Latest / Franchise Conversations with Fexingo: Buying, Running, and Scaling Franchise Businesses
How Franchisees Are Using SMS Marketing to Drive Repeat Business
In this episode, Lucas and Luna dive into how franchisees are leveraging SMS marketing to boost customer retention and repeat visits. They focus on the specific case of a multi-unit Smoothie King franchisee in Atlanta who used a sequence of three automated text messages to increase monthly return rate by 18% within 90 days. The hosts break down the opt-in process, message timing, and content strategies that made it work, including how the franchisee tied SMS to their loyalty app without violating brand guidelines. Listeners learn why open rates for SMS are 98% compared to email's 20%…
The skinny
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