Latest / Becker’s Healthcare - Clinical Leadership Podcast / Robert Calway, President and Chief Executive Officer at New England Life Care
Transcript
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- 0:31- This is Laura Dedo with the Becker's Healthcare Podcast.
- 0:34I'm thrilled today to be joined by Bob Callway,
- 0:36the president and Chief Executive Officer
- 0:38of New England Life Care.
- 0:40Bob, it's a pleasure to have you on the podcast today.
- 0:42- Thank you, Laura. Thanks for having me.
- 0:44- Now, I know we've got a lot to talk about.
- 0:46There's so much happening right now in healthcare
- 0:48and certainly just some really fascinating, um,
- 0:50things you're doing there at New England Life Care.
- 0:52But before we dive into my questions,
- 0:53can you tell us a little bit more
- 0:54about yourself and your background?
- 0:56- Yeah, sure. Let me tell you both about me
- 0:58and a little bit about my company,
- 1:00because we're a little bit different than the, uh,
- 1:03than the typical healthcare organization.
- 1:05So, um, as you mentioned, I serve as the president
- 1:08and CEO of New England Life Care.
- 1:10Uh, my background, I was originally trained
- 1:12as a medical laboratory technologist
- 1:14and worked in acute care laboratories for a number
- 1:17of years early in my career.
- 1:18Uh, but most of my background,
- 1:20I hold advanced degrees in healthcare
- 1:22administration and in public health.
- 1:24Uh, and most of my background has been in, uh,
- 1:27large academic medical centers
- 1:29and physician group practices.
- 1:31And most recently
- 1:32before joining New England Life Care, uh, I worked
- 1:35with Atrias Healthcare,
- 1:37which is a very large physician practice here in, uh,
- 1:40eastern Massachusetts.
- 1:42Um, and one of the first participates in the, uh,
- 1:45pioneer Accountable Care organization, uh, which is, uh,
- 1:49where I spent most of my time, uh, working with
- 1:52and developing programs
- 1:53to perform favorably in an accountable care organization.
- 1:57And that's in part what drew me here
- 1:59to New England Life Care and for New England Life Care.
- 2:02Um, as I say, we're a unique organization.
- 2:05Uh, we are organized as a, not-for-Profit
- 2:08Hospital Services Cooperative, um, under Section 5 0 1 E
- 2:12of the IRS tax code.
- 2:14Um, and what that means in practical terms is that, uh,
- 2:18we provide a designated service, in this case it's, uh,
- 2:21home infusion services, uh, to, uh, not-for-profit hospitals
- 2:26that are members of the cooperative.
- 2:28And today there are 70 hospital members, uh,
- 2:32in the cooperative located in Massachusetts, Maine,
- 2:35New Hampshire, and Vermont.
- 2:37Um, and, uh, an interesting feature of the cooperative is
- 2:41that the member hospitals actually
- 2:43own New England Life Care.
- 2:44So we serve, if you will, as the infusion department, uh,
- 2:49for the 70 hospitals that, uh, that we represent.
- 2:52And internally, I maintain 70 profit
- 2:55and loss statements for all of the hospitals
- 2:58that are a member, member of the cooperative.
- 3:00So, uh, very interesting structure, uh,
- 3:03but in providing a really important services
- 3:06to the not-for-profit hospitals located
- 3:08in the region that we serve.
- 3:11- That's amazing to hear,
- 3:12and definitely, you know, a very big responsibility
- 3:14to be serving that community in such a, a large area
- 3:18of diverse population as well.
- 3:20From your perspective, what are some
- 3:22of your top priorities right now?
- 3:23What are you really spending most of your time on?
- 3:25- Yeah, it great question.
- 3:27Um, you know, we, we conducted, um, in the last few weeks,
- 3:31um, our town hall meetings where we bring together all
- 3:34of our staff who are spread all over New England, uh,
- 3:37to update them on what's going on with the business
- 3:39and what are our priorities at the moment.
- 3:42Um, and in that we shared with folks that, um,
- 3:45we had hoped coming out of the pandemic
- 3:47that things would settle down a little bit.
- 3:49Um, but in fact, the opposite is true
- 3:52that the market is changing so quickly both
- 3:55after effects of the pandemic,
- 3:57but just changes in the marketplace
- 3:59that it's really caused us to take a step back
- 4:02and reevaluate our strategic plans, um, over the course
- 4:06of the next couple of years,
- 4:07and in fact, shorten our strategic horizon
- 4:09because the market is changing quickly enough
- 4:13and new threats are emerging fast enough
- 4:16that it's really shortened our, our, um, our visibility.
