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Growing Your Money Mindset and Monetizing Your Book | Honorée Corder · The Daily Writer

• 0:06
  SPEAKER_01: Hey friends, welcome back to the Profitable Writer Podcast.
• 0:10
  SPEAKER_01: If you're new here, my name is Kent Sanders.
• 0:12
  SPEAKER_01: I'm an author and ghostwriter, and this is the show that helps you grow your impact and income as a writer.
• 0:18
  SPEAKER_01: Well, I'm really honored today to bring you a conversation with Honore Corter, who is my Yoda, Gandalf, and Dumbledore all rolled into one.
• 0:26
  SPEAKER_01: She's my mentor and business coach, and it would be an understatement to say that she's had a big impact on my life and business over these last few years.
• 0:35
  SPEAKER_01: Honore Corter is the number one expert on self-publishing.
• 0:38
  SPEAKER_01: You can scour the internet, and I promise you will not find anyone who has more experience, credibility, or success when it comes to publishing and marketing their own books and creating a multi-layered successful business from their ideas.
• 0:52
  SPEAKER_01: She's also the author of dozens of books, including You Must Write a Book, The Prosperest Writer Book Series, Vision to Reality, The Best Selling Book Formula, Write Your First Nonfiction Book, and many more.
• 1:06
  SPEAKER_01: She's sold millions of books, so she definitely knows a thing or two about selling and success.
• 1:11
  SPEAKER_01: Honore also runs the Empire Builder's Mastermind, which has been an awesome experience for me these last couple of years.
• 1:18
  SPEAKER_01: Now, one of the ways that Honore and I work together is that she does bespoke book creation for clients, and I'm the ghostwriter for those projects.
• 1:26
  SPEAKER_01: Basically, this means that it's ghostwriting, publishing, and marketing at a very high level.
• 1:31
  SPEAKER_01: I do the ghostwriting and she does the publishing and marketing with the rest of the team.
• 1:35
  SPEAKER_01: And it's really been an honor and a pleasure to work with her on this team because she not only knows about marketing, she's also written dozens of books and she's sold books in every conceivable format.
• 1:47
  SPEAKER_01: Now, today's episode is a recording from Honore's recent appearance as a guest expert in our profitable writer community.
• 1:54
  SPEAKER_01: We do a call each week and once a month we feature an expert.
• 1:57
  SPEAKER_01: Honore shared some thoughts about money mindset and book monetization from her brand new book called You Must Monetize Your Book.
• 2:04
  SPEAKER_01: And on this call we hit on several key topics, including these.com.
• 2:41
  SPEAKER_01: So here's my conversation with my friend, a coach, and an amazing author, Honoree Corter.
• 2:47
  SPEAKER_01: Um what we're gonna do is I want to take some time to ask some questions.
• 2:51
  SPEAKER_01: We'll do kind of an interview situation here for oh maybe 20 or 25 minutes or however long it goes.
• 2:58
  SPEAKER_01: And then if you have questions that you want to ask Honore, uh we're gonna do some QA towards the end of this.
• 3:03
  SPEAKER_01: So keep track of your questions, or if you want to, you can put them in the chat.
• 3:07
  SPEAKER_01: Maybe that's actually a better way to do it.
• 3:09
  SPEAKER_01: Um, and then I'll kind of moderate those as we get closer to the end.
• 3:13
  SPEAKER_01: So um we're just gonna talk about some things that really jumped out at me from the book.
• 3:18
  SPEAKER_01: I really strongly encourage all of you to grab the book.
• 3:22
  SPEAKER_01: There's way more in there that we could ever talk about in one brief call today.
• 3:26
  SPEAKER_01: So I'm gonna hit a few highlights.
• 3:28
  SPEAKER_01: But Honori, let me start with this.
• 3:29
  SPEAKER_01: You mentioned a phrase in the book introduction that I think is really fascinating.
• 3:33
  SPEAKER_01: And I love how in your books you have those call-out boxes that really draw your attention to things that you that you kind of want to punch readers in the face in a literary sense.
• 3:43
  SPEAKER_01: Fortunately, not physically, but in a literary sense.
• 3:46
  SPEAKER_01: And but I think that's really, really effective as a way to draw people's attention to something.
• 3:50
  SPEAKER_01: So you have this phrase that says, scared money don't make money.
• 3:55
  SPEAKER_01: In other words, it can be really counterproductive if we are scared and we need money urgently, and if we're using that as the only filter for deciding which income streams to use around our book, that can be really a not healthy thing.
• 4:09
  SPEAKER_01: So I'm wondering if you can expand on that idea of scared money don't make money.
• 4:14
  SPEAKER_04: Oh, sure.
• 4:14
  SPEAKER_04: So I was a rapper, I guess, before the rap song was out there.
• 4:19
  SPEAKER_04: Uh it was the 90s, you know.
• 4:21
  SPEAKER_01: 90s was a great time for raps.
• 4:22
  SPEAKER_04: I was alive in the 90s for sure.
• 4:25
  SPEAKER_04: Um, I I just know from experience that when, and I'll just speak from my own perspective and also from from internal and then observation, that when I'm focused on how much I can afford, or what's the lowest cost option, or what's the least amount I could charge for something, I'm playing a different game than if I am just going for what I want, visualizing what I want, asking for what I want.
• 4:56
  SPEAKER_04: And scared money don't make money to me, in the context of you must monetize your book means that you're looking at your book as an asset that can be repurposed into a new income stream.
• 5:07
  SPEAKER_04: And a lot of people I have observed, and I think everything I observe in other people I've observed in myself.
• 5:14
  SPEAKER_04: So just so you know, if I'm doing this, I got three, I got three coming back in my direction.
• 5:20
  SPEAKER_04: So it's not a judgment, it's really just a an oh, if I'm if I'm seeing it in someone else, it might be a mirror for me, or it might have been a mirror for something I'd done in the past and work through.
• 5:30
  SPEAKER_04: So when looking at an income stream, I hear a lot of people wanting to choose an income stream so that they can just make it as opposed to thriving and prospering.
• 5:42
  SPEAKER_04: And so I wanted to put that at the very beginning of the book to encourage people who are reading, not punching the readers in the face necessarily, because I'm the you're like Honre is the most wonderful person in the world, and boom, she's gonna punch you in the face.
• 5:58
  SPEAKER_04: I gotta kick out of that.
• 5:59
  SPEAKER_01: I like it when authors do that because it grabs my attention.
• 6:02
  SPEAKER_04: Well, yes, yes, I'm getting their attention.
• 6:05
  SPEAKER_04: Um, to say that if you're if you're just living from a place of I just want to get by, you're not gonna thrive and prosper because there's no room for abundance in that mindset.
• 6:18
  SPEAKER_04: And if you're just thinking, well, what's everybody else charging and what's everybody else getting and what's the minimum, then you're not gonna find what's possible for you.
• 6:30
  SPEAKER_04: You're not gonna be able to create what's possible for you.
• 6:32
  SPEAKER_04: And if there's any part of what I'm saying at any point or what you're if you're reading anything that I say on this topic at any point and you're like, girlfriend is crazy, you're not wrong, but I'm not wrong about this.
• 6:45
  SPEAKER_04: I know that if you're looking at something through the poverty consciousness lens as opposed to the prosperity consciousness lens lens, you're just not finding out what's possible for you.
• 6:58
  SPEAKER_04: And I have um a guy in my rotary club, and he just comes up to me and he's like, How's it going?
• 7:04
  SPEAKER_04: And I'll tell him, and he goes, How good can you stand it?
• 7:07
  SPEAKER_04: How good can it be?
• 7:08
  SPEAKER_04: And I think there's a there is the opportunity with being an author that allows you to find out what you're made of in the best possible way and to see what's possible for you.
• 7:22
  SPEAKER_01: I was in a a um every other Wednesday, I meet with a group of guys for coffee.
• 7:27
  SPEAKER_01: And this morning we were talking about the book The Big Leap by Gay Hendricks.
