Latest / Success Story with Scott Clary / Adrian Brambila - Serial Entrepreneur & Author | Why You Need to Start Thinking Rich

Transcript

Adrian Brambila - Serial Entrepreneur & Author | Why You Need to Start Thinking Rich · Success Story with Scott Clary

• 0:00
  I had no idea what I was doing. It took me two years to make 45 cents.
• 0:03
  Making a lot of money doesn't actually have to be painful.
• 0:06
  The more value I put out, the more money I make. There's no limit to that.
• 0:09
  Adrian Brambilla started out chasing his passion, performing on stage with one of the biggest names in music.
• 0:14
  But when the tour ended abruptly, he found himself at a crossroads.
• 0:17
  Back to a nine to five, earning $27,000 a year as a customer service rep.
• 0:22
  When I started outsourcing, I learned that I was the bottleneck to my business.
• 0:25
  When I first made that $1,000 instead of feeling amazing, I actually felt guilty.
• 0:29
  Because I had fun. I had a truly changed like from scarcity mindset to abundance mindset.
• 0:33
  My entire lifestyle today is paid for from my investments in income.
• 0:36
  Behind the desk, Adrian discovered something extraordinary,
• 0:40
  the everyday secrets of financial freedom.
• 0:42
  By the age of 32, Adrian had transformed his life completely,
• 0:46
  building a $4 million net worth and creating multiple income streams,
• 0:49
  all while living in a converted van and traveling the country.
• 0:52
  I'm not operating anything I do based because I need to because I want to.
• 0:56
  When you have financial freedom, you don't really have money problems.
• 0:58
  You have life problems. So it's important to find things today that truly you love
• 1:02
  and you spend money to do that.
• 1:04
  In this episode, Adrian breaks down.
• 1:06
  Why credit card debt is the American Dream Killer?
• 1:08
  How minimalist habits became his wealth building superpower,
• 1:11
  his blueprint for creating multiple income streams?
• 1:14
  This is the story of a man who turned setbacks into success,
• 1:17
  redefining the meaning of wealth along the way.
• 1:18
  You don't own anything.
• 1:20
  The more stuff you own, it actually owns you.
• 1:22
  Successful people, they have an internal locus of control.
• 1:25
  Money, I don't think there's a limit on it,
• 1:27
  but you have to work hard on lifestyle design,
• 1:29
  otherwise you get lost.
• 1:33
  Welcome to Success Story.
• 1:34
  I'm your host, Scott Clary.
• 1:36
  The Success Story podcast is part of the HubSpot podcast network.
• 1:39
  HubSpot has been a huge supporter of the show.
• 1:41
  And I'm happy they are because I'm a huge believer in HubSpot.
• 1:44
  I've used it for everything from this show to all the companies that I've ever run in the past.
• 1:47
  And I know there's a lot of entrepreneurs in the audience.
• 1:49
  And let me ask you a question.
• 1:50
  If you're an entrepreneur, you have to figure out marketing,
• 1:52
  either you're doing yourself or you have a team.
• 1:54
  And do you ever feel like your marketing team is just running from fire to fire?
• 1:58
  Creating endless content, launching campaigns, generating leads,
• 2:02
  scoring them, nurturing them.
• 2:04
  And just when you put out that one fire, three more pop up.
• 2:08
  These days, marketers have never been more spread thin.
• 2:10
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• 2:14
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• 2:18
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• 2:20
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• 2:24
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• 2:27
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• 2:31
  Plus AI co-pilots and agents that handle those time-consuming tasks that you've been juggling.
• 2:37
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• 2:40
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• 2:43
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• 2:46
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• 2:50
  Adria, I'm excited to do this, it could be a lot of fun.
• 3:00
  I'm pumped.
• 3:01
  This is, I want to start off with this.
• 3:03
  It makes it be an interesting way or an interesting perspective
• 3:05
  just to tap into sort of your origin story and your history.
• 3:10
  Because you started really understanding dance and entertainment.
• 3:14
  And that was your world for a long time.
• 3:16
  Were there any things that you drew from entertainment
• 3:19
  that you've pulled into your business that an MBA wouldn't know?
• 3:24
  My whole perspective when I thought success looked like
• 3:28
  and when I had to do to get it was totally miscalculated when I first met
• 3:34
  T-Pain, the first celebrity I ever met.
• 3:37
  And if you think of like rappers and artist musicians,
• 3:40
  they operate not from like a scarcity standpoint.
• 3:43
  I think when you're broke or struggling,
• 3:45
  you're trying to start something to create this idea of what wealth looks like.
• 3:48
  We're operating from scarcity.
• 3:49
  So we think of things like that.
• 3:50
  I bet everyone's heard this.
• 3:52
  Like if you want to be successful, you're going to have to sacrifice.
• 3:55
  You're also going to have to work really, really hard.
• 3:57
  And so these are things I believed to my core.
• 3:59
  But when I met T-Pain, it looked like he wasn't working at all.
• 4:03
  And he was, and he's not that much older than me, like five years.
• 4:06
  And he had abundance of wealth.
• 4:08
  I remember first I went to his mansion, he had 30 pimped out cars.
• 4:11
  And this guy would get, I mean, you would get drunk like every day.
• 4:15
  Like he partied so hard.
• 4:17
  So I'm watching someone have,
• 4:18
  this is the richest person I've ever met at this time.
• 4:21
  And he has so much.
• 4:22
  And I don't see him working hard.
• 4:25
  I don't see him sacrifice.
• 4:26
  Obviously he had to do things to get there.
• 4:28
  But what this is, this is changing perception.
• 4:30
  Yeah.
• 4:31
  It was if somebody has this much wealth,
• 4:33
  they should be like a hundred hour weeks.
• 4:36
  Yes, yes.
• 4:37
  I never saw him on his laptop.
• 4:38
  Yeah.
• 4:39
  You know, and one time he launched a song in front of us,
• 4:41
  it was called Reverse Cowgirl.
• 4:43
  It's not a good song, by the way.
• 4:45
  But he launched it in front of us.
• 4:46
  He showed it to us, played the music video.
• 4:48
  And he looked over his manager and he's like,
• 4:50
  all right, are we ready?
• 4:50
  Yeah, launch it.
• 4:51
  Back then, 2010 era,
• 4:54
  99 cents of download on iTunes.
• 4:56
  And so I remember looking at the dashboard screen
• 4:58
  and it was like after like a minute,
• 4:59
  it was like 100,000, 500,000.
• 5:01
  And then like after 10 minutes,
• 5:02
  it was like five, six million downloads.
• 5:05
  And it was comprehending like, oh my gosh,
• 5:06
  he just made like six million dollars in like a few minutes.
• 5:10
  And that's when I like totally,
• 5:12
  that this concept of like launching something
• 5:14
  has impacted a lot of like how I run stuff today.
• 5:18
  Like I'll launch something and I'll create lots of hype
• 5:21
  and I'll create a lot of positive energy.
• 5:23
  And when I launch, like it's been responsible for like how I've achieved
• 5:26
  a million dollars in a day from a launch.
• 5:28
  And I feel like watching it happen
• 5:31
  changed, changed everything about like how to make money.
• 5:34
  And I have to rewire like my beliefs on how I make money.
• 5:38
  Because I think making a lot of money
• 5:39
  doesn't actually have to be painful.
• 5:42
  I think for sure you have to work hard
• 5:43
  and sacrifice your assumptions,
• 5:44
  but it's not that's like a scarcity mindset.
• 5:46
  When you operate from abundance,
• 5:48
  like how I think today is like the more value
• 5:50
  I put out the more money I make.
• 5:52
  And that there's no limit to that.
• 5:54
  And it has nothing to do with being making it painful.
• 5:56
  It's just actually it can be fun to make a lot of money too.
• 5:59
  It's interesting because so for a lot of people,
• 6:03
  the thought of like breaking out of their nine to five
• 6:06
  and becoming an entrepreneur,
• 6:07
  it's like a very daunting thought.
• 6:08
  Like there's a lot of,
• 6:10
  a lot of things they got to figure out.
• 6:12
  So when you go down that rabbit hole,
• 6:14
  I think it's almost like you intuitively
• 6:16
  start to overthink everything
• 6:18
  because you're taking this huge risk
• 6:20
  and you don't want to screw it up.
• 6:21
  And even if you have a win,
• 6:23
  you don't want to screw it up.
• 6:23
  And almost that idea of not wanting to screw up
• 6:27
  what you've done so far,
• 6:28
  I can take it to an extreme.
• 6:30
  I know people that have sold their companies
• 6:32
  for over a hundred million dollars,
• 6:33
  like true successful companies and people that you may know.
• 6:37
  And the first thought after they get that wire
• 6:40
  is how do I not screw this up?
• 6:42
  Which is so silly because everyone
• 6:44
  would think, well, how do you screw up that amount of wealth
• 6:46
  or how do you screw up after you've proven yourself
• 6:48
  for 10, 15, 20 years?
• 6:50
  How do you mess that up?
• 6:51
  But that's very, that's just human nature.
• 6:54
  I think that we always second guess ourselves.
• 6:56
  We always have imposter syndrome
• 6:58
  at whatever level we play at.
• 7:00
  But you're saying that when you go into entrepreneurship
• 7:04
  and into building, into launching with like play
• 7:06
  and fun and creativity,
• 7:08
  it's just a healthier way to do it.
• 7:10
  And that's what T-Pain was doing.
• 7:12
  Even though he worked and he got results,
• 7:14
  he was still living life from an abundance mindset.
• 7:17
  Like let's launch it.
• 7:18
  If it doesn't work onto the next one,
• 7:21
  we'll figure it out,
• 7:22
  but don't tie your identity into this one launch.
• 7:26
  Which I think like guilty of doing this,
• 7:29
  I'm sure a lot of entrepreneurs are too.
• 7:31
  Yeah, I think the other thing too is that his work
• 7:34
  doesn't feel like work he was making music.
• 7:36
  A lot of artists, they design their life
• 7:38
  where they live their life of inspiration
• 7:40
  to get ideas from and then they work
• 7:42
  on either writing or singing or making their music.
• 7:46
  And I think this is also affected how I look at my work.
• 7:50
  And when I was a one man band, I did everything.
• 7:53
  And like many entrepreneurs, we do it all.
• 7:55
  And it's some problem that I had.
• 7:58
  I don't know if you had a lot entrepreneurs,
• 7:59
  they feel like they need to do it all.
• 8:02
  But the reality is we,
• 8:03
  I don't think there's anything I do that I'm the best at.
• 8:06
  And so when I started outsourcing,
• 8:07
  I learned that I was the bottleneck to my business.
• 8:10
  And now like I don't check my email first.
• 8:13
  I have like even from my personal life,
• 8:15
  I have a house admin who does like chores.
• 8:18
  And like so it now opens up time for me.
• 8:22
  And I think so much of it like,
• 8:24
  this is like again, a Scarsie mindset.
• 8:26
  I need to do it myself.
• 8:27
  We call it like do it yourself.
• 8:28
  It is like it's like a disease.
• 8:30
  Like we have trouble with letting go of this.
• 8:32
  But like artists, they do their music.
• 8:36
  And I think out of all the stuff we do,
• 8:38
  there's probably some stuff that you don't like.
• 8:40
  That's the stuff you probably should outsource.
• 8:42
  Because if you can just design your whole workspace
• 8:45
  to just be like what is the thing that actually either
• 8:48
  makes you the most money or fulfills you the most.
• 8:50
  And you can optimize for one of the other depending
• 8:52
  on if you need the money or if you rather have fulfillment
• 8:54
  or sometimes they come in the matter of both.
• 8:56
  And that I think that's for a lot of musicians and artists,
• 8:59
  they make music and make money.
• 9:00
  And that's why they designed their life that way.
• 9:02
  And as an entrepreneur, you can also create that lifestyle design
• 9:06
  that you control your hours and freedom.
• 9:09
  It's not always like that.
• 9:10
  And again, sometimes I think the funniest paradox is
• 9:13
  entrepreneurs, they work 80 hour work weeks.
• 9:16
  But then they say something like,
• 9:17
  I'd rather work for myself than someone else.
• 9:19
  And I've actually never agree with that.
• 9:20
  It's like I wanted to go to entrepreneurs
• 9:23
  so I would have time freedom.
• 9:24
  Not that I would work a hundred hour,
• 9:26
  20 hour, 120 hour work weeks because it's my time.
• 9:29
  It's like, no, like I wanted to optimize for time.
• 9:32
  That's why I went to entrepreneurship.
• 9:33
  And I feel like that was my escape.
• 9:35
  But a lot of entrepreneurs are going to have it of like
• 9:37
  accumulation and more without a true like purpose.
• 9:41
  And then it's just always on.
• 9:42
  Well, yeah, they get, they get, they build themselves
• 9:44
  like a high paying job and they get stuck in this loop.
• 9:49
  And there's a lot of resources around,
• 9:53
  well, even the, I mean, I say a lot of resources.
• 9:56
  I don't even think there's that much in terms of
• 9:58
  how to like quit a nine to five properly
• 10:00
  and to jump into entrepreneurship.
• 10:01
  I say there's a lot of resources because we live
• 10:04
  in this world and we know all the people that are teaching.
• 10:06
  So I think it's a, there's a lot of abundance of knowledge.
• 10:08
  But you're right.
• 10:11
  I don't even think that there's a lot of information
• 10:13
  to help an entrepreneur, like the first jump,
• 10:14
  let alone figure out how to go from not just zero
• 10:18
  to say a million dollars, zero to a hundred thousand dollars
• 10:20
  when you're having you a hundred thousand dollars
• 10:21
  to a million, a million to five and not have it again.
• 10:26
  And not have this business they've built become
• 10:29
  their entire identity and feel the need to micromanage
• 10:32
  everything.
• 10:33
  It's very tough, especially for the first time entrepreneur.
• 10:36
  So I want to know sort of, because I like to pull lessons
• 10:40
  from, from your story and sort of your journey
• 10:42
  and sort of teach what you've experienced
• 10:45
  to people that are maybe you three or four years ago
• 10:48
  or even one, when did you stop like dancing professionally
• 10:52
  and start to go on this entrepreneurship journey?
• 10:53
  I think it was 2014 is when?
• 10:57
  10 years ago.
• 10:58
  Yeah, 10 years ago.
• 10:59
  And I, then it's 2015 where actually went full time
• 11:04
  because of my, my dance business.
• 11:06
  So when two were ended and I stopped,
• 11:08
  I used to, then I did like,
• 11:09
  America got talent, it was on a dance crew and stuff.
• 11:12
  I went to YouTube to try to make money online
• 11:15
  from posting videos.
• 11:16
  And I had no idea what I was doing.
• 11:18
  It took me two years to make 45 cents.
• 11:21
  The only person that watched was my mom at the beginning.
• 11:23
  And then after you got on YouTube?
• 11:24
  It was on YouTube.
• 11:25
  Actually, you could, I, you probably shouldn't,
• 11:27
  but there's like 300 videos of me as a young 20 year old
• 11:30
  like dancing and teaching how to do the robot.
• 11:32
  Do you know how to do the robot?
• 11:33
  Oh, the way I know how to do the robot here.
• 11:35
  I'll send you a tutorial.
• 11:37
  But when I was looking into your, your background,
• 11:40
  that was one of the first products.
• 11:42
  Yeah, so that, that, that is the first product
• 11:44
  I made on money online with.
• 11:46
  I created a 60 minute dance tutorial,
• 11:48
  taught the robot.
• 11:49
  And actually that, that's how I was working
• 11:51
  at a call center, made 27K a year.
• 11:53
  And then when I made that $1,000,
• 11:55
  this is the word, this is how hard-wired my money script was.
• 11:57
  I'm Mexican, my parent, my dad immigrated here.
• 12:00
  So those money scripts like has to be painful
• 12:02
  to make a lot of money out of the sacrifice.
• 12:03
  When I first made that $1,000 instead of feeling amazing,
• 12:06
  I actually feel guilty because like, I had fun.
• 12:09
  I was teaching the robot.
• 12:10
  I mean, $1,000 was life-changing money.
• 12:12
  And so I had to rewire really quickly.
