From Co-Founding Sohoodie to Legacy NIL — What Building Athlete Brands From the Inside Actually Requires | Ep. 73 Michael Baruch
Most NIL conversations are about the deal.
Michael Baruch is focused on the athlete behind it.
Michael Baruch has spent his career at the intersection of athlete partnerships, brand marketing, and NIL strategy — building from the ground up, not from a boardroom. He co-founded Sohoodie and led strategic growth through NFL licensing and athlete collaborations, including partnerships with AJ Green and Travis Hunter. At The Game Caps, he drove collegiate product marketing while managing warehouse operations and inventory systems. Now at Legacy NIL — LeSean McCoy's agency — he handles marketing…
The skinny
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