- 4:20Um, so the things that we're working directly on now are the
- 4:23things that frankly, many
- 4:25of our member hospitals are dealing with today.
- 4:27So first and probably foremost is the shortage
- 4:31of qualified labor, um,
- 4:33to support the healthcare organizations.
- 4:35You know, lots
- 4:36and lots of people left healthcare during the pandemic.
- 4:39The pipeline of replacement staff isn't adequate
- 4:42to support the needs of the marketplace.
- 4:45Uh, and we've got a large, uh, population
- 4:47of healthcare workers who are approaching retirement.
- 4:50So we're innovating strategies around how do we continue
- 4:54to grow the organization in an environment that where,
- 4:58where there will simply not be enough staff
- 5:00to facilitate that growth.
- 5:02And that's taken on a number of different strategies.
- 5:05So that's sort of number one.
- 5:06The second is really a focus on driving
- 5:11interoperability and starting to deploy newer technologies
- 5:16that have come out in the marketplace,
- 5:17and particularly in the last six months or so.
- 5:20Uh, and particularly starting to deploy
- 5:23artificial intelligence and robotic process automation
- 5:27into our workflows, frankly, as a strategy
- 5:30to support the fact that there aren't enough staff available
- 5:34to do the work and grow the organization.
- 5:36So part of our strategy around dealing
- 5:39with staff shortages is working to make sure
- 5:42that we provide the tools that allow our staff to be as
- 5:46efficient as they possibly can
- 5:48and allow taking kind of the mundane work out of the work
- 5:51that they do and allowing them to work at the higher end
- 5:54of their licenses or their capabilities.
- 5:57So that's been a big change as well.
- 5:59Um, but I would also reflect it as both a curse
- 6:03and a blessing because while the drive
- 6:06for interoperability is really critical, both to kind
- 6:09of support the organization
- 6:10and to develop a patient-centric approach in managing care,
- 6:14um, the flip side to that is the rapidly increasing
- 6:18incidents of cyber attacks.
- 6:20Uh, we were a victim of a cyber attack earlier this year,
- 6:24and thankfully we're able to respond to it quickly.
- 6:27Uh, but a lot of time
- 6:29and effort has to go into protecting our information systems
- 6:32and keeping ahead of what is a burgeoning crisis in terms
- 6:37of, uh, the, the ability for, uh, threat actors to be able
- 6:42to invade systems that we use to care for our patients.
- 6:46Um, and then lastly, a big focus for us, particularly
- 6:49as a not-for-profit, um, is operating profitably.
- 6:52So, you know, we've seen both in an inflationary economy,
- 6:57but also as a result of sort
- 6:58of ongoing supply chain disruptions, both in terms of
- 7:03supplies, but also in pharmaceuticals,
- 7:05relatively rapid increases in the prices for, um,
- 7:09for the products that we purchase
- 7:10and that we use in patient care.
- 7:13Uh, and, and candidly, uh,
- 7:15third party payer reimbursement is
- 7:16not keeping pace with that.
- 7:18So this, we find this eroding our margins together
- 7:21with higher labor costs
- 7:23and needing to look at ways to make sure we can continue
- 7:26to generate sufficient margins to support the operations
- 7:29of the business and continue to grow.
- 7:33- Absolutely. I think that's fascinating and,
- 7:35and certainly a lot of the issues that you touched on, um,
- 7:38are top of mind for healthcare executives across the board.
- 7:41Certainly when you're looking at the
- 7:43labor shortages and challenges.
- 7:45Um, love to hear, you know, working on some of the AI RPA
- 7:49and, and other digital transformation aspects
- 7:51that can boost the workforce.
- 7:52And then, um, the supply chain disruptions too,
- 7:55it just seems like, you know,
- 7:57or continue a one-two punch of yeah, really just trying,
- 8:00trying to hospital financials and trying to figure that out.
- 8:03Um, you know, when you look at all those things,
- 8:06obviously bringing technology and can make a big difference,
- 8:08but how do you incorporate that into the broader culture
- 8:12of the organization and making sure people, um, you know,
- 8:15are, are working to the top of their abilities,
- 8:17but then also comfortable with the, um,
- 8:19digital transformation strategy?
- 8:21- Yeah, well, I think it's a great question.
- 8:23Uh, I sort of express that in terms of, um,
- 8:27our strategies
- 8:28or our tactics for dealing with, um, staffing shortages.