• 7:30
  SPEAKER_01: Some of you probably probably read that book, and I was sharing with him that uh this idea that I thought was so revolutionary that he talks about in the book was that oftentimes we put this kind of false feeling on ourselves.
• 7:42
  SPEAKER_01: And if our level of success exceeds the the level that we're comfortable with, we will we will sometimes unknowingly sabotage our own success.
• 7:51
  SPEAKER_01: We'll do things that destroy us because we don't think we're worthy of success beyond whatever that level is.
• 7:57
  SPEAKER_01: And honore, I think the most important, you know, uh things stand out to people in different ways.
• 8:03
  SPEAKER_01: Um, different things stand out to different people in a book.
• 8:06
  SPEAKER_01: For me, the most important sentence in You Must Monetize Your Book is I forget which chapter 10, but you talk about the fact that you need to play bigger because playing small doesn't serve you or the world.
• 8:19
  SPEAKER_01: And I want to say that again for the benefit of everybody listening.
• 8:22
  SPEAKER_01: You need to play bigger because playing small doesn't serve you or the world.
• 8:27
  SPEAKER_01: And that really jumped out at me as like, wow, so many of us we hold back and we play small and we don't think that we're worthy or capable of more success than we've had already.
• 8:37
  SPEAKER_01: And I'm just wondering if you can expand on that idea of maybe challenging us to think bigger and stop playing so small in our lives.
• 8:46
  SPEAKER_04: I would love to.
• 8:47
  SPEAKER_04: I would love to do that.
• 8:48
  SPEAKER_04: I think that you are capable of so much more than what you allow yourself to believe.
• 8:56
  SPEAKER_04: And we are not taught necessarily to let our light shine.
• 8:59
  SPEAKER_04: I think we stopped singing that in Sunday school when we're like three years old.
• 9:03
  SPEAKER_04: Um, this little light of mine, I'm gonna let it shine, and then you shine really bright and someone comes at you like a gangster and you question whether you should be letting your light shine.
• 9:14
  SPEAKER_04: And it goes um into our adulthood.
• 9:18
  SPEAKER_04: And I have found the best the best thing that I can do for the world, and the best thing that anyone I ever talk to can do for the world is to be their the best version of themselves, be the healthiest, the most productive, the most prosperous, the happiest, the most joyful, the most friendly.
• 9:38
  SPEAKER_04: And when I encounter people that are not trying to do that, and I'm a work in progress, totally human over here.
• 9:44
  SPEAKER_04: So an MJ can probably be bribed to share some of my humanity with you at some point, um, because we're getting to work with each other.
• 9:55
  SPEAKER_04: Um, but I really want you to consider this maybe the beginning of the conversation of you discovering the next level for yourself and whatever it is that you're attempting to do, whether it's writing or some other pursuit.
• 10:12
  SPEAKER_04: And if you say, and this is my thing that I play with with my with with me and my personal development, is um if I say I can't do something, then I immediately am like, ah crap, I gotta do it now.
• 10:28
  SPEAKER_04: So I can't I I don't do that.
• 10:29
  SPEAKER_04: I can't do that.
• 10:30
  SPEAKER_04: It's like, oh, all right, well now I have to figure out if I can do it or not, and I gotta put you know, I gotta put my whole ass into it.
• 10:38
  SPEAKER_04: Kent will tell you I always say you shouldn't half ass something, you gotta put your whole ass in.
• 10:42
  SPEAKER_04: So uh I'm not sure if I'm conveying, Kent, what you want me to convey, but yeah, I think this is this is great.
• 10:53
  SPEAKER_01: I I just uh I think I asked that question because you know, I I certainly don't want to don't want to stereotype like all writers are all creative types, but I think many of us who are authors or who are trying to grow writing businesses, we're kind of wired as creative people, we're wired as artists versus being really, really firmly wired as more of a business person.
• 11:16
  SPEAKER_01: And I guess maybe I'm speaking more autobiographically here a little bit, but I often find that sometimes um creative people and artistic people resist this idea of thinking bigger and of really being more strategic around monetizing their book or their income streams or their art or their music or whatever it is.
• 11:34
  SPEAKER_01: And that can be a real mindset shift for people.
• 11:37
  SPEAKER_01: So I I love how in the beginning of you must monetize your book, you really are addressing those things.
• 11:42
  SPEAKER_01: Yep.
• 11:43
  SPEAKER_01: Uh, because that is so vital.
• 11:44
  SPEAKER_01: And it's really it's really hard to monetize something long term uh and be successful with it if your mindset is really not where it needs to be.
• 11:52
  SPEAKER_04: That's right.
• 11:53
  SPEAKER_04: If you do not think that success is possible for you, if you don't think you can monetize something, then you won't.
• 11:59
  SPEAKER_04: You're gonna be right, whichever whichever argument you take.
• 12:03
  SPEAKER_04: If you argue for or advocate for the fact that you're gonna be successful and you're gonna work until you figure out what makes you successful, then eventually you'll get there.
• 12:12
  SPEAKER_04: And if somewhere in the back of your mind you don't feel like you're worthy or that you can be successful, or that successful is for somebody else, then you're gonna be right.
• 12:23
  SPEAKER_04: You're gonna win the argument with yourself.
• 12:25
  SPEAKER_04: But I would suggest that arguing for the possibilities and against the limitations, your limitations, if perceived or real, would be a great idea.
• 12:35
  SPEAKER_01: Yeah.
• 12:36
  SPEAKER_01: Yep.
• 12:38
  SPEAKER_01: Well, we have some uh a few questions over in the comments.
• 12:41
  SPEAKER_01: Before we get to those, um, I'd love to dive into a few of the income streams that you talk about in the book.
• 12:47
  SPEAKER_01: Now you list uh in the book, you dive into one, two, three, four, six, seven, eight, nine, ten or twelve.
• 12:53
  SPEAKER_01: I'm not good at I feel like I'm not even good at rudiments.
• 12:56
  SPEAKER_04: But writers, we don't need to worry about math right now.
• 12:58
  SPEAKER_01: Yeah, I leave math to other people.
• 12:59
  SPEAKER_01: It's you dive into 10 or 12 income streams in detail in the book.
• 13:03
  SPEAKER_01: I want to ask about maybe three or four of these really quickly before we dive into some questions.
• 13:08
  SPEAKER_07: Sure.
• 13:08
  SPEAKER_01: Uh, because these seem to be ones that that you can uh monetize, or maybe not monetize quickly, quickly quickly.
• 13:17
  SPEAKER_01: Yes, I'm a professional writer.
• 13:18
  SPEAKER_01: More quickly.
• 13:19
  SPEAKER_01: More quickly.
• 13:20
  SPEAKER_01: More rapidly.
• 13:21
  SPEAKER_01: How about faster?
• 13:22
  SPEAKER_01: I'll just go with the simplest one.
• 13:23
  SPEAKER_04: Yes.
• 13:24
  SPEAKER_01: These are ones that seem to be most common.
• 13:28
  SPEAKER_01: Um maybe not most common, but ones that that I think this group might be more be able to put into practice faster.
• 13:35
  SPEAKER_01: I'm not doing well with these sentences today.
• 13:38
  SPEAKER_01: I thought you had to do that.
• 13:39
  SPEAKER_01: Somebody please help me.
• 13:39
  SPEAKER_04: I'm really I thought I did too.
• 13:41
  SPEAKER_01: It's backfiring.
• 13:42
  SPEAKER_04: Maybe you have DCAF.
• 13:43
  SPEAKER_01: It's having it's having an inverse reaction to my ability to communicate right now for some reason.
• 13:49
  SPEAKER_01: So let's start out with coaching.
• 13:51
  SPEAKER_01: Um, in the chapter on coaching, you talked about different types of coaching, like one-on-one coaching, group coaching, corporate coaching, how to get started and what to charge.
• 13:59
  SPEAKER_01: What are maybe two or three pieces of advice you would give an author on?
• 14:04
  SPEAKER_01: Where do you even start with developing a stream of income related to coaching if you have a book already out there?
• 14:12
  SPEAKER_04: Well, I'm actually gonna do some basics for any income stream because I think that would be most helpful for everybody.
