep.
• 30:37
  So it's quality over quantity and the summary of all this that is a gift.
• 30:43
  And the funniest URL of my entire marketing career, sleepwithdave.com.
• 30:48
  That's good.
• 30:49
  That's just like the free masterclass.
• 30:51
  An excellent thing you can do to sleep better.
• 30:53
  I love it.
• 30:54
  And a quick call out.
• 30:56
  One of the things that's most impactful, especially for jet lag,
• 30:59
  or if you're up at night in a studio or something,
• 31:02
  one of my companies does circadian biology.
• 31:04
  It's called true dark, true dark.com.
• 31:07
  I'm wearing the true dark daytime glasses right now.
• 31:10
  These block toxic blue, but allow healthy blue in.
• 31:13
  The nighttime glasses are a different color.
• 31:15
  They block all of the different things that control your timing system.
• 31:19
  There's a part of your brain called the SCN,
• 31:21
  and it's desperate to know what time of day it is,
• 31:24
  and it uses light and food timing.
• 31:26
  So if you want to get a good night's sleep,
• 31:28
  dim everything in your house or have red night lights
• 31:30
  or get the true dark glasses and have dinner earlier.
• 31:33
  If you just do those two things,
• 31:36
  you'll be shocked at how your quality of sleep changes.
• 31:39
  And there's a bunch of other stuff,
• 31:40
  temperature and timing and breathing exercises.
• 31:43
  Blacking out your room is another thing.
• 31:44
  There's a lot. There's a lot.
• 31:45
  Yeah, but that's, if you just do that,
• 31:48
  you're going to age less quickly,
• 31:49
  and you're going to perform better.
• 31:50
  And you're going to be in bed anyway.
• 31:53
  So you just got more benefits in less time.
• 31:56
  So that would be my top free hack.
• 31:58
  I just want to take a second to thank the Housebot podcast
• 32:01
  network for supporting today's episode.
• 32:02
  Now if you like success story,
• 32:03
  you're going to love other shows in the network.
• 32:05
  One of my favorites is the Hossel Daily Show,
• 32:07
  hosted by Juliet Bennett Ryla, Rob Literist,
• 32:09
  Ben Berkeley, and Mark Dent.
• 32:11
  It's brought to you by the Housebot podcast network,
• 32:13
  which is really the audio destination for business professionals.
• 32:17
  Now the Hossel Daily Show brings you a healthy dose of this
• 32:19
  a reverent, offbeat informative takes on business and tech.
• 32:23
  I was just listening to an episode to give you an example
• 32:25
  of what they talk about.
• 32:26
  So they broke down how this 100-year-old organization
• 32:29
  has created one of the most successful business models
• 32:32
  in the world.
• 32:33
  Not only does this organization teach young entrepreneurship,
• 32:36
  they generate over a billion dollars in annual cookie sales.
• 32:39
  And what I really love about the show is they take these stories
• 32:42
  and these businesses that we think we know.
• 32:44
  And then they reveal these surprising angles
• 32:46
  that we never considered.
• 32:47
  So I really think that you should go listen to the Hossel Daily Show
• 32:50
  wherever you get your podcasts.
• 32:52
  It's one of my favorites.
• 32:53
  You're not going to regret it.
• 32:54
  I love it.
• 32:55
  What is an upgrade labs?
• 32:56
  What are you focusing on an upgrade labs?
• 32:57
  What's, because I know that's sort of bringing
• 33:00
  biohacking tech to the mainstream.
• 33:02
  Ten years ago, underneath Arnold Schwarzenegger's office
• 33:05
  in Santa Monica, I got to open a biohacking facility.
• 33:08
  I don't know what all's going to be in there yet,
• 33:11
  but I have all the gear that universities have
• 33:14
  and pro athletes and Navy Seals and astronauts.
• 33:17
  And I use it on myself to improve my brain,
• 33:20
  to improve my biology.
• 33:21
  And these are things no one's ever heard of.
• 33:24
  You test everything.
• 33:24
  Oh, I test 50 plus devices.
• 33:27
  And I opened it.
• 33:29
  And today at upgrade labs, we have 32 locations
• 33:33
  and it's a franchise.
• 33:33
  So people can open a biohacking lab in their city.
• 33:36
  And what's different about it,
• 33:37
  all along the way, 900 small mom and pop companies have come in,
• 33:41
  said, we could do the same thing.
• 33:42
  No, you can't.
• 33:44
  It's taken more than $10 million to learn
• 33:47
  how to make money in that business.
• 33:49
  And what we have now is you come in.
• 33:52
  And oh, everyone wants something different.
• 33:55
  So we use AI and data to figure out what you really want first.
• 33:59
  Because we all have a to-do list.
• 34:01
  But it's ranked in order of importance.
• 34:04
  So did you want to get your energy back?
• 34:06
  Or did you want to live longer?
• 34:07
  Pick one.
• 34:08
  What do you find most entrepreneurs care about?
• 34:10
  I'm just curious.
• 34:10
  What's the, I know it changes.
• 34:12
  It depends on their age and life and their health.
• 34:15
  But it's usually cognitive function and energy.
• 34:18
  But some of them are like, I just, I want to be ripped.
• 34:21
  Like, I got to lose the weight.
• 34:22
  So you can have weight loss.
• 34:23
  Well, it's just got divorced.
• 34:24
  Yeah, exactly right.
• 34:26
  There's sleep, there's libido.
• 34:29
  And so it's very unique.
• 34:31
  And okay, based on that knowledge, now we have a goal.
• 34:35
  We use medical grade tech to figure out where are you now.
• 34:37
  And you can order lab tests at your house.
• 34:39
  So we'll do the work for you even without needles,
• 34:41
  just using electrical stuff.
• 34:43
  Now we know where you are and where you want to go.
• 34:45
  And then we use our algorithms on our large data set
• 34:48
  to be able to tell you, you're going to do this thing,
• 34:50
  then this thing, then this thing to get results.
• 34:53
  And what I've learned, which is really counterintuitive,
• 34:57
  especially for entrepreneurs like you and me,
• 34:59
  we like to push and we like to think,
• 35:01
  if I do more work, I'll get more results.
• 35:04
  That is just simple thinking and it's not accurate.
• 35:08
  That's probably not healthy.
• 35:09
  Imagine you have a big farm.
• 35:11
  If I do more work, I'll get more results.
• 35:13
  So I'm going to hire 500 people with shovels
• 35:15
  or you could buy a tractor.
• 35:16
  So I want to buy the tractor.
• 35:19
  So to me doing more work is dishonorable.
• 35:22
  And doing the least possible work to get results
• 35:24
  is what frees you the most.
• 35:26
  So when people come into upgrade labs,
• 35:28
  if you want cardio, to raise VO2 max,
• 35:32
  you can add about two years to your expected lifespan
• 35:34
  by increasing VO2 max by 12%.