- 8:33Um, and we've really got kind of five approaches, one
- 8:36of which speaks directly to the question you're asking.
- 8:38So number one is that we, we recognize that we have
- 8:41to be much more innovative in recruiting
- 8:45for the limited staff that are available in the marketplace.
- 8:48And part of that requires us
- 8:51to make the organization an attractive one
- 8:54for healthcare professionals to want to join, right?
- 8:57So, um, you'll hear threaded through these strategies,
- 9:01the goal of what we refer to as creating allies
- 9:04with our employees, right?
- 9:06Embedding them and engaging them actively, um, in
- 9:09how the business is run.
- 9:11Um, creating an environment where people feel connected
- 9:15to the purpose, where their voices matter
- 9:17and where they feel connected with, uh,
- 9:20where the business is going and how we're gonna get there.
- 9:23Um, that will in fact,
- 9:25I think ultimately also make it an attractive place
- 9:28for people to wanna come to work.
- 9:30Um, that gets to the second piece,
- 9:32which is really focusing on staff retention,
- 9:35keeping the good staff that we have.
- 9:37Um, and that gets back to what I was just talking about
- 9:40around ke keeping people connected, having them feel a sense
- 9:44of purpose and commitment
- 9:45and engagement with the organization, uh,
- 9:47that their voice matters
- 9:49and that, that their folks listening to their points
- 9:51of view on how the business should re run.
- 9:54But there's also a big focus on our part around
- 9:57preserving staff wellness
- 9:59and identifying, reducing the signs of burnout,
- 10:02which we're really endemic during the the covid period.
- 10:06Um, you know, third for us is improving the efficiency
- 10:11and the productivity of the staff we have,
- 10:13and that's where I mentioned starting to apply things like,
- 10:16uh, artificial intelligence and robotic process automation
- 10:19and, and frankly, modern information system.
- 10:22So we'll be going through, uh, an upgrade
- 10:24of our electronic medical record in the next 18 months
- 10:28to provide a more ma modern platform that allows us
- 10:31to better, better digitize our, our systems.
- 10:35Um, and in AI
- 10:36and RPA, we've applied it in a couple of places already.
- 10:39So, um, we were able to, uh,
- 10:41to use robotic process automation
- 10:43to basically digitize order entry coming into our
- 10:47organization, uh, which had an enormous benefit.
- 10:51So historically, our orders came to us generally by fax, um,
- 10:56but were sometimes available through hospital's use
- 10:59of post-acute, uh, discharge software.
- 11:02Um, but all of that was ultimately converted to paper
- 11:05that our staff then end up having
- 11:07to reenter into our electronic medical record.
- 11:10And you can just imagine both the, the labor requirements
- 11:14to do that and the degree of error that comes
- 11:17with anyone trying to transpose information from, you know,
- 11:21a written document into an electronic record.
- 11:24So we actually use robotic process automation
- 11:27to receive those incoming faxes, digitize the results,
- 11:31and load it automatically into our
- 11:33electronic medical record.
- 11:35So we eliminate all of that manual data entry.
- 11:38Uh, we're applying that in some, in a number
- 11:41of areas also within our billing operations.
- 11:43And again, the goal here is trying
- 11:46to identify the mundane parts of the work that all
- 11:50of our staff do, whether professional staff
- 11:52or administrative staff,
- 11:53and remove that use technology to support that.
- 11:57So to your question about staff acceptance of that, um,
- 12:01there, you know, kind of two pieces to this.
- 12:03One is staff view it as incredibly valuable, right?
- 12:07We're looking for small wins here to show
- 12:10how the application
- 12:11of this technology can make their work lives better,
- 12:14because no one wants to have to do all of that mundane work.
- 12:18Uh, staff wanna be using kind of a higher level of judgment
- 12:22and capability in the work that they, uh, that they do.
- 12:25So we're seeing acceptance there from that point of view,
- 12:28um, and two,
- 12:30by actively engaging our staff in utilization of the software.
- 12:34So we were really clear as we went into this,
- 12:37we're not developing this, this software to replace anybody.
- 12:41This, this is not gonna eliminate jobs.
- 12:44Um, what it will do though is turn the trajectory
- 12:47that will require us to have less labor as we continue
- 12:51to grow, um,
- 12:53and it's labor working at, at a higher level
- 12:56of competency and capability.
- 12:58Um, so that's where our AI models come in.
- 13:01And then, you know, we're also looking at
- 13:03alternative staffing models.
