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Instacart Shuts Down AI Pricing Tests After Consumer Backlash | Fast Five Shorts · Omni Talk Retail

• 0:00
  Instacart
• 0:01
  says
• 0:01
  that
• 0:01
  it's
• 0:01
  ending
• 0:02
  a
• 0:02
  price
• 0:02
  testing
• 0:03
  program
• 0:03
  that
• 0:03
  allowed
• 0:04
  retailers
• 0:04
  to
• 0:04
  charge
• 0:05
  online
• 0:05
  shoppers
• 0:06
  different
• 0:06
  amounts
• 0:06
  for
• 0:06
  the
• 0:07
  same
• 0:07
  products,
• 0:08
  according
• 0:08
  to
• 0:08
  Grocery
• 0:09
  Dive.
• 0:09
  The
• 0:09
  decision
• 0:10
  comes
• 0:10
  just
• 0:10
  weeks
• 0:10
  after
• 0:11
  Instacart
• 0:11
  landed
• 0:12
  in
• 0:12
  the
• 0:12
  hot
• 0:12
  seat
• 0:12
  following
• 0:13
  an
• 0:13
  investigation
• 0:14
  by
• 0:14
  Consumer
• 0:15
  Reports
• 0:15
  and
• 0:15
  Groundwork
• 0:16
  Collaborative
• 0:16
  that
• 0:17
  found
• 0:17
  grocery
• 0:17
  prices
• 0:18
  could
• 0:18
  differ
• 0:18
  by
• 0:18
  as
• 0:19
  much
• 0:19
  as
• 0:19
  23%
• 0:21
  between
• 0:21
  customers
• 0:22
  on
• 0:22
  the
• 0:22
  E
• 0:23
  commerce
• 0:23
  platform.
• 0:24
  Instacart
• 0:24
  said
• 0:25
  that
• 0:25
  the
• 0:25
  report
• 0:25
  misclassified
• 0:26
  its
• 0:26
  tests
• 0:27
  as
• 0:27
  dynamic
• 0:27
  or
• 0:27
  surveillance
• 0:28
  pricing
• 0:28
  that
• 0:28
  utilize
• 0:29
  consumer
• 0:29
  data
• 0:30
  to
• 0:30
  update
• 0:30
  prices.
• 0:31
  The
• 0:31
  company
• 0:32
  said
• 0:32
  it
• 0:32
  was
• 0:32
  running
• 0:32
  short
• 0:33
  term
• 0:33
  randomized
• 0:34
  AB
• 0:34
  pricing
• 0:35
  experiments
• 0:35
  that
• 0:36
  were,
• 0:36
  quote,
• 0:36
  never
• 0:37
  based
• 0:37
  on
• 0:37
  supply
• 0:38
  or
• 0:38
  demand,
• 0:39
  personal
• 0:39
  data,
• 0:40
  demographics
• 0:40
  or
• 0:41
  individual
• 0:41
  shopping
• 0:42
  behavior.
• 0:43
  End
• 0:43
  quote.
• 0:43
  Retail
• 0:44
  partners
• 0:44
  can
• 0:45
  still
• 0:45
  set
• 0:45
  different
• 0:46
  prices
• 0:46
  for
• 0:46
  items,
• 0:47
  however,
• 0:48
  on
• 0:48
  a
• 0:48
  store
• 0:49
  by
• 0:49
  store
• 0:49
  basis
• 0:50
  on
• 0:50
  Instacart,
• 0:51
  just
• 0:51
  as
• 0:51
  they
• 0:51
  can
• 0:52
  with
• 0:52
  physical
• 0:53
  stores,
• 0:53
  instacart
• 0:54
  said.
• 0:54
  Chris,
• 0:55
  this
• 0:55
  is
• 0:55
  now
• 0:56
  the
• 0:56
  eighth
• 0:57
  A&M
• 0:57
  put
• 0:57
  you
• 0:57
  on
• 0:57
  the
• 0:57
  spot
• 0:58
  question.
• 0:58
  First
• 0:59
  put
• 0:59
  you
• 0:59
  on
• 0:59
  the
• 0:59
  spot
• 0:59
  question
• 1:00
  of
• 1:00
  2026.