• 35:37
  So this is a good measure.
• 35:38
  Well, you'd say I'm going to get on a spin bike
• 35:41
  and I'm going to just go for it five days a week.
• 35:44
  And if I do that for a couple of months,
• 35:45
  I should be really in good shape.
• 35:48
  Well, instead of these, you'll improve by two percent
• 35:50
  from sweating for an hour a day, Monday through Friday.
• 35:53
  This is kind of the same.
• 35:54
  This is the same issue you were dealing with
• 35:56
  when you first started to lose weight.
• 35:57
  Exactly.
• 35:57
  Yeah.
• 35:58
  Yeah.
• 35:59
  Well, you come into upgrade labs in 15 minutes a week.
• 36:02
  There's three, five minute sessions.
• 36:04
  No sweating necessary or even allowed.
• 36:07
  That's the amount of time you spend brushing your teeth, by the way.
• 36:09
  You can improve by 12%.
• 36:11
  So 15 minutes for 12% or five hours for 2%.
• 36:16
  And what's the secret?
• 36:17
  The secret is that the body doesn't care
• 36:19
  how much work you do.
• 36:20
  In fact, the more work you do,
• 36:21
  the less your body will transform.
• 36:22
  It cares about how quickly the stimulus was turned on
• 36:26
  and how quickly you return to baseline.
• 36:28
  So 80% of what you do at upgrade labs
• 36:30
  is unusual technologies that cause the body
• 36:32
  to recover faster than it ever would have before.
• 36:35
  So brief stimulus, intense recovery, rapid changes.
• 36:40
  And people lose dozens of pounds.
• 36:43
  People get their brain back.
• 36:44
  And people have these miraculous transformations in a month or two.
• 36:48
  And it's because we actually are measuring where they are.
• 36:51
  We measure where they want to go.
• 36:52
  And every time you come in,
• 36:53
  we're measuring thousands of data points.
• 36:55
  There's no mirrors in an upgrade labs.
• 36:58
  The mirror is your data.
• 36:59
  Right, it's about how you feel.
• 37:01
  And it's about am I changing the amount of fat
• 37:04
  around my organs?
• 37:04
  I can see a change.
• 37:05
  If you drop all your liver fat,
• 37:06
  you'll just live longer and feel better.
• 37:08
  But we'll show you the number go down.
• 37:09
  Well, how does that play into other?
• 37:10
  So I mean, if you're trying to increase your view
• 37:12
  to a master trying to live longer,
• 37:13
  great reason as to why you want to work.
• 37:15
  I don't think many people want to become long distance runners.
• 37:18
  I don't think many people care that much about that.
• 37:21
  Yes, but outside of that,
• 37:23
  most people just want to be healthier.
• 37:25
  They want to they want to be around on this earth.
• 37:27
  What about things like lifting weights?
• 37:29
  Or because I mean, I know some people do marathon gym sessions.
• 37:32
  Some people try and do 45 minutes.
• 37:35
  Is there an optimal type of workout and time?
• 37:40
  My last book, I went really deep on the details of this.
• 37:43
  And most people work out for too long.
• 37:46
  Like to look at an hour and a half hour.
• 37:49
  Oh my god, that would be way too long.
• 37:50
  I like to do about 15 minutes.
• 37:52
  15 minutes for weights.
• 37:53
  Okay, how do we do that?
• 37:54
  When you come and do an upgrade labs,
• 37:56
  we have an AI powered weight machine
• 37:58
  that changes the resistance in a way that gravity can't.
• 38:01
  So all of exercise in human history
• 38:03
  is run away from tigers or pick up rocks.
• 38:06
  And you can run away from a tiger on a treadmill
• 38:08
  or you can concentrate the rock into a kettlebell
• 38:10
  and pick it up.
• 38:10
  It's still a rock.
• 38:12
  Well, your body is an expert
• 38:15
  at learning how to deal with gravity
• 38:16
  and doing the least possible change.
• 38:18
  In order to deal with gravity
• 38:19
  because we have two billion years of gravity.
• 38:21
  So when you're fighting an AI machine
• 38:23
  trying to lift something
• 38:24
  and it's changing the resistance
• 38:26
  in a way the body doesn't expect,
• 38:28
  the body will allow you to push harder
• 38:30
  and to recruit more muscle than you otherwise would.
• 38:33
  And you can grow muscle three to five times faster
• 38:35
  when you change the stimulus.
• 38:37
  Like a dynamic stimulus increase
• 38:40
  or decrease based on your effort.
• 38:41
  Yeah.
• 38:42
  And this is all based on a large data set as well.
• 38:45
  So all of a sudden you're saying,
• 38:46
  oh, in 15 minutes I could get my weights out of the way
• 38:49
  and five minutes I get my cardio out of the way.
• 38:51
  What do I do with all this extra time?
• 38:53
  And that's when we're going to want to apply a recovery tech.
• 38:56
  And there's a bunch of different technologies
• 38:57
  we use for that.
• 38:59
  And what you end up with is,
• 39:00
  wow, I'm changing, but I'm not blown out.
• 39:03
  And you know, I have a lot of friends who are crossfitters.
• 39:07
  And there's a lot of injuries.
• 39:08
  There's a lot of stress and burnout
• 39:10
  because we believe because it's easy to believe
• 39:12
  more work gets more results.
• 39:15
  And it's not true.
• 39:17
  Like the very best businesses have the highest return on ad spend.
• 39:22
  Not the lowest return on ad most, most leverage.
• 39:24
  The most so like one one unit in equals 10 units at whatever that is.
• 39:28
  Yeah.
• 39:28
  And why in exercise do we think the more units we put in,
• 39:31
  the more results we'll get instead of measuring the results we get?
• 39:34
  It drives me insane.
• 39:35
  It's interesting.
• 39:36
  I actually, so there's this this company.
• 39:39
  And I think it's similar but different to what you do.
• 39:42
  And I've only ever done it once
• 39:43
  because I used to be I used to play a lot of sports.
• 39:45
  And then I'm like very traditional gym.
• 39:47
  Like, you know, you go and you do like a push pull split, whatever doesn't matter.
• 39:51
  But I did this machine where I was it was doing bench press
• 39:54
  and and and some sort of row.
• 39:56
  And it would dynamically increase or decrease the resistance
• 39:59
  as you're going through these motions.
• 40:01
  And you only did, I think 15 reps, 15 reps of back, 15 reps of chest.
• 40:08
  And it took all of maybe five or 10 minutes.
• 40:11
  And I've never felt those muscle groups,
• 40:14
  like like the delayed onset muscle soreness of dawns.
• 40:17
  I felt it for like six or seven days after.
• 40:20
  So I think it's a similar style of of workup.
