Latest / Salon Success Secrets — The podcast for salon owners who are done hustling harder and ready to break their revenue ceiling. / Empowering Salon Trainers: Building Educators That Inspire

Transcript

Empowering Salon Trainers: Building Educators That Inspire · Salon Success Secrets — The podcast for salon owners who are done hustling harder and ready to break their revenue ceiling.

• 0:33
  Speaker 1: Have you ever felt stuck before you know?
• 0:36
  Speaker 1: Just not really knowing how to build your team or raise up the newest service provider inside of your company.
• 0:45
  Speaker 1: Well, if that's ever been you, today's podcast is going to be the perfect fit to take those next amazing steps inside of your company next amazing steps inside of your company.
• 0:58
  Speaker 2: Yeah, I chuckled a little bit in silence when you said that, because it took me back to many, many, many years ago, when I first started and I have like five or six clients at a time and I would think about okay, we have other people in the salon, but who's going to teach you?
• 1:06
  Speaker 2: I guess I'm going to have to teach everybody without truly seeing that.
• 1:10
  Speaker 2: Hey, like there's other educators out there, we're just going to take a little time spend it with them.
• 1:20
  Speaker 1: And you know, when we, when I, started to make that transition, that's where we really started to grow and blossom.
• 1:23
  Speaker 1: Yeah, and you know, I think one of the most successful amazing feelings is when you see a new stylist step into your company and really have the knowledge, skills and abilities of like a three to five year stylist in just that short little four to six month training period when they walk into your master's program.
• 1:41
  Speaker 1: And so today, that's what we're going to talk about how do we create that amazing feeling, not only for us on our teams, but for that individual service provider and also the key player in here, that educator, because it's going to make them stronger, it's going to make them feel more brilliant and, you know, it's going to just create an incredible ecosystem for you inside of your salon.
• 2:07
  Speaker 2: Yeah.
• 2:07
  Speaker 2: So let's kick it off.
• 2:08
  Speaker 2: Let's talk about, like, what makes a good educator, and so you may be in the space where you're, like Jen, only have like lower level, star level ones, level twos, level threes, like they're not even ready to educate.
• 2:22
  Speaker 2: But we're going to give you a different perspective today.
• 2:23
  Speaker 2: First, we're going to give you some personality traits to look for when it comes to being an exceptional educator, because you don't always have to be the highest, have the highest producer become an educator Like you really truly, at the end of the day, want someone that has that servant heart that they want to serve and give back and teach so that they can kind of pass some of their knowledge on, which is going to continue to help them grow.
• 2:46
  Speaker 2: But they're not really doing it for the money.
• 2:47
  Speaker 2: The money is just going to be a by-product from what comes from being an educator.
• 2:53
  Speaker 1: I love that.
• 2:53
  Speaker 1: You know, and I think once upon a time I came from the school of thought, jen that you did have to have only busy, super busy, highly productive people inside of the salon being on the education team.
• 3:06
  Speaker 1: You know, and one of the qualifiers if you got the next associate was, you know, discovery of, like, hey, what, um, you know, is going to serve everyone to their highest good.
• 3:21
  Speaker 1: Um, you know, we've we've come across like some really great personality traits, like, like you mentioned, jen, you know, looking for somebody who does have that patience, adaptability and just that ability to inspire others.
• 3:33
  Speaker 1: Um, is going to be key, you know.
• 3:35
  Speaker 1: I think another thing that is super important when you're trying to see who is going to be key, you know, I think another thing that is super important when you're trying to see who is going to be a good educator on your team is do they have that commitment to personal and professional growth?
• 3:46
  Speaker 1: You know, because, like we know, hey, there's only two options in life You're either growing or you're decaying, and it's totally fine Whatever anybody chooses in their own life.