• 1:01
  A&M
• 1:02
  wants
• 1:02
  to
• 1:02
  know
• 1:03
  how
• 1:03
  should
• 1:04
  retailers
• 1:04
  and
• 1:05
  brands
• 1:05
  think
• 1:05
  about
• 1:05
  the
• 1:06
  trade
• 1:06
  off
• 1:06
  between
• 1:06
  sophisticated
• 1:07
  pricey
• 1:08
  experimentation
• 1:09
  and
• 1:09
  retaining
• 1:10
  long
• 1:10
  term
• 1:11
  customer
• 1:11
  trust,
• 1:12
  especially
• 1:12
  in
• 1:13
  an
• 1:13
  increasingly
• 1:13
  AI
• 1:14
  driven
• 1:14
  retail
• 1:14
  environment.
• 1:16
  Oh
• 1:16
  wow.
• 1:16
  Wow.
• 1:17
  We
• 1:17
  start
• 1:17
  off,
• 1:17
  we
• 1:17
  start
• 1:18
  off
• 1:18
  hot
• 1:18
  in
• 1:18
  2026.
• 1:19
  I
• 1:19
  get
• 1:19
  the
• 1:19
  first
• 1:19
  put
• 1:20
  you
• 1:20
  on
• 1:20
  the
• 1:20
  spot
• 1:20
  question
• 1:21
  for
• 1:21
  the
• 1:21
  very
• 1:21
  first
• 1:21
  headline.
• 1:22
  Lucky
• 1:22
  me.
• 1:23
  All
• 1:23
  right,
• 1:23
  well,
• 1:24
  I'll
• 1:24
  get
• 1:24
  to
• 1:24
  that.
• 1:24
  I'll
• 1:24
  get
• 1:24
  to
• 1:24
  my
• 1:25
  answer
• 1:25
  to
• 1:25
  that
• 1:25
  in
• 1:25
  a
• 1:25
  second.
• 1:26
  But
• 1:26
  first,
• 1:27
  you
• 1:27
  know,
• 1:27
  I'm
• 1:27
  glad
• 1:27
  this
• 1:28
  topic's
• 1:28
  leading
• 1:28
  the
• 1:28
  show
• 1:29
  because
• 1:29
  I
• 1:29
  think
• 1:29
  there's
• 1:30
  much
• 1:30
  more
• 1:30
  conversation
• 1:31
  to
• 1:31
  be
• 1:31
  had
• 1:31
  around
• 1:31
  it
• 1:31
  than
• 1:32
  we
• 1:32
  had,
• 1:32
  you
• 1:33
  know,
• 1:33
  a
• 1:33
  couple
• 1:33
  weeks
• 1:33
  ago.
• 1:34
  You
• 1:35
  know,
• 1:35
  my
• 1:35
  initial
• 1:35
  inclination
• 1:36
  and
• 1:36
  is
• 1:36
  that
• 1:36
  Instacart
• 1:37
  had
• 1:37
  to
• 1:37
  do
• 1:38
  this.
• 1:38
  And
• 1:38
  for
• 1:38
  me
• 1:38
  it
• 1:38
  all
• 1:38
  comes
• 1:39
  down
• 1:39
  to
• 1:39
  cognitive
• 1:39
  dissonance.
• 1:40
  So
• 1:40
  like
• 1:41
  grocery
• 1:41
  shopping
• 1:42
  is
• 1:42
  different
• 1:42
  than
• 1:42
  how
• 1:42
  we
• 1:43
  buy
• 1:43
  airline
• 1:43
  tickets.
• 1:44
  We
• 1:44
  walk
• 1:44
  into
• 1:44
  the
• 1:44
  store
• 1:45
  same
• 1:45
  as
• 1:45
  everyone
• 1:45
  else
• 1:46
  and
• 1:46
  see
• 1:46
  one
• 1:47
  price
• 1:47
  on
• 1:47
  the
• 1:47
  shelf.
• 1:48
  Everyone
• 1:48
  knows
• 1:49
  that.
• 1:49
  Which
• 1:49
  is
• 1:49
  why
• 1:50
  the
• 1:50
  whole
• 1:50
  thing
• 1:50
  makes
• 1:50
  people
• 1:51
  feel
• 1:51
  like
• 1:51
  they
• 1:52
  are
• 1:52
  being
• 1:52
  taken
• 1:52
  advantage
• 1:53
  of
• 1:53
  or
• 1:53
  taken
• 1:53
  advantage
• 1:54
  of
• 1:54
  or
• 1:54
  potentially
• 1:55
  being
• 1:55
  manipulated.