• 40:23
  But I'm not sure which machine that was.
• 40:24
  We might have even used that in the very early days.
• 40:27
  And since then the AI system we call the AI chain machine that we're using now.
• 40:31
  But it was it was a wild feeling.
• 40:33
  It was insane.
• 40:34
  And this is somebody who's worked out since I was like 15.
• 40:37
  It's because that kind of machine.
• 40:38
  It's moving no matter what you do.
• 40:40
  It's like an isometric thing.
• 40:42
  And the new one that we're working with is called Oxfet,
• 40:46
  which is a part of our tax stack.
• 40:47
  I'm an advisor and investor in the company.
• 40:50
  It's it's transformational because it's watching with the camera
• 40:53
  and it's measuring how your feet are positioned and how much force.
• 40:56
  And so all we're doing is the same thing we do in every industry out there.
• 40:59
  Let's get the data and do continuous process improvement.
• 41:03
  And this is one of the last frontiers where we measure everything
• 41:08
  to see what gets us a greater return.
• 41:10
  But we go to the stupid spin class and they play
• 41:13
  whatever Taylor Swift there and you stand up to pedal
• 41:17
  because of shame because you know if you're the only one not pedaling
• 41:19
  and there's someone yelling at you in the front glass.
• 41:21
  That's my idea of hell.
• 41:22
  But I'll do it if I'm actually going to change.
• 41:24
  But the data shows you don't change.
• 41:27
  So at upgrade labs I just hired the former COO of equinox and soul cycle and orange theory
• 41:33
  to be our president and we're growing rapidly.
• 41:36
  People can go to own and upgrade labs.com and you can open a franchise in your city.
• 41:42
  And the idea there is it would take you a thousand dollars
• 41:47
  an old day to drive around town to try and find access to each of these little pieces of tech
• 41:51
  and it's a few hundred dollars a month for a membership and you can come in every day.
• 41:55
  So you get access to all this stuff and it saves you a ton of time.
• 41:58
  And to me if I would have had that when I was 20 I would not have weighed 300 pounds
• 42:04
  and it would have taken me way less time and suffering than 90 minutes a day in the gym with no
• 42:08
  results. It's interesting how when it comes to health and wellness.
• 42:11
  We'll talk I want to talk about like cognitive and brain performance in a second
• 42:15
  but when it comes to health and wellness losing weight putting on muscle
• 42:20
  the advancements have been steroids they've been peptides they've been
• 42:25
  sarms they've been ozemic. So it's all these like chemical compounds and yeah maybe like the
• 42:31
  art of lifting or the art of athleticism aerobic anaerobic has changed slightly in the past 50
• 42:38
  but not like not significant amount. I mean like the lifts that Arnold did are the same lifts
• 42:43
  that people do now. So it hasn't like evolved that much the machines haven't of trust me.
• 42:47
  I've been to gyms where the machines look like they were around when
• 42:50
  Arnold was just getting started. So nothing's really changed it just seems to be layer on all
• 42:54
  these chemical compounds to try and improve the body. And chemical compounds are terribly important
• 43:00
  if you want to live a long time and you want to perform well. Everyone on the planet
• 43:06
  has low testosterone at this point and it's because of fragrances and chemicals and plastics
• 43:12
  and in the US in particular atrazine is a compound that's a terrible disruptor of testosterone.
• 43:17
  So you see young men with free testosterone lower than their grandfathers would have had 30 years
• 43:23
  ago. So if you're not getting results from your exercise and you're I used to say over 40 but
• 43:30
  really over 30 it's all over the place. You can try and improve your sleep eat some more saturated
• 43:36
  fat you know lift heavy a couple of times a week but not too much and all the things you might
• 43:42
  get your testosterone up to low normal for where it should be. And you could also just start
• 43:48
  taking testosterone when your levels are low and all the normal stuff doesn't get you to the right
• 43:52
  level. And the reason you do this as an entrepreneur isn't because it makes your exercise work better
• 43:58
  it's not because it makes you lean or helps you build muscle or and it's not even for libido.
• 44:03
  It's that when testosterone levels go up dopamine goes up and dopamine is the neurotransmitter
• 44:08
  that rewards you for effort. It doesn't reward you for getting something. It rewards you for
• 44:13
  pursuing the thing. And if you've ever seen that that movie Grumpy Old Men you ever see that?
• 44:19
  I don't think so. No. What is it? It's like an 80s movie about these three old guys are sitting
• 44:23
  rocking chairs and just piss each other on. I mean I've liked the two Grumpy Old Men from them
• 44:26
  up. It's exactly these are documentaries on testosterone deficiency. Yeah. And if you are staying
• 44:33
  up late working on starting your company you're not getting enough sleep. You're probably getting
• 44:38
  jet lag dream fly over the place. You're probably eating a bunch of restaurant oils. Your testosterone
• 44:42
  is ruined. And that means when you wake up I'm so blown out say what am I going to do? You're
• 44:46
  probably need some testosterone. And there's nothing wrong with working with a functional medicine
• 44:51
  doctrine doing that. And but I was going to say the issue is that there's so many different chemical
• 44:55
  compounds and people do. So what the issue is somebody will put testosterone in the same conversation
• 45:01
  is any of the other anabolic. That's the issue. So it becomes demonized. That's the concern.
• 45:06
  Like so then you have like I was like like you have everything from like debal to trend
• 45:12
  in the same conversation as testosterone. So then guys you're laughing because you know that
• 45:17
  if you're uneducated and you don't understand this world those things are just as foreign to you
• 45:22
  as testosterone is. It's true. And it's funny if you say testosterone people think of all these
• 45:28
  1970s testosterone analogs. So all this it comes down to well why do we just guess why don't we
• 45:35
  measure and you can go to axo.health axo.health and you can get the advanced longevity panel for like
• 45:42
  800 bucks and it includes discounts on a lot of things but you get your testosterone levels,
• 45:47
  the other sex hormone levels, your thyroid levels which control energy and a bunch of other
• 45:51
  longevity and inflammatory compounds. So you need to know if you feel great right now what are
• 45:57
  your hormone levels because you need to pin them there when you're twice the age you are now.
• 46:01
  So you've got to get the data and if you just measure it you're going to go oh my god my
• 46:05
  cortisol isn't working right. My testosterone is low my thyroid is low. Oh your low energy
• 46:11
  you exercise and you don't lose any weight. Can't put on muscle and you just don't feel motivated.
