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Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock
Album 7 Track 24 - From Bottle Sorter to C-Suite w/Jim Trebilcock
In this episode of Brands, Beats and Bytes, hosts DC and LT sit down with beverage industry legend Jim Trebilcock, the former Chief Commercial Officer and CMO of Dr. Pepper Snapple Group and Keurig Dr. Pepper. This isn't just a marketing conversation; it is a masterclass in resilience and business strategy from a man who started his career sorting bottles and driving a delivery truck in a parking lot.
Jim pulls back the curtain on some of the most pivotal moments in beverage history. He reveals the "Tracks of My Tears" story…
The skinny
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