- 13:05Uh, you know, given
- 13:06that there aren't enough infusion nurses, for example,
- 13:09to be able to support the healthcare marketplace, starting
- 13:12to look at places where, um, other kinds
- 13:15of staff can do the work that
- 13:18infusion nurses are, are not available to.
- 13:20So for example, here in Massachusetts, we're now using, um,
- 13:25LPNs to do IV line management.
- 13:27It's within their scope of practice.
- 13:30Um, and instead of having to deploy expensive, uh,
- 13:34infusion nurses to do that, so again,
- 13:36it's using the right folks at the right end of their scope
- 13:39of practice and their capabilities.
- 13:41Um, and then lastly, we're really starting to look at
- 13:45how we develop staff, right?
- 13:47And this will include training programs designed
- 13:50to create a clin, a pathway within the organization
- 13:54that allows staff to stay here, develop new skills,
- 13:58and move into increasing levels of, of, um,
- 14:01of capability within the organization.
- 14:04So we are looking at training, for example,
- 14:06our own pharmacy technicians so
- 14:08that they can work in the clean room taking folks without
- 14:11having that experience
- 14:12and actually building the training programs here.
- 14:15So multifaceted in terms of how we're gonna accomplish that,
- 14:19uh, and all rely on one another.
- 14:22But the essence to this, in, in the answer again
- 14:25to your question is you can't be successful in doing this
- 14:29unless you're engaging staff at every level to know
- 14:33what you're trying to accomplish as an organization
- 14:35and them feeling a part
- 14:37and engagement in achieving those goals.
- 14:41- Absolutely. That makes a ton of, of sense,
- 14:43and I, I really love it.
- 14:44Um, love that strategy there.
- 14:46Now, looking into the future,
- 14:47how do you see New England life care
- 14:49evolving over the next few years?
- 14:51What do you see as accelerating and changing over time?
- 14:54- Yeah, that's a great question too.
- 14:56Um, and you know,
- 14:57my answer would've been different if you had asked me that
- 15:00during the, uh, during the pandemic,
- 15:02but one of the things that we saw, um, really prior
- 15:06to the pandemic and,
- 15:08and sort of on steroids, if you will, during the pandemic,
- 15:12was, um, more migration of care out
- 15:16of acute care settings and into the home.
- 15:20And where that really got wheels, if you will,
- 15:23during the pandemic is, you know, one was CMSs, um,
- 15:28expansion of the hospital without laws
- 15:30or the hospital at home programs
- 15:32and providing reimbursement for those programs that, um,
- 15:36you know, that created just a waterfall of organizations now
- 15:41that are implementing their own hospital at home programs,
- 15:44bringing care into the home.
- 15:45Uh, that was sort of one, uh, one op uh, one, uh, feature,
- 15:50uh, of the pandemic.
- 15:51Um, you know, organizations were realizing that a lot
- 15:55of the care that is provided in acute care settings can be
- 15:59provided in the home, and we're simply lacking a
- 16:01reimbursement mechanism for that.
- 16:03Um, and we're also now seeing in large part,
- 16:07to compete favorably in accountable care programs.
- 16:10Uh, more and more programs aimed at trying
- 16:13to avoid patients going into acute care settings
- 16:17or being unnecessarily hospitalized for services
- 16:20that could be provided in the home.
- 16:22And home infusion is a big part of that,
- 16:24because it's not uncommon that patients go
- 16:28to the emergency room to get a line installed
- 16:30to start their antibiotic treatment, for example,
- 16:34and then get admitted for
- 16:35that when in fact those services could be
- 16:37provided equally well and equally safely in the home.
- 16:41So we expect that expansion's gonna continue.
- 16:43Uh, you see it in, in a number of the disruptors that are,
- 16:48that are moving into the marketplace.
- 16:50You look at places like Amazon and Optum
- 16:52and uh, so forth
- 16:54that are really focused on both the pre acute
- 16:56and the post-acute settings, recognizing
- 17:00that more care is gonna be happening in the home.
- 17:02So for us, that means both a, a a, you know,
- 17:07significant growth in the services that we provide, uh,
- 17:11but it also means that, uh, we've gotta think about
- 17:14how we do di things differently, right?
- 17:15Because, for example, providing home infusion
- 17:19for a hospital home patient, uh, is the same as we've done
- 17:24for many years for a, you know, a patient
- 17:27that has been discharged from an acute care setting.
- 17:29The difference here is the turnaround time.