• 12:15
  And I feel like it took, it took me a long time.
• 12:17
  I kept like, oh, I don't know, this feels wrong
• 12:19
  than making money in this way.
• 12:20
  And so I had a truly changed like from scarcity mindset
• 12:23
  to abundance mindset.
• 12:24
  I've heard, obviously most people,
• 12:26
  it was just no Alex from Ozzy.
• 12:27
  And I've heard that he had like a like contentious like
• 12:31
  conversation with his dad about how much money
• 12:34
  he was making because his dad again,
• 12:36
  probably like most people's parents
• 12:39
  or most people that aren't panors,
• 12:42
  they have a hard time understanding like leverage.
• 12:44
  And they have a hard time understanding.
• 12:48
  I can make money with effort, but not that much effort.
• 12:51
  I can build something once and sell it a million times
• 12:54
  or I can create one podcast episode.
• 12:57
  And the same amount of effort that goes
• 12:58
  into one podcast episode, whether or not it gets seen
• 13:00
  by 10 people or by 10 million people,
• 13:03
  well, it's the same amount of conversation.
• 13:06
  So there's something about leverage.
• 13:08
  It's so beautiful entrepreneurship,
• 13:09
  but that's something that people really have to tap into.
• 13:11
  So, and understand, and you created your first course.
• 13:15
  This was after trying to teach people
• 13:17
  how to do the robot on YouTube for like two years.
• 13:21
  You created a course and then you sold a thousand dollars
• 13:23
  and then that was like light bulb moment.
• 13:26
  After you dealt with the mindset limiting beliefs
• 13:29
  about entrepreneurship.
• 13:30
  Yeah, definitely.
• 13:31
  Well, also I didn't know anything about entrepreneurship.
• 13:33
  I thought naively you could just post videos
• 13:35
  online and money would show up.
• 13:37
  But I learned you need to have a product.
• 13:38
  You need to have a business.
• 13:39
  You need to have an offer.
• 13:40
  And then after five years,
• 13:43
  that's when I made the same as my nine to five job in Iowa,
• 13:47
  and which was like 50,000 a year.
• 13:48
  And that's when I was able to go full-time
• 13:50
  entrepreneurship.
• 13:51
  That was 2015.
• 13:52
  And then everything started clicking.
• 13:55
  I started, you have more time.
• 13:57
  And I was like obsessed with this game.
• 13:58
  But even then I feel like I'm nerdy.
• 14:01
  I played Zelda and Final Fantasy in Tekken as a kid.
• 14:03
  Great games.
• 14:04
  Awesome.
• 14:05
  I still view money the same way.
• 14:06
  It's kind of like I'm playing a different, like a game.
• 14:09
  And so because the guy's online entrepreneur,
• 14:11
  I don't get cash.
• 14:12
  Like it's all like it's like HP points.
• 14:14
  So it's like, and it's just like playing a game.
• 14:17
  So it's always been fun to me.
• 14:18
  And because I've always been really good with money
• 14:20
  and the secret there is like living really frugal
• 14:24
  and humbly.
• 14:25
  And also every time I've made a dollar,
• 14:27
  I've always sent up a huge portion
• 14:30
  that for my future self and invest.
• 14:33
  So all this is a game.
• 14:34
  And I don't actually need to do it.
• 14:37
  My entire lifestyle today is paid for
• 14:39
  for my investments income.
• 14:40
  And that to me is like one of the best places to be
• 14:43
  in terms of entrepreneur financial freedom
• 14:45
  is I'm not operating anything I do based
• 14:47
  because I need to because I want to.
• 14:49
  You at one point you adopted more of like a minimalist lifestyle.
• 14:55
  I want to understand that.
• 14:56
  But I've also heard you speak about the fire movement,
• 14:59
  which I think is an interesting movement.
• 15:01
  And I want you to help me understand
• 15:04
  the difference between what you've done with your life
• 15:07
  versus what fire, which is I think financial independence
• 15:10
  for tire early, which is originally like a subreddit,
• 15:13
  what they preach.
• 15:14
  Because there's sort of two sides of the same coin
• 15:18
  to some degree because ultimately the goal is to
• 15:21
  again, live off your investments,
• 15:23
  not have to worry about, not have to work.
• 15:26
  You can work, you can do stuff that you like,
• 15:27
  but you don't have to work.
• 15:29
  So talk to me about your relationship
• 15:34
  with retirement, freedom, minimalism versus what fire is
• 15:39
  or what a lot of people try to optimize for
• 15:42
  if they're trying to build something.
• 15:43
  Yes, this is a great question
• 15:44
  because I just came from Mr. Money Mustache headquarters
• 15:48
  who gets credit for starting the fire movement.
• 15:51
  I had just voted a hill event.
• 15:52
  He on Reddit?
• 15:53
  Yeah, if you look at he's the OG fire movement crater.
• 15:56
  And it's hard to say like who invented the question mark?
• 15:59
  I don't know.
• 15:59
  But he gets credit to actually like pioneering
• 16:02
  this whole concept.
• 16:03
  So I just spoke there, it was funny when I spoke there,
• 16:05
  I said something and I think I poked the bear a little bit.
• 16:08
  By the way, Pete, I think you're awesome.
• 16:09
  And he challenged me on this.
• 16:11
  So this is where my book, Start Thing Your Rich.
• 16:13
  We have a chapter that's called retirement is for dead people
• 16:16
  because the act of not working, if you truly
• 16:19
  look up the definition, work is to fulfill a purpose.
• 16:22
  So when you stop working, it's like you have no purpose.
• 16:26
  And like the, I really hate how retirements market to us
• 16:29
  like in a sepia tone photo on a beach somewhere with my tie.
• 16:32
  It's like, dude, you're going to get bored.
• 16:34
  You're going to get the runs.
• 16:34
  One of those is going to hit you first.
• 16:36
  So it's like your idea of purpose.
• 16:39
  I think this is what this is the blessing and curse
• 16:41
  of when you have financial freedom.
• 16:44
  When you don't have financial freedom,
• 16:45
  you're just envisioning this future state.
• 16:47
  And you can ask, and you don't have the ability
• 16:48
  to ask better questions.
• 16:49
  You're asking questions like, how do I pay rent?
• 16:51
  Or like, how do I get ahead?
• 16:53
  Like, how do I invest more?
• 16:55
  When you have financial freedom, you don't really
• 16:57
  have money problems.
• 16:58
  You have life problems.
• 16:59
  Like, what do I do with my time?
• 17:01
  What do I, how do I make it impact?
• 17:02
  Like, what do I do with the life I have left?
• 17:05
  And this burden, which is a great burden to get to.
• 17:08
  And I think it's everyone I encourage,
• 17:10
  everyone to get to this point.
• 17:11
  Now you have to dig deeper.
• 17:13
  Like, what, what should I do with my time?
• 17:15
  How do I make it impact in this world?
• 17:17
  And I think that's my goal.
• 17:19
  Why I want everyone to have financial freedom?
• 17:21
  Because I think the world would be a better place
• 17:22
  if we weren't trapped with money and we operate
• 17:25
  from an abundance standpoint.
• 17:26
  Here's a difference between, I would say,
• 17:29
  my content and starting a rich content for my book
• 17:31
  versus fire movement.
• 17:32
  Fire movement people, sometimes they operate
• 17:36
  from such a standpoint of frugality or cheap
• 17:39
  that when they achieve financial freedom,
• 17:41
  they can't let go of it.
• 17:42
  So they're still doing their own chores.
• 17:44
  They're still doing their own laundry.
• 17:45
  They're still, like, keeping their yards.
• 17:47
  And I'll just, to me, those are chores.
• 17:49
  If those fulfill you and you truly like doing that,
• 17:52
  then of course it's, I can't shame you
• 17:53
  for spending your time that you've earned, right?
• 17:56
  But they still are operating from the point of
• 17:59
  when they first started them, begun the fire movement,
• 18:02
  move and journey, what they didn't have it.
• 18:03
  So it's really hard for us.
• 18:05
  And this is why retirement, like, people die
• 18:07
  after they retire, is because they operate
• 18:10
  from scarcity and then they finally make it.
• 18:13
  And it's impossible to then flip a switch and say,
• 18:15
  okay, now I'm gonna do all the things I always wanted to do.
• 18:18
  That's why it's important today.
• 18:20
  Even if you're not financially free to start operating
• 18:23
  on things like, what are things today you're gonna do?
• 18:25
  Even if you had a lot of money, you'd still do.
• 18:27
  Like, in end, in my firm example,
• 18:30
  I just came to your house from a coffee shop.
• 18:32
  I was drinking coffee outside.
• 18:33
  It's one of my favorite things to do.
• 18:35
  I lived in ducks.
• 18:36
  Yeah, I got coffee and people watching.
• 18:38
  Exactly, when I lived in Dublin, Ireland,
• 18:40
  I spent $14,000 that year in coffee.
• 18:43
  It's like a lot, right?
• 18:44
  That's how much I love to do it.
• 18:46
  And again, fire movement people would say,
• 18:48
  $14,000 can imagine if you put that into
• 18:50
  that S&P 500 index fund and what that money would be
• 18:53
  in 30 years.
• 18:54
  I'm like, yeah, but I love doing it.
• 18:55
  It doesn't matter how much money I make,
• 18:56
  I'm always gonna do it.
• 18:57
  So it's important to find things today
• 18:59
  that truly you love and you spend money to do that.
• 19:02
  So then there isn't this hard transition period of like,
• 19:05
  okay, I'm rich now, I don't know what to do.
• 19:07
  Cause you know, it happens either you get boredom depressed
• 19:11
  or you go back to work.
• 19:12
  I fully agree, there's so many ways that people,
• 19:15
  when I look at the average person that's part of the fire
• 19:18
  movement or the average person is trying to build a company.
• 19:23
  I feel like you have discovered the healthiest version
• 19:27
  of all of it, but I feel like the way you live your life
• 19:30
  and the way you look at money and the way you look at freedom
• 19:32
  and the way you even look at minimalism
• 19:34
  and the way you still like to spend on things
• 19:37
  that you care about, I feel like funny enough,
• 19:40
  those are not mainstream ideas.
• 19:42
  I think that entrepreneurship and I've tried to kill this idea
• 19:44
  a couple of times on this podcast,
• 19:46
  entrepreneurship is always about trying to raise money
• 19:49
  and move as quick as possible and get good angel investors
• 19:51
  and get good VCs and then let's go raise the next round
• 19:53
  and then hopefully I'll become like the next Facebook.
• 19:55
  And that's not a healthy version of entrepreneurship
• 19:57
  for 99% of the population.
• 19:59
  Similar to why, yeah, it's great to make money
• 20:02
  and it's great to have freedom,
• 20:04
  but that picture of you on a beach with a my tie
• 20:09
  is really not what most people want.
• 20:11
  Because most people do crave purpose.
• 20:13
  And if you put off purpose and pursuit of nothingness
• 20:16
  and that's your entire life's mission,
• 20:18
  I think you're gonna be very happy in both states.
• 20:21
  You're gonna be very happy when you're building
• 20:23
  and you're stealing ketchup packets from a diner
• 20:26
  because you don't wanna go buy them
• 20:27
  and you're also gonna be very unhappy
• 20:29
  and you're gonna be very unhappy after you're done.
• 20:31
  And you have no purpose in life
• 20:32
  because your whole purpose was finding ways to be as frugal
• 20:35
  and have as much cash and investment or liquid ass
• 20:39
  or whatever you want as possible.
• 20:41
  I think that that's probably something
• 20:43
  that is just as toxic as the Silicon Valley version
• 20:46
  of entrepreneurship.
• 20:49
  When you, okay, so you are now full-time entrepreneur,
• 20:52
  when did minimalism or any of the sort of like those concepts
• 20:59
  start to come into your life?
• 21:00
  Like why did those things matter to you as an entrepreneur?
• 21:03
  Because you're making money online now.
• 21:05
  What are you selling, like you're selling courses,
• 21:07
  you're selling, what's the actual business
• 21:10
  that you're building?
• 21:11
  Back in 2015, when I was still hardcore dancing,
• 21:15
  it was all dance-related.
• 21:16
  That little robot course, like literally how to dance
• 21:19
  a robot, how to like dubstep dance was the thing?
• 21:22
  I was like, I was like almost like a thought leader
• 21:25
  in dubstep dance, like it was really popular.
• 21:27
  And my website grew the number one place
• 21:29
  people learn how to dance the robot online.
• 21:31
  That was my very first business offering.
• 21:33
  So it was like all the things about dance.
• 21:35
  And this is where I started learning about
• 21:37
  collecting my first email and what an importance of that.
• 21:40
  And by the way, I don't do this anymore.
• 21:42
  Like I actually am under the belief that you shouldn't
• 21:46
  always turn or don't turn your passion into a business
• 21:49
  because I got really burnt down.
• 21:50
  I don't dance that much.
• 21:51
  I really only dance when I speak on stage
• 21:53
  or like if someone's like egging me on, then I will do it.
• 21:56
  But like I lost my love of dance
• 21:58
  because I turned into a business.
• 21:59
  But I digress because when we, my wife worked at Deloitte
• 22:04
  and then we were in Iowa
• 22:06
  and then there was an opportunity for her
• 22:07
  to go audit in Microsoft in Dublin, Ireland.
• 22:12
  So this is what brought us, now this was the hard tie.
• 22:16
  If you were to leave all of your stuff behind
• 22:18
  and move to different country,
• 22:20
  like you're gonna be forced to let go of objects.
• 22:23
  And so I was for sure like your average consumer,
• 22:26
  every crevice, every storage, compartment in our house
• 22:30
  was full of stuff that didn't even know existed.
• 22:32
  This is every consumer in America, right?
• 22:34
  So when we left to Europe with a couple of backpacks,
• 22:37
  that was the hard thing.
• 22:39
  I felt like I was losing identity, like all my stuff.
• 22:42
  I am my stuff.
• 22:44
  And then when I got to Europe,
• 22:45
  you learned a different way of living
• 22:47
  and we've traveled so much since then.
• 22:49
  They're like so many, the Western way of thinking,
• 22:51
  it's not always the right way.
• 22:53
  There's a lot of different ways to live.
• 22:54
  And I actually now after Ireland,
• 22:56
  we then we backpacked for I think two years total in nomad.
• 23:01
  And then when we came back to the USA,
• 23:03
  right before the pandemic hits, we don't own a home.
• 23:07
  It's like the worst time not own home.
• 23:08
  You were backpacking so you did not own much at all.
• 23:11
  You didn't like throw it all in storage.
• 23:13
  No, we didn't have, yeah, we truly got rid of everything.
• 23:15
  That's the gap.
• 23:17
  My wife now, she left Deloitte and then I brought her
• 23:20
  on to our company, super small way, like seven people.
• 23:25
  But then my wife was looking on TikTok
• 23:29
  and saw people living in vans and as a way of travel.
• 23:31
  So we did van life.
• 23:33
  And that was actually more stuff that we were used to.
• 23:35
  This entire time, my business is really growing,
• 23:38
  accumulating and we just we just live so small.
• 23:40
  Like in the van, I say an invested like 95% of every dollar
• 23:45
  I made that year.
• 23:46
  But even before then, it was like 70%, 60% like 50%
• 23:50
  of the dollars I make, like for like, I would say
• 23:53
  a 10 year time span from like 23 to 33 was like always
• 23:59
  being invested.
• 24:00
  So I always was able to live under my means,
• 24:02
  which I think is a secret superpower
• 24:04
  like to have that money compound.
• 24:05
  Yeah, I think that again, you did something that goes
• 24:08
  and goes against the grain when people start
• 24:10
  to make more money, most people make more money
• 24:13
  and then they have lifestyle creep.
• 24:15
  And they make an extra, you know, $5,000, $10,000 a month
• 24:18
  and they find that trust is not hard to spend that money.
• 24:22
  Very easy, right?
• 24:22
  You can throw it into a nicer home, like a bigger condo,
• 24:26
  nicer car, whatever.
• 24:27
  But you went the opposite direction.
• 24:30
  So you were just, you were, you were investing almost
• 24:32
  everything.
• 24:33
  What, what did you enjoy about?