• 14:18
  SPEAKER_04: Uh as it applies to coaching, but it occurred to me as I was thinking through that that it would apply to any one of the income streams.
• 14:24
  SPEAKER_04: And the first thing is, how do you want it?
• 14:27
  SPEAKER_04: If you're delivering something, you have to deliver it in a way that you want to deliver it to your eventual clients.
• 14:35
  SPEAKER_04: And I'll give EVM, which is the mastermind that I run that Kent is in, as an example.
• 14:40
  SPEAKER_04: There are a lot of different masterminds, and everybody runs their mastermind in the way that they run it.
• 14:46
  SPEAKER_04: And my first question was, how often do I want to meet with these people?
• 14:51
  SPEAKER_04: How much do I want to charge them?
• 14:54
  SPEAKER_04: What do I want?
• 14:55
  SPEAKER_04: What am I going to teach them that that I can teach them that's specific and special to me?
• 15:00
  SPEAKER_04: So whether it's coaching or consulting or speaking or whatever, it's very easy for you to say, okay, you have money, I want some.
• 15:06
  SPEAKER_04: What is it that you want?
• 15:07
  SPEAKER_04: I will give it to you.
• 15:08
  SPEAKER_04: And you will promise to sleep on the couch and give someone your bed if you're not careful.
• 15:14
  SPEAKER_04: Rather than saying that this is what I want to do.
• 15:19
  SPEAKER_04: This is how much I want to charge for it.
• 15:21
  SPEAKER_04: This is the type of person that I want to work with.
• 15:22
  SPEAKER_04: This is the special gift that I have to give them.
• 15:25
  SPEAKER_04: And package that up in a way that the first day you do it, the last day you do it, and all the days in between, you're super tickled pink to do it.
• 15:34
  SPEAKER_04: That it's not a drag.
• 15:35
  SPEAKER_04: I don't wake up any day and go, oh, got an EBM meeting today.
• 15:39
  SPEAKER_04: I have a one-on-one I have to talk, I have to talk to Kent Ugin.
• 15:43
  SPEAKER_06: That guy.
• 15:44
  SPEAKER_04: Right?
• 15:44
  SPEAKER_04: I just don't I don't I don't have that because I I wrap what I want around what I'm offering, instead of offering what I provide around what someone else wants for what it is that they might be willing to pay.
• 16:01
  SPEAKER_04: So you're you are patient zero, although maybe maybe I have to change my acronym since COVID, but are my thought on this.
• 16:11
  SPEAKER_04: Uh but y if you design something in a way that makes you really excited about it, then you're gonna be really excited about it the whole time.
• 16:19
  SPEAKER_04: You're gonna be like, I get to do this thing, and I quoted a price and they said they want to pay it.
• 16:23
  SPEAKER_04: That's really cool.
• 16:24
  SPEAKER_04: I get to work with someone or some people, and this is what I'm gonna earn from it.
• 16:28
  SPEAKER_04: And that's completely different than you know, well, I only men between the ages of 70 and 74 are gonna pay for this and they're only gonna pay$2.
• 16:41
  SPEAKER_04: Right.
• 16:41
  SPEAKER_04: And so that's what I'm gonna have to do.
• 16:43
  SPEAKER_04: And they're gonna, you know, they want to do it on Sunday, and I want to not work on Sunday, but I guess I'm gonna have to do it on Sunday.
• 16:50
  SPEAKER_04: It's like I'm sure you can feel the difference between I'm gonna have to do this and drag myself into it versus here's what I'm gonna do, and I'm gonna put a price tag on it, and I'm gonna profile the person, and that would be the second thing that I would recommend is once you have this idea in mind, this package in mind, then you go, who's the kind of person that if they called me on Christmas morning in the middle of Christmas dinner with my family or whatever, you'd be like, Hey, Merry Christmas! So nice to hear from you.
• 17:21
  SPEAKER_04: That's the kind of person I want to work with, is the person I'm happy to hear from 247-365.
• 17:28
  SPEAKER_04: Does that make sense?
• 17:29
  SPEAKER_01: It does.
• 17:30
  SPEAKER_01: So would it would it be fair to say in terms of and this is more of a big picture thing?
• 17:34
  SPEAKER_05: Sure.
• 17:35
  SPEAKER_01: Um, as you think about income streams and the really the kind of business that you want to have and the kind of ultimately the life you want to build, you're really talking about playing offense instead of playing defense in your life overall, in terms of doing things that create the kind of life that you want, the kind of schedule that you want, the kind of income that you want, rather than sitting back and just accepting whatever life throws at you.
• 17:57
  SPEAKER_04: That's right.
• 17:58
  SPEAKER_01: Which is what most people do, let's be honest.
• 18:00
  SPEAKER_04: That is I that's exactly right.
• 18:02
  SPEAKER_04: And the best defense is a good offense.
• 18:05
  SPEAKER_04: Right.
• 18:06
  SPEAKER_04: You want to have you want to have your defense ready, but you also want to have your offense.
• 18:09
  SPEAKER_04: And in my uh in a in a in a different life in my in my um avocation versus my vocation world, I'm a certified Feng Shui master, and my mentor always says, you have to be cause and not a fact.
• 18:28
  SPEAKER_04: You're in charge.
• 18:28
  SPEAKER_04: That's you're driving the bus.
• 18:31
  SPEAKER_04: You're the one who gets to decide.
• 18:32
  SPEAKER_04: You're the one who gets to choose.
• 18:34
  SPEAKER_04: You get to say yes or you get to say no.
• 18:36
  SPEAKER_04: And if you're not in the place where you can do that right now, it's you might go, oh, it's easy for Honoree to do that.
• 18:41
  SPEAKER_04: But there was a day when I wasn't in this position.
• 18:45
  SPEAKER_04: There was a day when I had to draw a line in the sand and say, you know what, I want to make it the way that I want it.
• 18:50
  SPEAKER_04: How good can it be?
• 18:51
  SPEAKER_04: If it could be really good, what does really good look like?
• 18:54
  SPEAKER_04: And how do I get there?
• 18:54
  SPEAKER_04: What's the gap between where I am and where I want to go and what's my plan to get there?
• 18:58
  SPEAKER_04: And I was talking to someone yesterday and I said, Look, you have you've got a long-term vision for what you want.
• 19:05
  SPEAKER_04: But if you keep doing what you've been doing, you're gonna keep getting what you're getting and you're not gonna get to your vision.
• 19:10
  SPEAKER_04: And so you have to create, you have to create the space to think about your plan, pullback, and then keep earning money, right?
• 19:19
  SPEAKER_04: It was a really a money conversation.
• 19:21
  SPEAKER_04: It's like keep keep doing a little bit of what you've been doing, except from a proactive perspective instead of a reactive perspective.
• 19:30
  SPEAKER_04: And then simultaneously start to make chess moves instead of check moves.
• 19:36
  SPEAKER_04: Start to be strategic in the in the bricks that you're laying so that at some point you won't need to do these proactive things anymore to keep the lights on and the doors open, that you'll have enough long-term income streams and a l enough revenue coming in that you can just do three big things instead of 27 little things.
• 19:58
  SPEAKER_04: Because we're just doing 27 little things and we're not making as much progress as if you did three big things.
• 20:05
  SPEAKER_04: And you have to let go of the lesser in order to get the greater.
• 20:08
  SPEAKER_04: You just have to, and you have to decide at some point I'm gonna stop playing small and I'm gonna start start playing bigger.
• 20:13
  SPEAKER_04: And not everybody can just go, that's it, I quit.
• 20:16
  SPEAKER_04: I'm you know, build it naval appears, not exactly accurate.
• 20:20
  SPEAKER_04: You need to build a plan and then put things into action.
• 20:24
  SPEAKER_04: But if you keep doing it a little bit every single day, like writing a book, if you write a hundred words every single day, you're not writing a book in one day, but you're writing a book every day.
• 20:35
  SPEAKER_04: And eventually you'll have a book.
• 20:37
  SPEAKER_04: So if you don't start, where will you be?
