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Pinterest Is A Search Engine? · Omni Talk Retail

• 0:00
  Adobe
• 0:00
  says
• 0:01
  that
• 0:01
  Pinterest
• 0:01
  is
• 0:02
  emerging
• 0:02
  as
• 0:03
  a
• 0:03
  search
• 0:03
  engine.
• 0:04
  According
• 0:04
  to
• 0:04
  ChainStorage,
• 0:05
  new
• 0:06
  Adobe
• 0:06
  Express
• 0:07
  data
• 0:07
  reveals
• 0:08
  consumers
• 0:08
  are
• 0:09
  finding
• 0:09
  new
• 0:09
  uses
• 0:10
  for
• 0:10
  Pinterest.
• 0:11
  About
• 0:12
  2
• 0:12
  in
• 0:12
  5
• 0:13
  U.S.
• 0:13
  consumers,
• 0:13
  or
• 0:14
  39%
• 0:15
  to
• 0:15
  be
• 0:15
  exact,
• 0:16
  recently
• 0:17
  surveyed
• 0:17
  by
• 0:17
  Adobe
• 0:18
  Express
• 0:18
  have
• 0:18
  used
• 0:18
  Pinterest
• 0:19
  as
• 0:19
  a
• 0:19
  search
• 0:20
  engine.
• 0:20
  Survey
• 0:21
  data
• 0:21
  reveals
• 0:21
  that
• 0:22
  Gen
• 0:22
  Z
• 0:22
  respondents
• 0:22
  in
• 0:23
  particular
• 0:23
  are
• 0:23
  driving
• 0:23
  this
• 0:24
  trend
• 0:25
  at
• 0:26
  47%,
• 0:27
  followed
• 0:27
  by
• 0:27
  millennials
• 0:28
  at
• 0:28
  39%,
• 0:29
  Gen
• 0:29
  X
• 0:30
  at
• 0:30
  37%
• 0:31
  and
• 0:31
  baby
• 0:31
  boomers
• 0:32
  at
• 0:32
  25%
• 0:34
  of
• 0:34
  respondents.
• 0:35
  More
• 0:35
  than
• 0:35
  one
• 0:36
  third
• 0:36
  of
• 0:36
  respondents
• 0:37
  also
• 0:37
  36%
• 0:38
  said
• 0:38
  they
• 0:38
  start
• 0:39
  searches
• 0:39
  on
• 0:39
  Pinterest
• 0:40
  instead
• 0:40
  of
• 0:40
  Google,
• 0:41
  with
• 0:41
  Gen
• 0:41
  Z
• 0:42
  again
• 0:42
  being
• 0:43
  the
• 0:43
  Most
• 0:43
  likely
• 0:43
  at
• 0:44
  39%.
• 0:45
  Fascinating.
• 0:46
  And
• 0:46
  6
• 0:47
  in
• 0:47
  10
• 0:48
  respondents
• 0:49
  said
• 0:49
  Pinterest
• 0:50
  search
• 0:50
  results
• 0:50
  feel
• 0:51
  more
• 0:51
  tailored
• 0:51
  to
• 0:52
  them
• 0:52
  than
• 0:52
  Google
• 0:53
  results,
• 0:54
  including
• 0:54
  71%
• 0:55
  of
• 0:55
  Gen
• 0:56
  Z
• 0:56
  respondents.
• 0:57
  And
• 0:58
  we
• 0:59
  had
• 0:59
  cheap,
• 0:59
  we
• 1:00
  had
• 1:00
  ChatGPT
• 1:01
  last
• 1:01
  week
• 1:01
  and
• 1:01
  now
• 1:02
  Pinterest.
• 1:02
  Should
• 1:02
  Google
• 1:03
  be
• 1:03
  even
• 1:03
  more
• 1:03
  scared
• 1:04
  this
• 1:04
  week?
• 1:04
  I
• 1:05
  mean
• 1:05
  this
• 1:05
  is
• 1:05
  some
• 1:05
  really
• 1:06
  interesting
• 1:06
  data.
• 1:06
  What's
• 1:07
  your
• 1:07
  read
• 1:07
  on
• 1:07
  this
• 1:07
  headline?
• 1:08
  Yeah,
• 1:08
  and
• 1:08
  let's
• 1:09
  not
• 1:09
  forget
• 1:09
  that
• 1:09
  Meta
• 1:10
  announced
• 1:10
  their,
• 1:11
  you
• 1:11
  know,
• 1:11
  search
• 1:11
  competitor
• 1:12
  with
• 1:12
  Chat
• 1:13
  GPT
• 1:13
  this
• 1:13
  last
• 1:14
  week
• 1:14
  too.
• 1:14
  So
• 1:14
  yes,
• 1:15
  I
• 1:15
  would
• 1:15
  say
• 1:15
  this
• 1:15
  is
• 1:16
  something
• 1:16
  that
• 1:17
  everyone
• 1:18
  needs,
• 1:19
  every
• 1:19
  platform
• 1:19
  right
• 1:20
  now
• 1:20
  needs
• 1:20
  to
• 1:21
  be
• 1:21
  thinking
• 1:21
  about
• 1:22
  the
• 1:22
  role
• 1:22
  that
• 1:22
  they
• 1:23
  play
• 1:23
  in
• 1:23
  new
• 1:24
  search
• 1:24
  behaviors.
• 1:25
  And
• 1:25
  I
• 1:25
  think
• 1:25
  Pinterest
• 1:26
  has
• 1:26
  an
• 1:26
  especially
• 1:27
  important
• 1:27
  role
• 1:28
  to
• 1:28
  play
• 1:28
  because
• 1:29
  I
• 1:29
  think
• 1:29
  that
• 1:30
  what
• 1:30
  we're
• 1:31
  finding
• 1:31
  especially
• 1:31
  with
• 1:32
  younger,
• 1:32
  the
• 1:32
  younger
• 1:33
  demographic
• 1:33
  is,
• 1:34
  was
• 1:34
  clear
• 1:35
  in
• 1:35
  some
• 1:35
  of
• 1:35
  the
• 1:35
  stats
• 1:36
  that
• 1:36
  you
• 1:36
  just
• 1:36
  gave.