• 24:36
  Actually, let me ask it differently.
• 24:38
  What, what do people get right about minimalism
• 24:41
  or what is the correct interpretation
• 24:43
  or the correct way to do minimalism?
• 24:45
  What are the benefits to it?
• 24:47
  What are the drawbacks?
• 24:48
  Like is this something that you think everybody should go
• 24:50
  through at some point?
• 24:50
  Because when you, when you talk about your journey to Europe,
• 24:53
  it sounds like what people do like after college.
• 24:56
  When they go and they do like backpacking around Europe,
• 24:58
  but I don't think many people go back to that.
• 25:01
  I think people get very set.
• 25:03
  And, you know, I have my stuff.
• 25:05
  I want to be in a house.
• 25:07
  I want to, you know, white pick defense,
• 25:08
  American dream, whatever it is.
• 25:10
  So what is the, what are the benefits
• 25:12
  drawbacks of minimalism?
• 25:13
  All right, I think this is going to be applicable
• 25:15
  to everyone.
• 25:16
  Like sometimes I get when people come across my videos
• 25:19
  that they call Adrian, he's, he's multi-millionaire now
• 25:23
  and he lived in a van.
• 25:24
  So I don't want to live in a van.
• 25:25
  Like that's not who I want to follow or something.
• 25:27
  But here's the idea.
• 25:28
  Here's the best part of minimalism.
• 25:30
  It's this thought.
• 25:31
  You don't own anything.
• 25:33
  The more stuff you own, it actually owns you.
• 25:35
  I'll show you an example I saw today.
• 25:37
  At the coffee shop I was at, someone pulled up
• 25:39
  in like a Lamborghini or something.
• 25:41
  I don't know if it was theirs.
• 25:42
  If they rent it, I know it's my amuse.
• 25:44
  Yeah, I really rent it.
• 25:46
  It's a bother thing to do.
• 25:48
  But parks the, parks the Lamborghini,
• 25:50
  like what is walking away, turns around,
• 25:53
  looks back at the Lamborghini,
• 25:54
  and he actually walks around, takes his phone, takes a photo,
• 25:57
  like, and then, like, he goes to the coffee shop
• 26:00
  and then he sits at the coffee shop
• 26:02
  so he's staring at the Lamborghini, right?
• 26:04
  He's like, it's like all about the Lamborghini.
• 26:05
  So this is a great example of like,
• 26:07
  is, and let's pretend he owns it.
• 26:09
  For this example, like, does he own the Lamborghini
• 26:11
  or does the Lamborghini own him?
• 26:13
  Because when I go and I park my car, I just park it
• 26:15
  and then I head to wherever I'm gonna go.
• 26:16
  I'm not gonna do it a little 360 around it
• 26:19
  and like always take, like, it's like totally different.
• 26:21
  So mentalism, think this way, like,
• 26:23
  we don't own objects, objects own us.
• 26:25
  So that is a principle I think is,
• 26:27
  as you continue to shop and you continue to buy,
• 26:31
  just think like, you know, what's the real purpose
• 26:34
  or why, why is it that you wanna buy it?
• 26:36
  And I think in Miami, is status is a huge thing.
• 26:41
  And this is, I'm, we're all guilty of status.
• 26:44
  And it's ingrained to us, like in history,
• 26:46
  like Egyptians were so obsessed with status
• 26:48
  that they buried really awesome objects with them.
• 26:51
  Like, oh, how big is your tomb gonna be?
• 26:53
  Oh, you know, my tomb's gonna be huge.
• 26:55
  I'm gonna have all this nice jewelry
• 26:56
  and status, like it compels us to purchase.
• 27:01
  And if you could live your life based off your true intentions,
• 27:05
  like rich people, really rich people.
• 27:07
  If you notice, like, if you ever go
• 27:08
  to like a really high end designer store
• 27:10
  versus like a store that I would say is from middle class,
• 27:14
  middle class, huge logos and brands.
• 27:17
  It's like, let everyone know what I'm wearing.
• 27:18
  And then like, there's some like really expensive clothes
• 27:21
  I'm turning like $1,000 sweaters.
• 27:24
  Like, like, where's the logo?
• 27:25
  You can't even find it.
• 27:26
  Cause like, actually, real wealth,
• 27:27
  they actually try like concealer hide how much they're wearing.
• 27:30
  Where's like, in Miami is a lot of people like flexing,
• 27:33
  like showing their watches and like Gucci.
• 27:35
  So it's like, it's a total shift on like,
• 27:37
  how actually rich people operate
• 27:39
  versus like people who are trying to fake it or be rich.
• 27:42
  Yeah, so minimalism is, I mean,
• 27:45
  I actually love that concept.
• 27:46
  Like the objects, the objects that you have in your life
• 27:49
  are no longer owning you, but there is a balance.
• 27:51
  Like you do have, there has to be a practical balance.
• 27:54
  Like this is not to say, like if you want to have a home
• 27:59
  and you want to have your kids going to a school
• 28:01
  in a certain district, it's very hard to be like minimalist
• 28:04
  in van life and traveling all over the place.
• 28:06
  So there is, there's always a balance,
• 28:07
  but I think that I think that most people
• 28:10
  skew more towards, I have more money,
• 28:13
  let me buy more things versus the opposite.
• 28:17
  I'm just curious, how do you run a business out of a van?
• 28:22
  Because I'm just trying to think about even,
• 28:25
  even the way that I run, I mean,
• 28:27
  I guess I could run podcast studio
• 28:28
  and then be traveling around everywhere I go,
• 28:30
  but it must be like slightly distracting.
• 28:33
  Like how did you grow, because you grew it successfully.
• 28:36
  So how did you grow a business while like traveling all over?
• 28:39
  I guess it's the same as remote work, really.
• 28:42
  This challenge, like totally changed the way I operate business.
• 28:46
  And that year in the van, I made $1.7 million.
• 28:48
  At that time, it was the most money ever made in a year.
• 28:51
  That's wild.
• 28:52
  And for you, and that's like, that's still early,
• 28:53
  early-ish entrepreneurship.
• 28:54
  That's when your, your wife is still at the light
• 28:57
  and or she's quit you.
• 28:58
  She quit, she quit that one.
• 29:00
  And that helped dramatically.
• 29:02
  It helps if your wife's a CPA, by the way.
• 29:06
  So when I was running the van, the question,
• 29:10
  this is a good question to think about for yourself.
• 29:13
  Like what if you had to produce the same level of your work
• 29:16
  that you need to do now, but you only had a day?
• 29:19
  Because like in the van, we were literally in the teetons
• 29:21
  and Wyoming and Colorado and then Wi-Fi was going to be spotty.
• 29:25
  But I knew at least one day out of the week,
• 29:26
  we would stop at a coffee shop and work from sunset the whole day, right?
• 29:30
  So that was the thing is like, how do I get my work
• 29:34
  and knock everything out that I would normally do in a week?
• 29:38
  It led me to like find solutions to things that eradicate things
• 29:42
  that were I was wasting time.
• 29:44
  Also allowed me to finally outsource things that I couldn't monitor.
• 29:48
  One of the, I think the biggest fear I had was ads, ads,
• 29:52
  at least in my experience are very hands-on.
• 29:55
  I'm not good enough where I can just set it and forget it.
• 29:57
  So people aren't.
• 29:58
  But most people will tell you that I can,
• 30:01
  but when I've ever tried to run ads for like a product that's not proven,
• 30:05
  I have to live in that account.
• 30:07
  Yeah, every single day.
• 30:08
  Yeah, or the results are just kind of shit.
• 30:10
  Exactly.
• 30:11
  That was probably my biggest fear of like,
• 30:13
  what was going to happen?
• 30:14
  I was going to, seven days was going to go by.
• 30:16
  I was going to wake them up like, oh my god,
• 30:18
  I spent all this money, I lost it all.
• 30:20
  So then I actually had a teach and train someone.
• 30:23
  Finally, I thought the ads specifically was like,
• 30:26
  I felt like was my superpower that like I could never,
• 30:29
  like this is something I actually need to do.
• 30:31
  And then I learned like, okay, maybe the superpower is like 5% of ads.
• 30:35
  I don't need to be the one that creates the asset or uploads the asset
• 30:39
  or does the research of it.
• 30:41
  I just need to do the optimization of the ads.
• 30:43
  So like I taught someone to basically do 90% of the ads.
• 30:47
  And then when I would get out of that, okay,
• 30:48
  it's here, how do I take it here?
• 30:50
  How do I know this ad should be killed?
• 30:52
  And those, maybe those decisions,
• 30:53
  I actually don't think I still need to do them today.
• 30:56
  But now it's like, I got to that point.
• 30:59
  Before I was doing 100% of the ads,
• 31:01
  but all the things like checking my emails,
• 31:03
  looking for brand deals or like I feel like I made a lot of money
• 31:06
  that year from affiliate marketing off physical products.
• 31:09
  There's a whole thing I got like four VA's
• 31:12
  and I got like American staff.
• 31:14
  And it just really helped shape and optimize my business.
• 31:18
  And I think that's the thing I would challenge everyone here
• 31:20
  is like all the work you're doing,
• 31:22
  what is this thing's either fulfill you and make you the most money.
• 31:25
  And then how would you continue to produce that level of effort
• 31:28
  or work or results if you only had a day to do it a week?
• 31:31
  And then it's just a great, that ended up being a great way
• 31:34
  to change how I run a lot of my business even today.
• 31:37
  I just want to take a second and thank the HubSpot podcast network
• 31:40
  for supporting success story.
• 31:41
  Now, if you enjoy success story,
• 31:42
  you're going to love other podcasts
• 31:44
  in their network like Business Made Simple,
• 31:46
  hosted by Donald Miller.
• 31:47
  If you've ever wondered why some businesses take off,
• 31:49
  well, many struggle,
• 31:51
  Donald Miller takes the mystery
• 31:52
  out of growing your business with actionable strategies
• 31:55
  that you can implement today.
• 31:56
  Whether you're trying to build a stronger team,
• 31:58
  craft a clearer message or boost your bottom line,
• 32:01
  Business Made Simple delivers the frameworks
• 32:03
  that you need to succeed.
• 32:04
  Listen to Business Made Simple wherever you get your podcast.
• 32:07
  I think that that's another trap that people fall into.
• 32:09
  It's when you start your business again,
• 32:11
  you feel like you just mentioned,
• 32:13
  you have to do everything yourself
• 32:14
  or you're the best at everything.
• 32:16
  I fall into this trap a lot,
• 32:18
  not that I think I'm the best at everything.
• 32:20
  But I have this, I have this and I'm sure you do too.
• 32:23
  And I think a lot of entrepreneurs have this ability
• 32:25
  to just, they're very good at being self-taught individuals.
• 32:29
  They're very good at learning new things.
• 32:30
  When you learn something new, you learn how to run ads,
• 32:32
  you learn how to write copy,
• 32:33
  you learn how to do graphic design.
• 32:35
  I mean, I've learned how to figure out like cameras
• 32:37
  and aperture and lighting and all like,
• 32:39
  I've learned all this stuff.
• 32:41
  And then you get to a certain degree of mastery
• 32:45
  and then you start to get a little bit stressed out about,
• 32:49
  okay, so I figured how to do it at this level.
• 32:52
  My business is doing okay,
• 32:54
  but I don't have the budget to hire somebody
• 32:56
  who is like a $100,000 per year person to do this thing.
• 33:00
  So how can I find somebody that can do it
• 33:03
  at the level that I want,
• 33:04
  but at the budget that I have,
• 33:05
  and this is this balance that you're already trying to figure out.
• 33:08
  So what would be your advice for somebody
• 33:09
  that's at that level, that again,
• 33:11
  they do all the things to some degree in their business,
• 33:15
  to a certain degree of mastery,
• 33:16
  because again, they're smart people, they figured it out,
• 33:20
  but they're trying to outsource fractionally.
• 33:22
  Like what are those like urgent important things
• 33:23
  that they should start to outsource?
• 33:24
  How do you, what's your sort of framework for figuring out?
• 33:27
  Okay, this is something that I can find a VA to do this.
• 33:31
  It's not that complicated,
• 33:32
  or maybe I should over invest in this thing over here,
• 33:36
  and it is worth taking a couple thousand bucks a month
• 33:40
  and putting it towards this professional
• 33:41
  that's highly skilled at that thing.
• 33:43
  Like how do you balance out all the different activities
• 33:45
  in your business knowing that you could probably do most
• 33:48
  of it yourself, but ultimately the van forced you,
• 33:51
  I'm not forced to do it, because I'm home all day,
• 33:53
  but the van forced you to think like this.
• 33:56
  I think the first part, it can be really nuanced,
• 34:00
  so instead of just saying it depends,
• 34:03
  like there's some fundamentals, I would say,
• 34:05
  every person should be doing this
• 34:06
  who is optimizing for their time.
• 34:08
  Here's my assumption, you believe that your time
• 34:11
  is the most valuable asset, and I think that's true.
• 34:14
  If that is true, then you should check on your screen time
• 34:17
  and see where are you spending most time the day.
• 34:20
  Everyone thinks they spend their time very wisely,
• 34:22
  and you look on your phone and you're like,
• 34:23
  oh my gosh, I spend two hours a day on Instagram.
• 34:25
  So the first thing before you even think of outsourcing,
• 34:27
  are you effective at your time?
• 34:29
  Opal, I'm really trying to land a brand deal with them
• 34:32
  to talk about it all the time.
• 34:33
  I don't know, are you familiar with Opal?
• 34:34
  No, what do they do?
• 34:35
  Right now I cannot check my social media, it's blocked.
• 34:38
  I cannot do anything, and it's blocked for basically
• 34:41
  from 6 a.m. to 5 p.m.
• 34:43
  This is what they do, that's the knob.
• 34:45
  Yeah, it blocks all the things that take up time distracting.
• 34:48
  Notifications should always be off,
• 34:50
  including text messages, because when I put on Opal,
• 34:54
  and I couldn't do social media,
• 34:55
  I was like, my screen time's gonna go way down.
• 34:57
  Now I'm still spending three hours on my phone,
• 34:59
  I was like, what am I doing?
• 35:01
  Because my email doesn't have notification,
• 35:03
  I'm not on social media, and then I learned that,
• 35:05
  I'm spending like two and a half hours
• 35:06
  on text messages every day,
• 35:08
  because that was the one notifications
• 35:09
  where I like, I just answer as I get.
• 35:11
  So then I only check that in like a few times a day,
• 35:15
  and then I really lean down my time.
• 35:17
  So these are, I think, fundamental to everyone.
• 35:20
  You should treat this way,
• 35:21
  because sometimes with the text message for parents,
• 35:23
  or like, what if it's an emergency,
• 35:24
  it's an emergency, you're gonna get a phone call, right?
• 35:26
  So it's not gonna be a text,
• 35:27
  but those are, I think, tried and true, you have to do them.
• 35:31
  And then when it comes to specific skills,
• 35:33
  and again, this is nuance to whatever your business is,
• 35:35
  I truly think you shouldn't be the person
• 35:38
  that handles your own email.
• 35:39
  You shouldn't be the person that tries to,
• 35:41
  if you're trying to look for even like podcast guests,
• 35:43
  or like connections, or you're trying to grow,
• 35:48
  and how to grow is due manual outreach.
• 35:50
  You shouldn't be the person that does this.
• 35:52
  My co-author, Dr. Brad Clens, he was the person
• 35:55
  that was like pitching podcast guests,
• 35:58
  and I was like, what is it that you're doing
• 35:59
  that's so special?
• 36:01
  He's like, well, I have this script, and I just send it,
• 36:03
  and I'm just researching to find like,
• 36:05
  journalists and stuff for press.
• 36:07
  I'm like, dude, everything you're doing,
• 36:09
  you could have a VA do that,
• 36:11
  and that VA could pay five bucks an hour,
• 36:15
  and then do that for you.
