06: Getting Your Message Through
Marketing is a game of persistence.
Most of us are aware of this fact. Yet, we are quick to get bogged down by rejection and throw in the towel way too quickly.
To better illustrate this point, in today’s show, Bill explains how the biblical story, The Secret of the Seed can apply to sales and marketing.
When you sow your seeds (your marketing efforts), some seeds are bound to be eaten by birds or land on rocky soil. However, the soil that does land on fertile soil (your ideal client avatar) will multiply hundred-fold and adequately reward you for all your efforts.
So, if you are feeling…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.