• 1:36
  Chris.
• 1:37
  Image
• 1:37
  based
• 1:38
  search
• 1:38
  is
• 1:39
  growing
• 1:40
  in
• 1:40
  popularity.
• 1:41
  This
• 1:41
  is
• 1:41
  how
• 1:41
  people
• 1:42
  are,
• 1:42
  they're
• 1:43
  discovering
• 1:43
  products.
• 1:44
  And
• 1:44
  now
• 1:44
  we
• 1:44
  heard
• 1:45
  Sean
• 1:45
  Scott
• 1:45
  from
• 1:46
  Google
• 1:46
  again
• 1:46
  at,
• 1:47
  at
• 1:47
  Shop
• 1:47
  Talk
• 1:48
  just
• 1:48
  a
• 1:48
  few
• 1:48
  weeks
• 1:48
  ago
• 1:49
  said
• 1:49
  that
• 1:49
  20%
• 1:50
  of
• 1:51
  image
• 1:51
  based
• 1:51
  search
• 1:51
  searches
• 1:52
  are
• 1:52
  are
• 1:52
  commerce
• 1:53
  related
• 1:54
  so
• 1:54
  they
• 1:54
  result
• 1:54
  in
• 1:55
  a
• 1:55
  commerce
• 1:55
  based
• 1:55
  purchase.
• 1:56
  And
• 1:56
  I
• 1:56
  think
• 1:56
  that
• 1:56
  Pinterest
• 1:57
  is
• 1:57
  playing
• 1:58
  a
• 1:58
  really
• 1:58
  important
• 1:58
  role
• 1:59
  here.
• 1:59
  I
• 1:59
  contacted
• 2:00
  two
• 2:01
  people
• 2:01
  who
• 2:01
  are
• 2:02
  in
• 2:02
  their
• 2:02
  designers
• 2:03
  and
• 2:03
  stylists
• 2:04
  and
• 2:04
  they
• 2:05
  are
• 2:05
  using
• 2:06
  Pinterest
• 2:06
  all
• 2:07
  the
• 2:07
  time
• 2:07
  exclusively
• 2:08
  for
• 2:08
  search.
• 2:08
  I
• 2:09
  don't
• 2:09
  personally
• 2:09
  with
• 2:10
  my
• 2:10
  own
• 2:10
  search
• 2:10
  behavior
• 2:11
  but
• 2:11
  they
• 2:12
  said
• 2:12
  they
• 2:12
  said
• 2:13
  similar
• 2:13
  things
• 2:13
  to
• 2:14
  what
• 2:14
  you
• 2:14
  are
• 2:15
  calling
• 2:15
  out
• 2:15
  here.
• 2:15
  It's
• 2:16
  more
• 2:16
  tailored
• 2:16
  to
• 2:17
  them.
• 2:17
  It
• 2:17
  gives
• 2:17
  them
• 2:18
  visual
• 2:18
  representation
• 2:19
  of
• 2:19
  the
• 2:19
  things
• 2:19
  that
• 2:20
  they're
• 2:20
  searching
• 2:20
  which
• 2:20
  again
• 2:21
  I
• 2:21
  think
• 2:21
  is
• 2:21
  so
• 2:23
  contrary
• 2:23
  to
• 2:24
  how
• 2:24
  we've
• 2:24
  all
• 2:25
  searched
• 2:25
  in
• 2:25
  the
• 2:25
  past.
• 2:26
  It's
• 2:26
  always
• 2:26
  been
• 2:26
  text
• 2:27
  based
• 2:27
  search
• 2:27
  and
• 2:28
  now
• 2:28
  that
• 2:28
  we
• 2:28
  have
• 2:29
  tools
• 2:29
  like
• 2:29
  Lens
• 2:30
  like
• 2:31
  you
• 2:31
  know,
• 2:31
  search
• 2:32
  image
• 2:32
  based
• 2:32
  search
• 2:33
  finders
• 2:33
  on
• 2:33
  sites
• 2:34
  like
• 2:34
  Wayfair
• 2:34
  or
• 2:35
  on
• 2:35
  Pinterest,
• 2:36
  you're
• 2:36
  able
• 2:36
  to
• 2:36
  search
• 2:37
  in
• 2:37
  this
• 2:37
  new
• 2:37
  way.
• 2:38
  And
• 2:38
  for
• 2:38
  a
• 2:39
  lot
• 2:39
  of
• 2:39
  people
• 2:39
  it's
• 2:40
  merging
• 2:40
  those
• 2:40
  worlds
• 2:41
  of
• 2:41
  discovery
• 2:42
  and
• 2:43
  search
• 2:43
  search
• 2:43
  together
• 2:44
  and,
• 2:44
  and
• 2:44
  giving
• 2:45
  you
• 2:45
  a
• 2:45
  new
• 2:45
  way
• 2:45
  to
• 2:45
  do
• 2:46
  that.
• 2:46
  So
• 2:46
  I,
• 2:46
  I
• 2:47
  think
• 2:47
  that
• 2:47
  this
• 2:47
  is
• 2:48
  actually
• 2:48
  bigger
• 2:49
  news
• 2:49
  and,
• 2:50
  and
• 2:50
  probably
• 2:51
  one
• 2:51
  of
• 2:51
  the,
• 2:52
  the
• 2:52
  bigger
• 2:52
  moves
• 2:53
  from
• 2:53
  Pinterest.
