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Day 230: Understanding Inbound vs. Outbound Outreach for travel advisors
Where do your leads come from? Are they warm, cold, or a mix of both?
Understanding inbound vs. outbound along with cold vs. warm leads - then comparing it to how your leads end up working with you, can help you assess your marketing strategy for next year (any tweaks needed).
Rachel K goes over the difference between them and real examples you can reflect on, to see how you generate leads best.
The skinny
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