Cannes 2026: Branded Entertainment Assets and Consumer Retention | Melissa Hobley, Tinder, Global CMO
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Relying purely on disruptive digital banner ads can expose consumer brands to high audience fatigue and lower conversion performance.
Dylan Conroy sits down with Melissa Hobley, Global CMO of Tinder, to analyze the framework for converting core product insights into unfragmented vertical entertainment networks.
The Branded Entertainment Pivot: Why integrating product breakthroughs into original show IP beats traditional commercial models.
Native Vertical Mobile Design: The…
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