• 46:16
  It's not you. It's that your hardware doesn't have the right things. So you could say I'll use
• 46:21
  all these weird chemicals or I'll use bio identical replacement the way my body is supposed
• 46:25
  to be doing it if I lived in nature and since we live in a nature with 10,000 chemicals in it
• 46:30
  just get the data and see what's going on and it's axo.health. You have to by the way you have to
• 46:35
  give me all these links so I can put them in the show and also people can start to go down this rabbit
• 46:38
  hole but the the reason I built that man I used to go to the doctor and beg to get my lab tests
• 46:46
  right to the point that in my I think late 20s I just fired my doctor was like I'm so tired of
• 46:50
  I'm just going to learn everything myself because I'm so tired of they came to interpret this.
• 46:55
  So why do you need a permission slip to know what's going on your body? So most people go in you
• 47:00
  waste a half a day waiting in the waiting room and then the doctor says I don't know what this lab
• 47:04
  is I'm like order you don't need it in your insurance company after eight hours on the fence is
• 47:08
  I'm not going to pay for it. So direct pay get it done never talk to a doctor get your results get
• 47:13
  an interpretation of the results and then you can call your doctor and say I got my numbers they
• 47:16
  need help so this is the new way of doing it I never want to talk to insurance company again and
• 47:21
  that's why axle health is one of my it's a part of upgrade labs so members can get access that
• 47:25
  but anyone anywhere can order well anyone in the US anyway can order an axle health test before
• 47:30
  we go on to cognitive performance any other thoughts on all the emerging health trends I mentioned
• 47:36
  those them big I mentioned peptides navigating again very very difficult to navigate what helps
• 47:43
  and what doesn't is there anything those two or otherwise that you recommend people stay away from
• 47:49
  or go into that could actually have a net positive I would say measure what's going on first measure
• 47:55
  with that's the end okay and some peptides are relatively easy like BPC 157 if you have gastric
• 48:01
  issues or you have an injury that's not healing BPC 157 is safe it's effective it's been around forever
• 48:07
  and I have used pretty much every peptide out there at this point and some of them are profoundly
• 48:13
  effective my other favorite that no one talks about is called Milano 10 to and Milano 10 is a
• 48:19
  compound that causes you to get a tan with very minimal sun exposure and okay that's cool but
• 48:24
  having a tan and that means you have sunscreen built in but you didn't have to get a whole bunch
• 48:29
  of sun damage to get it it also has a bunch of effects on mood and even on sexual function
• 48:35
  so that's one of my favorites and if you just want the sexual function side and a lot of guys
• 48:39
  over 40 your testosterone blow you need this PT141 is a peptide that makes you feel like you're in
• 48:46
  about 18 again it's ridiculous so that's those are useful um cognitive performance okay this
• 48:52
  podcast is brought to you in part by stash are you still putting off saving and investing because
• 48:57
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• 49:46
  by stash investments LLC and SEC registered investment advisor investing of all's risks and
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  investments may lose value offer a subject to tease and seize does that does cognitive
• 49:57
  reform aside danger coffee at all okay let's talk about that so what is first of all what is danger
• 50:02
  coffee so I got I got I actually have not tried this yet my because I wanted this bag to be on the
• 50:07
  set I mean a second you go then I'm gonna try it out yeah so what is this what is this outside of
• 50:12
  being just very healthy no mold good coffee um what are you trying to accomplish with this well
• 50:18
  some of the brands I've worked with in the past no longer say mold free on the label so I don't
• 50:23
  worry y'all should I'd encourage people to look at whatever coffee that you'd like to buy
• 50:27
  just say mold free and damn straight at danger coffee says that it also is it's remineralized
• 50:33
  oh and in mineralized mold free and he odd tested so the remineralized means that we put a therapeutic
• 50:39
  dose of trace and ultra trace minerals in the coffee you won't taste it it's super high in coffee
• 50:43
  it tastes amazing but you don't taste the minerals the act as electrolytes and these are minerals
• 50:48
  that can increase the electroactivity in your cells so you drink the coffee act I feel really good
• 50:53
  and what you'll find is that inside your body there's a set of sensors that tells you whether
• 50:59
  food is good for you or not and they don't have a taste but there's a just I want more of that feeling
• 51:06
  when you drink danger coffee because of the minerals the parts of your body that are hungry for
• 51:09
  minerals well they're like drink more of that it feels good and the reason I say you need more
• 51:15
  minerals that's if you want to live a long time and you want cognitive performance you got to have
• 51:19
  enough zinc and magnesium and a bunch of other minerals you've never heard of problem is most
• 51:25
  super foods including spinach and kale and even sweet potatoes and beets think you're all men's
• 51:32
  even raspberries these guys will suck minerals out of your body this is the plants way of making
• 51:36
  sure you don't eat too many of them so if you've been eating those and you eat normal wheat and
• 51:40
  other things that are sprayed with glyphosate that also steals minerals you don't have the minerals
• 51:45
  your body needs to make neurotransmitters and your body's doing its best you want to really change
• 51:51
  your brain or change your muscles or your cardiovascular some sort of stimulus followed by recovery
• 51:58
  and the presence of minerals and proteins and some fats so your body can build what it needs
• 52:04
  but if you do the first two and you don't have minerals you don't get results so danger coffee's
• 52:08
  built this way because it's replenishing the minerals that none of us has anymore
• 52:14
  now what happens when you have enough minerals well about three years ago I had an old yoga
• 52:19
  injury repaired on my foot and they had to saw through the bone all the way through the main
• 52:23
  bone in the foot and I did it when I was awake because well you can't feel it and it's interesting
• 52:27
  so I'm there with the the doctor in Beverly Hills um doctor Ellie's hydrate he's been on my show
• 52:32
  and in the saws like it and he looks at the nurse and goes I'm having a hard time getting through the
• 52:37
  bone and I'm feeling I'm like uh doctorate the bones getting hot here and he looks at the nurse
• 52:43
  got this guy human and then afterwards he said Dave I operated on someone half your age
• 52:49
  and their bone cut like butter and I could barely get through your bone what are you doing
• 52:53
  and well what I'm doing is biohacking and I have enough minerals that's why I do it because
• 52:59
  literally bone density is one of the greatest predictors of longevity so get enough minerals
• 53:04
  already and then meditations better brains are better muscles are better bones are better metabolism
• 53:09
  is better that's why I made danger coffee and it's called danger because who knows what you might
• 53:13
  do I love it you might start a company while you're working full-time who knows you might break
• 53:17
  your foot or and the yoga injury no so I've also heard um when it comes to coffee I don't know
• 53:24
  the signs behind this so I'm gonna I'm probably gonna miss quote or or or or screw up the jargon
• 53:28
  but um I've heard that it's actually smarter to take electrolytes in the morning before coffee
• 53:34
  for uh I think that I've been told this because uh your body is not receptive to caffeine with like
• 53:40
  the first 30 minutes of waking up but it's receptive to electrolyte I don't know if you know
• 53:44
  anything about this I do I've heard this paraded a few times and I don't really understand it
• 53:50
  because I mean I take uh electrolytes and BCAs before I work out but I've always just drank
• 53:56
  coffee in the morning if you're one of those annoying people who wakes up at 5 a.m.