• 20:39
  SPEAKER_04: Versus if you just go ahead and put little things, put the little pebbles in place and they turn into the the stepping stones that you need.
• 20:47
  SPEAKER_01: And really, and I guess that in a way, monetizing your book and creating income streams is just continuing that same energy that you have when you when you write the book to begin with, because isn't there a sense in which writing a book is kind of the an ultimate act of rebellion?
• 21:04
  SPEAKER_01: You know, we think of of authors as kind of these very chill laid back people, but really whenever you write a book, you're basically saying to the world, I have a problem or I have an issue with this topic or whatever the book is about.
• 21:15
  SPEAKER_01: And you're putting your voice out there and saying, something is not right with this, I think it needs to change.
• 21:20
  SPEAKER_01: And you're calling out things that need to be different with the topic or with an industry or whatever the book is about.
• 21:26
  SPEAKER_05: Right.
• 21:26
  SPEAKER_01: So that there's kind of a rebellious streak, isn't there, that really kind of has to run through every entrepreneur.
• 21:32
  SPEAKER_01: I mean, we we normally think of rebellion as a bad thing, but it's actually it can be a very healthy thing.
• 21:37
  SPEAKER_01: And without rebellion in society, society ultimately collapses, doesn't it?
• 21:41
  SPEAKER_01: You have to have rebellion of s of some kind for society to evolve and progress.
• 21:45
  SPEAKER_01: I feel like I'm getting like too philosophical with this.
• 21:47
  SPEAKER_04: I was gonna be like, preach, Kent, preach.
• 21:49
  SPEAKER_01: But but isn't that ultimate?
• 21:50
  SPEAKER_01: I mean, isn't that honestly true?
• 21:52
  SPEAKER_01: It's like you've got to have change and evolution in society.
• 21:54
  SPEAKER_01: And authors are ones that create ideas and we make ideas public and So we play a really important role in all this.
• 22:02
  SPEAKER_04: And there is speaking of monetization, there is a a lot of times a belief that if you're creative, you're not a business person.
• 22:09
  SPEAKER_04: And ultimately, ultimately you are both.
• 22:13
  SPEAKER_04: Ultimately, you are a business person who creates and a creative person who runs a business.
• 22:18
  SPEAKER_04: And it's really helpful if you embrace those things.
• 22:23
  SPEAKER_04: And I um I'm a huge fan of an author.
• 22:26
  SPEAKER_04: The name isn't coming to me right now, but basically the author says, walk up to the thing that scares you, and the thing that scares you runs away.
• 22:33
  SPEAKER_04: It's not as big as you think it is.
• 22:34
  SPEAKER_04: Shine a light in that corner, and it's not as dark and scary as you think it is.
• 22:38
  SPEAKER_04: Like when you stand up to your fears and you stand up to what's holding you back, you realize that what was holding you back was you.
• 22:47
  SPEAKER_04: And the past doesn't equal the future.
• 22:49
  SPEAKER_04: You can choose something different at any time.
• 22:52
  SPEAKER_01: Is that like that thing?
• 22:53
  SPEAKER_01: And maybe I'm I'm probably misremembering this, but and I probably spend too much time on Instagram.
• 22:59
  SPEAKER_01: But I seem to recall some videos somebody posted where they're like teaching people how to survive in the wilderness, and they're like, okay, if you come across and I it was some kind of wild animal they were talking about.
• 23:08
  SPEAKER_01: You come across like uh I don't know if it was a bear or a lion or whatever the heck the animal was, they were like, don't just run away because then they will attack you.
• 23:17
  SPEAKER_01: Instead, go and face that animal and like you know, try to make yourself bigger, and that scares that animal away.
• 23:24
  SPEAKER_01: I don't know if that's actually true.
• 23:25
  SPEAKER_01: That's probably really bad advice on some level, but I thought there was an interesting principle there.
• 23:30
  SPEAKER_01: You can let us know how it works out.
• 23:32
  SPEAKER_01: Yeah, I'll when I confront the wild squirrels in my backyard.
• 23:36
  SPEAKER_04: They're not the wild squirrels.
• 23:38
  SPEAKER_04: I I think maybe you could just bop them on the nose and they go away, but maybe not a lion or a tiger or a bear.
• 23:44
  SPEAKER_04: I don't know.
• 23:45
  SPEAKER_01: I do live on Bear Mountain Drive in St.
• 23:47
  SPEAKER_01: Peter's, uh you know, the worst misnamed street in America.
• 23:50
  SPEAKER_01: There's no bears or something.
• 23:52
  SPEAKER_04: We'll know, we'll know what happened.
• 23:53
  SPEAKER_04: You confronted the bear and the bear won.
• 23:55
  SPEAKER_01: So yeah, I guess.
• 23:56
  SPEAKER_01: So if I don't show up next week, you guys know where to look.
• 23:59
  SPEAKER_01: So um I want to encourage everybody to to grab Honore's book.
• 24:03
  SPEAKER_01: It's really, really great.
• 24:04
  SPEAKER_01: Now, if you really want like an A plus with this assignment, I know some of you, you know, many of many of us like school.
• 24:10
  SPEAKER_01: If you really want an A plus with this, get the trilogy of the book, of the books.
• 24:15
  SPEAKER_01: You must write a book, you must market your book, and you must monetize your book.
• 24:19
  SPEAKER_01: I've got my hardback copy coming of the third one, and I cannot wait to put that on my shelf.
• 24:23
  SPEAKER_04: Silly, thank you.
• 24:24
  SPEAKER_01: I just I think the plus the hardbacks from Amazon, they're really sharp.
• 24:29
  SPEAKER_01: Like we were talking about that honor the other day.
• 24:31
  SPEAKER_01: Yeah, you know, Amazon hardbacks are really, really nice.
• 24:34
  SPEAKER_01: They do a great job with those.
• 24:36
  SPEAKER_01: So um let's dive into the QA.
• 24:39
  SPEAKER_01: I know we've got some questions waiting here, so um let me go up here in the chat.
• 24:46
  SPEAKER_01: Uh okay, we've got a question or two from Lynn.
• 24:49
  SPEAKER_01: We'll just start here and then you can raise your hand or put something in the chat and I'll sort of moderate here.
• 24:53
  SPEAKER_01: Um so Lynn asks uh the first question is uh if I'm pushing content for a book, uh if I push okay, let me say this right.
• 25:05
  SPEAKER_01: If I'm I understand this right, if I'm creating content for a book plan to self-publish by the end of the year, um that involves social media, LinkedIn, Facebook, Instagram, and YouTube, uh, should I take some steps to protect the title of the book or content?
• 25:23
  SPEAKER_01: Uh so in other words, should somebody do something to protect that in terms of copyright or or other kinds of things to protect that that specific idea or that title or brand?
• 25:34
  SPEAKER_04: So your book, once it's published, is protected under copyright when you publish it.
• 25:40
  SPEAKER_04: So it's protected.
• 25:43
  SPEAKER_01: I think there was a second part of the Yeah, and Lynn, am I am I phrasing that correctly?
• 25:48
  SPEAKER_01: Or is there anything that you wanted to add to the push?
• 25:50
  SPEAKER_00: Yes, I if I'm pushing the content for six months under kind of a mini brand or title, but the book won't be published till like after six months or so.
• 26:00
  SPEAKER_00: Is there some step I should take in the interim as well?
• 26:04
  SPEAKER_04: Who are you po who are you protecting it from?
• 26:07
  SPEAKER_00: I I don't know.
• 26:08
  SPEAKER_00: I'm just asking the title, you know, if it's a catchy title or something like that.
• 26:12
  SPEAKER_04: You can't copyright titles, actually.
• 26:14
  SPEAKER_04: You can only copyright.
• 26:15
  SPEAKER_00: That was my other question.
• 26:17
  SPEAKER_00: So you so two authors can publish a book with the same title.
• 26:20
  SPEAKER_00: Is that correct?
• 26:23
  SPEAKER_00: All right, that kind of answers my question now.
• 26:25
  SPEAKER_00: So thank you.
• 26:26
  SPEAKER_04: You're welcome.