• 2:53
  I
• 2:54
  know
• 2:54
  they've
• 2:54
  been
• 2:54
  trying
• 2:54
  to
• 2:54
  do
• 2:55
  this
• 2:55
  for
• 2:55
  a
• 2:55
  long
• 2:55
  time,
• 2:56
  but
• 2:56
  I
• 2:56
  think
• 2:56
  that
• 2:57
  it's
• 2:57
  going
• 2:57
  to
• 2:57
  be
• 2:57
  a
• 2:58
  big
• 2:58
  move
• 2:58
  for
• 2:58
  them
• 2:58
  as
• 2:59
  they
• 2:59
  kind
• 2:59
  of
• 2:59
  stake
• 3:00
  their
• 3:00
  claim
• 3:00
  as
• 3:00
  being
• 3:01
  the
• 3:01
  go
• 3:01
  to
• 3:02
  for
• 3:02
  visual
• 3:03
  based
• 3:03
  search
• 3:04
  when
• 3:04
  you're
• 3:04
  looking
• 3:05
  to
• 3:05
  find
• 3:05
  a
• 3:05
  product
• 3:06
  or
• 3:06
  find
• 3:07
  similar
• 3:07
  products
• 3:08
  to
• 3:09
  something
• 3:09
  that
• 3:09
  you
• 3:09
  see
• 3:09
  out
• 3:10
  in
• 3:10
  the
• 3:10
  world.
• 3:10
  Ben,
• 3:11
  what,
• 3:11
  what
• 3:11
  did
• 3:11
  you
• 3:12
  agree
• 3:12
  with?
• 3:12
  What
• 3:12
  do
• 3:12
  you
• 3:12
  disagree
• 3:13
  with?
• 3:13
  What
• 3:13
  would
• 3:13
  you
• 3:13
  add
• 3:13
  to
• 3:14
  what
• 3:14
  Ben
• 3:14
  said
• 3:14
  or
• 3:15
  to
• 3:15
  what
• 3:15
  and
• 3:15
  just
• 3:15
  said?
• 3:17
  So
• 3:17
  on
• 3:18
  substance,
• 3:18
  I,
• 3:19
  I,
• 3:19
  I
• 3:19
  completely
• 3:20
  agree
• 3:20
  and
• 3:20
  I
• 3:20
  completely,
• 3:21
  I,
• 3:21
  I
• 3:21
  think,
• 3:21
  you
• 3:21
  know,
• 3:22
  the
• 3:22
  fragmentation
• 3:23
  of
• 3:23
  search
• 3:23
  is
• 3:23
  one
• 3:24
  of
• 3:24
  the
• 3:24
  big
• 3:24
  trends
• 3:25
  that
• 3:25
  retails
• 3:25
  and
• 3:25
  brands
• 3:26
  need
• 3:26
  to
• 3:26
  be
• 3:26
  paying
• 3:26
  attention
• 3:27
  to
• 3:27
  right
• 3:28
  now.
• 3:28
  It
• 3:29
  was
• 3:29
  one
• 3:29
  of
• 3:29
  our
• 3:29
  big
• 3:29
  trends
• 3:30
  in
• 3:30
  the
• 3:30
  shop
• 3:31
  retail
• 3:31
  zeitgeist
• 3:32
  that
• 3:32
  I
• 3:32
  prepared
• 3:33
  for
• 3:33
  our
• 3:33
  Vegas
• 3:33
  show
• 3:34
  back
• 3:34
  in
• 3:34
  March
• 3:34
  and,
• 3:35
  and
• 3:35
  I
• 3:35
  agreed
• 3:35
  that
• 3:36
  Pinterest
• 3:36
  are
• 3:37
  doing
• 3:37
  some
• 3:37
  really
• 3:37
  good
• 3:38
  work
• 3:38
  in
• 3:38
  this
• 3:38
  space.
• 3:38
  I
• 3:38
  think
• 3:39
  there's
• 3:39
  been
• 3:39
  some
• 3:39
  more
• 3:39
  recent
• 3:39
  announcements
• 3:40
  just
• 3:40
  this
• 3:40
  week
• 3:41
  about
• 3:41
  some
• 3:42
  of
• 3:42
  the
• 3:42
  AI
• 3:42
  tools
• 3:42
  that
• 3:43
  they're
• 3:43
  building
• 3:43
  in.
• 3:43
  So
• 3:45
  really
• 3:45
  great.
• 3:46
  And
• 3:46
  this
• 3:47
  is
• 3:47
  something
• 3:47
  that's
• 3:47
  got
• 3:47
  real
• 3:47
  world
• 3:48
  implications
• 3:48
  of
• 3:49
  understanding
• 3:50
  how
• 3:51
  to,
• 3:51
  and
• 3:51
  where
• 3:51
  to
• 3:52
  influence
• 3:52
  shoppers
• 3:53
  and
• 3:54
  how
• 3:54
  to
• 3:54
  help
• 3:54
  them
• 3:54
  discover
• 3:55
  products
• 3:55
  is
• 3:55
  huge
• 3:56
  and
• 3:56
  it
• 3:56
  leads
• 3:57
  to
• 3:57
  where
• 3:57
  you
• 3:57
  invest
• 3:57
  your
• 3:58
  marketing
• 3:58
  dollars.
• 3:59
  So
• 3:59
  I
• 4:00
  think
• 4:00
  it's
• 4:00
  a
• 4:00
  big
• 4:01
  trend
• 4:01
  they
• 4:01
  want
• 4:01
  to
• 4:01
  understand.
• 4:05
  But
• 4:05
  I'm
• 4:05
  going
• 4:05
  to
• 4:05
  have
• 4:05
  to
• 4:05
  go
• 4:05
  on
• 4:06
  a
• 4:06
  rant.
• 4:06
  Can
• 4:06
  I,
• 4:06
  can
• 4:06
  I
• 4:07
  have
• 4:07
  a
• 4:07
  rant?
• 4:07
  Yeah.
• 4:08
  All
• 4:08
  right.
• 4:09
  Because
• 4:09
  I've
• 4:09
  got
• 4:10
  to
• 4:10
  give,
• 4:11
  I
• 4:11
  want
• 4:11
  to
• 4:11
  give
• 4:11
  a
• 4:11
  slap
• 4:11
  on
• 4:12
  the
• 4:12
  wrists
• 4:12
  for
• 4:12
  Adobe
• 4:13
  Express,
• 4:13
  their
• 4:14
  PR
• 4:14
  team
• 4:14
  on
• 4:15
  this,
• 4:15
  the
• 4:15
  journalists
• 4:16
  who've
• 4:16
  done
• 4:16
  it.