• 36:17
  To me, I think of all the busy work,
• 36:18
  that's where you start, and then once you knock all that,
• 36:22
  and if you feel like you still have needs
• 36:24
  for like a higher level of work,
• 36:26
  like a filmmaker, a videographer,
• 36:28
  if you don't have the money,
• 36:29
  you gotta be creative with partnership, incentive,
• 36:33
  like maybe a revenue share model,
• 36:36
  and if you don't have that,
• 36:37
  then you better offer something of experience
• 36:39
  that's gonna be worth someone to trade their time
• 36:41
  for a not get paid, that maybe you're actually working
• 36:44
  for them, and do an exchange service.
• 36:46
  So there's always a solution if you just can be creative,
• 36:48
  you have to think outside the box, but I like that.
• 36:51
  So I always think about, okay,
• 36:52
  if I'm gonna hire somebody,
• 36:53
  like I have to pay them premium rates,
• 36:55
  but there's other ways that you can leverage talent.
• 36:58
  I like that, last idea actually a lot.
• 36:59
  You work for them, and then you trade your time,
• 37:02
  so that you help them with something.
• 37:03
  Yeah, I help you with something.
• 37:04
  You're like, okay, this podcast,
• 37:06
  I love Scrap Beyond Trade, by the way.
• 37:07
  Yeah, best, yeah, go ahead, sorry.
• 37:09
  I was gonna say like this podcast,
• 37:10
  if you wanted to have a filmmaker,
• 37:13
  you've created so much value, like your leverage,
• 37:15
  that like I imagine if you open up the floodgates,
• 37:18
  like if you would wanna learn from me
• 37:20
  and get access to the people that you have in this room,
• 37:22
  and like it'd be better than anything they get from college
• 37:25
  and filmmaking, or if they wanted to be in TV,
• 37:29
  like what you've created is so valuable,
• 37:32
  and just by being in the room and doing it for free,
• 37:34
  like you wouldn't need to hire someone.
• 37:35
  I have a full time videographer.
• 37:38
  I thought I was sexy enough, and like enough
• 37:40
  or she could just work, and I'd not spare,
• 37:42
  but by the way, Erin, you're amazing, you're worth the money.
• 37:45
  But like, be creative and do your exchange of services.
• 37:49
  And I think that when you do stuff,
• 37:50
  I mean, when you bring other people,
• 37:52
  like I do have a team that does a lot of the post-production stuff,
• 37:55
  I mean, I'm not editing everything now.
• 37:56
  When I started, I did for sure.
• 37:58
  So it's not like I haven't built out systems
• 38:00
  and processes myself to some degree.
• 38:02
  But when you, I think that you don't realize,
• 38:04
  especially again, for first time entrepreneurs,
• 38:06
  you don't realize how fast and far you can go
• 38:08
  when you start to bring in people.
• 38:10
  And you start to also realize that you aren't as good
• 38:13
  as you think you are.
• 38:14
  I think that's the most important thing.
• 38:15
  I think your ego gets a little bit checked
• 38:17
  when you bring in really good talent,
• 38:19
  which it should, like you should bring in people
• 38:21
  that make you feel like you're irrelevant
• 38:23
  or redundant at the thing that they're doing.
• 38:25
  I think that's a signal of a great hire.
• 38:28
  When, I mean, if I can do the thing better than the person
• 38:32
  who I'm hiring, that's not a good hire.
• 38:34
  I want somebody who completely outclass me.
• 38:37
  What are the things when you, again, we focus on
• 38:40
  like urgent, important, because you only have that one day
• 38:43
  from like sun up, sundown, when you're going through
• 38:45
  this van life, minimalism, journey.
• 38:48
  What are the things that you can definitely not outsource
• 38:51
  when you are building a business from the ground up?
• 38:54
  My business in the van was already started.
• 38:57
  So it wasn't like true startup fashion,
• 39:00
  but it actually grew that year,
• 39:02
  the year before that, I think I did like half that revenue.
• 39:05
  So it grew because I created processes
• 39:11
  that streamline, like I feel like SOPs.
• 39:13
  This is something I didn't even know what that meant.
• 39:17
  Like soap?
• 39:17
  No, like back in the van, I was like,
• 39:20
  oh, I have to create, if I'm going to teach in scale,
• 39:22
  I need to actually, like, how is it that I do the way
• 39:25
  the things I do?
• 39:26
  Like, and it's as simple as like writing
• 39:28
  like the step-by-step tutorial almost
• 39:31
  and then passing it to other people, like that helps scale.
• 39:34
  So I think, when I just created a new ecosystem
• 39:39
  for the book, Starting a Rich,
• 39:41
  has master classes in coaching and all this amazing stuff.
• 39:44
  And from the beginning, I have SOPs.
• 39:47
  So it's built to scale from the beginning.
• 39:48
  So I think in terms of like your,
• 39:51
  whatever work you're doing, scrappy is great.
• 39:53
  I think scrappy is probably my biggest skill set
• 39:56
  that got me where I am today.
• 39:57
  But if I would have been scrappy following an SOP,
• 40:00
  or I feel like I would have wasted less time
• 40:03
  and been more efficient.
• 40:04
  So in terms of like how your business,
• 40:06
  and what your plan is to grow,
• 40:08
  like writing down your systems and processes
• 40:10
  as boring as that sounds, like it makes sense
• 40:12
  because it's, you're building it to scale from the beginning.
• 40:16
  I want to talk about just some of the lessons
• 40:18
  that are coming from the book.
• 40:19
  So when you say start thinking rich,
• 40:21
  we've gone in and out of some of those lessons already.
• 40:23
  But what does that mean to somebody
• 40:26
  who wants to read this book?
• 40:27
  What does start thinking rich mean
• 40:29
  and how they invest and how they live
• 40:31
  and how they build a business?
• 40:32
  Just as like a theme.
• 40:34
  I'm just going to say something
• 40:35
  that might be controversial.
• 40:36
  So I want to be super clear.
• 40:38
  We talk about poor people and rich people
• 40:40
  and actually has nothing to do with money.
• 40:42
  So I'm going to say poor people rich people.
• 40:44
  Poor is a way of thinking.
• 40:46
  Rich is a way of thinking.
• 40:48
  Broke is having no money.
• 40:50
  I've been broke.
• 40:51
  And why I didn't stay broke is like I started to think rich.
• 40:55
  Rich people do things differently.
• 40:56
  Successful entrepreneurs do things differently.
• 40:58
  But we can just put this umbrella term that rich,
• 41:00
  a rich is something that you want to be.
• 41:03
  It's a way of thinking.
• 41:04
  There's different rules that rich people operate
• 41:06
  in that poor people don't, that they don't know about.
• 41:09
  And people that are poor, like one terrible poor mindset
• 41:13
  that people have is rich people
• 41:15
  in order to accumulate grow company,
• 41:18
  you have to take advantage of other people.
• 41:20
  Or in order to make a lot of money, you have to be greedy.
• 41:25
  Or this one bothers me so much.
• 41:28
  When you hear of Warren Buffett or someone, a billionaire
• 41:30
  that donates millions and millions of dollars
• 41:32
  to an amazing cause, like a poor mindset would say,
• 41:36
  well, it's for tax purposes, like they didn't really want it.
• 41:39
  So they're dismissing like everything
• 41:42
  it takes like like operating from rich standpoint.
• 41:45
  If you have these nasty thoughts about rich people
• 41:48
  and how you run your company,
• 41:49
  if this is what you think,
• 41:50
  it's going to always on a subconscious level
• 41:52
  prevent you from growth and success.
• 41:55
  So rich is a mindset that you need to adopt.
• 41:57
  You need to think like this.
• 41:59
  And it's really switching from scarcity to a bunch.
• 42:01
  I know we talked about that a bunch already,
• 42:02
  but it's a way of thinking.
• 42:04
  And it applies to like, I think also relationships
• 42:08
  and health and business.
• 42:10
  And it's something you want to adopt.
• 42:12
  And a lot of the times the reason why we,
• 42:15
  like most people aren't born rich, I wasn't born rich.
• 42:17
  And so we get these scripts on how the world works,
• 42:21
  how money works, how business works,
• 42:23
  from our parents, more things we can blame our parents for.
• 42:26
  And most people don't have great examples
• 42:28
  of how to use money and what money means.
• 42:31
  Even if you are born rich on paper,
• 42:34
  you go out into the real world
• 42:35
  and you just saw your parents just,
• 42:37
  you always had stuff and money just comes and goes.
• 42:39
  And then when it comes to managing your own money
• 42:41
  or your company's money,
• 42:42
  you're almost irresponsible.
• 42:44
  Like you spend money because you don't assume responsibility.
• 42:47
  So everyone has to work through their money scripts.
• 42:49
  But how you think, like how I run my business,
• 42:54
  how I also run my personal finance the same.
• 42:57
  I'm conservative as a entrepreneur, I think.
• 43:00
  It's wild to me that I have, you know, understanding rich.
• 43:04
  I think just put a button on it.
• 43:06
  There's a demonstrate like a rich skill set
• 43:08
  and there's also like a well skill set.
• 43:10
  Entrepreneurs are really great,
• 43:12
  typically those success ones on a rich skill set,
• 43:14
  their ability to earn, create.
• 43:16
  But then when it comes to having that money stay
• 43:19
  and then also having that money make money,
• 43:21
  they're terrible at it.
• 43:22
  They're terrible at it because as an entrepreneur,
• 43:26
  we make money in the riskiest way.
• 43:28
  But also we have to like get stomach muscles
• 43:32
  where that risk becomes normal.
• 43:35
  And then we lose, we forget that actually
• 43:37
  what we're doing is very risky.
• 43:39
  It just is our baseline.
• 43:40
  So then when it comes to like investing that money,
• 43:42
  like like money into wealth.
• 43:44
  Yeah.
• 43:45
  After two wild things, yeah.
• 43:47
  But tip, like I'm always very surprised
• 43:50
  when I meet entrepreneurs and they tell me
• 43:52
  what they're investing in and it's so risky.
• 43:55
  Like they, and they lose at all,
• 43:57
  but it's because their baseline is so much higher.
• 43:59
  And again, a rich, a rich person,
• 44:01
  their thought is like diversification.
• 44:03
  Like how they preserve their money
• 44:05
  and have it become legacy money.
• 44:07
  So again, rich way of thinking is totally different
• 44:10
  from I would say a poor way of thinking.
• 44:11
  I actually, you know, you can make a lot of money
• 44:15
  and still have a poor mindset.
• 44:18
  You can make a lot of money and still be fearful
• 44:20
  that you're going to lose it all or take high risk
• 44:23
  or be greedy or hate other people that made money.
• 44:29
  It's tough to get out.
• 44:30
  It's tough to move from scarcity to abundance.
• 44:34
  I like it's tough to talk about
• 44:37
  because it seems like such like non concrete terms
• 44:42
  like scarcity, like what does that mean?
• 44:44
  Like how do you, like, because people want to,
• 44:48
  I think when you say scarcity mindset, people like yes,
• 44:52
  I didn't, I didn't have a lot growing up
• 44:54
  and now I'm making some money,
• 44:56
  but I still can't shake those beliefs in my parents' ad
• 45:00
  that probably are sort of things that have been instilled in me.
• 45:05
  And I think that it's tough to talk about those two terms
• 45:07
  because people don't have a very clear way
• 45:10
  of changing their mindset from scarcity to abundance.
• 45:13
  Like what's the point?
• 45:15
  And I don't think if you don't have a,
• 45:17
  maybe you do have an idea or advice for people,
• 45:21
  but I don't know how or why some people
• 45:25
  are always so angry with money and the concept of money
• 45:28
  and making money and people will look at somebody like,
• 45:30
  they're almost like just the look at the world
• 45:32
  through this pessimistic lens.
• 45:35
  I don't know why they do, I don't know why that is,
• 45:38
  but say somebody doesn't want to look at the world that way
• 45:41
  or they want to have a healthier relationship with money.
• 45:44
  What's the way they achieve that?
• 45:47
  What's the path they can go on,
• 45:49
  the tactics, the framework?
• 45:50
  Because I couldn't tell someone,
• 45:53
  hey, just switch from scarcity to abundance
• 45:55
  and you know, you do these five things a day
• 45:58
  and don't worry, you're gonna have a healthier relationship
• 46:00
  with money, I don't have that path,
• 46:02
  but I do know that there's people that are definitely
• 46:04
  in camp one and camp two.
• 46:05
  Yeah, there is a framework that,
• 46:10
  in psychology, we, successful people,
• 46:13
  they have an internal locus of control.
• 46:16
  And what that means is,
• 46:17
  and this is something you could put on literally right now
• 46:20
  as a framework and how you operate and think about the world.
• 46:23
  Do you believe right now that most of what's happening to you
• 46:26
  is because of you and do you also feel or believe
• 46:29
  that you have the ability and control to change it,
• 46:32
  change your circumstance for better for worse?
• 46:35
  That is what we define as internal locus control.
• 46:37
  I can change, I have the ability to make change.
• 46:40
  So if you are operating in a world
• 46:42
  where you have an external locus of control,
• 46:45
  then everything else is happening to you.
• 46:49
  You can't create success because whoever's the president,
• 46:54
  or if you're at a nine to five,
• 46:55
  like I can't make six figures because my boss,
• 46:58
  you're always pointing externally.
• 46:59
  So I think how you view the world is the first step
• 47:04
  into making sure all the tactics are executed
• 47:07
  and you're consistent, you have discipline, all that stuff.
• 47:11
  To me, the tactics, I assume most people actually know
• 47:15
  the tactics, but this internal psychology
• 47:18
  is what prevents them from consistently executing them
• 47:21
  or giving up when they get started
• 47:23
  is because of first how they view the world,
• 47:25
  you have an internal or external locus of control.
• 47:28
  When you look at your own journey,
• 47:29
  what was the moment when that pivoted for you,
• 47:33
  when you felt like, okay, the world is not something
• 47:36
  that happens to me, it's something that I can influence.
• 47:40
  I, by the way, I love that concept.
• 47:42
  That's actually, so one of the first interviews
• 47:45
  that I ever did when I did not know this concept
• 47:47
  and I didn't really understand the difference
• 47:50
  between internal and external locus of control
• 47:53
  was with Anthony Scaremochi,
• 47:55
  who was ironically Trump's director of communications
• 47:59
  for like 12 days, something like that.
• 48:00
  And then they got into like a fight
• 48:01
  when in his first presidency, and then he quit.
• 48:05
  Anyway, he's a big, he's a big finance guy.
• 48:10
  And I think I asked him, again, this was like very early on,
• 48:13
  so these were not like refined questions
• 48:15
  and I was like, what makes you so confident
• 48:17
  in your day to day, or what makes you so sure
• 48:20
  that you was there ever a point when you were sure
• 48:23
  you could be successful?
• 48:24
  And he's like, well, there wasn't like one point,
• 48:27
  but if I go back to, if I, if I lost everything
• 48:32
  and all I had was my apartment in Brooklyn
• 48:35
  and like the shirt on my back
• 48:36
  and no relationships, no money,
• 48:38
  he's like, I, with a hundred cents
• 48:39
  are in deep a do it again.
• 48:40
  And he was describing that concept.
• 48:42
  Like, it's split, like that was what he was describing.
• 48:44
  He didn't say it.
• 48:45
  He didn't say locus of control,
• 48:46
  but he was describing that concept.
• 48:48
  And that was one of the most, that was a very eye opening
• 48:52
  lesson for him.
• 48:53
  Like, yeah, that makes a lot of sense.
• 48:54
  Like you can't impact the things,
• 48:56
  you can impact your outcome, you can have agency,
• 48:59
  you can have like extreme ownership.
• 49:02
  Was there, was there a moment in your career
• 49:05
  when you felt that switch or in your life, excuse me?
• 49:07
  So this is I think a blessing of growing up
• 49:10
  in my, with my, my parents.
• 49:12
  So my dad immigrated here when he was 13,
• 49:14
  which really means my grandma is the one that brought us here.
• 49:17
  My dad, my dad's dad was murdered
• 49:19
  when he was like five years old.
• 49:20
  So my parent, my dad and my grandma,
• 49:23
  they faced like tragedy and adversity
• 49:26
  that I'll never face and they face the worst kinds.
• 49:29
  But when I was raised, I was raised with the belief
• 49:32
  that we left the bad place.
• 49:34
  It was Mexico, like dangerous Mexico.
