Conscious Marketing That Actually Converts: From Hype to Trust (Education-First B2B Strategies) with Mike Konrad
On BizBlend, host Sana digs into “conscious marketing” with entrepreneur and podcaster Mike Konrad. Mike shares how his company shifted from loud, gimmick-driven ads and flashy trade-show booths to credibility-led, education-first marketing—workshops, technical talks, white papers, and podcasts. The result: better customers, deeper trust, and sustainable growth. If you’re a founder tired of shouting to be heard, this episode breaks down a practical pivot from attention-grabs to authority that compounds over time.
About the guest:
Mike Konrad is a veteran entrepreneur who founded an…
The skinny
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