- 17:32These are hospitalized patients,
- 17:33so you've gotta build your operation that allows you
- 17:36to prepare compounded medication
- 17:39and infusion supplies in a requi
- 17:41relatively quick turnaround.
- 17:43So that's a big change for our organization is trying
- 17:46to keep up with that, uh, with that pace of change.
- 17:49Um, I think the other thing we expect to see is that, again,
- 17:53the, the, um, pandemic taught us that many more therapies
- 17:58that we always assumed could only be
- 18:01provided in acute care settings, um,
- 18:03can in fact now be done in home, in the home.
- 18:06So, you know, you're seeing in the marketplace, for example,
- 18:09more movement of, um, cancer treatment
- 18:12for patients in the home, including some types
- 18:15of chemotherapy now
- 18:16provided in the home, um, that's supplemented by another,
- 18:20um, uh, service that emerged during the pandemic,
- 18:25which is the application of telemedicine
- 18:27and patient telemonitoring.
- 18:29Uh, right. And that emerged very quickly out of necessity
- 18:33during the pandemic, but that's gonna survive now,
- 18:35that will sort of be the platform that allows us
- 18:38to provide more services
- 18:39to the patient in the home environment.
- 18:41So, big impact for us, as we're, I mentioned at the outset,
- 18:46that the market is changing really quickly for us,
- 18:49and it's those areas where we're really starting
- 18:51to see the pace of change, um, just moving very,
- 18:55very quickly and many competitors,
- 18:58mo including not-for-profit competitors, um,
- 19:00and big tech moving into this area to try
- 19:04to capture a piece of the pie.
- 19:08- Absolutely. That's such a great point.
- 19:09And, you know, so interesting to think about how that pace
- 19:12of change has really made a difference, um, you know,
- 19:15over the past couple years.
- 19:16And certainly one of the things you mentioned at the top
- 19:18of our conversation too, is there being new threats as,
- 19:21as part of the reason why you're needing to, um, shorten
- 19:24that strategic horizon
- 19:25and looking at, you know, um, what's happening there.
- 19:28And so I was wondering, you know, is
- 19:30that typically looking at some
- 19:31of these non-traditional healthcare entrants or,
- 19:33or what other threats do you really see as arising now that,
- 19:36you know, may not have been there
- 19:37or part of that strategic process before the pandemic?
- 19:41- Yeah, it's a great question,
- 19:42and you're right that, you know, all of this environment,
- 19:46um, has really shortened our strategic horizon
- 19:49where we typically would've looked out two
- 19:52to three years in our strategic planning.
- 19:54You know, it's, right now it's impossible
- 19:56to look at the market and determine where it's gonna be
- 19:58and what the threats will be three years from now, uh,
- 20:01which has kind of shortened that up.
- 20:03Um, but the, you know, we, we see as the principle threats,
- 20:07the, so I mentioned, um, really a rapid invasion, um,
- 20:12into the, particularly the post-acute in the home
- 20:15marketplace, um, uh, again, by very large organizations.
- 20:20So, you know, you're seeing entrants around things like,
- 20:23you know, Amazon, Google, uh, Optum, um, most recently,
- 20:28um, you may have seen that Costco has announced
- 20:30that they're entering the primary care market
- 20:32and they're gonna be offering telemedicine and,
- 20:35and pri uh, uh, primary care services through their,
- 20:39uh, big box stores.
- 20:41Um, that's a momentum that's underway.
- 20:44And, um, the, the, the reality is that part of this is
- 20:49recognizing the patient centricity to care
- 20:53that these are organizations that are very much focused on
- 20:57what do patients want.
- 20:59And, you know, the marketplace is changing quickly, right?
- 21:01We're now seeing, um, the majority
- 21:04of the population in the United States at least,
- 21:07or Gen Xers, gen Ys, and they have very different, uh, needs
- 21:10and wants, uh, in the healthcare marketplace.
- 21:14They want immediate access, they want immediate contact,
- 21:16they don't wanna wait in line,
- 21:17and they don't wanna wait six months to get services.
- 21:20Um, and if you can't provide them as an organization,
- 21:23they're gonna go somewhere else.
- 21:25Um, so a lot of folks entering the market to try to be able
- 21:28to build on that desire
- 21:30that you're seeing coming from the, uh, population.
- 21:33Um, so we're looking at that both in terms of
- 21:36how do we deploy, how do we deploy technology to, to try
- 21:39to mimic that and meet that demand in our, in our members,
- 21:43but it's also gonna require some association
- 21:46with these organizations to really start
- 21:49to build partnerships to figure out how to do that,
- 21:52uh, collectively.