• 49:37
  And we came to the good place, which was the USA.
• 49:41
  Now, whether you agree or disagree with us,
• 49:42
  this is a mindset shift.
• 49:44
  And the belief that I was, that I was given was like,
• 49:47
  here in this country, we can make change.
• 49:51
  We left the place where we could not.
• 49:53
  And so now it's up to us.
• 49:54
  And that's something like, my parents always instills me
• 49:57
  if I wanna, I can actually make it happen.
• 49:58
  I can work hard, again, work hard and sacrifice.
• 50:01
  These are things I had to work through.
• 50:03
  Not everything was amazing.
• 50:04
  But I never had the belief that the world
• 50:10
  or the system was rigged and we weren't gonna make it.
• 50:13
  We immigrated here, so we could make it.
• 50:16
  And so this is, I think, I'm not an immigrant.
• 50:19
  I was born here, but I have an immigrant mindset
• 50:21
  that I can make it here.
• 50:22
  And you don't have to be an immigrant
• 50:24
  to adopt an immigrant mindset.
• 50:25
  Why do people come to the USA to try to make it happen?
• 50:29
  The American dream is still alive.
• 50:30
  Like my parents are example, I'm an example,
• 50:32
  and it's a belief set that you have.
• 50:35
  Is the system perfect in America?
• 50:37
  No.
• 50:38
  But again, where is your locus of control?
• 50:40
  Am I gonna, I'm not a politician,
• 50:41
  so I don't try to focus on changing the system.
• 50:44
  And right now is an election, you know,
• 50:47
  it was election year and politics are super hot.
• 50:50
  And I think a lot of people waste time.
• 50:52
  If you're a politician, it makes sense
• 50:53
  to spend hours and hours each day
• 50:55
  keeping up on all the policy changes and stuff like that.
• 50:57
  But if you're not, again, are you happy
• 50:59
  with your circumstance?
• 51:00
  Do you believe you can make it happen?
• 51:01
  And here in this country, we can make it happen.
• 51:04
  And that's why, you know, people are in here
• 51:06
  and my family tree is like, we now are the most
• 51:09
  success we've ever been since moving here.
• 51:11
  You know, it's just something that I thought about a lot
• 51:13
  because obviously it's on Canadian.
• 51:15
  And I'm living through like a US elections, right?
• 51:18
  And a lot of, a lot of animosity and anger and anxiety.
• 51:23
  And I think that a lot of that is people focusing
• 51:26
  on the wrong thing, like you mentioned, right?
• 51:29
  I would hope that everybody in this audience,
• 51:31
  because I fully believe this.
• 51:33
  It doesn't matter who is in office.
• 51:36
  You have the ability to figure out
• 51:38
  how you want your life to end up.
• 51:40
  And yeah, maybe there's, and it's so interesting
• 51:45
  because even growing up, I think Canadians
• 51:48
  look at politics a lot differently than Americans.
• 51:51
  So Canadians, I remember growing up,
• 51:52
  my parents would vote for who was best
• 51:57
  for the municipal government.
• 51:59
  And then I guess state would be, would be provincial
• 52:01
  and then federal, and they weren't always politically aligned.
• 52:05
  So you could have like a left-leaning municipal leader
• 52:07
  who was committing to putting X amount of dollars
• 52:09
  into fixing roads and infrastructure.
• 52:11
  And then you could have a right-leaning,
• 52:13
  maybe federal, like at a federal level.
• 52:16
  And it was really about,
• 52:18
  it was really about who's going to be best
• 52:21
  for our day-to-day life.
• 52:24
  And I think that what I've seen is,
• 52:26
  I see that people skew all the way one way
• 52:29
  or all the way the other way.
• 52:30
  And they just all the way down,
• 52:31
  they vote one way or the other way.
• 52:33
  Which I don't actually think is the right way to vote.
• 52:34
  I think you should actually vote for the people
• 52:36
  that are going to best serve you.
• 52:37
  But regardless of that, I think that,
• 52:42
  I think that most people in this audience,
• 52:44
  I would hope understand that no one's going to serve you
• 52:47
  as well as you're going to serve yourself and your own family.
• 52:49
  Doesn't matter how aligned people are,
• 52:52
  you do have to take responsibility
• 52:54
  for your own happiness while you're on this earth.
• 52:58
  And I think that it's a great and empowering
• 53:01
  and scary fundamental shift all at the same time.
• 53:04
  But when you lean into it, it's so freeing.
• 53:08
  It's so freeing because it doesn't matter
• 53:09
  who's in the White House.
• 53:10
  I'm going to figure out my business.
• 53:12
  Okay, fine, you know what, taxes are not as great
• 53:14
  or taxes are better or whatever.
• 53:16
  I want to move to this state or that state
• 53:17
  or red state or blue state.
• 53:19
  But at the end of the day, I'm going to take accountability
• 53:22
  for, and you know what, there's a lot of people
• 53:24
  that are struggling in red states,
• 53:27
  a lot of people that are struggling in blue states,
• 53:29
  a lot of people that are rich as hell in red and blue states.
• 53:31
  So I mean, at the end of the day,
• 53:33
  you can have your politics
• 53:36
  and you can have your preference
• 53:37
  or one party or the other.
• 53:39
  But your day-to-day life is going to be entirely dictated.
• 53:44
  Maybe 99% of it is going to be dictated by your own actions,
• 53:47
  not by the actions of the government.
• 53:49
  And I think that's a very empowering idea.
• 53:52
  Anyway, so it's true.
• 53:54
  I believe it.
• 53:55
  One of the chapters in our book is actually
• 53:57
  your political party doesn't give a shit about you.
• 53:59
  Oh, is that, it's, it's worth it.
• 54:01
  It's solely a line.
• 54:01
  It's solely a line.
• 54:02
  Like it doesn't matter who's in office.
• 54:04
  If they actually did have the power to control our life
• 54:08
  in full and some governments have in our history,
• 54:11
  their idea of what, how our life should be,
• 54:14
  is never what you would want.
• 54:16
  It's scary.
• 54:17
  So you, like we live in a world today
• 54:19
  where you, you have the ability to change.
• 54:22
  And again, it comes down to internal versus external
• 54:24
  locks control, whatever the government does.
• 54:27
  It's not going to affect me.
• 54:28
  And that's, again, I'm saying that as a mindset,
• 54:30
  not like if they, if they can and I,
• 54:32
  at least in this free world.
• 54:33
  Yeah, no, I fully agree.
• 54:36
  When you think about, when you think about investing,
• 54:39
  like you mentioned before, so you want to invest in assets
• 54:41
  where you basically are now free, like you're free, right?
• 54:46
  Let's talk about a definition of success
• 54:48
  because you've mentioned this before.
• 54:50
  So start thinking rich is you make money.
• 54:54
  You systematize your business so that you don't have to be involved
• 54:58
  in every single day-to-day interaction, right?
• 55:02
  You start to invest and then you start to get freedom
• 55:05
  back into your life, which I think is, again,
• 55:08
  what entrepreneurship should be.
• 55:10
  So how do you define for yourself,
• 55:14
  for your family, for people sort of consume your company?
• 55:16
  How do you define freedom, success, all of that?
• 55:20
  Success to me is having the freedom of every single hour
• 55:25
  of my day up to me by choice of on what I'm doing.
• 55:29
  I have the choice to do whatever I like to do it,
• 55:33
  wherever I like to do it.
• 55:34
  And I also have the choice to change in pivot,
• 55:36
  because one time I gave a definition
• 55:38
  that was lesser flushed out a few years back
• 55:40
  when I was living in the van,
• 55:42
  and I said, financial freedom is successful
• 55:44
  about owning your time.
• 55:45
  And then someone, I got a really great troll comment,
• 55:47
  which I had a long conversation with,
• 55:49
  and they were right.
• 55:50
  It's like, what's the difference between you
• 55:51
  and a homeless person, because they own their time too.
• 55:54
  I was like, ooh, that's good.
• 55:55
  The difference is I have a choice.
• 55:57
  So I think when it comes to success,
• 55:59
  are you operating out of choice?
• 56:01
  Like freedom, time, and choice.
• 56:04
  Now, the next part of that is like,
• 56:07
  the choice to choose whatever you'd like to do.
• 56:08
  I think to me, that is the best definition of success
• 56:11
  and financial freedom, because I think they're combined.
• 56:13
  And then your choice, however you'd like to do
• 56:15
  with your time, I can't judge or shame you.
• 56:17
  That's totally how up to you and up to me.
• 56:20
  And we shouldn't judge or shame each other
• 56:23
  if you're operating out of time standpoint.
• 56:25
  The thing that I don't like about wealth success
• 56:29
  and how it gets displayed is like, again,
• 56:33
  just Lamborghini, because I'm in Miami,
• 56:34
  there's a lot of nice cars here.
• 56:37
  A wealthy person, first of all, it's okay to have nice things,
• 56:41
  but it's the difference between poor versus rich mindset.
• 56:44
  A poor person trades their time for nice things.
• 56:47
  So if you wanna buy a Lamborghini
• 56:49
  or cost $300,000 a year,
• 56:51
  and let's say you make $300,000 a year,
• 56:54
  you think, okay, if I say 30% of my income,
• 56:57
  after three years, I can buy the Lamborghini.
• 56:59
  But that's like time.
• 57:01
  How much time do I need to work to buy the Lamborghini?
• 57:04
  A wealthy person, a rich person, they don't think like that.
• 57:06
  They think, what investment do I need to put my money in,
• 57:10
  which is gonna pay me the amount of a Lamborghini
• 57:13
  every single year?
• 57:14
  And so they're not trading their time,
• 57:15
  they're putting money in investment that pays for
• 57:18
  all their lifestyle and more.
• 57:19
  And here's the thing, when you see a Lamborghini on the street,
• 57:21
  you don't know if someone has trade their time for it
• 57:24
  or someone has an apartment complex
• 57:26
  or some type of investment that's paying for it.
• 57:29
  That's the thing, it's really hard to spot the difference.
• 57:31
  So yeah, so then you, okay, so I understand.
• 57:33
  So this is how you structure your life now.
• 57:34
  So when this is how you,
• 57:36
  and this is what I think is a great entrepreneurship.
• 57:39
  I think great entrepreneurship is finding ways to invest
• 57:43
  against it, you can choose what you wanna spend your time on.
• 57:45
  I don't think that most people's entrepreneurship
• 57:48
  is building a unicorn publicly traded company.
• 57:52
  Because now you have, now you have this,
• 57:55
  I don't like using the term work life balance,
• 57:57
  but you have like balance, you have joy in what you're doing.
• 58:00
  When you're trying to build something that big, first of all,
• 58:06
  people's relationship with money is interesting.
• 58:09
  I don't think people actually need as much money
• 58:11
  as they think they do to be happy.
• 58:14
  I think that most people for Carlos
• 58:16
  whether or not you're like a self-defined minimalist,
• 58:20
  I think most people, I mean, to have a private chef
• 58:26
  to take the trips you want, to have a nice house.
• 58:29
  I mean, maybe if you're trying to buy
• 58:31
  a detached home in Manhattan, it's a little bit different.
• 58:33
  But in most parts of the US or the world,
• 58:36
  you don't need to be worth $100 million to do that.
• 58:39
  So why don't you build something
• 58:40
  that can afford you that lifestyle?
• 58:41
  Have you actually, have you ever figured out
• 58:43
  like your number that you're happy with
• 58:45
  in terms of how big you want to build the business
• 58:48
  or how much you want to take out
• 58:50
  in terms of salary or monthly
• 58:53
  so that you have this perfect lifestyle?
• 58:56
  Well, I'll be really transparent
• 58:59
  on what I'm doing out with my money.
• 59:04
  Every month, I dollar cost average $30,000 a month
• 59:07
  to the stock market.
• 59:09
  And then I also, my wife and I,
• 59:11
  we have four, for one of our companies,
• 59:13
  we have four one K and our company
• 59:16
  has a 100% match on it, super nice of them.
• 59:19
  And then so we do that and that's just automatic.
• 59:21
  Then I feel like maybe two, three times a year,
• 59:25
  we put like a hundred to 200,000 dollars down each
• 59:28
  on like an apartment complex.
• 59:31
  Do a syndicate.
• 59:32
  I don't want the responsibility
• 59:33
  of having my own property management company.
• 59:35
  So there's all my investments.
• 59:37
  Now, everything else is, to me,
• 59:39
  like if I can always do that baseline
• 59:41
  because I've ran the projections
• 59:43
  on what I'm doing right now,
• 59:44
  it's 100 million, like you just add time
• 59:47
  and it grows crazy amount with that.
• 59:50
  And that's what I'm doing right now,
• 59:51
  not including all the stuff that I've already invested.
• 59:54
  And to me, I've done the math and the projections
• 59:57
  like, what are you getting to that number
• 59:59
  through investment, not through work?
• 1:00:01
  Yeah, but I've already, like today,
• 1:00:03
  my last monthly, like my monthly cost of living
• 1:00:07
  is paid for my investments.
• 1:00:09
  My investments pay for like 18 to 20,000 dollars a month.
• 1:00:12
  That's where I'm living off of.
• 1:00:13
  So I spend more than that sometimes.
• 1:00:16
  Like my wife and I were in Asia
• 1:00:18
  for pretty much the whole year.
• 1:00:20
  And most of that was like credit card points
• 1:00:23
  and stuff of benefits of spending.
• 1:00:24
  But to me, that's like my number.
• 1:00:29
  Like I'm not living a 50 or 100,000 hour per month lifestyle.
• 1:00:33
  There's been months where I've spent that,
• 1:00:35
  but it wasn't consistent, but my investments pay
• 1:00:38
  for everything.
• 1:00:39
  To me, that's at the number is like really dynamic
• 1:00:40
  based off your lifestyle, but it's not like a million dollars a month.
• 1:00:44
  It's not like you, like so your life,
• 1:00:48
  and I'm putting words into your mouth.
• 1:00:49
  So tell me if I'm wrong, but I mean,
• 1:00:50
  the way that you enjoy living your life,
• 1:00:52
  and I think most people will look at you
• 1:00:54
  and be like successful entrepreneur
• 1:00:55
  and he's killed and he's built good businesses.
• 1:00:59
  The way that you're living your life
• 1:01:00
  would not be significantly better
• 1:01:03
  in terms of what you consider to be better
• 1:01:06
  if you are making another 100% per month.
• 1:01:08
  Like that's not something that's actually valuable.
• 1:01:10
  So when you go through that mental framework
• 1:01:13
  or that mental model,
• 1:01:14
  it doesn't actually make sense to have to work
• 1:01:17
  an extra 40 hours a week to make that money
• 1:01:19
  for the chance of spending 500 grand a month
• 1:01:25
  because that's not going to dramatically impact
• 1:01:27
  or improve your lifestyle.
• 1:01:29
  Yeah, I agree.
• 1:01:30
  I think my, I have nice stuff.
• 1:01:34
  I don't want to make clear.
• 1:01:35
  I still have my van, but I have a $1,000 home.
• 1:01:38
  I spent $40,000 on a pickable courier on my house last month.
• 1:01:42
  I have a sonic coal plunge, I have a cybertruck.
• 1:01:44
  So I have some nice stuff, but again,
• 1:01:45
  all of it's paid for with the investment income.
• 1:01:48
  And then anything my bonus does is extra, right?
• 1:01:51
  So again, I have to talk to someone
• 1:01:55
  who has a million dollar per month lifestyle
• 1:01:58
  and they would be the best person to know, like, oh yeah,
• 1:02:01
  to when I was only spending $100,000,
• 1:02:03
  I'm a million dollars a month more happier.
• 1:02:05
  But I don't know what that's like
• 1:02:07
  because I'm the first person in my family
• 1:02:09
  to have made it this far.
• 1:02:10
  And now I get to be in rooms
• 1:02:12
  where I'm learning from the people.
• 1:02:14
  And you know what to be honest?
• 1:02:15
  I don't know if I've met someone
• 1:02:17
  who is spending a million dollars a month ever in my life.
• 1:02:19
  I want to take a second and thank Range Rover Sports
• 1:02:21
  for supporting today's episode.
