Hyundai: Data Driven Site Selection; Due Agency for Landlord and Tenant_Season 1, Episode 20

The Ivy Group Podcast · Nov 19, 2025 · 2m

This is a short intro to a case study about data-driven site selection for a commercial real estate corporate tenant (Hyundai), and dual agency representation.

🔥 How did Hyundai secure the right Bay Area site in one of the tightest CRE markets in years?

Spoiler: It took more than touring buildings. It took a data-driven site selection model, drive-time analytics, workforce analysis, and… a rare dual-agency scenario handled with precision and transparency.

This case shows where commercial real estate is headed:

➡️ proprietary data

➡️ human strategy

➡️ ethical negotiation

➡️ trust

The result?

✔…