• 1:55
  So
• 1:56
  the
• 1:56
  right
• 1:56
  way
• 1:57
  to
• 1:57
  do
• 1:57
  this
• 1:57
  and
• 1:57
  to
• 1:58
  get
• 1:58
  to
• 1:58
  the
• 1:58
  question
• 1:58
  at
• 1:59
  hand
• 1:59
  to
• 1:59
  answer
• 2:00
  that
• 2:00
  from
• 2:00
  A
• 2:00
  and
• 2:00
  M
• 2:01
  is
• 2:02
  I
• 2:02
  don't
• 2:02
  think
• 2:02
  you
• 2:02
  make
• 2:03
  your
• 2:03
  prices
• 2:03
  different,
• 2:04
  but
• 2:04
  you
• 2:05
  make
• 2:05
  your
• 2:05
  discounts
• 2:06
  different.
• 2:06
  You
• 2:06
  leverage
• 2:07
  your
• 2:07
  retail
• 2:07
  media
• 2:07
  networks
• 2:08
  via
• 2:08
  discounting
• 2:09
  as
• 2:10
  more
• 2:10
  volume
• 2:11
  moves
• 2:11
  online.
• 2:12
  Far
• 2:12
  few
• 2:13
  people,
• 2:13
  I
• 2:13
  think
• 2:13
  this
• 2:14
  is
• 2:14
  my
• 2:14
  opinion,
• 2:14
  if
• 2:15
  any,
• 2:15
  honestly
• 2:16
  would
• 2:16
  have
• 2:16
  a
• 2:16
  problem
• 2:17
  with
• 2:17
  getting
• 2:17
  served
• 2:17
  up
• 2:18
  discounts.
• 2:19
  And
• 2:19
  cognitively
• 2:20
  it's
• 2:20
  already
• 2:20
  happening
• 2:21
  by
• 2:21
  way
• 2:21
  of
• 2:22
  individualized
• 2:22
  reward
• 2:23
  schemes
• 2:23
  and
• 2:24
  also
• 2:24
  through
• 2:24
  display
• 2:25
  advertising.
• 2:25
  So
• 2:26
  it's
• 2:26
  just
• 2:26
  an
• 2:26
  evolution
• 2:27
  in
• 2:27
  that,
• 2:27
  in
• 2:28
  that
• 2:28
  arena
• 2:28
  that's
• 2:29
  where
• 2:29
  I'd
• 2:29
  be
• 2:29
  putting
• 2:29
  my
• 2:30
  focus
• 2:30
  and
• 2:30
  my
• 2:30
  time
• 2:31
  to
• 2:31
  get
• 2:31
  the
• 2:31
  most
• 2:32
  out
• 2:32
  of
• 2:32
  my
• 2:32
  pricing
• 2:32
  strategies.
• 2:33
  Yeah,
• 2:34
  I
• 2:34
  think
• 2:34
  that
• 2:34
  makes
• 2:34
  sense
• 2:35
  and
• 2:35
  I
• 2:36
  think
• 2:36
  I
• 2:36
  agree
• 2:36
  we'll
• 2:37
  start
• 2:37
  to
• 2:37
  see
• 2:37
  more
• 2:38
  retailers
• 2:38
  go
• 2:38
  this
• 2:39
  way.
• 2:39
  You
• 2:39
  know,
• 2:40
  it's,
• 2:40
  it's,
• 2:40
  I
• 2:40
  give
• 2:41
  you
• 2:41
  my
• 2:41
  loyalty
• 2:42
  or
• 2:42
  my
• 2:42
  information,
• 2:43
  you,
• 2:43
  you
• 2:44
  give
• 2:44
  me
• 2:44
  a
• 2:44
  deal
• 2:44
  that's
• 2:45
  catered
• 2:45
  specifically
• 2:46
  to
• 2:46
  me
• 2:46
  and
• 2:46
  my
• 2:46
  shopping
• 2:47
  behaviors.
• 2:47
  I
• 2:47
  think
• 2:47
  that
• 2:48
  feels,
• 2:48
  definitely
• 2:48
  feels
• 2:49
  much
• 2:49
  more
• 2:49
  acceptable
• 2:50
  from
• 2:50
  a
• 2:50
  consumer
• 2:51
  standpoint.