• 54:00
  all bright-eyed and bushy-tailed it's not me um mom either but if you're one of those good for
• 54:06
  you then you should wait to drink your coffee if you're someone who would rather stay up late
• 54:11
  and sleep in then you should have your coffee as soon as you can because in the morning your body
• 54:16
  should raise cortisol cortisol is a really important hormone for life low cortisol is four times
• 54:22
  more deadly than high cortisol so I think actually now that you're saying this I think it was a
• 54:25
  uh huberman podcast and he said drinking coffee increases cortisol more than it should in the
• 54:31
  morning and then I I'm remembering now as you see I had huberman on my show before you had a
• 54:37
  podcast okay I'm telling me explain to me about cortisol and why this is not the best advice so
• 54:42
  cortisol has a circadian rhythm which means it should go up in the morning and the reason cortisol
• 54:48
  goes up in the morning is that for you to get out of bed your blood pressure needs to go up if it
• 54:52
  didn't go up you'd stand up there wouldn't be enough blood in head you'd fall down hit your head
• 54:56
  and tiger to you so life wants higher cortisol in the morning and this is a good thing and then
• 55:02
  it should be moderate during the day and then it should go down at nights you can go to sleep
• 55:07
  but a lot of entrepreneurs don't have that kind of a curve and your low cortisol in the morning
• 55:12
  so what should you do absolutely have electrolytes but you can have electrolytes in water
• 55:16
  and I do that every morning recommended it with you see salt or mind salt for a very long time
• 55:21
  so do that in the morning these are a different kind of electrolytes in nature coffee and you can
• 55:25
  have it right after you wake up you can have it 15 minutes or half hour two hours after whenever
• 55:29
  you would drink your coffee but getting electrolytes in the morning including a meaningful amount of
• 55:34
  sodium is part of raising blood pressure in the way you want it raised and high blood pressure is
• 55:39
  bad low blood pressure is worse so though there really is no issue with drinking a coffee in the
• 55:45
  morning not a cup of coffee and people always will try to say you should wait this amount of time
• 55:50
  the only time that you should delay your coffee is if you're a super morning person because you
• 55:54
  want to actually be able to move your circadian window and if you're a super late night person have
• 55:58
  coffee as early as you can so the your body will get the memo oh I should probably wake up early and
• 56:03
  go to bed on a reasonable time tonight let's talk about cognitive performance so again people
• 56:10
  usually default to drugs in the tropics and things just to but I mean you spoken about
• 56:15
  physical health you spoken about diet I'm sure not eating mold has something to do with cognitive
• 56:21
  performance as well this is also what 40 years of zen taps into so talk to me about just sort
• 56:28
  you can talk about 40 years of zen what it does but also not just what it does some best practices
• 56:33
  just for anybody to improve the cognitive performance so I mentioned Ed Krunner free to you syndrome
• 56:38
  yeah in my 20s and this is when you range just won't work you can't remember things you're so tired
• 56:44
  and it doesn't matter how hard you're pushing there's nothing left to push so that
• 56:51
  give me a kind of a sacred need to get my brain working I also worked in Silicon Valley where my
• 56:57
  brain is how I pay my rent so it's kind of terrible as is a lot of people living to this and if they
• 57:02
  feel like they're not sharp one day like it's super scary for them I bought disability insurance when
• 57:06
  I was 25 because like something is wrong with my brain no doctor says it's real but I know
• 57:11
  something's not right and so I've learned a lot here and part of it is you can train your brain
• 57:20
  in lots of different ways just like you would go to the gym and 40 years of zen I started it
• 57:26
  about 10 years ago now I've had 2000 entrepreneurs come through five days a very intense work
• 57:32
  and what we're doing there is we are teaching you how to redirect allocation of energy
• 57:39
  inside your body so that you don't automatically default into fear and this is not conscious fear this
• 57:44
  is stuff that happens before you can think and so that you have a lot more energy left at the end
• 57:49
  of the day to do things you want to do we also then go in and performance tune your brain
• 57:54
  and what I wanted was like a formula one mechanic for my own brain that's why I started this
• 58:00
  and the performance tuning will do a clinically based assessment of your brain called a QEG
• 58:06
  and then we'll look at that and say all right here's a SWAT analysis strength we can
• 58:10
  us opportunity threat so let's show you what's going on in there and these are areas that are
• 58:14
  dysregulated you're high performing you're here but what would happen if we reconnected these two
• 58:19
  parts that don't talk and these two ones that are too hot we'll just calm those down and these
• 58:23
  over here that are not talking enough we'll turn that up a little bit and you get to decide
• 58:28
  what performance characteristics your brain has from doing that it's like you take your
• 58:33
  current or mechanic and they're gonna say do you want it to be faster do you want it to break better
• 58:37
  do you want it to handle better like what are the aspect you want it to seems like for the personal
• 58:41
  it seems like science fiction like that you can do that so how do you how do you actually what's
• 58:45
  the the strategy or the the framework even a few things that you do it it's well there's there's
• 58:50
  kind of two big parts to four years then the first three days is a combination of things I've
• 58:56
  learned in remote mountains and in Tibet and Nepal and the Andes and a lot of work it's a meditation
• 59:04
  and you have electrodes glued to your head and recently we added this is now the world's first
• 59:09
  psychedelic assisted neurofeedback program you can have medically prescribed ketamine to create
• 59:16
  more neuroplasticity and have a deeper experience it works with a fatiguing increases neuroplasticity
• 59:20
  oh my god yeah one of the most neuroplastic agents we know of one small dose for 72 hours makes
• 59:26
  the brain more plastic and that's why for treatment resistant depression and things the brain can
• 59:31
  can become like play dough like you're 17 again so people come in with their without that
• 59:36
  and I run them through this meditation process with a thousand samples per second coming
• 59:41
  off the brain and we teachers go back every single thing that's ever triggered you you go
• 59:47
  in and you remove the trigger because if you can be triggered and you're running a company it
• 59:53
  means you're not in charge this is like like you're talking about like childhood trauma hell yeah
• 59:57
  absolutely wild so instead of spending 10 years with a therapist you're hacking that rock
• 1:00:02
  I mean this is a performance thing we don't do anything that might be medical like therapy
• 1:00:07
  and you're allowed to go in without it being medical and edit out your reaction to
• 1:00:13
  to traumatic events and one of my friends who went through the program Craig runs a 1200 person
• 1:00:18
  company and he said I just realized that all of my success comes from being bullied in seventh grade
• 1:00:24
  and how many entrepreneurs now are going oh god yeah and how I was bullied too so there's
• 1:00:30
