Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#611: Optimizing e-commerce content with Ashlyn Fulton, D'Addario
Is your e-commerce content working as hard as it should be? In a rapidly evolving digital landscape, strong content creation and management could be the key to unlocking both customer engagement and business growth.
I am here at Opticon 2024 in San Antonio Texas and getting the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hearing all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest generative AI features.
Today we’re diving into the role of strong content creation and…
The skinny
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