• 1:02:23
  Now, let's talk about tools that match your ambition,
• 1:02:26
  that match the ambition of everybody who's listening today,
• 1:02:29
  who has taken risks, who has upleveled
• 1:02:32
  their personal professional development,
• 1:02:33
  who's tried to build their own thing.
• 1:02:36
  Everybody listening gets it.
• 1:02:37
  There is a moment when the thing you're trying to build,
• 1:02:41
  the challenge that you're taking on
• 1:02:43
  it finally starts to take off.
• 1:02:45
  There is like this rush of excitement and possibility
• 1:02:48
  and that feeling, that feeling that you get
• 1:02:52
  when you get behind of the wheel of a Range Rover Sport
• 1:02:54
  because we've all had that perfect drive
• 1:02:57
  when the road, the car and you,
• 1:02:59
  you're all in perfect harmony.
• 1:03:01
  But that's not just by chance.
• 1:03:02
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• 1:03:03
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• 1:03:08
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• 1:03:11
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• 1:03:13
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• 1:03:14
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• 1:03:16
  you're exploring back roads,
• 1:03:18
  the Range Rover Sport combines refinement
• 1:03:20
  with a sense of adventure.
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• 1:03:24
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• 1:03:29
  the dynamic air suspension, always make sure
• 1:03:32
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• 1:03:39
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• 1:03:42
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• 1:03:44
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• 1:03:47
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• 1:03:49
  visit Land RoverUSA.com and configure your Range Rover Sport
• 1:03:54
  today.
• 1:03:54
  You know, to be honest, I don't,
• 1:03:57
  and I interview people for a living
• 1:03:58
  and I interview people that have sold companies
• 1:04:00
  for over a hundred million several of them.
• 1:04:03
  And I'd actually interview a couple billionaires,
• 1:04:05
  but that's a different level.
• 1:04:07
  So the billionaires aren't spending
• 1:04:09
  and people that are even worth hundreds of millions,
• 1:04:11
  they're not spending money on their own life.
• 1:04:13
  They have a more complicated infrastructure.
• 1:04:16
  So now they have portfolios of companies
• 1:04:18
  and they're taking on bigger challenges.
• 1:04:23
  But then that forces you to ask yourself the question,
• 1:04:27
  well, do I want to be managing that?
• 1:04:30
  Is that useful to me?
• 1:04:32
  Because it's not actually impacting my day to day.
• 1:04:35
  I can have maybe a bigger impact on the world.
• 1:04:38
  If that's important to you,
• 1:04:39
  there's lots of different ways to do that.
• 1:04:41
  But is it actually impacting how I live my life?
• 1:04:43
  The restaurants I go to,
• 1:04:45
  I don't really care about owning a sports team
• 1:04:47
  and I'll send people, maybe they, their mind may do.
• 1:04:49
  But for most people, I think that this is,
• 1:04:52
  I think this is just like realigning
• 1:04:53
  what true entrepreneurship and true success looks like.
• 1:04:56
  And by the way, there's a lot of people
• 1:04:58
  that are worth a significant amount of money
• 1:05:01
  that do have poor health.
• 1:05:02
  Broken relationships are,
• 1:05:06
  they don't have a relationship with any of their first two,
• 1:05:08
  three, four wives and then their kids.
• 1:05:10
  So I think you have to think about
• 1:05:11
  what you actually want to get out of this game.
• 1:05:14
  Yeah, that's so good.
• 1:05:15
  Now we're talking about like your whole lifestyle design.
• 1:05:21
  Because like you look healthy,
• 1:05:24
  I'm healthy like what we have to say.
• 1:05:27
  Some days I'm better than others.
• 1:05:29
  Right, but also like there's examples
• 1:05:33
  of people who sacrifice everything to make money
• 1:05:35
  and money is, it can't be the North Star.
• 1:05:37
  It's like what can money give you?
• 1:05:39
  It's having vision and otherwise there are stories
• 1:05:44
  of sad billionaires and sad millionaires.
• 1:05:46
  But I think if you work on lifestyle design,
• 1:05:50
  I think the more money you make,
• 1:05:52
  I do believe you can live a better life.
• 1:05:55
  There was a study done, it's quoted,
• 1:05:57
  I don't know if you've ever heard this
• 1:05:58
  in a lot of money books that if you make $75,000 a year,
• 1:06:02
  that is like dollar per happiness.
• 1:06:05
  It's like a peak of happiness.
• 1:06:07
  I mean, dollar per happiness ratio.
• 1:06:09
  Yes, but it's been disproven.
• 1:06:11
  But when I was younger and I was reading money books,
• 1:06:13
  I believe that I needed to make $75,000 a year
• 1:06:16
  and I didn't want to make $85,000
• 1:06:18
  because that means that would be $10,000 less happy.
• 1:06:20
  But it's been disproven recently
• 1:06:21
  and disproven what we already knew.
• 1:06:25
  It's like, if you make more money
• 1:06:27
  and how you make that money and you get more time
• 1:06:29
  and you can own your time,
• 1:06:31
  because $75,000 is really just middle class.
• 1:06:33
  And that's why it was like a sense of just being the average.
• 1:06:37
  But it's money, I don't think there's a limit on it,
• 1:06:39
  but you have to work hard on lifestyle design
• 1:06:42
  otherwise you get lost.
• 1:06:43
  I think there is also,
• 1:06:44
  I think there is diminishing happiness returns.
• 1:06:46
  Like if you are managing a,
• 1:06:49
  if you're managing a portfolio of companies
• 1:06:52
  worth over 100 to 500 million
• 1:06:54
  or a billion dollars plus,
• 1:06:55
  like that's added stress
• 1:06:56
  that is going to take away from your lifestyle design.
• 1:06:59
  And I think most people should optimize for lifestyle.
• 1:07:01
  I think that is where most people should end up
• 1:07:03
  and would be happy ending up.
• 1:07:07
  What was I going to say?
• 1:07:08
  No.
• 1:07:09
  So as you sort of grow in your business,
• 1:07:12
  fast forward to today,
• 1:07:14
  talk to me sort of about like the different ways
• 1:07:16
  that you make money
• 1:07:18
  because you're not solo printer,
• 1:07:20
  but I would say that you have perfectly sort of lived
• 1:07:23
  like the rich mindset in the way
• 1:07:25
  that you have a great relationship with money.
• 1:07:29
  You've bought back a lot of your time and your freedom.
• 1:07:32
  You do the things that you want.
• 1:07:33
  Like we're talking, I was asking like,
• 1:07:34
  what are you doing in Miami?
• 1:07:35
  I'm like, I'll see.
• 1:07:36
  I'll see, I'm just enjoying the,
• 1:07:37
  I'm enjoying what are we, we're a Monday.
• 1:07:40
  And you're just,
• 1:07:41
  and you're able to just come here,
• 1:07:42
  hang out, relax,
• 1:07:44
  spend a couple hours drinking coffee, people watching.
• 1:07:47
  Like you have a beautiful family.
• 1:07:50
  Like for most people, that's like the goal, right?
• 1:07:52
  That is really the goal.
• 1:07:53
  So I wanna understand sort of all the different things
• 1:07:57
  that you've done successfully and not successfully,
• 1:08:00
  just so people can learn from different things
• 1:08:03
  you've tried in your business all the way from
• 1:08:05
  when you were doing like the break dancing tutorials
• 1:08:08
  all the way through to now.
• 1:08:10
  Cool.
• 1:08:11
  Well, that's a lot.
• 1:08:12
  I know it is.
• 1:08:13
  So I want it,
• 1:08:14
  because I think that there's a very entrepreneurial audience
• 1:08:15
  when they look at you,
• 1:08:16
  they look at you as an avatar of,
• 1:08:19
  I love this version of entrepreneurship.
• 1:08:22
  I have a small team.
• 1:08:23
  I don't work too too hard.
• 1:08:25
  I make good money.
• 1:08:26
  I can afford to care my family.
• 1:08:27
  I can afford to care myself.
• 1:08:29
  Like, so, okay.
• 1:08:30
  So what are the things that I should be doing to do this?
• 1:08:33
  If I, I'm listening to Scott,
• 1:08:36
  I don't want to go start a venture backed software company
• 1:08:40
  because that's gonna, again, it's gonna be ambitious
• 1:08:42
  and it's probably gonna put more drain on me than I want to.
• 1:08:45
  So what's the lifestyle?
• 1:08:47
  And what are the business pieces that I can build?
• 1:08:49
  Cool.
• 1:08:50
  And I'm an open book about money all the time.
• 1:08:52
  That's why I'm asking you.
• 1:08:53
  Yeah, because I figured a context for now.
• 1:08:57
  Like, this is gonna be the sixth year
• 1:09:00
  that I'm gonna make seven figures in profit.
• 1:09:03
  Fabulous, amazing.
• 1:09:04
  Yeah, that's great.
• 1:09:05
  Congratulations.
• 1:09:06
  It's ranged from literally like 1 million to two million,
• 1:09:11
  usually.
• 1:09:11
  And I haven't made more than that in terms of profit.
• 1:09:14
  Some people, if you look at my like last year,
• 1:09:17
  they would say, oh, you're in a plateau.
• 1:09:19
  My favorite thing is when I see ads like,
• 1:09:20
  are you stuck making a million dollars
• 1:09:22
  but you want to make 10?
• 1:09:24
  I'm like, I don't feel stuck.
• 1:09:25
  I like this.
• 1:09:25
  I'm totally okay with this.
• 1:09:27
  And could I make more money?
• 1:09:30
  Definitely.
• 1:09:30
  I could work way more.
• 1:09:32
  I have one meeting every single day.
• 1:09:33
  It's at 130 PM.
• 1:09:35
  That's my only meeting.
• 1:09:37
  Promote this book.
• 1:09:38
  It was not my normal schedule.
• 1:09:40
  I've been traveling and doing a lot of shows,
• 1:09:42
  70 podcasts, last couple of months.
• 1:09:44
  So that's kind of the world I'm operating in.
• 1:09:46
  So I'm not, I'm not making 10 million dollars a year profit.
• 1:09:50
  I'm not like 100, not 100 millionaire.
• 1:09:52
  So that's, that's the true context.
• 1:09:54
  Now, back with my first product teaching dance tutorials,
• 1:09:58
  I'll just fast forward because I tried pretty much
• 1:10:00
  every way of making money online,
• 1:10:01
  except for selling feet picks,
• 1:10:03
  you know, untapped potential, I think.
• 1:10:05
  By like dropshipping, I tried selling stuff on Etsy.
• 1:10:11
  I like dropshipping 2016,
• 1:10:13
  2017 was like really popular.
• 1:10:15
  I got, I tried it.
• 1:10:16
  I actually, I did well,
• 1:10:18
  but like what I was doing is I was selling a lot of products one time.
• 1:10:22
  And that's why entrepreneurship always felt like a grind.
• 1:10:24
  It's like I'd find a winning product and I'd sell it.
• 1:10:27
  And then the winning product would,
• 1:10:29
  would die like fidget spinners.
• 1:10:30
  For example, like, dude, thank you for all the people
• 1:10:33
  who bought fidget spinners for me.
• 1:10:34
  Like, and then and then fidget spinners,
• 1:10:35
  like you don't see them anymore.
• 1:10:36
  Like so I was like writing these trends.
• 1:10:38
  And it was like a lot of money, no money,
• 1:10:40
  a lot of money, so it was definitely the role coaster.
• 1:10:43
  And then today I feel like I,
• 1:10:46
  no, it was like a few years ago,
• 1:10:47
  I started also selling a lot as an affiliate.
• 1:10:53
  And there was one company that kind of switched my mind,
• 1:10:56
  like, oh, this is much easier.
• 1:10:58
  I was the number one affiliate for a company called Ladyboss
• 1:11:01
  in the ClickFunnels community.
• 1:11:02
  I know if you know them, like they were really,
• 1:11:04
  I don't know the company.
• 1:11:05
  I know ClickFunnels and Russell Brunson built them massive.
• 1:11:07
  Yeah, they're, yes, Ladyboss was like their poster child
• 1:11:11
  of one of the most successful brands besides Hermoses.
• 1:11:15
  And so I became their number one affiliate.
• 1:11:17
  And that was the first time I really scaled something
• 1:11:19
  that had rear-caring revenue supplements,
• 1:11:21
  you take it, if it works, you keep buying it.
• 1:11:24
  So I was getting like $30,000 a month affiliate checks
• 1:11:27
  payments from them.
• 1:11:28
  And I was like, wait a second,
• 1:11:29
  I actually, I didn't have to hustle all the time
• 1:11:32
  and make another $30,000,
• 1:11:34
  because it was like recurring.
• 1:11:36
  Now that was of course churn array,
• 1:11:37
  it wasn't always $30,000.
• 1:11:38
  If I left it alone, it would go $30,000, maybe $27,
• 1:11:41
  like it was losing.
• 1:11:42
  But still, that rear-caring revenue is like, oh my gosh.
• 1:11:45
  I need to find more things that are really great products
• 1:11:48
  that have a rear-caring revenue.
• 1:11:50
  And then, so that was a few years ago
• 1:11:51
  and I stopped trying to sell a bunch of things one time.
• 1:11:55
  It's like, I was like an addict for like launches.
• 1:11:57
  I was like, what's the next launch?
• 1:11:59
  I need to find the next launch.
• 1:12:00
  And then I learned like, dude,
• 1:12:02
  there's a much smarter way, harder way,
• 1:12:04
  but smarter way to grow your businesses
• 1:12:06
  is like, look for a rear-caring revenue opportunity.
• 1:12:09
  So my most recent business I launched was,
• 1:12:14
  this is crazy if you don't know this.
• 1:12:16
  I think this is one of the greatest opportunities
• 1:12:18
  right now as a entrepreneur.
• 1:12:20
  There's a company called Go High Level out there
• 1:12:23
  and they're doing something that's insane.
• 1:12:25
  They are, first of all, mark my words,
• 1:12:27
  they're gonna take out HubSpot, like they're on the way.
• 1:12:31
  But instead of just being like HubSpot
• 1:12:33
  or being like a CRM place where you,
• 1:12:35
  it's all in one solution,
• 1:12:37
  they allow you to white label their product.
• 1:12:40
  So they're like democratizing software.
• 1:12:42
  So it makes you look like you have your own CRM
• 1:12:46
  that you built.
• 1:12:47
  CRM website places in my emails, like host my classes,
• 1:12:49
  like it's a full solution.
• 1:12:52
  So I, now I'm a proud owner of a software company
• 1:12:55
  called Bramify, again, it's high level,
• 1:12:58
  but I launched that and I launched that in March
• 1:13:00
  and on the day I launched
• 1:13:01
  because I had social media leverage.
• 1:13:04
  Day when I launched I had 50,000
• 1:13:06
  in recurring revenue and it's mine.
• 1:13:08
  It's my software.
• 1:13:09
  What's my cost to white label?
• 1:13:10
  It's a thousand a month.
• 1:13:12
  Wow.
• 1:13:13
  A thousand a month.
• 1:13:14
  And every time high level you don't have,
• 1:13:15
  I mean, when you do something like that,
• 1:13:17
  you don't have any of the overhead
• 1:13:18
  or the employees or the headache or the anything.
• 1:13:20
  Nothing.
• 1:13:21
  Nothing.
• 1:13:22
  And my cost is a thousand dollars a month
• 1:13:23
  to white label high level and high level.
• 1:13:26
  You know, you wanna talk about like the fear of like,
• 1:13:29
  well, you're tied to high levels, developers like,
• 1:13:32
  yes, I'm glad I'm tied.
• 1:13:33
  Because they make new updates like five to 30 updates
• 1:13:36
  every single week on their app.
• 1:13:38
  And like I just went to their conference
• 1:13:39
  and they're doing like almost like copying
• 1:13:41
  the Microsoft developers, developers, developers.
• 1:13:43
  Like a deep bomb.
• 1:13:44
  Yeah.
• 1:13:45
  Yeah.
• 1:13:46
  Like that's what they're saying over there
• 1:13:47
  because they're going so fast.
• 1:13:48
  Now that, now like again, I'm always in tune
• 1:13:53
  like what's a recurring revenue opportunity?