• 2:52
  But
• 2:52
  I
• 2:52
  still
• 2:53
  don't
• 2:53
  know
• 2:53
  that
• 2:53
  I
• 2:53
  agree
• 2:53
  that
• 2:54
  grocery
• 2:54
  shopping
• 2:55
  online
• 2:56
  via
• 2:56
  Instacart
• 2:57
  is
• 2:57
  different
• 2:57
  than
• 2:58
  how
• 2:58
  we
• 2:58
  buy
• 2:58
  airline
• 2:59
  tickets.
• 2:59
  Like
• 2:59
  I,
• 2:59
  I
• 3:00
  guess
• 3:00
  I'm,
• 3:00
  I'm
• 3:01
  less,
• 3:02
  I
• 3:02
  don't
• 3:02
  like
• 3:03
  how
• 3:03
  they
• 3:03
  were,
• 3:03
  how
• 3:04
  they
• 3:04
  were
• 3:04
  scheming
• 3:04
  and
• 3:04
  charging.
• 3:05
  But
• 3:05
  I
• 3:05
  think
• 3:05
  that
• 3:05
  the
• 3:05
  media
• 3:06
  has
• 3:06
  really
• 3:07
  blown
• 3:07
  this
• 3:07
  out
• 3:07
  of
• 3:07
  proportion.
• 3:08
  Like
• 3:08
  the
• 3:08
  same
• 3:09
  report
• 3:09
  said,
• 3:09
  oh,
• 3:10
  it
• 3:10
  costs
• 3:10
  customers
• 3:11
  $1,200
• 3:11
  a
• 3:12
  year.
• 3:12
  Well
• 3:12
  that's,
• 3:13
  that's
• 3:13
  if
• 3:13
  you,
• 3:14
  you
• 3:14
  know,
• 3:14
  amortize
• 3:15
  that
• 3:15
  over
• 3:15
  the
• 3:15
  course
• 3:15
  of
• 3:16
  a
• 3:16
  year.
• 3:16
  This
• 3:16
  was
• 3:16
  a
• 3:16
  short
• 3:17
  term
• 3:17
  experiment
• 3:18
  so
• 3:18
  I
• 3:19
  guess
• 3:19
  I
• 3:19
  don't
• 3:19
  have
• 3:19
  as
• 3:19
  much
• 3:20
  issue
• 3:20
  with
• 3:21
  it.
• 3:21
  We
• 3:21
  see
• 3:22
  retailers
• 3:22
  still
• 3:22
  doing
• 3:23
  this
• 3:23
  today.
• 3:23
  There's
• 3:23
  a
• 3:23
  different
• 3:24
  place
• 3:24
  online
• 3:25
  when
• 3:25
  I,
• 3:25
  you
• 3:25
  know,
• 3:25
  go
• 3:26
  on
• 3:26
  target.com
• 3:27
  and
• 3:27
  then
• 3:27
  I
• 3:27
  buy
• 3:27
  something
• 3:28
  in
• 3:28
  the
• 3:28
  store.
• 3:28
  Will
• 3:29
  they
• 3:29
  correct
• 3:29
  it
• 3:29
  for
• 3:29
  me
• 3:30
  if
• 3:30
  I
• 3:30
  bring
• 3:30
  it
• 3:30
  up?
• 3:30
  Sure.
• 3:31
  But
• 3:32
  I
• 3:32
  think
• 3:32
  there's
• 3:32
  still
• 3:33
  something
• 3:33
  to
• 3:33
  be
• 3:34
  said
• 3:34
  of
• 3:34
  having
• 3:34
  the
• 3:34
  con
• 3:35
  like
• 3:35
  Instacart
• 3:35
  is
• 3:36
  still
• 3:36
  a
• 3:36
  convenience
• 3:36
  to
• 3:37
  me.
• 3:37
  And
• 3:37
  so
• 3:37
  I
• 3:37
  think
• 3:38
  that,
• 3:39
  you
• 3:39
  know,
• 3:39
  I'm
• 3:39
  glad
• 3:40
  they're
• 3:40
  ending
• 3:40
  this
• 3:40
  program.
• 3:41
  I
• 3:41
  think
• 3:41
  going
• 3:41
  the
• 3:41
  loyalty
• 3:42
  scheme
• 3:42
  route
• 3:43
  makes
• 3:43
  a
• 3:43
  lot
• 3:43
  more
• 3:43
  sense.
