Cannes 2026: Pre-Click Shortlist Domination, Moving Past Traditional Search Links | Sangeeta Prasad, Slalom, Chief Marketing Officer
📬 Get the 3 best takeaways from every episode in a 2-minute email. Subscribe free: https://adpodcast.beehiiv.com
Many corporate marketing groups experience declining conversion rates because they rely on traditional outbound click paths that fail to hook modern enterprise buyers utilizing automated research engines.
Sangeeta Prasad, Chief Marketing Officer at Slalom, breaks down how to construct high-performance go-to-market pipelines by aligning brand trust directly with the compressed consumer buying journey.
She shares her operational playbook for securing early space on tight customer…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.