• 4:17
  This
• 4:17
  is
• 4:17
  not
• 4:18
  good
• 4:18
  research.
• 4:19
  This
• 4:20
  is
• 4:20
  not
• 4:21
  so,
• 4:21
  I
• 4:21
  mean
• 4:22
  whenever
• 4:23
  you
• 4:23
  have
• 4:23
  did
• 4:23
  research,
• 4:24
  he's
• 4:24
  got
• 4:24
  to
• 4:24
  pass
• 4:24
  the
• 4:25
  sniff
• 4:25
  test
• 4:25
  really
• 4:25
  quickly.
• 4:26
  And
• 4:26
  the
• 4:27
  headline
• 4:27
  is
• 4:27
  36%
• 4:28
  of
• 4:28
  consumers
• 4:29
  start
• 4:29
  their
• 4:30
  search
• 4:30
  on
• 4:30
  Pinterest
• 4:30
  instead
• 4:31
  of
• 4:31
  Google.
• 4:32
  That's
• 4:33
  just
• 4:33
  not
• 4:33
  right.
• 4:34
  Yeah,
• 4:35
  come
• 4:35
  on,
• 4:35
  come
• 4:36
  on.
• 4:36
  You
• 4:37
  just
• 4:37
  stand
• 4:37
  up
• 4:37
  in
• 4:37
  your
• 4:38
  office,
• 4:38
  get
• 4:38
  10
• 4:39
  people.
• 4:39
  Where
• 4:39
  do
• 4:39
  you
• 4:39
  start
• 4:39
  your
• 4:40
  search?
• 4:40
  Put
• 4:40
  your
• 4:40
  hands
• 4:41
  up.
• 4:41
  If
• 4:41
  it's
• 4:41
  Google
• 4:41
  or
• 4:41
  Pinterest,
• 4:42
  you
• 4:42
  can
• 4:42
  disprove
• 4:43
  that
• 4:43
  one.
• 4:44
  So
• 4:44
  the
• 4:45
  analyst,
• 4:45
  I
• 4:45
  have
• 4:45
  dug
• 4:45
  into
• 4:46
  it.
• 4:46
  This
• 4:46
  is
• 4:46
  a
• 4:47
  survey
• 4:47
  based
• 4:47
  on
• 4:47
  just
• 4:48
  800
• 4:48
  people
• 4:49
  on
• 4:49
  one
• 4:50
  day
• 4:50
  in
• 4:50
  March.
• 4:51
  That's
• 4:52
  not
• 4:52
  enough
• 4:52
  to
• 4:52
  draw
• 4:52
  conclusions
• 4:53
  on.
• 4:53
  There's
• 4:53
  no
• 4:53
  details
• 4:54
  on
• 4:54
  geographic
• 4:54
  representation.
• 4:56
  And
• 4:56
  then
• 4:57
  the
• 4:57
  numbers
• 4:58
  that
• 4:58
  they
• 4:58
  quote
• 4:58
  are
• 4:58
  actually
• 4:59
  only
• 4:59
  for
• 4:59
  people
• 4:59
  who
• 5:00
  said
• 5:00
  yes,
• 5:00
  they
• 5:01
  do
• 5:01
  use
• 5:01
  Pinterest.
• 5:02
  So
• 5:03
  actually
• 5:03
  this
• 5:03
  36%
• 5:04
  stat
• 5:04
  is
• 5:04
  only
• 5:04
  36%
• 5:05
  of
• 5:06
  the
• 5:06
  nine
• 5:06
  of
• 5:06
  the
• 5:06
  39%.
• 5:07
  We're
• 5:07
  getting
• 5:07
  really
• 5:08
  geeky,
• 5:08
  but
• 5:09
  even
• 5:09
  then
• 5:10
  I'm
• 5:10
  not
• 5:10
  buying
• 5:11
  it.
• 5:11
  So
• 5:12
  look,
• 5:13
  I
• 5:14
  think
• 5:14
  there's
• 5:14
  a
• 5:14
  really
• 5:14
  important
• 5:15
  story
• 5:15
  here.
• 5:16
  I've
• 5:17
  got
• 5:17
  the
• 5:17
  privilege
• 5:17
  in
• 5:18
  my
• 5:18
  role
• 5:18
  of
• 5:18
  getting
• 5:19
  to
• 5:19
  assess
• 5:19
  and
• 5:20
  coordinate
• 5:20
  work
• 5:20
  with
• 5:21
  research
• 5:21
  companies
• 5:22
  about
• 5:22
  the
• 5:22
  topics
• 5:23
  that
• 5:23
  we
• 5:23
  put
• 5:23
  on
• 5:23
  show.
• 5:23
  I
• 5:24
  would
• 5:24
  not
• 5:24
  put
• 5:24
  this
• 5:24
  research
• 5:25
  on
• 5:25
  our
• 5:25
  stage.
• 5:27
  There's
• 5:27
  some
• 5:27
  great,
• 5:29
  really
• 5:29
  great,
• 5:30
  innovative
• 5:30
  consumer
• 5:31
  research
• 5:31
  out
• 5:31
  there
• 5:34
  and
• 5:34
  unfortunately
• 5:35
  this
• 5:35
  falls
• 5:35
  short
• 5:35
  of
• 5:35
  it.
• 5:37
  It's
• 5:37
  such
• 5:37
  an
• 5:38
  important
• 5:38
  topic.
• 5:38
  That's
• 5:39
  why
• 5:39
  it's
• 5:39
  kind
• 5:39
  of
• 5:39
  wound
• 5:39
  me
• 5:40
  up.
• 5:40
  So
• 5:41
  I
• 5:41
  anyway
• 5:41
  rant
• 5:42
  over
• 5:43
  unless,
• 5:44
  please
• 5:44
  disagree
• 5:44
  with
• 5:45
  me.
• 5:45
  But
• 5:45
  I,
• 5:46
  I
• 5:46
  don't
• 5:46
  buy
• 5:46
  the
• 5:46
  numbers
• 5:47
  at
• 5:47
  all.
• 5:47
  No,
• 5:47
  I,
• 5:48
  I'm
• 5:48
  seeing.
