Should you make a podcast, be a guest, or advertise?

Business Podcasting: Production Strategy · Oct 27, 2026 · 8m · transcript

For most businesses, start as a guest on the shows your buyers already hear; advertise when you need sales you can count, and make your own show when you can give it the hours. Narrated by a synthetic version of Lam Hoang's own voice.

The written version, with every source, a free prompt that has your own AI check a podcast ad or paid-guest offer, and a place to send us your questions: https://workhacker.com/blog/podcast-guest-or-advertise

Earlier episodes named:

How do you start a podcast for your business? https://workhacker.com/blog/how-to-start-a-podcast-for-your-business

Is a podcast…