• 1:13:55
  And right now to me, that's one of the best ones right now.
• 1:13:58
  They have AI employee integrated.
• 1:14:00
  Like they're super great.
• 1:14:02
  And so I launched that.
• 1:14:03
  I have a lot of my people that follow me.
• 1:14:05
  They're the side hustlers.
• 1:14:06
  They work a job that easy.
• 1:14:08
  They're unfulfilling or very demanding.
• 1:14:10
  And they're looking at ways to trying to stop
• 1:14:12
  training time for money.
• 1:14:14
  I don't, a lot of people that are like exiting companies
• 1:14:16
  that this is where our audience are different.
• 1:14:18
  I don't think I don't think people follow me
• 1:14:20
  that have already established and are huge.
• 1:14:22
  But they're more of like either entrepreneurs
• 1:14:25
  trying to scale my audience as a mix.
• 1:14:27
  Yeah.
• 1:14:28
  And some of some of the cheap like success
• 1:14:30
  and they're a little bit later on for sure.
• 1:14:33
  But I think just, I mean, I think most audiences
• 1:14:36
  just in terms of like if you create entrepreneurship content,
• 1:14:39
  I mean, more people have more people are in the starting phase
• 1:14:43
  or the building phase than the exit phase.
• 1:14:45
  I mean, that's just the general population
• 1:14:48
  have not achieved massive success.
• 1:14:49
  That's why 99% companies fail, right?
• 1:14:51
  Like most people are still in building sets.
• 1:14:53
  I think that's still very applicable to,
• 1:14:57
  it's applicable.
• 1:14:58
  First of all, tools are great.
• 1:15:01
  But also people are trying to figure out ways
• 1:15:04
  to make money and escape the nine to five.
• 1:15:06
  And affiliate, I don't know affiliate world that well.
• 1:15:11
  It's very interesting to me.
• 1:15:12
  I always sort of champion how to create products
• 1:15:17
  that you can take to market that you've built yourself
• 1:15:20
  or even find ways to take small equity positions
• 1:15:24
  and companies.
• 1:15:25
  But I guess affiliate's just another way of doing that.
• 1:15:28
  How do I find something that's super low risk
• 1:15:30
  that is something I can do without investing
• 1:15:33
  too much of my own money?
• 1:15:35
  That's really what it is at the end of the day.
• 1:15:36
  So whether or not it's you create an info product
• 1:15:38
  or you create an audience and you find a way to leverage that
• 1:15:42
  or you take a small equity position in the company
• 1:15:45
  which would actually take a lot of your money
• 1:15:46
  unless you have an audience to leverage.
• 1:15:48
  Or if you do affiliate, it's all about like,
• 1:15:49
  how do we de-risk entrepreneurship
• 1:15:52
  from more of lifestyle as opposed to you trying to build
• 1:15:55
  the next Facebook or meta which most people
• 1:15:58
  are not trying to do?
• 1:15:59
  Yeah, I think if you're a marketer,
• 1:16:02
  once you, I'm curious once you dive into
• 1:16:04
  for the marketer if you will.
• 1:16:06
  I will, 100%.
• 1:16:07
  Now I'm gonna ask you some follow-up questions.
• 1:16:08
  Okay, I'll do that.
• 1:16:09
  Because you're gonna feel like,
• 1:16:10
  oh my gosh, there's so much opportunity.
• 1:16:13
  Because here's, here's been like my go to market strategy
• 1:16:16
  when I find a company that is small
• 1:16:19
  but has an amazing product and is terrible at marketing.
• 1:16:23
  So I basically take on their marketing
• 1:16:26
  instead of being like, hey, I'm your marketing agency.
• 1:16:28
  You pay me $5,000 a month to run your marketing.
• 1:16:31
  I just do it with their affiliate offer
• 1:16:33
  and I make a commission.
• 1:16:34
  And in some products, there's enough room in there
• 1:16:37
  where I can run ads as an affiliate
• 1:16:39
  and make 30%, 40%, 20%.
• 1:16:42
  And I feel like, like, I'm a number one affiliate
• 1:16:44
  for hundreds of companies like PT, TriggerGill.
• 1:16:49
  Like, how do you not over,
• 1:16:51
  how do you not over saturate your audience?
• 1:16:54
  Oh, that's a great question.
• 1:16:55
  Okay, that was always my concern.
• 1:16:56
  I'm like, I have sponsors for the podcast
• 1:17:00
  but I'm only working with like five or six sponsors
• 1:17:02
  at the same time.
• 1:17:03
  Like, if I, if I,
• 1:17:04
  looks like shoot out a newsletter
• 1:17:06
  every time podcast goes live and enlist
• 1:17:08
  like all the sponsors that I'm working with.
• 1:17:10
  And if I had like a list of a hundred,
• 1:17:12
  I honestly be like, what the?
• 1:17:13
  Like, yeah, Scott, yeah, you okay?
• 1:17:15
  Like, you sell out.
• 1:17:16
  Yeah, like you sell out.
• 1:17:17
  You want like help?
• 1:17:18
  Can you afford like the food on the table?
• 1:17:19
  Yeah.
• 1:17:20
  That's what I've always been concerned about.
• 1:17:22
  This is, especially with how big your audiences are now,
• 1:17:25
  it's much easier to do this.
• 1:17:26
  If you don't have an audience, this is harder to do.
• 1:17:29
  But you can segment your audience using an ad
• 1:17:33
  that of like only making sure that the people
• 1:17:36
  that are interested should see this offer.
• 1:17:38
  And that's essentially what I do
• 1:17:39
  and then create lookalikes off that data.
• 1:17:41
  And then testing if it scales
• 1:17:44
  and you scale with that data or not.
• 1:17:45
  So it's, it's just really a paid ad strategy,
• 1:17:47
  but it first starts with instead of cold traffic,
• 1:17:51
  which is always the most riskiest
• 1:17:52
  and most expensive, you're using your warm audience
• 1:17:54
  to build it and then you scale it that way.
• 1:17:56
  So for example, like,
• 1:17:59
  hasty bake charcoal grills and another grill
• 1:18:01
  that I love and I use,
• 1:18:03
  not everyone likes grilling an audience, right?
• 1:18:05
  So I, instead of just saying like,
• 1:18:08
  this is brought to you by whatever company,
• 1:18:10
  I basically target and segment the people appropriately
• 1:18:15
  based on the offer, reach it to them.
• 1:18:17
  And that's where like the hot audience,
• 1:18:19
  I might make some commissions or not.
• 1:18:20
  And that might tell me that's not working.
• 1:18:22
  And then if it does work,
• 1:18:23
  trying to scale through the ad game
• 1:18:25
  of like using lookalike like offer.
• 1:18:27
  So I think that's how you can promote many things at once,
• 1:18:31
  which without ever feeling a sell it,
• 1:18:32
  because you look at my any of my social media,
• 1:18:34
  you won't ever see me promote a product or brand,
• 1:18:37
  except high level,
• 1:18:38
  because I am a big adry guy to remain.
• 1:18:40
  That's my, that's the only brand deal I have right now.
• 1:18:43
  And I'm a big advocate.
• 1:18:44
  I'm, again, I'm married,
• 1:18:45
  I'm super married to them, like all in on that brand,
• 1:18:47
  because I have a software coming because of them.
• 1:18:50
  Like, and I've been a,
• 1:18:51
  I'm a top affiliate for them as well.
• 1:18:54
  But besides that one company,
• 1:18:56
  I still promote like right now,
• 1:18:57
  I've like probably like 70 different ad campaigns,
• 1:18:59
  really small, really small campaigns that might be like,
• 1:19:03
  range from like literally a dollar to $30 a day,
• 1:19:06
  marketing off either some segmented audience of mine
• 1:19:10
  with a product offering to a lookalike audience now,
• 1:19:13
  that's trying to scale.
• 1:19:14
  That's very smart.
• 1:19:16
  So, okay, so when you,
• 1:19:18
  when you look at different affiliate offers,
• 1:19:20
  what, just to sort of set a baseline,
• 1:19:22
  what's a good affiliate offer?
• 1:19:23
  Like what do you look for?
• 1:19:24
  Well, I look for today is different from at the beginning.
• 1:19:27
  Today, by the way, just to clarify,
• 1:19:28
  this is the majority of your business.
• 1:19:30
  The majority of your revenue is affiliate.
• 1:19:33
  That is, it is like what's a breakdown percentage wise
• 1:19:35
  of like affiliate versus do you have your own product
• 1:19:38
  you sell as well, or no, is it just?
• 1:19:39
  I do have some,
• 1:19:41
  some info products like classes,
• 1:19:43
  but I don't,
• 1:19:45
  I'm not selling it much right now.
• 1:19:47
  I like, like,
• 1:19:48
  it probably does like 25,000 a month in my info products,
• 1:19:52
  but that used to be higher.
• 1:19:55
  I used to be a lot higher.
• 1:19:56
  Like, back a few years ago when I first created it,
• 1:19:59
  I was like really excited about it,
• 1:20:00
  but I feel like I still,
• 1:20:03
  it changes.
• 1:20:04
  My income changes a lot of,
• 1:20:06
  I liked, I loved teaching people.
• 1:20:09
  There was a burden that there's a price to pay to teach
• 1:20:13
  before I used to just talk about affiliate marketing
• 1:20:15
  on TikTok, especially when I lived in a van.
• 1:20:16
  This is when I went really viral.
• 1:20:17
  I think like 183 million views on my TikTok.
• 1:20:20
  And I didn't teach people.
• 1:20:22
  And then when I created a class,
• 1:20:24
  the day after I created the class,
• 1:20:26
  and I created the class because my audience wanted to,
• 1:20:27
  like they were begging me for it.
• 1:20:29
  Then when I created the class,
• 1:20:29
  then I started getting comments like scammer, guru,
• 1:20:32
  like faker, fraudster.
• 1:20:34
  This guy only makes money from selling classes.
• 1:20:37
  And again, it was like whole like flip of the switch.
• 1:20:40
  And mentally it really,
• 1:20:41
  it like bothered me a lot.
• 1:20:43
  People's first impressions like,
• 1:20:44
  oh, you have a class.
• 1:20:45
  Like that's how you only make money teaching people
• 1:20:47
  how to make money.
• 1:20:48
  But I was like, do what I've been doing this for years.
• 1:20:49
  But again, how can I blame someone
• 1:20:51
  when their first impression is me
• 1:20:52
  and like saying, hey, do you want to learn
• 1:20:54
  how to start a side household?
• 1:20:56
  And then you just make assumptions.
• 1:20:58
  So that's why I like, I do have classes,
• 1:21:00
  but it's not a prominent income.
• 1:21:03
  I still always will try to be like more of an athlete
• 1:21:05
  than a coach at the interesting.
• 1:21:07
  Yeah, no, I think that's why I've hesitated to put out
• 1:21:11
  like info products for so long
• 1:21:13
  because it's such a negative, it's so silly.
• 1:21:14
  Like just such a negative connotation.
• 1:21:16
  I think the negative connotation comes from,
• 1:21:18
  well, she made so much money in his real life.
• 1:21:21
  Why would he be selling a course?
• 1:21:22
  I mean, that's a stupid argument
• 1:21:24
  because like, why would if you know something
• 1:21:26
  and you can compress time for somebody
• 1:21:29
  by teaching them something that you spent the last 15 years
• 1:21:31
  of your life figuring it out?
• 1:21:33
  I mean, there's, I don't see any harm in selling that.
• 1:21:36
  But people have a,
• 1:21:39
  people have an adverse reaction
• 1:21:40
  to like selling courses on the internet.
• 1:21:42
  Yeah, it is a limiting belief.
• 1:21:44
  Like, yeah, if you have, if you're sitting,
• 1:21:46
  that's a four mindset.
• 1:21:47
  It is.
• 1:21:48
  And if you're sitting on a course again,
• 1:21:49
  I want to encourage you to launch it.
• 1:21:50
  I would, I would love to encourage you to launch it
• 1:21:53
  because I even got a comment on my book
• 1:21:55
  when I started promoting it heavily.
• 1:21:56
  It was like, this guy just makes money from his books.
• 1:21:58
  And I was like, well, if he only knew
• 1:22:00
  that there's actually no money in books.
• 1:22:02
  For the record, so I'm researching this now
• 1:22:05
  because I'm trying to figure out how to write my own.
• 1:22:08
  And there is zero money.
• 1:22:09
  Like, absolutely, I mean, you've lived it.
• 1:22:10
  I'm like, now I'm understanding.
• 1:22:12
  There's no money in writing books.
• 1:22:13
  So that book better be used for something else.
• 1:22:16
  It better be used as like a top of funnel
• 1:22:18
  or a lead man or something.
• 1:22:19
  But there's no money.
• 1:22:20
  Like, you're not gonna,
• 1:22:21
  we're not like, we're not all like Seth Godin
• 1:22:24
  or like James Clear here.
• 1:22:27
  Yeah.
• 1:22:27
  And I don't actually don't know if I'm allowed to say
• 1:22:30
  so I'm not, but we did get an advance.
• 1:22:32
  And definitely like, it was a great advance.
• 1:22:34
  All 100% of the money went back into the book.
• 1:22:37
  And then like, because we wrote it as shared before,
• 1:22:41
  we were like, there's not a chat GPT book.
• 1:22:43
  It's also a book that I didn't write to sell you something.
• 1:22:45
  Like, this book will change your life.
• 1:22:47
  It's like, it's like a love, love of labor book.
• 1:22:49
  So all the money goes back in.
• 1:22:52
  I've been traveling around the country
• 1:22:53
  for the last three months on my own dime.
• 1:22:55
  I have thankfully businesses that support all this.
• 1:22:58
  But why am I doing all this?
• 1:22:59
  If it's not money, it's because it's impact.
• 1:23:01
  So the reason why I changed with this project,
• 1:23:03
  and this is actually the first time
• 1:23:05
  that I have my focus is impact.
• 1:23:07
  I want to get this book as many hands as possible
• 1:23:09
  to help people achieve financial freedom and think rich.
• 1:23:12
  And that's the goal, that's the reason why.
• 1:23:15
  Versus like, this is my next million dollar business.
• 1:23:17
  It's not how I'm thinking about it.
• 1:23:18
  Yeah, okay.
• 1:23:19
  So now I kind of understand sort of the breakdown
• 1:23:22
  of where all the income come from.
• 1:23:24
  But go back to my original question.
• 1:23:26
  So affiliate is a significant portion of your business.
• 1:23:30
  How do you, when you're looking at affiliate opportunities?
• 1:23:34
  I mean, go high level.
• 1:23:36
  I understand like the white labeling.
• 1:23:38
  And obviously that's not something
• 1:23:39
  that's normal for most affiliate opportunities.
• 1:23:43
  What makes a good affiliate opportunity?
• 1:23:46
  So you mentioned recurring revenue.
• 1:23:48
  I'm assuming there's a component is like percentage
• 1:23:51
  of what's the percentage of the deal that I'm getting.
• 1:23:55
  What's, is it like, there's like a cookie length involved
• 1:23:57
  in that or like, talk to me about like,
• 1:23:59
  how you store something like a good affiliate opportunity?
• 1:24:01
  Yeah, I think you're going down the list
• 1:24:03
  and I think the best programs are already like
• 1:24:05
  reoccurring revenue, cookie window, at least 30, 60 days.
• 1:24:09
  The commission percentage is depends.
• 1:24:12
  Because there can be really high ticket offers
• 1:24:15
  where if you just say everything that,
• 1:24:17
  if I just said blanket, 30%,
• 1:24:19
  that's the best commission rate.
• 1:24:20
  But it doesn't make sense.
• 1:24:21
  If the, if what if you're selling something
• 1:24:22
  that is like $25,000 and they have few five percent?
• 1:24:25
  Pretty solid.
• 1:24:27
  So that, that definitely depends.
• 1:24:29
  I think the product, the AOV average order value
• 1:24:33
  of what you're promoting matters lifetime commission also,
• 1:24:37
  even if it's not reoccurring revenue
• 1:24:38
  but it's lifetime commission, this to me is a big one
• 1:24:40
  because this is my audience.
• 1:24:42
  I work so hard to get, I create so much content for it.