• 5:48
  Hallelujah.
• 5:49
  I
• 5:49
  wanna,
• 5:50
  I'll
• 5:50
  say
• 5:50
  why
• 5:50
  I
• 5:50
  don't
• 5:50
  go
• 5:51
  back
• 5:51
  to
• 5:51
  Ed
• 5:51
  to
• 5:51
  see
• 5:51
  if
• 5:51
  she
• 5:51
  wants
• 5:52
  to
• 5:52
  reframe
• 5:52
  her
• 5:52
  points,
• 5:53
  but
• 5:53
  like,
• 5:54
  yeah,
• 5:54
  I
• 5:54
  mean,
• 5:54
  hallelujah.
• 5:55
  This
• 5:55
  is
• 5:55
  why
• 5:55
  we
• 5:55
  started
• 5:56
  this
• 5:56
  show,
• 5:56
  is
• 5:56
  to
• 5:57
  pick
• 5:57
  apart
• 5:57
  what
• 5:58
  is
• 5:58
  real
• 5:58
  and
• 5:58
  not
• 5:59
  real
• 5:59
  in
• 5:59
  the
• 5:59
  media
• 5:59
  from
• 6:00
  the
• 6:00
  perspective
• 6:00
  of,
• 6:01
  of
• 6:01
  the
• 6:01
  three
• 6:01
  of
• 6:02
  us
• 6:02
  really,
• 6:02
  as
• 6:02
  examples
• 6:03
  of
• 6:03
  people
• 6:03
  that
• 6:04
  have
• 6:04
  done
• 6:04
  and
• 6:04
  lived
• 6:04
  this,
• 6:05
  you
• 6:05
  on
• 6:05
  the
• 6:05
  research
• 6:05
  side,
• 6:06
  us
• 6:06
  on
• 6:06
  the
• 6:06
  retailer
• 6:07
  side.
• 6:07
  And
• 6:07
  100%,
• 6:08
  like,
• 6:08
  I
• 6:08
  don't
• 6:09
  even
• 6:09
  know
• 6:09
  how
• 6:09
  they're
• 6:09
  defining
• 6:09
  search
• 6:10
  because
• 6:10
  when
• 6:10
  was
• 6:11
  the
• 6:11
  last
• 6:11
  time
• 6:11
  I
• 6:11
  went
• 6:11
  to
• 6:11
  Pinterest
• 6:12
  for
• 6:12
  general
• 6:12
  information,
• 6:13
  like,
• 6:13
  who
• 6:13
  was
• 6:13
  president
• 6:14
  in
• 6:14
  1962?
• 6:15
  Like,
• 6:15
  I'm
• 6:15
  not
• 6:16
  going
• 6:16
  to
• 6:16
  Pinterest
• 6:16
  for
• 6:16
  that.
• 6:17
  And
• 6:17
  that's
• 6:17
  part
• 6:17
  of
• 6:17
  a
• 6:18
  search
• 6:18
  query.
• 6:18
  So,
• 6:18
  like,
• 6:18
  I
• 6:19
  don't
• 6:19
  understand
• 6:19
  that.
• 6:20
  And
• 6:20
  then
• 6:20
  the
• 6:20
  other
• 6:20
  point,
• 6:20
  Ben,
• 6:21
  I'll
• 6:22
  take
• 6:22
  your
• 6:22
  rat
• 6:22
  and
• 6:23
  see.
• 6:23
  I'll
• 6:23
  call
• 6:23
  the
• 6:23
  rat
• 6:24
  and
• 6:24
  meet
• 6:25
  it
• 6:25
  where
• 6:25
  it
• 6:25
  was.
• 6:25
  But
• 6:26
  like,
• 6:27
  getting
• 6:27
  people
• 6:27
  to
• 6:28
  search
• 6:28
  on
• 6:28
  Pinterest
• 6:28
  is
• 6:29
  one
• 6:29
  thing,
• 6:29
  but
• 6:29
  getting
• 6:29
  them
• 6:29
  to
• 6:29
  conduct
• 6:30
  commerce
• 6:30
  is
• 6:31
  another
• 6:31
  thing.
• 6:31
  And
• 6:31
  we've
• 6:32
  heard,
• 6:32
  I've
• 6:32
  heard
• 6:33
  on
• 6:33
  stage
• 6:33
  many
• 6:34
  times
• 6:34
  at
• 6:34
  Shop
• 6:34
  Talk
• 6:35
  and
• 6:35
  other
• 6:35
  conferences
• 6:35
  is
• 6:36
  Pinterest
• 6:36
  positioning
• 6:37
  themselves
• 6:37
  to
• 6:37
  do
• 6:37
  that.
• 6:38
  And
• 6:38
  even
• 6:38
  the
• 6:38
  article
• 6:39
  says
• 6:39
  the
• 6:39
  retailers
• 6:40
  don't
• 6:40
  know
• 6:40
  how
• 6:40
  to
• 6:40
  use
• 6:41
  it
• 6:41
  for
• 6:41
  that.
• 6:41
  And
• 6:41
  so
• 6:42
  that's
• 6:42
  still
• 6:42
  a
• 6:42
  fundamental
• 6:43
  problem.
• 6:43
  But
• 6:44
  I
• 6:44
  am
• 6:44
  buying
• 6:44
  100%,
• 6:45
  like
• 6:45
  you
• 6:45
  said,
• 6:45
  into
• 6:46
  search
• 6:46
  changing.
• 6:47
  And,
• 6:47
  and
• 6:47
  people
• 6:48
  need
• 6:48
  to
• 6:48
  think
• 6:48
  about
• 6:48
  it
• 6:48
  because
• 6:49
  I
• 6:49
  mentioned
• 6:49
  the
• 6:49
  Kentucky
• 6:50
  Derby
• 6:50
  at
• 6:50
  the
• 6:50
  outset.
• 6:50
  I
• 6:51
  said
• 6:51
  this
• 6:51
  to
• 6:51
  Ann
• 6:51
  yesterday.