• 26:29
  SPEAKER_01: We'll get back to the conversation in just a moment.
• 26:31
  SPEAKER_01: But first I want to take a second to give a big thanks to today's sponsor, The Word Wizard.
• 26:36
  SPEAKER_01: Now, you might have written an awesome book, but it's not ready for publication until it's been in the hands of a master editor.
• 26:43
  SPEAKER_01: That's why my friend Karen Hunsinger, also known as The Word Wizard, is the perfect partner to help you craft the highest quality book possible.
• 26:52
  SPEAKER_01: And the reason is that a great editor doesn't just correct grammar and spelling, they also correct wordiness, shifts in tone and voice, overuse of particular words and phrases, and they also enhance transitions, clarity, and accuracy.
• 27:07
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• 27:13
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• 27:18
  SPEAKER_01: That's KarenHuntsinger.com to get your free sample edit today.
• 27:22
  SPEAKER_01: Now back to the conversation.
• 27:26
  SPEAKER_01: I do hear sometimes about authors who who copyright their books to the copyright office.
• 27:30
  SPEAKER_01: Honore, is that something you do?
• 27:32
  SPEAKER_01: Is that even necessary to do that?
• 27:34
  SPEAKER_04: It's not necessary.
• 27:35
  SPEAKER_04: Um I don't do it.
• 27:37
  SPEAKER_04: Your your book is copyright protected the minute you publish it.
• 27:40
  SPEAKER_04: So if you want to throw it to the copyright office, you certainly can.
• 27:44
  SPEAKER_04: You have more time than I do.
• 27:48
  SPEAKER_04: Also, I'm a big fan of discoverability.
• 27:51
  SPEAKER_04: If someone wants to run off with my stuff, it just makes me more discoverable.
• 27:56
  SPEAKER_04: I I'm not a territorial person like that.
• 27:59
  SPEAKER_04: So I think my only advice about titles, which is a little off of this subject, is that you you can't copyright it, but please don't publish a book that is titled Think and Grow Rich or the Four-Hour Work Week.
• 28:11
  SPEAKER_04: Don't take a famous title where an author has done a really great job and and try to do that because you'll just, you know, lose friends and and influence people to not like you.
• 28:22
  SPEAKER_04: Um, but sometimes I find a title where the title is really great, like there is no such thing as writer's block, but no one did a really good job with the book content and the book is old and doesn't have a lot of reviews.
• 28:37
  SPEAKER_04: And so if someone published a book because they had a really good book title, but their book wasn't great, then you can certainly jump on that.
• 28:48
  SPEAKER_03: I have a question related to that.
• 28:50
  SPEAKER_03: I was actually just thinking about this the other day.
• 28:52
  SPEAKER_03: Hi honore, by the way.
• 28:53
  SPEAKER_03: It's nice to see you.
• 28:54
  SPEAKER_04: Hi Nastisha, nice to meet you officially.
• 28:57
  SPEAKER_03: Yes, definitely.
• 28:58
  SPEAKER_03: Face to face.
• 28:59
  SPEAKER_03: Um, so I was thinking about this.
• 29:01
  SPEAKER_03: What so you can't copyright a book title?
• 29:04
  SPEAKER_03: Cool, and you don't want to imitate somebody that's already done something great.
• 29:07
  SPEAKER_03: Um, but what if you and incident, even just incidentally sort of played off a title somebody had already made?
• 29:15
  SPEAKER_03: For example, like like there's a book I think it's called like the 10 things confident people don't do or something like that.
• 29:22
  SPEAKER_03: And what if what if my niche, my niche was like sobriety and I was like the 10 things that sober people don't do, or something like that?
• 29:30
  SPEAKER_03: Um, does that make sense?
• 29:32
  SPEAKER_03: Nothing wrong with that.
• 29:33
  SPEAKER_03: Okay.
• 29:34
  SPEAKER_04: Although I wouldn't put don't in the title.
• 29:36
  SPEAKER_03: Yeah.
• 29:38
  SPEAKER_03: Yeah.
• 29:38
  SPEAKER_03: The book, the book I I'm talking about that was actually a really good book.
• 29:42
  SPEAKER_03: It was a successful book.
• 29:43
  SPEAKER_03: For some reason, the don't makes you be like, oh, what don't I, what don't I do?
• 29:48
  SPEAKER_03: Or something.
• 29:49
  SPEAKER_03: I don't know.
• 29:49
  SPEAKER_04: The brain just doesn't hear don't.
• 29:51
  SPEAKER_04: So I would say that the book, if it had a different title, would have probably done better, even if it didn't really because the brain doesn't want to hear don't.
• 29:58
  SPEAKER_04: Is that what you said?
• 29:58
  SPEAKER_04: The brain doesn't hear don't.
• 30:00
  SPEAKER_04: So if you ask your husband to go to the grocery store and remote mid don't forget the milk, he's gonna walk in and look at you and say, I forgot the milk, because it's an embedded command.
• 30:11
  SPEAKER_04: You're not wrong.
• 30:13
  SPEAKER_03: Remember to get the milk.
• 30:15
  SPEAKER_04: Yes.
• 30:16
  SPEAKER_04: Like will you read if you sent out those four proposals today, MJ, not to like freak you out, but if at the last sentence you said don't hesitate to reach out if you have any questions, you just embedded the command.
• 30:31
  SPEAKER_04: Hesitate to reach out if you have any questions.
• 30:34
  SPEAKER_04: Yeah, please reach out or always reach out.
• 30:36
  SPEAKER_04: I'm always here to help you, as opposed to don't forget I'm here to help you.
• 30:41
  SPEAKER_03: That's really interesting.
• 30:43
  SPEAKER_03: I like that.
• 30:43
  SPEAKER_03: Yeah, I'll keep that.
• 30:44
  SPEAKER_04: So I would just post it at I would just do something, the 10 things confident people always do.
• 30:50
  SPEAKER_03: Yes, very positive.
• 30:52
  SPEAKER_03: And yeah, I like that.
• 30:53
  SPEAKER_04: But I'm a moving toward person, not a moving away from person and full disclosure.
• 30:57
  SPEAKER_04: So Right.
• 30:59
  SPEAKER_04: Very cool.
• 30:59
  SPEAKER_04: Thank you.
• 31:00
  SPEAKER_04: You're welcome.
• 31:03
  SPEAKER_01: Other questions?
• 31:05
  SPEAKER_01: Don't be shy.
• 31:11
  SPEAKER_01: Uh there's a lot of comments.
• 31:12
  SPEAKER_01: I'm not seeing any other questions unless I'm missing something.
• 31:16
  SPEAKER_04: Okay.
• 31:17
  SPEAKER_01: But I know the questions are lurking around in people's heads, so I'll ask one.
• 31:25
  SPEAKER_02: Um I think I know the answer to this because I read your book.
• 31:29
  SPEAKER_02: But um, in terms of outlining, like if I'm if I'm creating the outline for the book, how difficult is it for me to take that outline and then repurpose it for the other things that I'm monetizing?
• 31:42
  SPEAKER_02: Good question.
• 31:43
  SPEAKER_04: That's a great question.
• 31:44
  SPEAKER_04: And it's very easy.
• 31:45
  SPEAKER_04: As a matter of fact, it's kind of a roadmap.
• 31:49
  SPEAKER_04: It's just the the delivery is going to allow you outside of the book to expand in different ways.
• 31:56
  SPEAKER_04: You're doing a course, you've got video.
• 31:58
  SPEAKER_04: If you're teaching a workshop or something, you've got some real-time feedback from the people who you're talking to.
• 32:06
  SPEAKER_04: So, of course, you can expand it with more content in a video that you're going to record all by yourself in your office.
• 32:12
  SPEAKER_04: So there's no feedback, instant feedback.
• 32:15
  SPEAKER_04: But if you're teaching it or you're coaching it or whatever, um, you can certainly follow along with that.
• 32:22
  SPEAKER_04: And that actually helps to create some um insert the word.
• 32:28
  SPEAKER_04: This is what I do when I'm writing, except I'm not writing right now.
