Latest / Ecommerce Playbook: Numbers, Struggles & Growth
What is the future of eCom? on DTC Hotline Episode 1
In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take real questions from eComm operators and Admission members—no fluff, just unfiltered answers.
They tackle:
• Why your Meta cost caps aren’t spending (and what to do about it)
• How much creative is really “a lot” in today’s ad environment
• The best tools for competitor research and ad spying
• What to do when LTV is low and repeat purchases are rare
• When to launch a new campaign vs. just adding creatives
• Why AI is more…
The skinny
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