  that there's other parts of it but you get to pick whatever whatever gets under your skin yeah it sucks
• 1:00:36
  especially if you're in a board meeting or you're sitting with your employees and something
• 1:00:40
  you didn't like happened if you lose your mind your company doesn't do well of course yeah if you
• 1:00:47
  lose your mind and act appropriately everyone still feels that you lost your mind so the only
• 1:00:53
  way to really lead is to show up where your inside interstate matches your outer state and if you can
• 1:01:00
  do that you've achieved a stakeholder equanimity and that's what we're doing at 40 years then
• 1:01:04
  you get to choose your state you get to stain it no matter what happens the world around you
• 1:01:08
  so that you can do more good in the world that's the first three days and it is really transformative
• 1:01:14
  because every single day your body affect every single second your body is scanning the world
• 1:01:21
  there's something that might be a threat based on everything that happened from the moment of
• 1:01:24
  conception forward and your body is very fast and it's very dumb and it has a third of a second to
• 1:01:31
  make you feel whatever it wants before you can see reality there's like a little censorship window
• 1:01:35
  it's called p300 for neuroscientist people and what that means is if you can reprogram your
• 1:01:42
  threat networks it's the same thing is picking up your phone saying I think I'll turn off all the
• 1:01:46
  alerts from tiktok and every other damn app on there you can't use your phone if it's a learning
• 1:01:50
  all the time how are you supposed to use your brain your brain if it's a learning all the time so
• 1:01:55
  I turned off all the alerts I could find in my body if anything triggers me let go but let me go back
• 1:02:00
  and just do the reset process more so I have a book coming out where I teach people the best I
• 1:02:05
  can the reset process will come out in that 2025 and the idea here is any human that can be triggered
• 1:02:13
  can be programmed and if you can be triggered it means you're carrying a load of gun that's what
• 1:02:17
  triggered means you should unload that right and that way you're actually powerful because he knows
• 1:02:24
  you might do you're gonna do the right thing even if it's hard but if things are hard and that
• 1:02:30
  triggers you because your automated threat systems go you know when I was five years old it felt
• 1:02:34
  hard like this and at that time I was triggered so I'm just gonna send a little trigger up there
• 1:02:38
  and you're big at all brand of like there's a reason it's because that guy's an asshole this is
• 1:02:42
  our it actually works in there and it sabotages yeah yeah the amount of stupid things I've done
• 1:02:47
  because of my nervous system oh my god so why not just going to work on that that's what 40 years
• 1:02:52
  as in as it is the top place on earth for letting your brain get the upgrade that's possible from
• 1:02:57
  decades of meditation I just didn't have decades to do it I want to take a second and thank
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  Range Rover Sport for supporting today's episode now let's talk about tools that match your
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  Sport today when you go through this process and you program your brain you remove the triggers you
• 1:04:40
  deal with trauma I mean I know you don't you're not doing therapy but ultimately there's a lot of
• 1:04:44
  head-up trauma that leads to these reactions right yeah um what what's the end result like for
• 1:04:51
  example like I'll give you an example just some days I feel like I can pull facts quicker I feel
• 1:04:57
  like my words come to me quicker what's happening there versus some days when same diet same rest I
• 1:05:03
  feel slow I feel brain fog I feel lethargic what what's the so if I go through this process I'm sure
• 1:05:10
  it helps oh it helps the norm is how with annoying and really it can even raise like you but what's
• 1:05:15
  what's happening in that situation you can't remember things yeah the primary cause of brain fog
• 1:05:20
  is toxins if it's changing on a day-to-day basis not just mold mold is a major class of toxin it's
• 1:05:26
  in environments you walk into that place that smells like a mop and you had lunch there and you
• 1:05:30
  have brain fog that afternoon there's a correlation you're breathing neurotoxins in the air if you're
• 1:05:35
  sleeping in a house that has water damage you're probably gonna have brain fog but it's gonna
• 1:05:40
  happen most days and there are people say every day I have brain fog Monday through Friday and I go
• 1:05:44
  home and I don't have it and it gets better by Monday I go on vacation like dude you're working
• 1:05:49
  or living in mold but let's say that it's highly variable what did you have for lunch MSG is a
• 1:05:56
  major major cause of brain fog after lunch and you're gonna go to the restaurant say to use MSG
• 1:06:01
  and they're gonna look you right in the eye and they're gonna say I do not use MSG that's because in
• 1:06:04
  the US if an ingredient is 74% MSG it does not have to be labeled as MSG when restaurants use MSG or
• 1:06:13
  hidden MSG they sell 30% more food because it gives you food cravings and then you get sugar
• 1:06:20
  cravings the body takes all available blood sugar and it uses it to try and suck glutamate out of
• 1:06:26
  your synapses so they'll stop firing which is what causes migraines from MSG well of course you have
• 1:06:32
  a sugar craving course you have an energy crash so if you don't have artificial colorings you don't
• 1:06:37
  have fried seed oils these bad fats and you don't have MSG and flavor enhancers like that you're
• 1:06:44
  much less likely at brain fog in fact those are the primary cause the other cause that people don't
• 1:06:49
  really talk about is lighting this really bright bright blue LED lights the ones mounted right
• 1:06:59
  above you at work these really bright environments that causes brain fog I'm wearing the true dark
• 1:07:04
  glasses right now they block the part of light that's most stressful on the eyes and one of our
• 1:07:10
  customers reached out and said you know what I was trying to figure this out Monday through Sunday I
• 1:07:16
  eat the same exact meals and every day at work I'm exhausted by the end of the day and I come home
• 1:07:21
  and I just don't do anything on weekends I feel great I used to think it was job stress it's not
• 1:07:26
  is that I put the true dark glasses on now at the end of the day I feel the same as I do on the
• 1:07:31
  weekends it's because the lighting is junk light the same as junk food so one thing you could do
• 1:07:37
  that's cheap and effective go outside in the morning for 20 minutes and at lunch time go outside
• 1:07:42
  even for five or ten minutes and just let some light into your eyes don't stare at the sun just be
• 1:07:46
  in touch really toxic environment yeah it and it makes a huge difference so I get massive brain fog if
• 1:07:51
  you put me without the glasses in an LED lit room for eight hours I'm going to be an idiot by the
• 1:07:56
  end of the day I just know it so I block it so we've learned through a lot so we spoken about
• 1:08:01
  peak performance through sleep through diet through sort of rewiring your brain through health
• 1:08:07
  of wellness you kind of got wait let's talk about neutropics for a minute okay let's do it okay
• 1:08:12
  so neutropic is a word it just means cognitive enhancing and there are neutropic drugs and
• 1:08:18
  their neutropic supplements and the best drug on the planet for this by far is called Modaphanil
• 1:08:25