• 32:31
  SPEAKER_04: I'm actually having to think of the actual word when I'm writing.
• 32:35
  SPEAKER_04: If I can't think of the word, I just type word and I come back to it later.
• 32:39
  SPEAKER_04: I want to say something like the symbiosis, like the con maybe continuity.
• 32:44
  SPEAKER_04: Maybe it's an easier word.
• 32:46
  SPEAKER_04: Continuity between your products.
• 32:49
  SPEAKER_04: So it'll feel familiar to someone, but they'll know that if they read your book, they're gonna get a limited amount of information, and of course it's gonna be expanded.
• 32:57
  SPEAKER_04: If they have access to you, it's even more.
• 32:59
  SPEAKER_04: So there's continuity.
• 33:00
  SPEAKER_04: English is my first language.
• 33:04
  SPEAKER_02: Michael asked a question too.
• 33:06
  SPEAKER_02: Thank you for answering that.
• 33:07
  SPEAKER_04: Um, he said how I don't know, Michael.
• 33:12
  SPEAKER_04: I am I fiction and I have a love-hate relationship.
• 33:17
  SPEAKER_04: So I cannot answer that with regards to fiction.
• 33:22
  SPEAKER_04: I have no idea.
• 33:25
  SPEAKER_04: And actually, I'm not really sure how fiction would be repurposed.
• 33:32
  SPEAKER_01: Or Michael, were were you talking about repurposing fiction or monetizing fiction in different ways?
• 33:40
  SPEAKER_07: Repurposing fiction is it's easy enough, I think, but it's more uh monetizing.
• 33:50
  SPEAKER_07: Um the only thing that came to my mind when I was reading the book was uh you know, series.
• 34:00
  SPEAKER_07: Um but I would think that there would be more more options available than than just that.
• 34:08
  SPEAKER_01: I don't know, I don't know.
• 34:10
  SPEAKER_01: You've mentioned um a couple times, is her name Tanya Capus?
• 34:13
  SPEAKER_01: Am I pronouncing her name correctly?
• 34:15
  SPEAKER_01: Okay.
• 34:15
  SPEAKER_01: Can you talk about what she does?
• 34:17
  SPEAKER_01: Uh so she she writes, she's extremely prolific with lots and lots of fiction in different series and so forth.
• 34:24
  SPEAKER_01: Series might is probably the most obvious way to you know to monetize uh a single book, but she does some other interesting things also.
• 34:33
  SPEAKER_01: Can you comment on kind of sure?
• 34:36
  SPEAKER_04: So actually, actually, come to think of it, I do know some ways you can repurpose fiction.
• 34:40
  SPEAKER_04: Um Tanya Capus writes Southern Cozy Mysteries.
• 34:44
  SPEAKER_04: They are hilarious.
• 34:46
  SPEAKER_04: Um, she has the Cozy Camper mysteries.
• 34:49
  SPEAKER_04: You can look her up.
• 34:50
  SPEAKER_04: She writes and publishes one month, one book per month, 50,000 words.
• 34:55
  SPEAKER_04: She has a Patreon account.
• 34:57
  SPEAKER_04: She publishes on Kendall Vella, um, and is Kendall Unlimited exclusive for obviously the digital books, but the print books are available everywhere.
• 35:11
  SPEAKER_04: Um, and she has a Patreon account that has, I think, 20 she has 20,000 Patreon supporters or something ridiculous like that.
• 35:23
  SPEAKER_04: Um, and 4,000 of them pay$25 a month to be part of her community.
• 35:30
  SPEAKER_04: And she has one purpose.
• 35:32
  SPEAKER_04: And she's very clear with her purpose.
• 35:34
  SPEAKER_04: If you want to uh get a line of sight into her psyche, which I sure did, you can go into your podcast podcast app, whatever that is, and just put her name in for interviews.
• 35:46
  SPEAKER_04: And one of the things that she says is I'm just here to entertain people and you know, distract them from the challenges of their life.
• 35:54
  SPEAKER_04: And that's she's like, That's what I do, that's my one job.
• 35:57
  SPEAKER_04: So I she said I started a mastermind, I sold out all the tickets in in an hour, and then I refunded all the money because she was like, This took me off my purpose.
• 36:05
  SPEAKER_06: Wow.
• 36:05
  SPEAKER_04: So she just writes and she interacts with her fans, and she uh we had lunch um a week or so ago, and she was telling me that ever the first chapter of every book she just reads on YouTube and she just has does live broadcasts to her fans and and just talks to them.
• 36:27
  SPEAKER_04: And she said one day she was just doing the dishes, and her cat, Rowena, was outside, not on the harness, and she starts yelling at her husband and takes off after the cat and left everybody on the live, and they just love her because she's so authentically herself.
• 36:41
  SPEAKER_04: She's got this really cool southern accent.
• 36:44
  SPEAKER_04: And she's just nifty, but she's just really clear that she knows exactly what she's doing, and she she writes four or five thousand words every single day in her fiction.
• 36:55
  SPEAKER_04: She's just a beast of a of a writer.
• 36:59
  SPEAKER_04: Her writing is good, but her her business mind is ridiculous.
• 37:03
  SPEAKER_04: So good.
• 37:04
  SPEAKER_04: Yeah.
• 37:05
  SPEAKER_01: What was the thing that you mentioned a while back that she sends out how many birthday cards a month?
• 37:11
  SPEAKER_01: Like handwritten cards actually in the mail?
• 37:13
  SPEAKER_04: Four thousand.
• 37:17
  SPEAKER_01: That just blew my mind.
• 37:18
  SPEAKER_04: Yeah.
• 37:19
  SPEAKER_04: Yeah.
• 37:20
  SPEAKER_04: Yeah.
• 37:20
  SPEAKER_04: Because she has so many subscribers that she's she'll do a uh a thing on Instagram.
• 37:25
  SPEAKER_04: You can go see.
• 37:26
  SPEAKER_04: It's like the 17th of every month or 16th of every month.
• 37:29
  SPEAKER_04: She and her husband are are just taking a picture of the stacks of and they're from her Patreon people.
• 37:35
  SPEAKER_04: So she's like, I mean, they give me$25 a month.
• 37:38
  SPEAKER_04: I'm gonna send them a birthday card when it's their birthday.
• 37:41
  SPEAKER_01: That is so cool.
• 37:43
  SPEAKER_04: I know it just is interesting um how creative you can be when you're really clear on your purpose and how much money is there.
• 37:52
  SPEAKER_04: Because like multiply t$25 times$4,000.
• 37:56
  SPEAKER_04: Go ahead.
• 37:58
  SPEAKER_04: That's one month.
• 38:01
  SPEAKER_04: Now it didn't take her five minutes to do it.
• 38:04
  SPEAKER_04: She's been publishing for 10 years, but I mean knowing that in 10 years you could be doing something that's supporting you, and that's not her royalties, kids.
• 38:13
  SPEAKER_04: That's not her book sales.
• 38:14
  SPEAKER_04: That's just Patreon.
• 38:15
  SPEAKER_04: That's her just her Patreon.
• 38:18
  SPEAKER_01: That's amazing.
• 38:19
  SPEAKER_04: Yeah, pretty cool stuff.
• 38:21
  SPEAKER_01: I'm trying to think logistically how that actually works with a post office.
• 38:24
  SPEAKER_01: Like, where do you actually put that much mail in the post op and then it's a bulk thing, you know?
• 38:30
  SPEAKER_01: I know, but I know, but I'm just thinking logistically.
• 38:32
  SPEAKER_01: That's crazy.
• 38:35
  SPEAKER_01: That's really, really cool.
• 38:37
  SPEAKER_04: And it's her and her husband.
• 38:38
  SPEAKER_04: She she retired her husband.
• 38:41
  SPEAKER_04: She works in her champer, her she camper.
• 38:44
  SPEAKER_04: She has a champer on her property.
• 38:45
  SPEAKER_04: She goes out and writes all her books in her champer.
• 38:48
  SPEAKER_01: So this is actually a theme that you talk about in your book, which is don't try to do all the income streams now and do what you want to do and do what brings you joy.
