ENCORE: Why We Buy
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In our digital age, people have grown to see social media platforms as mere tools and applications.
Marcus Collins, the award-winning marketer, former digital strategist for Beyoncé, and author of "For The Culture", argues otherwise.
Join host Ron Steslow as he sits down with Marcus to unravel the deep-seated influence of culture on social media and our daily choices.
Marcus elaborates on his assertion that "social media is people" and why understanding this fundamental idea changes…
The skinny
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