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Swatch Watches, the Gray Hoodie, and What Happened to 80s Fashion
Swatch watches turned a timekeeping device into a fashion statement. Ed Conroy had three or four lined up on his desk in grade three and felt like a high roller.
Post-COVID, every kid at a high school exit looks the same: gray sweatpants, black hoodie. Ed Conroy calls it invasion of the body snatchers. The Swatch answered the opposite impulse: no two versions looked alike, and owning three or four in grade three meant something. Too many trends, he argues, collapsed into none.
121 million people watched the MASH finale in 1983. Every newscast made it the lead story. Reporters hit bars and…
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