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600 Fortune 500 clients to $25M raised: How Music Dealers' exit launched a retail media empire – with Eric Sheinkop (EP 008) | Growth Under Pressure

Eric Sheinkop built Music Dealers into the world's largest commercial music provider serving Disney, McDonald's, and Coca-Cola before successfully exiting. He then raised $25M with his wife Judith, a former Coca-Cola executive, to launch Desire Company, now the leading content provider for Target, Walmart, and Best Buy. From discovering McDonald's royalty checks weren't a mistake to coming up $20K short on payroll, Eric reveals why the founders who win are those who treat their mission like religion and their ego like poison.

🌟 Highlights

World's largest music dealer: 600+ clients including…

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