• 3:44
  But
• 3:44
  I
• 3:45
  think
• 3:45
  the
• 3:45
  key
• 3:45
  here
• 3:46
  is
• 3:46
  really
• 3:46
  for
• 3:47
  retailers
• 3:47
  to
• 3:47
  be
• 3:47
  paying
• 3:48
  more
• 3:48
  attention
• 3:49
  to
• 3:49
  the
• 3:49
  fact
• 3:49
  that
• 3:50
  customers
• 3:51
  are
• 3:51
  more
• 3:52
  savvy
• 3:52
  when
• 3:52
  it
• 3:52
  comes
• 3:53
  to
• 3:53
  price
• 3:53
  transparency.
• 3:54
  They
• 3:54
  are
• 3:55
  looking
• 3:55
  now
• 3:55
  at
• 3:56
  grocery
• 3:56
  shopping
• 3:57
  the
• 3:57
  same
• 3:57
  way
• 3:57
  they're
• 3:57
  looking
• 3:58
  and
• 3:58
  comparing
• 3:58
  gas
• 3:59
  prices
• 3:59
  the
• 4:00
  same
• 4:00
  way
• 4:00
  they're
• 4:00
  comparing
• 4:01
  Uber
• 4:01
  and
• 4:01
  Lyft
• 4:01
  prices
• 4:02
  and
• 4:02
  airlines.
• 4:03
  You
• 4:03
  know,
• 4:03
  like
• 4:04
  this
• 4:04
  mentality
• 4:05
  is
• 4:05
  now
• 4:05
  available
• 4:05
  at
• 4:06
  consumers
• 4:06
  fingertips
• 4:07
  with
• 4:07
  some
• 4:07
  of
• 4:07
  the
• 4:07
  tools
• 4:07
  that
• 4:08
  we've
• 4:08
  talked
• 4:08
  about
• 4:08
  on
• 4:08
  this
• 4:09
  show
• 4:09
  to
• 4:09
  upload
• 4:10
  your,
• 4:10
  their
• 4:10
  grocery
• 4:11
  list
• 4:11
  to
• 4:11
  ChatGPT
• 4:12
  and
• 4:12
  find
• 4:12
  the
• 4:12
  best
• 4:13
  price
• 4:13
  available
• 4:14
  wherever
• 4:14
  they
• 4:14
  are
• 4:15
  or
• 4:15
  wherever
• 4:16
  they
• 4:16
  want
• 4:16
  to
• 4:16
  do
• 4:16
  their
• 4:16
  shopping.
• 4:17
  So
• 4:17
  I
• 4:17
  think
• 4:17
  that's
• 4:18
  the
• 4:18
  key
• 4:18
  takeaway.
• 4:18
  You
• 4:19
  have
• 4:19
  to
• 4:19
  think
• 4:20
  really
• 4:20
  long
• 4:20
  and
• 4:21
  hard
• 4:21
  about
• 4:21
  what
• 4:21
  your
• 4:21
  strategy
• 4:22
  is
• 4:22
  going
• 4:22
  to
• 4:22
  be.
• 4:22
  I
• 4:23
  like
• 4:23
  your
• 4:23
  option
• 4:24
  of
• 4:24
  the,
• 4:25
  the
• 4:25
  loyalty
• 4:25
  schemes
• 4:26
  instead
• 4:26
  of
• 4:26
  the
• 4:26
  variable
• 4:27
  pricing,
• 4:28
  but
• 4:28
  I
• 4:28
  still
• 4:29
  don't
• 4:29
  think
• 4:29
  that
• 4:29
  we'll
• 4:30
  see
• 4:30
  variable
• 4:30
  prices,
• 4:31
  pricing
• 4:31
  go
• 4:31
  away
• 4:32
  completely
• 4:33
  and
• 4:34
  I
• 4:34
  don't
• 4:34
  know
• 4:34
  that
• 4:34
  I'm,
• 4:35
  I'm
• 4:35
  upset
• 4:35
  about
• 4:35
  that.
• 4:36
  When
• 4:36
  you're
• 4:36
  using
• 4:36
  something
• 4:37
  Like
• 4:37
  Instacart.
• 4:38
  Yeah.