• 38:54
  SPEAKER_01: And that's right.
• 38:55
  SPEAKER_01: I I loved a lot, and I'm not I can't quote this exactly, I don't have the I don't have the book open in front of me, but you say something to the effect of one person's dream income stream is another person's nightmare.
• 39:06
  SPEAKER_01: And just because you see, and I feel like this is so important, just because you see somebody else succeeding at a specific income stream doesn't necessarily mean you should do the same thing too, or that you're gonna be as good as that's right, that's right.
• 39:17
  SPEAKER_04: I mean, there that I used to do coaching all day, every day.
• 39:21
  SPEAKER_04: I would sit in a chair in my living room, and I was before I would use my computer for notes, and I had a file for each of my clients, and as I'm talking to them on the phone, I have my little my little earphones in.
• 39:33
  SPEAKER_04: I mean, this is like circa 2004, my little earphones in and I was writing my notes from our coaching conversation, and it was like hour after hour I was taking one folder and taking it from the right side and to putting it on the left side, and I did that four days a week, sometimes five days a week, just hour after hour of coaching, and I did really, really well, and I made a lot of money.
• 39:54
  SPEAKER_04: I was super tired, and I just realized I that at some point that that time had passed for me.
• 40:02
  SPEAKER_04: That at one time it was a goal and a vision and an aspiration, and at another time it was like I can't wait till I do less of this and do more of this other thing that I like doing, which was writing.
• 40:15
  SPEAKER_04: But Michael, I want to address the comment there, which is not sure if it's inspiring or intimidating.
• 40:20
  SPEAKER_04: And honestly, nobody starts with that many people, right?
• 40:25
  SPEAKER_04: Anyone who does a subscription service or has a community always starts with, I think I'm gonna do this.
• 40:31
  SPEAKER_04: I'm gonna build my landing page.
• 40:32
  SPEAKER_04: I have a Patreon, it's not live.
• 40:34
  SPEAKER_04: I've got to get back into it.
• 40:35
  SPEAKER_04: So I have zero Patreon subscribers.
• 40:37
  SPEAKER_04: So you all know if you're on my email list, you're gonna know.
• 40:40
  SPEAKER_04: I don't know as a Patreon because I'll tell you 74 or five times, right?
• 40:44
  SPEAKER_04: Before maybe you decide that you're gonna opt in and or maybe you won't, but that's okay.
• 40:49
  SPEAKER_04: It's like somebody wants to do that, somebody wants to learn from you and hear from you.
• 40:53
  SPEAKER_04: And so, right, so 38.
• 40:56
  SPEAKER_04: That's that's 37 more than the person who just started today.
• 41:00
  SPEAKER_04: If you just keep chipping away at it and refining your message, there are someone who a lot of someone with all the people on this planet, there are a lot of people that wake up and go, I would like information on X.
• 41:14
  SPEAKER_04: I want to know how to be a profitable writer.
• 41:16
  SPEAKER_04: Let me Google how to become a profitable writer.
• 41:18
  SPEAKER_04: And then this guy, Kent Sanders, comes up and you go, Wow, he seems pretty cool and he's really nice, and he thinks everything is really, really awesome.
• 41:28
  SPEAKER_04: So I'm gonna tell him to read my book so he can tell everyone it's really, really awesome.
• 41:34
  SPEAKER_01: His sense of style and fashion is just impeccable.
• 41:37
  SPEAKER_04: Fashion is amazing, and his people describe him as a trendsetter.
• 41:41
  SPEAKER_04: That's right.
• 41:43
  SPEAKER_01: He's a polo shirt trendsetter.
• 41:45
  SPEAKER_04: You are sweeping the name.
• 41:46
  SPEAKER_01: Me and John Stein just has trouble putting words together.
• 41:49
  SPEAKER_01: Yes.
• 41:49
  SPEAKER_01: He can't communicate with a darn, but only that, yes.
• 41:53
  SPEAKER_01: But the the the style is just good, not doing it.
• 41:57
  SPEAKER_04: Yeah, being a fan.
• 41:59
  SPEAKER_04: He starts with none.
• 42:01
  SPEAKER_04: Everybody starts at zero.
• 42:02
  SPEAKER_04: Everybody starts at zero, but what you do with it is entirely up to you.
• 42:07
  SPEAKER_04: And the more creative you are, authentic to yourself, the better you will be.
• 42:13
  SPEAKER_04: Go read the one-star reviews for you must market your book.
• 42:16
  SPEAKER_04: There are some really mad people that I did not tell them exactly how to market their book, and instead I was trying to teach them how to think about marketing as it pertained to them as a person.
• 42:27
  SPEAKER_04: But there are some people who do not want to think, and they are writing a one-star review about my book.
• 42:32
  SPEAKER_04: And I'm like, okay, get your money back.
• 42:37
  SPEAKER_04: Also, thank you for you know not being my friend and giving me a five-star review and making the book seem valid.
• 42:44
  SPEAKER_04: That's also very cool.
• 42:46
  SPEAKER_04: So everybody's everybody starts with zero, and nobody makes everyone happy, and you're not the lid for all pots, and that's okay.
• 42:56
  SPEAKER_04: But if you have a dream, you can do it.
• 42:59
  SPEAKER_04: Sorry.
• 42:59
  SPEAKER_01: Sorry, I interrupted you, didn't mean to do that.
• 43:01
  SPEAKER_04: I was all fire, I was on fire there too.
• 43:03
  SPEAKER_01: You are on fire.
• 43:04
  SPEAKER_01: I love it.
• 43:05
  SPEAKER_01: In the couple minutes that we have left, I want to ask you about a really interesting income stream that is becoming more common, and I know you have an interest in this also, which is some people describe them as mini books, some people describe them as micro books, uh, you know, both mean the same thing.
• 43:20
  SPEAKER_01: But this is a really, really interesting income stream.
• 43:23
  SPEAKER_01: And I'm wondering what you can share with us about anything that you may have going on with that or the value of doing little short books.
• 43:30
  SPEAKER_01: So it's something that we've talked about here in the group last couple years, a few different times.
• 43:34
  SPEAKER_01: Um, what are your thoughts on little short books?
• 43:36
  SPEAKER_04: Yeah, so we I love them.
• 43:38
  SPEAKER_04: I have two right here.
• 43:39
  SPEAKER_04: One of mine and one that just came in the mail today, approved copy.
• 43:44
  SPEAKER_04: Um, these are not micro books, though.
• 43:46
  SPEAKER_04: These are this is I think this book is 20,000 words, so not very long.
• 43:54
  SPEAKER_04: I think my I know my experience of people is that unless you're a reader.
• 44:01
  SPEAKER_04: You don't want a long book.
• 44:02
  SPEAKER_04: You want to get in, get what you came for, and get out.
• 44:07
  SPEAKER_04: And so I find that there are a lot of books that are gratuitously long.
• 44:10
  SPEAKER_04: I'm not sure why.
• 44:11
  SPEAKER_04: I have an idea.
• 44:13
  SPEAKER_04: But uh generally speaking, when I hand someone a shorter book, they are they thank me in advance of even opening the book or making it a short book that they can consume in record time.
• 44:26
  SPEAKER_04: Um, the author of Buying College Better, which is this new book that's not even out yet, uh, had floated the balloon of doing a micro book.
• 44:35
  SPEAKER_04: She has an acronym in her book called MAC and doing a 5,000-word book just about um one particular topic in the book.
• 44:46
  SPEAKER_04: Just going deeper in this one particular topic for 5,000 words and making it accessible to her readers.
• 44:52
  SPEAKER_04: Her intended reader is the parent of a college-bound student.
• 44:56
  SPEAKER_04: And what she does is she helps parents to save 25 to 50% on their kids' college education.
• 45:01
  SPEAKER_04: So if you have a college-bound student, you might be interested in learning how to save money on your kids' college education and making sure that they get the right education at the right school for the right, uh, the right vocation, the thing that they're gonna do for money later.
• 45:16
  SPEAKER_04: Um, you probably don't want to pay for Harvard Law for them to eventually say, I'm a recovering lawyer, I don't want to practice law anymore.
