The PR Week: 7.16.2026 - Jennifer Risi, The Sway Effect
The latest edition of The PR Week features Jennifer Risi, founder and president of The Sway Effect.
Risi founded The Sway Effect, a New York-headquartered global marketing and communications agency, exactly seven years ago on July 16. In 2025, The Sway Effect reported revenue of $4.9 million, up 11% from the same period a year prior, according to PRWeek’s latest Agency Business Report.
Risi discusses what her firm has been up to, what she attributes its success to and highlights some client campaigns.
She also talks about her takeaways from this year’s Cannes Lions International Festival of…
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