• 4:39
  So,
• 4:39
  okay,
• 4:39
  so
• 4:39
  you're
• 4:40
  kind
• 4:40
  of
• 4:40
  talking
• 4:40
  out
• 4:40
  of
• 4:40
  both
• 4:40
  sides
• 4:41
  of
• 4:41
  your
• 4:41
  mouth,
• 4:41
  to
• 4:41
  be
• 4:41
  honest,
• 4:41
  because
• 4:42
  you're
• 4:42
  saying
• 4:42
  like
• 4:42
  you're
• 4:42
  okay
• 4:43
  with
• 4:43
  it.
• 4:43
  Actually,
• 4:43
  you,
• 4:44
  it
• 4:44
  sounds
• 4:44
  like
• 4:44
  you
• 4:44
  as
• 4:44
  a
• 4:45
  consumer
• 4:45
  are
• 4:45
  okay
• 4:46
  with
• 4:46
  it,
• 4:46
  but
• 4:46
  then,
• 4:47
  yet
• 4:47
  you
• 4:47
  like
• 4:47
  that
• 4:48
  Instacart
• 4:48
  is
• 4:48
  discontinuing
• 4:49
  the
• 4:49
  practice.
• 4:50
  So,
• 4:50
  like,
• 4:50
  so
• 4:51
  help
• 4:51
  resolve
• 4:52
  that
• 4:52
  dichotomy.
• 4:53
  I
• 4:54
  think,
• 4:54
  I
• 4:54
  think
• 4:54
  if
• 4:55
  you're
• 4:55
  going
• 4:55
  to
• 4:55
  shop
• 4:55
  via
• 4:56
  Instacart,
• 4:57
  you
• 4:57
  are
• 4:58
  paying
• 4:58
  a
• 4:58
  premium.
• 4:58
  It's
• 4:59
  a
• 4:59
  convenience.
• 4:59
  If
• 4:59
  you're
• 4:59
  shopping
• 5:00
  via
• 5:00
  Shipt,
• 5:00
  if
• 5:00
  you're
• 5:00
  shopping
• 5:01
  via
• 5:01
  any
• 5:01
  one
• 5:01
  of
• 5:02
  those
• 5:02
  programs,
• 5:03
  it's
• 5:03
  not
• 5:03
  walking
• 5:04
  into
• 5:04
  the
• 5:04
  store
• 5:05
  like
• 5:05
  you're
• 5:05
  talking
• 5:05
  about,
• 5:06
  and
• 5:06
  you're
• 5:06
  looking
• 5:06
  at
• 5:07
  Heinz
• 5:07
  ketchup
• 5:07
  at,
• 5:08
  you
• 5:08
  know,
• 5:08
  the
• 5:09
  Kowalski's
• 5:10
  or
• 5:10
  Cub
• 5:10
  Foods,
• 5:11
  and
• 5:11
  you're
• 5:11
  looking
• 5:12
  at
• 5:12
  Target.
• 5:13
  It's,
• 5:13
  it's.
• 5:14
  That's
• 5:14
  a
• 5:14
  different
• 5:15
  shopping
• 5:16
  mentality.
• 5:16
  So
• 5:16
  to
• 5:17
  me,
• 5:17
  I
• 5:17
  think
• 5:17
  that
• 5:18
  if
• 5:18
  there's
• 5:18
  going
• 5:18
  to
• 5:19
  be
• 5:19
  a
• 5:19
  premium
• 5:19
  charged
• 5:20
  on,
• 5:21
  on
• 5:21
  somebody
• 5:21
  doing
• 5:22
  your
• 5:22
  grocery
• 5:22
  shopping
• 5:22
  for
• 5:23
  you,
• 5:23
  you
• 5:23
  should
• 5:23
  not
• 5:23
  expect
• 5:24
  premium
• 5:24
  price
• 5:24
  parity
• 5:25
  across
• 5:25
  the
• 5:25
  board.
• 5:26
  But
• 5:27
  that's
• 5:27
  not
• 5:27
  what
• 5:27
  this
• 5:27
  is
• 5:28
  about.
• 5:28
  This
• 5:28
  is
• 5:28
  about.
• 5:29
  This
• 5:29
  is
• 5:29
  about
• 5:30
  you
• 5:30
  electing
• 5:31
  to
• 5:31
  use
• 5:31
  in.
• 5:32
  You
• 5:32
  say
• 5:32
  you
• 5:33
  electing
• 5:33
  to
• 5:33
  use
• 5:33
  Instacart
• 5:34
  and
• 5:34
  then
• 5:34
  me
• 5:34
  electing
• 5:35
  using
• 5:35
  card
• 5:35
  and
• 5:35
  me
• 5:36
  getting
• 5:36
  a
• 5:36
  different
• 5:36
  price
• 5:36
  from
• 5:37
  you
• 5:37
  for
• 5:37
  using
• 5:37
  it.