• 6:52
  We
• 6:52
  were
• 6:52
  sitting
• 6:52
  back
• 6:53
  at
• 6:53
  the
• 6:53
  end
• 6:53
  of
• 6:53
  our
• 6:53
  weekend
• 6:54
  and
• 6:54
  I
• 6:54
  said
• 6:54
  to
• 6:54
  my
• 6:54
  buddies,
• 6:54
  I
• 6:55
  said,
• 6:55
  you
• 6:55
  know
• 6:55
  who
• 6:55
  won
• 6:56
  the
• 6:56
  weekend?
• 6:56
  Chat
• 6:57
  freaking
• 6:57
  GPT.
• 6:58
  We
• 6:58
  were
• 6:59
  using
• 6:59
  Chat
• 6:59
  GPT
• 7:00
  every
• 7:01
  single
• 7:01
  day,
• 7:02
  every
• 7:02
  single
• 7:02
  hour
• 7:03
  to
• 7:03
  do
• 7:03
  everything.
• 7:04
  And
• 7:04
  it
• 7:04
  was
• 7:04
  wild.
• 7:05
  And
• 7:05
  I've
• 7:05
  never
• 7:05
  seen
• 7:06
  adoption
• 7:06
  to
• 7:06
  that
• 7:07
  point
• 7:07
  so
• 7:07
  quickly
• 7:08
  happen.
• 7:09
  And
• 7:09
  so,
• 7:09
  yes,
• 7:10
  that's,
• 7:10
  that's
• 7:10
  absolutely
• 7:11
  going
• 7:11
  to,
• 7:11
  going
• 7:11
  to
• 7:12
  continue
• 7:12
  to
• 7:12
  change
• 7:12
  the
• 7:12
  landscape
• 7:13
  here.
• 7:13
  But
• 7:13
  Ann,
• 7:13
  what
• 7:13
  do
• 7:13
  you
• 7:14
  think?
• 7:14
  Are
• 7:14
  you
• 7:14
  revising
• 7:14
  your,
• 7:15
  your
• 7:15
  bullishness
• 7:16
  on
• 7:16
  Pinterest
• 7:17
  at
• 7:17
  all?
• 7:17
  Given
• 7:18
  a
• 7:18
  shopping,
• 7:20
  not
• 7:20
  in
• 7:20
  a
• 7:21
  shopping
• 7:21
  context
• 7:21
  at
• 7:22
  all.
• 7:22
  Because
• 7:22
  I
• 7:22
  think
• 7:22
  that
• 7:23
  you're
• 7:23
  talking,
• 7:24
  I
• 7:24
  totally
• 7:24
  agree
• 7:25
  with
• 7:25
  what
• 7:25
  you
• 7:25
  guys
• 7:25
  are
• 7:25
  saying
• 7:26
  from
• 7:26
  a
• 7:26
  search
• 7:26
  perspective.
• 7:27
  Like
• 7:27
  if
• 7:28
  I'm
• 7:28
  going
• 7:28
  to
• 7:28
  find
• 7:29
  out
• 7:29
  who
• 7:29
  the
• 7:29
  president
• 7:30
  was
• 7:30
  in,
• 7:30
  you
• 7:31
  know,
• 7:31
  1923,
• 7:33
  like,
• 7:33
  yes,
• 7:33
  I'm
• 7:34
  not
• 7:34
  going
• 7:34
  to
• 7:34
  go
• 7:34
  to
• 7:34
  Pinterest
• 7:35
  for
• 7:35
  that
• 7:35
  search.
• 7:35
  But
• 7:35
  I
• 7:36
  think
• 7:36
  if
• 7:36
  you're
• 7:36
  talking
• 7:36
  about
• 7:37
  intent
• 7:38
  to
• 7:38
  purchase
• 7:39
  or
• 7:39
  intend
• 7:40
  to
• 7:40
  inspire
• 7:41
  a
• 7:41
  commerce
• 7:42
  based
• 7:42
  purpose
• 7:42
  purchase,
• 7:42
  I
• 7:43
  do
• 7:43
  think
• 7:43
  that
• 7:43
  Pinterest
• 7:44
  has
• 7:44
  a
• 7:44
  role
• 7:45
  to
• 7:45
  play
• 7:45
  here
• 7:46
  that
• 7:46
  we
• 7:47
  have
• 7:47
  to
• 7:47
  give
• 7:47
  credit
• 7:48
  to.
• 7:48
  I
• 7:48
  do
• 7:48
  think
• 7:49
  that
• 7:49
  there
• 7:49
  are
• 7:49
  people
• 7:50
  who
• 7:50
  are
• 7:50
  going
• 7:50
  to
• 7:51
  Pinterest
• 7:51
  for
• 7:51
  these
• 7:52
  searches.
• 7:53
  We
• 7:53
  may
• 7:54
  not
• 7:54
  be
• 7:54
  of
• 7:54
  that
• 7:55
  group
• 7:55
  that's
• 7:56
  doing
• 7:56
  that,
• 7:56
  but
• 7:56
  I
• 7:56
  do
• 7:57
  think
• 7:57
  that
• 7:57
  it's
• 7:58
  important
• 7:58
  for
• 7:58
  brands
• 7:59
  to
• 7:59
  recognize
• 7:59
  even
• 8:00
  when
• 8:00
  you're
• 8:00
  going
• 8:00
  to
• 8:00
  chat
• 8:00
  GPT
• 8:01
  or
• 8:01
  Perplexity
• 8:02
  or
• 8:03
  Gemini
• 8:03
  to
• 8:04
  conduct
• 8:04
  searches
• 8:04
  for
• 8:05
  product
• 8:05
  or
• 8:05
  you're
• 8:06
  using
• 8:06
  Lens
• 8:06
  for
• 8:07
  a
• 8:07
  search
• 8:07
  for
• 8:07
  product,
• 8:08
  they
• 8:08
  are
• 8:09
  returning
• 8:10
  Pinterest
• 8:10
  results
• 8:11
  in
• 8:11
  those
• 8:11
  searches.
• 8:12
  So
• 8:12
  I
• 8:12
  think
• 8:12
  there,
• 8:12
  there
• 8:13
  is
• 8:13
  a
• 8:13
  connection
• 8:13
  point
• 8:14
  here.