• 3:57
  Speaker 1: But you know, we know, we are crystal clear in our company that, hey, you know having that commitment to that personal and professional growth is going to be one of the key markers in you know somebody who's going to make a great educator, because they're always going to be open to feedback, they're going to be open to learning and growing and really that's going to allow them the ability to just, they're going to have a fuller cup so they're going to be able to pour into another person.
• 4:22
  Speaker 1: It's not going to, if you ever get in that situation where it feels like an associate is taking from somebody's life and not adding to their life, you know, like hey, does it make that a good or a bad person?
• 4:32
  Speaker 1: But it does mean, like you know, is this what we want?
• 4:34
  Speaker 1: You know would be a great stylist, but maybe not a great educator, and, and just getting crystal clear on that, I think, helps take you to the next level.
• 4:49
  Speaker 2: Yeah, I love that.
• 4:49
  Speaker 2: So once you've kind of pinpoint like who will make a good educator, one thing, too, is doing some personality tests, like on the disc profile.
• 4:56
  Speaker 2: A high eye, someone that likes to inspire, um, that likes to make a difference in the world, those make great educators.
• 5:03
  Speaker 2: You can also check out.
• 5:04
  Speaker 2: Is it understandme?
• 5:06
  Speaker 2: Is that?
• 5:07
  Speaker 1: Yeah, and I think it allows, understandme.
• 5:09
  Speaker 2: It's a great free resource.
• 5:10
  Speaker 2: You can go on there and it takes like five or six different personality tests and it will tell you everything you need to know about yourself.
• 5:17
  Speaker 2: So, even if you're a salon owner and you've never done that, I would first invite you to do it with yourself, because you'll learn and discover a lot for that.
• 5:23
  Speaker 2: So you know, after you picked out the traits that you want, that's going to make a great educator.
• 5:28
  Speaker 2: The next thing you have to work on is the training aspect of getting them from you know, just being a stylist or just being a service provider to actually becoming an educator.
• 5:37
  Speaker 2: So you know, I think you know that you we've seen before too is like, oh I, like Lindsay, she's going to be a good educator, I'm just going to throw her out there and then there's lots of little breakdowns along the way, and so, like you've got to almost like train the trainer, like setting up the foundational principles for them so that they have new tools in their tool belt, um, so that you know when situations arise, they know how to handle them.
• 6:00
  Speaker 2: And it's you remember, like I remember the first time I became an educator in my own company, like there's going to be times that there's opportunities to learn from, but at least you just got to continue to grow them, nurture them and make sure they have those tools for success.
• 6:15
  Speaker 1: Yeah, you know, and I love that you talked about like training the trainer, because that is the key aspect is, like you know you are, once you get to the role in your business where you're not the one, you realize like, hey, I don't need to be the only one training people.
• 6:31
  Speaker 1: You know, the vision here is even bigger, and so we want to allow other people to continue down their growth journey.
• 6:37
  Speaker 1: And, you know, I think the CTC method really is one of the key elements when you are thinking about training up a new trainer or educator inside of your company.
• 6:49
  Speaker 1: And so the CTC method if you've hung out with us for any time at all, you'll know that stands for connection, trust and communication, and so you need all of those to be present in any sort of relationship for it to be successful.
• 7:03
  Speaker 1: And if there's a breakdown in any of those areas, um, there's usually a breakdown in the relationship, and so it's usually just one area that has a breakdown, um, and it, you know, feels like the whole relationship collapses.
• 7:16
  Speaker 1: Um, but so, so really dialing in on that with that new educator, teaching them about that connection, that trust, that communication, and how they build that with a new associate, and then how they also teach them how to build that with your, your clients that come into the salon is going to be key.
• 7:36
  Speaker 2: Yeah, it'd be like if I we see this a lot sometimes in salon companies too if, if I'm a new educator and I'm introducing my new mentee to the client and at the end of the service, the client goes up to schedule their next visit and they're like don't book me with Jen again when she has that mentee, I only want to see Jen.
• 7:56
  Speaker 2: And so I think a lot of that happens because we're missing that CTC.