• 5:38
  I
• 5:38
  mean,
• 5:39
  it's
• 5:39
  happening.
• 5:39
  It
• 5:40
  happens
• 5:40
  with
• 5:40
  all
• 5:40
  kinds
• 5:41
  of
• 5:41
  convenience
• 5:42
  products.
• 5:42
  Like,
• 5:42
  I
• 5:42
  just,
• 5:42
  I
• 5:43
  mean,
• 5:43
  the
• 5:43
  same
• 5:43
  thing
• 5:43
  happens
• 5:44
  with
• 5:44
  Uber.
• 5:44
  Are
• 5:44
  you
• 5:44
  getting
• 5:45
  upset
• 5:45
  because
• 5:45
  an
• 5:45
  Uber
• 5:46
  costs
• 5:46
  you
• 5:46
  one
• 5:46
  price
• 5:47
  and
• 5:47
  cost
• 5:47
  me
• 5:47
  one
• 5:48
  price?
• 5:48
  No,
• 5:48
  we're
• 5:49
  all
• 5:49
  at
• 5:49
  the.
• 5:50
  It's
• 5:50
  a
• 5:50
  convenience
• 5:51
  thing
• 5:51
  for
• 5:51
  us.
• 5:51
  So
• 5:52
  I
• 5:52
  think
• 5:52
  there's.
• 5:53
  Instacart
• 5:54
  has
• 5:54
  to
• 5:54
  make
• 5:54
  money.
• 5:55
  How
• 5:55
  are
• 5:56
  they
• 5:56
  going
• 5:56
  to
• 5:56
  make
• 5:56
  money?
• 5:56
  It's
• 5:57
  going
• 5:57
  to
• 5:57
  be
• 5:57
  based
• 5:57
  on
• 5:58
  supply
• 5:58
  and
• 5:58
  demand.
• 5:59
  And
• 5:59
  so
• 5:59
  I
• 5:59
  guess
• 6:00
  I
• 6:00
  don't,
• 6:00
  I
• 6:01
  guess
• 6:01
  I
• 6:02
  don't
• 6:02
  take
• 6:03
  as
• 6:03
  much
• 6:03
  issue
• 6:03
  with
• 6:04
  it
• 6:05
  in
• 6:05
  a
• 6:05
  convenience
• 6:06
  setting.
• 6:07
  When
• 6:07
  it's
• 6:07
  something,
• 6:08
  you're
• 6:08
  doing
• 6:08
  something
• 6:08
  for
• 6:09
  you.
• 6:09
  Yeah.
• 6:09
  So
• 6:09
  if
• 6:09
  you're
• 6:09
  Instacart,
• 6:10
  then
• 6:10
  should
• 6:10
  you
• 6:10
  just
• 6:11
  held
• 6:11
  your
• 6:11
  ground?
• 6:13
  I
• 6:13
  don't,
• 6:13
  I,
• 6:14
  I
• 6:14
  think
• 6:14
  there,
• 6:15
  I
• 6:15
  feel
• 6:15
  like
• 6:15
  there's
• 6:16
  still
• 6:16
  some,
• 6:16
  there
• 6:17
  was
• 6:17
  some
• 6:17
  manipulation
• 6:18
  happening
• 6:19
  here
• 6:19
  in
• 6:20
  the
• 6:20
  way
• 6:20
  that
• 6:20
  they
• 6:20
  were
• 6:20
  doing
• 6:21
  it,
• 6:22
  but
• 6:22
  I
• 6:22
  would
• 6:23
  have,
• 6:23
  I
• 6:23
  think
• 6:23
  I
• 6:23
  would
• 6:23
  have
• 6:23
  held
• 6:24
  my
• 6:24
  ground
• 6:24
  a
• 6:24
  little
• 6:24
  bit
• 6:24
  more
• 6:24
  if
• 6:25
  I
• 6:25
  was
• 6:25
  Instacart.
• 6:25
  And
• 6:26
  I
• 6:26
  know
• 6:26
  that's
• 6:26
  probably
• 6:26
  not
• 6:27
  a
• 6:27
  popular
• 6:27
  opinion,
• 6:28
  but,
• 6:29
  but
• 6:30
  Instacart's
• 6:30
  a
• 6:31
  business.
