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From Grief to Cannes: Davida Roach's Rise | Birmingham News
Local influencer Davida Roach stunned the global marketing world by landing a coveted spot at Cannes Lions — the Oscars of advertising — as a creator rep for Sprout Social, after daring to apply despite thinking she’d never get chosen. What began as a chance to be “eyes and ears on the ground” turned into a whirlwind of high-level networking, backstage artist performances, and a powerful reminder of how far she’s come. Her journey? Born from tragedy — launching a nonprofit after her sister’s murder — and fueled by resilience, she clawed her way from homelessness and joblessness to six-figure…
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