• 8:14
  I
• 8:14
  think
• 8:14
  it's
• 8:15
  just
• 8:15
  not
• 8:16
  all
• 8:16
  search
• 8:16
  is
• 8:17
  going
• 8:17
  in
• 8:17
  that
• 8:17
  direction
• 8:18
  and
• 8:18
  that's
• 8:18
  why
• 8:18
  I
• 8:18
  was,
• 8:19
  I
• 8:19
  was
• 8:19
  really
• 8:19
  focused
• 8:20
  in
• 8:20
  at
• 8:20
  the
• 8:20
  beginning
• 8:21
  of
• 8:21
  this
• 8:21
  conversation
• 8:22
  on
• 8:22
  the
• 8:22
  ways
• 8:23
  that
• 8:23
  search
• 8:23
  is
• 8:24
  changing
• 8:24
  with
• 8:24
  image
• 8:25
  based
• 8:25
  search
• 8:25
  being
• 8:25
  a
• 8:26
  core
• 8:27
  function
• 8:27
  that
• 8:27
  Pinterest
• 8:28
  can
• 8:28
  provide
• 8:29
  here.
• 8:29
  Yeah.
• 8:30
  And
• 8:30
  I
• 8:31
  really
• 8:31
  agree
• 8:31
  and
• 8:31
  this
• 8:32
  is
• 8:32
  what,
• 8:32
  this
• 8:32
  is
• 8:32
  what
• 8:33
  wound
• 8:33
  me
• 8:33
  up
• 8:33
  about
• 8:33
  that
• 8:33
  press
• 8:34
  release
• 8:34
  because
• 8:34
  you're
• 8:35
  absolutely
• 8:35
  right
• 8:35
  and
• 8:36
  you,
• 8:36
  and
• 8:36
  it's
• 8:36
  so
• 8:37
  important
• 8:37
  for
• 8:37
  everybody
• 8:37
  to
• 8:38
  understand
• 8:38
  how
• 8:38
  this
• 8:38
  is.
• 8:38
  Chang,
• 8:41
  I,
• 8:41
  I
• 8:41
  think
• 8:41
  you
• 8:42
  data
• 8:42
  that
• 8:43
  I've
• 8:43
  seen
• 8:43
  that
• 8:43
  I
• 8:43
  would
• 8:43
  more
• 8:44
  buy
• 8:44
  into
• 8:44
  says
• 8:45
  yeah,
• 8:45
  yeah,
• 8:46
  okay,
• 8:46
  look
• 8:46
  across
• 8:46
  the
• 8:47
  whole
• 8:47
  search
• 8:47
  environment,
• 8:48
  Google
• 8:49
  dominates
• 8:50
  and
• 8:50
  search
• 8:50
  engines
• 8:51
  dominate,
• 8:51
  but
• 8:51
  commerce
• 8:52
  is
• 8:52
  different.
• 8:53
  So
• 8:54
  yes,
• 8:54
  search
• 8:55
  search
• 8:55
  engines
• 8:55
  are
• 8:56
  really
• 8:56
  important.
• 8:57
  Google
• 8:57
  dominate.
• 8:58
  But
• 8:58
  then
• 8:58
  retailer
• 8:59
  owned
• 8:59
  properties
• 8:59
  both
• 9:00
  online
• 9:01
  and
• 9:01
  in
• 9:01
  store,
• 9:02
  that's
• 9:02
  how
• 9:02
  people
• 9:02
  discover
• 9:03
  products
• 9:03
  still
• 9:04
  are
• 9:04
  really
• 9:04
  important.
• 9:05
  And
• 9:05
  within
• 9:05
  that
• 9:06
  market
• 9:07
  Amazon
• 9:08
  search
• 9:08
  completely
• 9:09
  dominates.
• 9:10
  And
• 9:10
  then
• 9:11
  you've
• 9:11
  got
• 9:11
  social
• 9:11
  media
• 9:12
  and
• 9:12
  social
• 9:12
  media
• 9:13
  is
• 9:13
  10
• 9:14
  to
• 9:14
  20%
• 9:15
  and
• 9:15
  it's
• 9:15
  growing
• 9:16
  and
• 9:16
  it's
• 9:16
  changing.
• 9:17
  But
• 9:17
  within
• 9:17
  that
• 9:18
  Meta
• 9:18
  still
• 9:18
  dominates.
• 9:19
  That's
• 9:19
  why
• 9:19
  Meta
• 9:20
  and
• 9:20
  Amazon
• 9:20
  and
• 9:20
  Google
• 9:21
  have
• 9:21
  got
• 9:21
  such
• 9:21
  huge
• 9:22
  advertising
• 9:23
  businesses.
• 9:23
  But
• 9:24
  the
• 9:25
  social
• 9:25
  media
• 9:25
  bits
• 9:26
  for
• 9:26
  useful
• 9:26
  search
• 9:27
  is
• 9:27
  growing.
• 9:27
  We've
• 9:28
  seen
• 9:28
  it
• 9:28
  through
• 9:28
  TikTok,
• 9:29
  we've
• 9:29
  talked
• 9:29
  about
• 9:29
  that
• 9:29
  before
• 9:30
  and
• 9:30
  Pinterest
• 9:31
  is
• 9:31
  absolutely
• 9:32
  part
• 9:32
  of
• 9:32
  that.
• 9:34
  What
• 9:34
  then
• 9:34
  becomes
• 9:35
  really
• 9:35
  interesting
• 9:36
  is
• 9:36
  to
• 9:37
  think
• 9:37
  how
• 9:37
  do
• 9:37
  you
• 9:37
  influence
• 9:38
  that
• 9:38
  if
• 9:38
  some
• 9:39
  of
• 9:39
  your
• 9:39
  traditional
• 9:39
  marketing
• 9:40
  tools
• 9:41
  and
• 9:41
  your
• 9:42
  sponsorship
• 9:42
  aren't
• 9:43
  available
• 9:43
  and
• 9:43
  that's
• 9:44
  exactly
• 9:44
  what
• 9:45
  Perplexity
• 9:45
  told
• 9:45
  us
• 9:46
  in
• 9:46
  their
• 9:46
  keynote
• 9:47
  at
• 9:47
  Shop
• 9:47
  Talk
• 9:48
  Spring.
