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67: Are Data Hangovers and Zombie Metrics Putting DMOs at Risk? (Emily Zertuche)
It’s the first recording of 2026, and Stuart Butler and Adam Stoker welcome back Emily Zertuche for round three. After a quick (and rusty) start, they dive into a timely question: as agentic AI accelerates, are DMOs’ fragmented data stacks and inconsistent narratives becoming a credibility risk?
Using a Stu’s News example (L’Oréal’s partnership with NVIDIA), the conversation explores how major brands are embedding AI across operations to personalize experiences, scale content, and deepen first-party data relationships. The discussion quickly turns to destinations: if AI agents can cross-check…
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