  I was on ABC nightline about 14 15 years ago because I took this to get through business school
• 1:08:30
  it's from the movie limitless this is the drug but in limitless I think that drug made you kill people
• 1:08:36
  Modaphanil when you first take it everyone around you is so slow that you can get angry at them
• 1:08:41
  so if you're dick you'll be a bigger dick on Modaphanil so you got to work on the inner piece thing
• 1:08:46
  but it makes it much easier to focus and there's great studies I wrote about these in my
• 1:08:51
  cognitive enhancement book it's called headstrong but I mentioned my books the gears and buy my book
• 1:08:56
  are not it is one not she's in my life at all it just that's the concentrated knowledge that
• 1:09:00
  I put out there so I went through all this studies on Modaphanil for cognitive enhancement
• 1:09:06
  it's profound so maybe on the days when you wake up and you're like today's the zombie day
• 1:09:10
  you take 100 milligrams of Modaphanil it's a prescription drug some people choose to buy it online
• 1:09:14
  without needing a permission slip that's up to you but it's interesting you do that and then
• 1:09:19
  that day everything is easy so I've been taking this stuff almost every day for 20 years now since
• 1:09:26
  2001 and you don't feel like it has decreased the fact over a period of time I went up to 400 milligrams
• 1:09:33
  a day to test it out years ago I've been taking 100 milligrams a day every day if I'm flying more
• 1:09:38
  than 10 time zones in one night I might take an extra 50 milligrams but it works and for some people
• 1:09:46
  it doesn't work at all and for five out of a million people there's an autoimmune reaction similar
• 1:09:51
  to what ibuprofen does so it's not without risk but it's very low risk compared to many of the
• 1:09:56
  drugs that they prescribe I mean in college everyone takes that at all I would not touch that
• 1:10:00
  stuff it's not a good cognitive enhancer it's terrible and if you took a nice shot of espresso
• 1:10:08
  I made with the angel coffee to get the mineral effect that's in there and you were to take a
• 1:10:12
  metaphenol versus an adderol you're not gonna tweak in fact the military switched from adderol
• 1:10:20
  for pilots because adderol makes one kill people and if you're flying a 50 million dollar airplane
• 1:10:24
  with a machine gun this is not right they switched to my daffinol because it just makes you more
• 1:10:29
  focused and it's originally a drug that was designed for narcolepsy people fall asleep uncontrollably
• 1:10:35
  for the rest of us it just makes us more focused and on the the cognitive enhancing side
• 1:10:41
  I make a formula called um called brain 101 that has the basic cognitive enhancer is yours
• 1:10:48
  yes in my father yeah and there are a variety of metropics out there that work at the very high end
• 1:10:54
  there's something called quality in mind which is a good one and before you take all the fancy
• 1:10:59
  neutropics the most important thing you can take is boring it's vitamin dac go to vitamin dac.com
• 1:11:06
  DAKE these are fat soluble vitamins like vitamin D and A they direct minerals in your cells
• 1:11:12
  then you take minerals 101 same website vitamin dac.com minerals 101 gives you the minerals your body
• 1:11:17
  needs to make neurotransmitters and all the other mitochondrial things you need if you do those
• 1:11:22
  two things every workout every meditation everything you do is easier because you have minerals
• 1:11:26
  that your body needed to do them those are baseline for everyone after that you do something like
• 1:11:31
  a brain 101 and that's going to contain herbs that increase your neurotransmitter levels and it's
• 1:11:36
  going to contain things that increase power levels via enhancing mitochondria and you can say that
• 1:11:42
  sounds like a lot of science well it is but I'm saying you're going to take well no but there's so
• 1:11:47
  much I think that people all they want is they want like the the the the bare minimum playbook because
• 1:11:52
  they get overwhelmed with information and they don't then they'll do anything so this this is
• 1:11:56
  it it's only three bottles yeah it's vitamin Dac then it cost you about 22 bucks a month it's
• 1:12:01
  one one bottles good for two months pretty pretty cheap yeah you're going to take minerals 101 as
• 1:12:05
  it's like 25 bucks a month don't quote me exactly on that and then you're going to take brain 101
• 1:12:11
  which is probably 35 to 50 I don't remember what we're charged for it you later that on to
• 1:12:16
  a medicinal I do yeah do right don't feel overstimulated no okay in fact when I wake up in the morning
• 1:12:23
  most mornings I feel really good and sometimes I wake up I stayed up to late last night at a restaurant
• 1:12:27
  I can just tell things weren't right and so I might tweak what I take the other thing that is at
• 1:12:33
  the high end that you can order online is called an aracetam and an aracetam is the only cognitive
• 1:12:40
  enhancer that increases memory IO and IO is input output so you know the difference between having
• 1:12:47
  a slow internet connection and a faster internet connection an aracetam gives you the fast connection
• 1:12:52
  I've been on that for 25 years so what would happen if you go back for 25 years and every day you
• 1:12:57
  were smarter and more focused in your memory had better IO that's what I did and then I train the
• 1:13:02
  crap out of my brain at 40 years of zen and I have 10 companies in my portfolio and I built a
• 1:13:09
  $100 million plus company from scratch and I I have great relationships at compounds that compounds
• 1:13:15
  like if you're just like even like 1% better over the past 25 years what you can do and maybe because
• 1:13:20
  I had so much to overcome I think it's more than 1% for me and for most people I think you have
• 1:13:26
  10 to 50% better performance that's just sitting in their untapped we wake up your mitochondria
• 1:13:30
  go do an upgrade labs or do any of the biohacking stuff that you can read about online
• 1:13:35
  and then do some cognitive enhancement but make sure your hormones work and for that one
• 1:13:39
  get a lab test in axle health your hormones are working great they're probably not get that fixed
• 1:13:44
  go to a functional medicine doctor and then all of a sudden like I'm a great golden god
• 1:13:50
  everything that happened today I can handle and it didn't stress me out and it's like this will
• 1:13:57
  sound kind of dumb but there's a scene in the matrix like nia looks at all the bullets since it goes
• 1:14:02
  no and then they all strap it's not quite like that but it's a sense that things that would have
• 1:14:06
  dysregulated you as an entrepreneur as a father or mother they just don't you're like I've got
• 1:14:12
  this and it's that deep knowing that you've got this that creates a sense of safety and peace in
• 1:14:16
  yourself if you have that all the people in your organization and in your family they will feel
• 1:14:22
  that you have that too and it's your job to not just act that way to actually be that way and I
• 1:14:27
  did not always have this I had to build it but it is buildable and it is the best thing I've ever done
• 1:14:33
  do you think do you think there will ever be a point in any future where any of the
• 1:14:38
  recommendations you just made make their way into mainstream health and medicine it's inevitable
• 1:14:45
  I find it so like we're on the same page we're very much kindred spirits with literally
• 1:14:50
  everything you spoke about but I can't in any lifetime ever see a GP talking to me about any
• 1:14:57