• 9:48
  They
• 9:49
  said,
• 9:49
  we
• 9:50
  are
• 9:50
  not
• 9:50
  providing
• 9:51
  the
• 9:52
  ability
• 9:52
  to
• 9:53
  influence
• 9:54
  search
• 9:54
  results
• 9:54
  commercially.
• 9:55
  We
• 9:55
  want
• 9:55
  it
• 9:55
  to
• 9:55
  be
• 9:55
  organic.
• 9:57
  And
• 9:57
  that
• 9:57
  has
• 9:57
  been
• 9:59
  paying.
• 9:59
  To
• 9:59
  influence
• 10:00
  search
• 10:00
  results
• 10:00
  is
• 10:00
  the
• 10:01
  number
• 10:01
  one
• 10:01
  bit
• 10:01
  of
• 10:01
  digital
• 10:02
  marketing.
• 10:02
  So
• 10:03
  you
• 10:03
  remove
• 10:04
  that.
• 10:05
  We
• 10:05
  still
• 10:05
  don't
• 10:05
  know
• 10:06
  what
• 10:06
  that
• 10:06
  market
• 10:06
  looks
• 10:06
  like.
• 10:07
  So
• 10:07
  that,
• 10:07
  that,
• 10:08
  yeah,
• 10:09
  I
• 10:09
  think
• 10:09
  it's
• 10:09
  fascinating.
• 10:10
  And
• 10:10
  search
• 10:11
  is
• 10:11
  changing
• 10:12
  so
• 10:12
  quickly
• 10:13
  and
• 10:13
  our
• 10:13
  ability
• 10:14
  to
• 10:14
  influence
• 10:15
  is
• 10:15
  changing
• 10:15
  so
• 10:15
  quickly
• 10:16
  with
• 10:16
  it.
• 10:16
  Well,
• 10:17
  and
• 10:17
  I
• 10:17
  would
• 10:17
  argue
• 10:18
  even,
• 10:18
  Ben,
• 10:18
  that
• 10:19
  Google's
• 10:19
  not
• 10:19
  in
• 10:19
  a
• 10:19
  position
• 10:20
  to
• 10:20
  do
• 10:20
  that
• 10:20
  yet
• 10:20
  either.
• 10:21
  Like,
• 10:21
  Google's
• 10:21
  still
• 10:22
  so
• 10:22
  focused
• 10:22
  on
• 10:22
  returning
• 10:23
  the
• 10:23
  right
• 10:23
  search
• 10:24
  results
• 10:24
  that
• 10:24
  they're
• 10:25
  still
• 10:25
  working
• 10:25
  to
• 10:25
  get
• 10:26
  to,
• 10:26
  to
• 10:26
  the
• 10:26
  level
• 10:26
  where
• 10:27
  commerce
• 10:27
  is
• 10:28
  integrated
• 10:28
  into
• 10:28
  the
• 10:29
  Google
• 10:29
  search
• 10:29
  too.
• 10:30
  So
• 10:30
  I
• 10:30
  think
• 10:30
  that's
• 10:31
  where
• 10:31
  we
• 10:31
  get
• 10:31
  to.
• 10:32
  This
• 10:32
  is
• 10:32
  fair
• 10:32
  game
• 10:33
  search,
• 10:34
  search
• 10:34
  for
• 10:34
  commerce
• 10:35
  is
• 10:35
  fair
• 10:35
  game
• 10:35
  right
• 10:35
  now.
• 10:36
  And
• 10:36
  everybody
• 10:37
  who
• 10:37
  is
• 10:37
  any,
• 10:38
  you
• 10:38
  know,
• 10:39
  any
• 10:39
  search
• 10:39
  engine,
• 10:40
  any
• 10:40
  social
• 10:40
  platform,
• 10:41
  any
• 10:41
  brand,
• 10:43
  you
• 10:43
  all
• 10:43
  need
• 10:44
  to
• 10:44
  be
• 10:44
  really
• 10:45
  thinking
• 10:45
  about
• 10:46
  how
• 10:46
  you're
• 10:46
  getting
• 10:47
  involved
• 10:47
  and
• 10:47
  what
• 10:48
  unique
• 10:48
  proposition
• 10:49
  you
• 10:49
  have
• 10:49
  to
• 10:50
  a
• 10:50
  consumer
• 10:50
  to
• 10:50
  come
• 10:50
  to
• 10:51
  you
• 10:51
  first
• 10:52
  for
• 10:52
  search.
• 10:52
  I
• 10:53
  didn't
• 10:53
  even
• 10:53
  talk
• 10:53
  about
• 10:53
  the
• 10:53
  agentic
• 10:54
  AI
• 10:54
  angle
• 10:54
  in
• 10:55
  that
• 10:55
  whole
• 10:55
  discussion
• 10:55
  either,
• 10:56
  which
• 10:56
  just
• 10:56
  adds
• 10:57
  a
• 10:57
  whole
• 10:57
  nother
• 10:57
  layer
• 10:58
  to
• 10:58
  the
• 10:58
  discussion,
• 10:59
  which
• 10:59
  we
• 10:59
  don't
• 10:59
  have
• 10:59
  time
• 10:59
  for
• 10:59
  today.
• 11:00
  But
• 11:00
  we
• 11:00
  talked
• 11:00
  a
• 11:00
  little
• 11:01
  bit
• 11:01
  about
• 11:01
  it
• 11:01
  last
• 11:01
  week.
• 11:01
  I
• 11:02
  mean,
• 11:02
  your
• 11:03
  head
• 11:03
  just
• 11:03
  starts
• 11:03
  to
• 11:04
  spin
• 11:04
  in
• 11:04
  terms
• 11:04
  of
• 11:04
  where
• 11:04
  this
• 11:05
  all
• 11:05
  goes,
• 11:05
  right?
• 11:06
  Absolutely.