• 6:31
  They
• 6:31
  have
• 6:31
  to
• 6:31
  still
• 6:32
  try
• 6:32
  to
• 6:32
  make
• 6:32
  money.
• 6:33
  There's
• 6:34
  a
• 6:34
  lot
• 6:34
  of
• 6:34
  people
• 6:34
  that
• 6:34
  are
• 6:35
  going
• 6:35
  to
• 6:35
  choose
• 6:35
  not
• 6:35
  to
• 6:35
  use
• 6:36
  Instacart
• 6:36
  as
• 6:36
  a
• 6:36
  result
• 6:37
  of
• 6:37
  this.
• 6:37
  And
• 6:38
  that's
• 6:38
  a
• 6:39
  repercussion
• 6:39
  that
• 6:39
  Instacart
• 6:40
  is
• 6:40
  going
• 6:40
  to
• 6:40
  have
• 6:40
  to
• 6:40
  consider.
• 6:41
  And
• 6:41
  I
• 6:41
  think
• 6:41
  actually
• 6:41
  positions
• 6:42
  the
• 6:42
  grocery
• 6:42
  retailers
• 6:43
  in
• 6:43
  an
• 6:43
  even
• 6:43
  better
• 6:44
  spot
• 6:44
  to
• 6:44
  do
• 6:44
  their
• 6:44
  own
• 6:45
  fulfillment,
• 6:46
  which
• 6:46
  we'll
• 6:47
  talk
• 6:47
  about
• 6:47
  in
• 6:47
  a
• 6:47
  little
• 6:47
  bit,
• 6:48
  because
• 6:49
  customers
• 6:49
  are
• 6:50
  working
• 6:50
  specifically
• 6:51
  with
• 6:51
  one
• 6:51
  grocer
• 6:51
  versus,
• 6:52
  you
• 6:52
  know,
• 6:52
  going
• 6:52
  on
• 6:53
  Instacart.
• 6:53
  I
• 6:53
  need
• 6:54
  something
• 6:54
  last
• 6:54
  minute.
• 6:54
  I
• 6:54
  want
• 6:55
  it
• 6:55
  delivered.
• 6:56
  Yeah.
• 6:56
  And
• 6:56
  the
• 6:56
  other,
• 6:57
  the
• 6:57
  other
• 6:57
  factor
• 6:57
  here
• 6:58
  is
• 6:59
  we
• 6:59
  haven't
• 6:59
  even
• 6:59
  talked
• 6:59
  about
• 7:00
  the
• 7:00
  government
• 7:00
  side
• 7:00
  of
• 7:00
  this.
• 7:01
  The
• 7:01
  government
• 7:01
  gets
• 7:01
  involved
• 7:02
  in
• 7:02
  this.
• 7:02
  The
• 7:02
  government
• 7:03
  doesn't
• 7:03
  like
• 7:03
  this
• 7:03
  type
• 7:04
  of
• 7:04
  thing.
• 7:04
  And
• 7:05
  for,
• 7:05
  and
• 7:05
  in
• 7:05
  my
• 7:05
  opinion,
• 7:06
  for
• 7:06
  good
• 7:06
  reason,
• 7:06
  because
• 7:06
  I
• 7:07
  actually
• 7:07
  disagree
• 7:07
  with
• 7:07
  you
• 7:07
  100%.
• 7:08
  I
• 7:08
  don't,
• 7:08
  I
• 7:08
  don't
• 7:09
  think,
• 7:09
  I
• 7:09
  don't
• 7:09
  think
• 7:09
  this,
• 7:10
  this
• 7:10
  works,
• 7:10
  particularly
• 7:11
  in
• 7:11
  the
• 7:11
  grocery
• 7:11
  arena,
• 7:12
  because
• 7:12
  of
• 7:12
  the
• 7:12
  cognitive
• 7:12
  dissonance
• 7:13
  of
• 7:13
  when
• 7:13
  I
• 7:14
  go
• 7:14
  to
• 7:14
  a
• 7:14
  grocery
• 7:14
  store,
• 7:14
  I
• 7:15
  get
• 7:15
  the
• 7:15
  same
• 7:15
  price
• 7:15
  as
• 7:16
  everybody
• 7:16
  else,
• 7:16
  the
• 7:17
  same
• 7:17
  regular
• 7:17
  price.