• 7:59
  Speaker 2: We're missing that connection, communication and trust between the client, the mentee and the educator.
• 8:07
  Speaker 2: And so you know, when we talk about connection, like you know, some key points of letting your educator know is like making sure that they're part of the consultation, like they're not just standing back and watching, that both of you are making this an experience.
• 8:21
  Speaker 2: Both of you are standing in front of that client.
• 8:23
  Speaker 2: They're both, you know, asking questions.
• 8:25
  Speaker 2: They're both creating a complete look or a complete service or, you know, thinking of ways to upgrade the experience.
• 8:32
  Speaker 2: Because I feel like what happens is from a client's perspective, is they're like, okay, I'm paying the same amount of money for Jen, but I'm actually seeing Jen less.
• 8:41
  Speaker 2: And so like I think the biggest, the biggest missing component of this is that you know the client feels like their service is less than when in reality, when you have an educator and a mentee, like the service should be more than so.
• 8:55
  Speaker 2: You have to think about, like, what are the little valuable pieces, what are the actually extra connection pieces that we can add to the experience?
• 9:02
  Speaker 2: So, yes, their price is the same, but they actually feel like they're getting more.
• 9:06
  Speaker 1: Yeah, so good, um, and so you know, once you've really nailed down like, okay, who's going to be the right fit, um, how are we going to train them to become this educator?
• 9:19
  Speaker 1: You've really instilled that CTC method and set up like, how do you make it a win for everybody, a win for the, the mentee, a win for the client and a win for the educator?
• 9:30
  Speaker 1: You know, the next thing that you need to look into is like, how are we going to measure success?
• 9:35
  Speaker 1: You know, like, what is it?
• 9:36
  Speaker 1: How do we know that this is is a good fit?
• 9:40
  Speaker 1: You know, because sometimes you'll have a trainer um that starts out incredible.
• 9:42
  Speaker 1: And then you know, because sometimes you'll have a trainer um that starts out incredible and then you know, maybe they lose some steam or enthusiasm over the years.
• 9:50
  Speaker 1: And so you know, getting that feedback from trainees I think is is huge and from the trainers is going to be huge.
• 9:58
  Speaker 1: So, um, you know checking in with them to see you know how's the overall progress going.
• 10:03
  Speaker 1: You know what areas can we to see you know how's the overall progress going.
• 10:04
  Speaker 1: You know what areas can we work on to just make this more successful for everybody involved.
• 10:09
  Speaker 1: You know, and also, you know, checking in on the client experience.
• 10:13
  Speaker 1: You know whether that means like, hey, you're just going to like just monitor, like just you know, from afar, just stand back and kind of listen to a few consultations or a few checkouts or check-ins or whatever that looks like, just really getting it from all perspectives to see, okay, how is this working, so that you can have like an ongoing improvement plan, so that you know everybody can win in that relationship.
• 10:38
  Speaker 2: Yeah, and so, like if you're thinking, okay, this sounds great, like the greatest invitation we can give you is just to try it out, like it doesn't have to be perfect, but, like you know, we've worked with salons before where all their educators left and they're like nine, one one.
• 10:54
  Speaker 2: What do I do now?
• 10:55
  Speaker 2: And I'm like this is a huge opportunity because with the salon owner, you know she was able to give level twos and level threes the opportunity to educate one or two days a week and their, their service dollars have doubled.
• 11:08
  Speaker 2: And so, like I always think, sometimes when there's change can actually create opportunities.
• 11:14
  Speaker 2: And so we really invite you to, you know, think about the qualities that make a great educator in your company, really view the CTC method connection, trust and communication that consistent training is going to be key and to measure the success, yeah.
• 11:31
  Speaker 1: So if you've gotten some valuable information from today's show, we would love for you to share this with another salon owner that you just respect or hold in high regard, because when we elevate the industry like when you know the tide rises all ships do as well.
• 11:51
  Speaker 1: So we appreciate your time and look forward to seeing you again soon.