• 45:24
  SPEAKER_04: Because then everyone is a little is a little bitter about the studying, the test taking, and the the investment in that.
• 45:32
  SPEAKER_04: And so Beth's idea was to just do a micro book that she could make available to her parents about each of the letters in the word magic.
• 45:39
  SPEAKER_04: And so um that it caused me to create a new product for my bespoke book uh company that I do.
• 45:50
  SPEAKER_04: Just to be able to provide a smaller, m more actionable book for the author that would it checks the box, right?
• 45:58
  SPEAKER_04: There's no minimum word count for you to become an author.
• 46:02
  SPEAKER_04: All it takes is publishing a book.
• 46:04
  SPEAKER_04: So doing a shorter book.
• 46:05
  SPEAKER_04: And I just think people really like a short book.
• 46:08
  SPEAKER_05: Yep.
• 46:09
  SPEAKER_04: That's it.
• 46:09
  SPEAKER_04: Especially a nonfiction book.
• 46:10
  SPEAKER_04: They want a problem, they want the problem solved, they want to get in and get out and and be on their day.
• 46:15
  SPEAKER_04: And let's face it, there are a lot of really, really short books that that in traditional publishing, and I bet Mike can speak to this, are uh they appear to be longer.
• 46:24
  SPEAKER_04: They just have like five words on the page.
• 46:28
  SPEAKER_04: So the book is 150 or 200 words, but there may be only be 10,000 words in the book or 7,000 words in the book.
• 46:37
  SPEAKER_04: It's actually a very short book that's been formatted to appear longer and more verbose.
• 46:42
  SPEAKER_04: So I'm gonna say yes to short books, Kent.
• 46:46
  SPEAKER_01: Awesome.
• 46:47
  SPEAKER_04: For the foreseeable future.
• 46:48
  SPEAKER_01: I love it.
• 46:49
  SPEAKER_01: Me too.
• 46:51
  unknown: Excellent.
• 46:52
  SPEAKER_01: Well, this has been an absolute blast.
• 46:53
  SPEAKER_01: Honore, thanks for making time to be our guest expert today.
• 46:56
  SPEAKER_01: Um, this has been great.
• 46:58
  SPEAKER_01: This has been really, really great.
• 47:00
  SPEAKER_01: There's so much more that we could dive into on this topic, but again, I encourage everybody to go grab her book.
• 47:05
  SPEAKER_01: You must monetize your book.
• 47:06
  SPEAKER_01: And if you don't have the other books in the series, you must write a book and you must market your book.
• 47:11
  SPEAKER_01: Make sure and grab those.
• 47:13
  SPEAKER_01: Um, and there are workbooks for each of those, correct, Honore?
• 47:16
  SPEAKER_04: The first two have a workbook.
• 47:18
  SPEAKER_04: Um, the third one, the author of the of the book, um, I Must Monetize my book, has been tired and rescuing dogs and saving the world.
• 47:28
  SPEAKER_04: So the the workbook is it's on the to-do list.
• 47:31
  SPEAKER_04: But I have a I have presents.
• 47:33
  SPEAKER_04: Remember my present, Kent?
• 47:34
  SPEAKER_01: Oh, yeah, yeah.
• 47:35
  SPEAKER_01: I forgot to ask about those.
• 47:36
  SPEAKER_04: So held up there is no such thing as writer's block.
• 47:40
  SPEAKER_04: And I ordered way too many copies of the book, and they're on my shelf.
• 47:44
  SPEAKER_04: And I have a mantra which I want you all to adopt, which is a book at rest is money at rest, and a book in motion is money in motion.
• 47:51
  SPEAKER_04: So if you have copies of your book, you need to get them in motion.
• 47:54
  SPEAKER_04: And so I would like to just send copies of this book to you.
• 47:57
  SPEAKER_04: If you want to email me your address and you'd like a copy, I will just send it to you.
• 48:02
  SPEAKER_04: If you're like in Uganda or something, like please don't request a book because it will I will have to sell a kidney to mail it to you.
• 48:11
  SPEAKER_04: I'll put your um I'll put your email address here.
• 48:14
  SPEAKER_04: Yeah.
• 48:15
  SPEAKER_04: Yeah.
• 48:15
  SPEAKER_04: So just send me an email with your mailing address and I'll pop it in to the mail the next time I go to the mail uh box, which is I went twice today, Kent.
• 48:24
  SPEAKER_04: I went to mail off a package to our friend that I talked to yesterday, and then I got Beth's proofs in the mail and had to run right back.
• 48:33
  SPEAKER_04: And the lady was like, weren't you just here?
• 48:36
  SPEAKER_04: That wasn't me.
• 48:38
  SPEAKER_01: That was another guy.
• 48:40
  SPEAKER_01: So yeah, if you know if you want a copy of the book, um send it to Honore, even if you already do have a copy of the book, and then give her book to somebody else.
• 48:47
  SPEAKER_04: Pass it on.
• 48:47
  SPEAKER_04: Give it to a writer you love or leave it in Starbucks.
• 48:50
  SPEAKER_04: But I l I I think I legit have like 30 copies.
• 48:56
  SPEAKER_07: Could you post that email one more time?
• 48:59
  SPEAKER_01: Yeah, I put it in the chat.
• 49:01
  SPEAKER_04: It's in the chat.
• 49:02
  SPEAKER_04: Yeah.
• 49:02
  SPEAKER_01: Honore at honorecorder.com with two easy.
• 49:05
  SPEAKER_04: And if you have a writer friend who wants one, then tell them to email me.
• 49:12
  SPEAKER_04: I love it.
• 49:12
  SPEAKER_04: I'm happy to just get these books out in the world.
• 49:15
  SPEAKER_04: Because it was really fun.
• 49:16
  SPEAKER_04: Also, when I ate the icing from the cake, my my tongue was red for like three days.
• 49:21
  SPEAKER_04: It was pretty cool.
• 49:23
  SPEAKER_04: Red icing is a little frightening.
• 49:25
  SPEAKER_01: On the book cake that had the book on top of it.
• 49:28
  SPEAKER_04: Yeah, yeah.
• 49:28
  SPEAKER_04: That's why I'll have a cake.
• 49:32
  SPEAKER_01: This has been an absolute blast.
• 49:33
  SPEAKER_01: Uh, for those of you who couldn't join us live, man, you missed out on some fun, but we'll have the replay up, obviously, on the podcast and uh up on the site.
• 49:41
  SPEAKER_01: So thank you all again and honorary thank you for making time to bless us with all this wisdom and lots of fun today.
• 49:46
  SPEAKER_04: Thank you, Kent, very much, and thanks everybody.
• 49:48
  SPEAKER_04: Thank you for having a good afternoon.
• 49:50
  SPEAKER_04: Thank you.
• 49:51
  SPEAKER_04: Bye.
• 49:52
  SPEAKER_04: Bye.
• 49:54
  SPEAKER_01: Oh my goodness, that call was absolutely packed with tons of value.
• 49:57
  SPEAKER_01: And of course, you also got to hear a lot of questions and interaction from our profitable rider community.
• 50:03
  SPEAKER_01: And again, I mentioned this uh a lot of times on the show, but we meet every Wednesday, and this is really, really one of the highlights of my week because we get to train and equip and encourage and inspire riders who are wanting to build their business.
• 50:16
  SPEAKER_01: So if you'd like to learn more about becoming part of the profitable rider community, you can go to theprofitable rider.com.
• 50:23
  SPEAKER_01: In addition, though, I want to encourage you to check out Honore Quarter's website, which is honorecorder.com, and most of all to grab her brand new book called You Must Monetize Your Book.
• 50:32
  SPEAKER_01: You can find that on Amazon and anywhere books are sold, and there's also a link in the show notes.
• 50:38
  SPEAKER_01: Well, as always, my friend, thanks for listening.
• 50:40
  SPEAKER_01: I so appreciate your time, and I hope that this episode has encouraged you and inspired you to keep on building your amazing writing business.
• 50:49
  SPEAKER_01: I'll see you in the next episode.