  of this shit oh you think you're gonna be seeing a GP in five years so cute but you know what I
• 1:15:04
  mean like they don't talk about this like like even even having a conversation about about food
• 1:15:10
  and nutrition that makes sense with a family doctor I've walked out of that conversation no my
• 1:15:16
  issue is not I once asked my mechanic about how to fix my plumbing and he was totally useless
• 1:15:21
  why would you go to a doctor for food my only was that they should my issue is that they should
• 1:15:25
  they are the they are the the avatar of health for a lot of people not everybody looks at my mom
• 1:15:33
  doesn't know a biohacking is my mom my mom goes to a GP right it's it's just so weird to say
• 1:15:38
  everyone should when your model of reality doesn't work you should change your model of reality
• 1:15:43
  to one that works and so if you go to your doctor and your doctor isn't looking way younger
• 1:15:48
  than their current age and way healthier than everyone else you have a right to politely and kindly
• 1:15:55
  say doctor do you follow your own advice because it looks like you have an extra 20 pounds and I'd
• 1:16:00
  like to understand if you know what's going on there because if you can't fix that and you know
• 1:16:03
  what's going on I it's I'm not feeling confident here this isn't about being rude it's not about
• 1:16:08
  being unkind it's about hiring the best service provider for you your doctor is your service
• 1:16:13
  right they were a consultant and they're not your daddy they're not your mommy so I went through a
• 1:16:18
  phase in my 20s where I was pissed at the medicine field I was really angry because no doctor would
• 1:16:22
  believe me and I fired him as I'm going to learn all this stuff and I finally went to a doctor with
• 1:16:25
  seven different lab tests and all this crap and I was wrong some of my best friends in the
• 1:16:30
  world are doctors about most of them are I married a doctor for 17 years were together doctors
• 1:16:36
  the good ones they're healers they didn't get this training and if you go to a healer asking about
• 1:16:41
  food and they're not trained in food they're going to do their best because they want to help but
• 1:16:44
  they're not trained and that's okay so you want to go to a functional medicine doctor or nutritionist
• 1:16:49
  not a registered dietitian they're the ones who put McDonald's in hospitals that whole field
• 1:16:53
  and actually I didn't know that oh god yeah if they're a functional dietitian there's a few of
• 1:16:56
  those they'll work but registered dietitians are the ones who tell you you can cancel out a
• 1:17:00
  Snickers bar with a diet coke like this is like a crazy if it fits your macros or even worse
• 1:17:06
  to see even worse than that like they're the ones who put McNuggets at hospitals and say it's okay
• 1:17:10
  I just was hoping that there'd be some brighter future there is here's how to do it go to chat
• 1:17:16
  GBT right now say I want you to act like a functional medicine doctor and expert in nutrition
• 1:17:21
  right I want you to ignore mainstream stuff if it isn't going to work in my case I want you to
• 1:17:25
  consider alternative medicine and say and also consider literature on the vegan diet and on the
• 1:17:33
  carnivore diet and on saturated fats whatever else is interesting to you right say based on this
• 1:17:38
  give me some good advice it'll give you better advice than most doctors unless they're functional
• 1:17:42
  medicine or longevity doctors that already will and you could say you know I'm really interested
• 1:17:47
  in unusual cognitive enhancers that may or may not be legal in my country can you tell me some
• 1:17:52
  that would help me with this specific symptom it will just tell you it is free okay most doctors
• 1:17:58
  can't spell an aracetam last question I have for you what is that tattoo on your arm this one yeah
• 1:18:05
  that is caffeine that's caffeine I believe there's a story behind it the first product ever sold
• 1:18:12
  over the internet before the browser was invented is a t-shirt that said caffeine my drug of
• 1:18:16
  choice and add the molecule on it and I did start bolt roof which is kind of a big coffee
• 1:18:20
  I started danger which is becoming a big coffee company because people love it like the amount
• 1:18:24
  of reorders is higher than ever we just got our shop of 500,000 customer little trophy and caffeine
• 1:18:31
  is mother nature's original cognitive enhancer it is so good for you not in high doses but coffee
• 1:18:38
  is better than kale and spinach and tofu or almost any other compound that we put in our bodies
• 1:18:43
  and it has been for a long time if you wanted to leave the audience actually no so first of all
• 1:18:47
  before we go before we before we finish this um you dropped a lot of different links is there like
• 1:18:53
  one source of truth what's the website I don't know if it's truth but it's my best it's it's
• 1:18:58
  dayvastgrade.com that's got the podcast the books 3000 articles this is all free stuff and you'll
• 1:19:03
  find a link to axle health and upgrade labs in 40 years as in and the true dark glasses and all
• 1:19:08
  that kind of stuff it's all there you've had a great career great life you built multiple businesses
• 1:19:12
  if you could go back and tell your 20 year old self one thing after all of this could be health
• 1:19:17
  advice could be life advice what would it be I would have told myself to study relationships
• 1:19:23
  the same way study technology or business because this is an area where you don't get any training
• 1:19:28
  in school whatsoever whatever training you think you got from your family it wasn't training they're
• 1:19:33
  just copying what their parents did and I'm dating a relationship expert named Christina Weber who
• 1:19:40
  runs a group called we deep in and she's brought all of the best relationship professionals
• 1:19:45
  together and does like mastermind hot seats but four relationships with couples and singles in the room
• 1:19:50
  and the amount of transformation that I see there and because I've been separated twice or divorce twice
• 1:19:58
  I've made it a practice to study relationships part of that is 40 years as in just the deep
• 1:20:02
  personal development work but it's not that hard relationships are pretty simple if you understand
• 1:20:08
  how to structure them how to think about them and how to communicate and I've been mentored by
• 1:20:12
  guys like drawn gray from the Mars and Venus guy who's become a good friend and it's not as hard
• 1:20:18
  as it feels so you might as well study that as as hard as you would study your application and it
• 1:20:26
  takes less than a year to become an expert and then the things that would have created a big blow up
• 1:20:30
  just don't and so I under invested on relationships and now the with the we deep and stuff that I'm
• 1:20:36
  doing I'm now an advisor to our company and you want to come on do I love talking about an ocean
• 1:20:42
  come on she'd probably love that all right I'll see if I can get her in but having like the world's
• 1:20:48
  best relationship experts talk to another couple and tell them what they're doing wrong while you're
• 1:20:52
  watching is like oh my god I was doing that and then you sit there and then they tell you what
• 1:20:56
  you're doing wrong and what you're doing right I've never experienced something like that but the
• 1:21:00
  amount of rapid learning is great so I'm I have a really healthy happy relationship because of
• 1:21:06
  knowledge that that's what I should have done and if you just get health and relationships down
• 1:21:11
  everything else works.