- 21:54Because, you know, if you're not doing it as part
- 21:55of a partnership, you're going to lose that part of your,
- 21:59uh, your care healthcare spectrum.
- 22:04- Absolutely. I, I love that.
- 22:05And, you know, really sets a, a really strong kind of, uh,
- 22:08vision in motion for how you're able to tackle some
- 22:11of these big challenges and leverage partnerships
- 22:13and connections creatively, um, within the industry to,
- 22:16to really deliver care and make sure people
- 22:18have access to care too.
- 22:20Um, I love that.
- 22:21Before we wrap up our conversation,
- 22:23I'm wondering if you could talk through what is something
- 22:25that you or your teams have done differently
- 22:27that has really made some great results?
- 22:30- Yeah. Um, well, I mentioned one already, um, which was,
- 22:35um, our first effort in applying, um,
- 22:38robotic process automation to improve the efficiency
- 22:42and the timeliness of order entry and processing.
- 22:46Uh, that was a huge success for us.
- 22:49So, um, we allocate, you know, roughly four to five
- 22:54FTEs a day within our organization, uh, simply, uh,
- 22:58taking orders and entering them into our electronic medical
- 23:01record and an untold number of errors that come
- 23:05with just anybody entering information
- 23:07or transposing information.
- 23:09Uh, so the application of RPA,
- 23:12there was an enormous success for us, right?
- 23:14It really took a huge demand off of the staff that manage
- 23:18that and dramatically reduce the, the number of errors
- 23:22that we see with the input of
- 23:24what is frankly, critical data, right?
- 23:25No one wants to put a, a, um, an order in incorrectly
- 23:30'cause that can result in direct patient harm.
- 23:32So that was a big success both in terms
- 23:34of improving the efficiency and productivity of our staff.
- 23:38Uh, this was by the way, a staff driven initiative.
- 23:41So the suggestion came from one of our staff to look at this
- 23:45as a, as a model.
- 23:46So, um, it accomplished our goals
- 23:49around engaging our staff in, in moving this forward,
- 23:52but it also accomplished the goal of ensuring
- 23:55that we keep our patients safe
- 23:57and provide good, effective safe care for them.
- 24:00So that was certainly one area.
- 24:02Uh, the other, uh, um, option I would,
- 24:05or the other, uh, project that we're working on that not
- 24:09yet complete, but I have very high hopes for, um, is
- 24:13where in the latter stages of a trial using
- 24:17artificial intelligence and natural language processing
- 24:21as the front end for patients calling into our organization.
- 24:25Um, specifically one type of patient where,
- 24:28which is on a therapy called TPN,
- 24:30it's a nutritional, uh, therapy.
- 24:33Uh, and often this requires a lot of management
- 24:36with these patients, uh, to make sure
- 24:38that they are not getting readmitted back to the hospital.
- 24:42So we're using a front end ai, um, uh,
- 24:46avatar if you will, to receive incoming patient calls,
- 24:50answer the standard questions that are roughly 80% of the,
- 24:54of the, um, calls that come in,
- 24:56and then triage those calls that can't be answered over
- 25:00to a registered nurse who
- 25:03before was answering all of these calls.
- 25:05Uh, so, uh, we've had some really interesting
- 25:09and really good acceptance by patients in the trials, um,
- 25:12to using this model.
- 25:14And, um, if it's successful here, we expect to deploy
- 25:18that in a number of different areas
- 25:20where our organization comes into contact with patients
- 25:23around the patient service interface.
- 25:27Uh, and that has promise for, uh, enormous cost savings,
- 25:31uh, and value.
- 25:32Because, you know, one of the values
- 25:34of AI here is it's learning, right?
- 25:37The more data I'm giving it, the more it's learning how
- 25:40to respond to even the unique questions that,
- 25:43uh, patients have.
- 25:44So it's a really exciting time, um,
- 25:47to be rolling things out like that.
- 25:49And we have very high hopes
- 25:50that this is gonna be a big win for us.
- 25:55- Absolutely. That sounds amazing.
- 25:56And, and those results really speak for themselves.
- 25:59Bob, thank you so much for joining us on the podcast today.
- 26:01This has been such a fun and interesting conversation,
- 26:03and I look forward to connecting with you again soon.
- 26:05- It's my pleasure. Again, thank you for having me.
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