• 1:24:46
  I'm going to tell them or I'm going to use data
• 1:24:49
  to spend my own money on ads, which you're not paying me for
• 1:24:52
  to then send to your bring you a customer.
• 1:24:55
  I brought you that customer.
• 1:24:57
  I deserve to get, I earned the right to get paid
• 1:24:59
  every time that customer pushes from you,
• 1:25:01
  even if it's not a subscription,
• 1:25:02
  that's how I feel as an affiliate.
• 1:25:04
  Because I would not fill that way if you said,
• 1:25:07
  you're, Adrian, we're going to pay you
• 1:25:08
  or your marketing company at $1,000 or $10,000 a month
• 1:25:11
  as a base and then every customer
• 1:25:13
  you make a commission on.
• 1:25:14
  But because I'm doing it as an affiliate
• 1:25:16
  for free on my end, taking all the risk,
• 1:25:18
  I should, I should get lifetime commissions on it.
• 1:25:21
  So I think those make up my, my best,
• 1:25:23
  what, what I think are the best programs out there.
• 1:25:26
  And if I look at all my affiliate programs,
• 1:25:27
  they don't all follow that.
• 1:25:29
  Because sometimes they're just a really good company,
• 1:25:31
  a really good product and they,
• 1:25:33
  they don't want to make those offers,
• 1:25:34
  but you should still probably promote it
• 1:25:36
  if there's, if it makes sense.
• 1:25:37
  I think another person who does a lot of affiliate
• 1:25:40
  is like Pat Flynn with Smart.
• 1:25:42
  Dude, that's how I learn from, man.
• 1:25:43
  Yeah.
• 1:25:44
  He's like the OG, like Pat Flynn Tim Ferriss
• 1:25:47
  were like really early, like,
• 1:25:48
  I didn't know Tim Ferriss was into affiliate.
• 1:25:50
  I think, I don't know if he was into affiliate,
• 1:25:52
  but in his book for our work week,
• 1:25:54
  when I first read it, like when I was 20,
• 1:25:56
  he talked about affiliate as one of the business models.
• 1:25:58
  It's a smart model.
• 1:26:00
  I actually haven't ever,
• 1:26:02
  I've never spoken to somebody that's used ads for affiliate.
• 1:26:07
  I think if I remember like the set that I've learned
• 1:26:09
  from Pat Flynn and I'm not an expert in affiliate, obviously.
• 1:26:12
  But he was talking about like organic traffic and blogging
• 1:26:16
  and that was like a big piece of it.
• 1:26:18
  Have you ever included that in your strategy, too, or?
• 1:26:20
  I used to, I used to and then I,
• 1:26:23
  it's like, it was an OG strategy,
• 1:26:24
  but I did it all in dance, I dance related stuff
• 1:26:27
  and it really didn't make that much money.
• 1:26:29
  And for sure, regrettably,
• 1:26:32
  I wish I was a creative business content blogging.
• 1:26:35
  Like Pat Flynn, he made most of his money
• 1:26:39
  as an affiliate from Bluehost.
• 1:26:40
  So think of all the thousands of tens of thousand people
• 1:26:44
  that learn how to build a website and blog from Pat Flynn.
• 1:26:48
  And then he has permanent reoccurring revenue
• 1:26:50
  as long as that person has a website, which is very sticky.
• 1:26:53
  He makes a small percentage, but that I believe sometimes
• 1:26:56
  on his, like before he used to do these income reports
• 1:26:59
  to show how much money he made.
• 1:27:01
  And I've done that, I tried that a little bit
• 1:27:02
  and then I was like, I don't think I want to do this, right?
• 1:27:06
  But and he stopped it, too,
• 1:27:07
  because his numbers were getting crazy.
• 1:27:08
  Like he was making like 80,000 a month or something
• 1:27:11
  based off people's hosting.
• 1:27:13
  It's crazy.
• 1:27:14
  So your strategy, mostly right now, is hats,
• 1:27:16
  is the predominantly hats, just some like words of wisdom
• 1:27:22
  on like what makes a good ad?
• 1:27:24
  Because I think that, you know, very tactically.
• 1:27:26
  So you find, and you're using meta,
• 1:27:28
  I'm assuming from most of this.
• 1:27:30
  Meta Facebook TikTok.
• 1:27:31
  Meta Facebook TikTok.
• 1:27:32
  Or Meta, Meta, Meta, Meta is Facebook.
• 1:27:35
  Meta Instagram, Meta Instagram, yeah.
• 1:27:37
  I, I, listen, it's rare that I call Twitter X
• 1:27:40
  and it's rare that I call Facebook Meta.
• 1:27:42
  So it's like, don't, I'm just on my best
• 1:27:45
  because I'm recording.
• 1:27:45
  That's the only reason I last put it.
• 1:27:47
  My day-to-day I always screw it up.
• 1:27:49
  So Facebook, Instagram, same difference, really.
• 1:27:53
  And TikTok.
• 1:27:55
  Best advice for people that are, and split your answer
• 1:27:58
  because there's different advice you're gonna give
• 1:28:00
  for Facebook and different Facebook Instagram, I'd say,
• 1:28:03
  and then there's different advice for TikTok.
• 1:28:04
  Cause I know nothing about TikTok ads at all.
• 1:28:06
  I've run a lot of Facebook campaigns or meta-camping.
• 1:28:09
  Best advice for somebody trying to understand
• 1:28:12
  Facebook ads, Instagram ads, you don't have to go
• 1:28:14
  on the rabbit, it was a lot.
• 1:28:16
  But what would be some like, sort of like higher level ideas
• 1:28:19
  or wisdom?
• 1:28:20
  I'll show two things.
• 1:28:21
  One is this answer is always gonna be correct.
• 1:28:24
  And then two, this is what's working right now,
• 1:28:26
  which may not be correct.
• 1:28:28
  Okay, first, as an affiliate, you own nothing.
• 1:28:32
  So what you have to do to always protect yourself
• 1:28:34
  is collect the lead.
• 1:28:36
  If you don't collect the lead, you're subject
• 1:28:38
  to the volatility of affiliate marketing,
• 1:28:42
  which is waking up one day to a company saying,
• 1:28:44
  hey, by the way, we're not doing this program anymore.
• 1:28:47
  Oh, your commission, we're gonna cut it in half.
• 1:28:48
  This happens to me a lot.
• 1:28:50
  It sucks.
• 1:28:51
  And what can I do about it?
• 1:28:52
  Pretty much nothing.
• 1:28:53
  It's a legal recourse.
• 1:28:55
  It depends, I mean, you could go after them,
• 1:28:57
  but most contract terms of service, I am an affiliate.
• 1:29:01
  I don't own the company.
• 1:29:02
  It's not my company, I'm just an affiliate.
• 1:29:05
  It's like I'm in sales.
• 1:29:06
  So always protect yourself and collect the lead.
• 1:29:09
  Okay, two, well, works right now for me,
• 1:29:11
  is creating short form like video ads
• 1:29:16
  that have some type of verbal call to action.
• 1:29:19
  Where you're prompting the user to comment a keyword,
• 1:29:24
  a trigger word.
• 1:29:24
  So comment the word rich, comment the word more,
• 1:29:26
  comment the word yes, comment the word whatever.
• 1:29:28
  And then that is set up to an automation
• 1:29:31
  that automatically responds to their DM messages.
• 1:29:33
  You can do this on TikTok and Instagram and Facebook.
• 1:29:37
  And then that type of lead is really,
• 1:29:39
  is more engaging because they'll see the video,
• 1:29:41
  they'll say yes.
• 1:29:42
  And then they automatically get prompted
• 1:29:44
  and then they put in their information.
• 1:29:46
  And then they capture the lead
• 1:29:47
  and then they go to the affiliate offer works way better
• 1:29:50
  than just going click link.
• 1:29:51
  Go by.
• 1:29:52
  Why does it work best?
• 1:29:53
  So that's across Facebook or TikTok or Instagram.
• 1:29:56
  That's how you structure all of your campaigns.
• 1:29:58
  Is there anything specific that you,
• 1:30:00
  that works well on Facebook versus TikTok
• 1:30:03
  because they're different kinds of platforms?
• 1:30:05
  They are different.
• 1:30:06
  I think this is the,
• 1:30:08
  this is, I think TikTok has made content.
• 1:30:11
  There's like, we've all been indoctrinated
• 1:30:13
  because of TikTok, what makes good content.
• 1:30:16
  And I feel like on, I actually use the same exact ads
• 1:30:20
  on both, but I would say TikTok is the level.
• 1:30:23
  I'm gonna say TikTok content is the highest level
• 1:30:25
  of engaging content because they force you to create a hook
• 1:30:30
  and that hook those first three seconds
• 1:30:32
  that real people in, like now every,
• 1:30:35
  every single platform that,
• 1:30:37
  like that's how you create a good start
• 1:30:39
  with a good piece of content is like the hook.
• 1:30:41
  So I feel like before TikTok,
• 1:30:42
  there wasn't really like hooks weren't as emphasized.
• 1:30:45
  Even in YouTube videos, like you have to first be very clear
• 1:30:48
  on your language at the beginning and the intro.
• 1:30:50
  So people commit to watching 30, 40 minutes
• 1:30:52
  or have a longer video.
• 1:30:53
  And so that hook concept is really prevalent.
• 1:30:56
  And I spend most of my time in those first three seconds
• 1:30:58
  thinking about it or researching or iterating on it
• 1:31:01
  versus the rest of the X.
• 1:31:02
  If I can nail down the hook,
• 1:31:04
  it's gonna work pretty much anywhere.
• 1:31:05
  And then that also, I mean,
• 1:31:07
  if you nail down the hook and it's good on TikTok,
• 1:31:10
  then you see that carry over into like a good ad
• 1:31:13
  on Facebook.
• 1:31:14
  I usually do an Instagram Reels too.
• 1:31:15
  I just wanna think about like some last sort of words
• 1:31:17
  of wisdom that, or some questions that I haven't asked you
• 1:31:20
  that I should have, that I wouldn't have known to ask you
• 1:31:23
  that you'd like to leave the audience with.
• 1:31:25
  How we created this book was like a really modern approach.
• 1:31:30
  We didn't just sit in a room or go somewhere
• 1:31:33
  and destination and think all the ideas are ahead.
• 1:31:36
  My co-author and I, Dr. Brite Clence,
• 1:31:37
  we use our social media to create each chapter.
• 1:31:40
  And so we tested every single chapter
• 1:31:43
  to like kind of base virality and engagement.
• 1:31:46
  And I think this is what TikTok allowed us,
• 1:31:49
  because this is a book on money and financial freedom,
• 1:31:52
  which is a dull category, it's a dull audience.
• 1:31:55
  Like, save and invest for your future.
• 1:31:58
  Yeah, like it's very simple.
• 1:31:59
  But because we tested the chapters,
• 1:32:02
  we iterated, for example, like on a concept like,
• 1:32:06
  you're the average of the five people
• 1:32:07
  you've heard your user outside by, right?
• 1:32:09
  Everyone agrees this.
• 1:32:10
  Our chapter title for that same as that concept is,
• 1:32:13
  if you wanna get rich,
• 1:32:14
  you have to get rid of your poor friends.
• 1:32:16
  And when we posted that, it created controversy.
• 1:32:18
  And people were like, what assholes?
• 1:32:21
  But really, when you dive into the details,
• 1:32:23
  we're talking about the exact same thing.
• 1:32:25
  And again, we also define poor as a way of thinking
• 1:32:27
  and rich as a way of thinking actually
• 1:32:28
  is nothing to do with money.
• 1:32:31
  But yeah, so it was a fascinating concept
• 1:32:34
  to create this book.
• 1:32:35
  And each of the chapters read like hooks.
• 1:32:38
  So it's like, only poor people think the system is rich.
• 1:32:40
  What would like the main thing that you'd want people
• 1:32:43
  to take away from this book,
• 1:32:44
  if they could just pick it up, you'd have one lesson.
• 1:32:47
  What would that be?
• 1:32:47
  It's for sure optimizing for time
• 1:32:51
  and stop trading time for dollars.
• 1:32:53
  And that, to be clear, I'm not talking about
• 1:32:58
  passive income making money online opportunities.
• 1:33:00
  I'm talking about your actions and your purchase behaviors,
• 1:33:03
  where you're actually trading time for dollars
• 1:33:06
  on an unconscious level.
• 1:33:08
  Like, one of my favorite now is that like,
• 1:33:10
  people would rather drive a nicer car to go to work
• 1:33:14
  than to go to work.
• 1:33:15
  So you reject, I think a lot of like most traditional
• 1:33:19
  wealth status symbols.
• 1:33:22
  Have you thought of, have you thought of like,
• 1:33:24
  what are some alternative markers of status or success?
• 1:33:30
  Like you've incorporated into your life
• 1:33:31
  that you think other people should at least look at
• 1:33:34
  as status symbols?
• 1:33:35
  I feel like it's, this is where wealth is quiet.
• 1:33:38
  It's hard to see, but I think based off like language
• 1:33:41
  and pattern lifestyle, you, that's how I learn it.
• 1:33:44
  If someone owns their time or not,
• 1:33:45
  like for example, I play lots of pickable,
• 1:33:47
  do you play pickable, by the way?
• 1:33:48
  So I've started.
• 1:33:49
  I used to play a lot of tennis.
• 1:33:51
  So now I'm getting into, now I'm getting into it
• 1:33:53
  because tennis isn't cool anymore.
• 1:33:54
  Now it's pickable.
• 1:33:56
  So yes, that's awesome.
• 1:33:57
  So like actually, to me, it's a great indicator of like,
• 1:33:59
  which of my pickable friends can I just say,
• 1:34:02
  hey, you free like, free tomorrow, it's Tuesday
• 1:34:04
  and can you come over like nine or three or whenever?
• 1:34:08
  And which of the friends like, oh no, I have to go after,
• 1:34:10
  like I can only play after five.
• 1:34:12
  So to me, like that's an indication.
• 1:34:14
  Again, it has nothing to do with like,
• 1:34:15
  I didn't mention their houses or cars they drive.
• 1:34:17
  It's like, that's someone that owns their time.
• 1:34:20
  To me, that is a marker of success.
• 1:34:23
  Okay, so one last, first of all,
• 1:34:25
  I want people to know where to connect with you.
• 1:34:28
  Obviously the book will be, I mean,
• 1:34:30
  start thinking which is gonna be wherever you get your book.
• 1:34:32
  So I'm assuming Amazon, Barnes and Noble everywhere.
• 1:34:37
  Is there a website that you wanna send people to
• 1:34:40
  or socials as well?
• 1:34:41
  Well, okay, website, this is for sure.
• 1:34:43
  I wanna say thanks.
• 1:34:44
  I actually flew out to Miami to do your podcast.
• 1:34:46
  I'm super pumped.
• 1:34:47
  So to reward your listeners in a way, say thank you.
• 1:34:50
  If you go to startthinkingrich.com slash Scott,
• 1:34:53
  that's gonna be a place that's different than,
• 1:34:55
  I mean, you can't get the book anymore,
• 1:34:57
  but it's gonna have extra bonuses and resources
• 1:34:59
  that are learning about your audience
• 1:35:01
  and trying to do research before that we catered
• 1:35:03
  actually just for your audience.
• 1:35:04
  You do, I appreciate that.
• 1:35:05
  Of course.
• 1:35:06
  Yeah, and that's the thanks for having me out here.
• 1:35:07
  No, I appreciate you.
• 1:35:08
  Okay, so, and then what's,
• 1:35:09
  where do you want people to follow you?
• 1:35:10
  I mean, you're everywhere, but what are the handles?
• 1:35:13
  Brambilla Bong, because I created when I was 13.
• 1:35:18
  But if you look up Adrian Brambilla on Google,
• 1:35:21
  you could find me, even my Brambilla Bong and Tram account.
• 1:35:24
  If you were, if you were gonna look back
• 1:35:26
  and then tell your 20 year old self one thing,
• 1:35:29
  what would that lesson be?
• 1:35:30
  You had a great career, many different seasons to your life.
• 1:35:34
  So what would that lesson be?
• 1:35:35
  I actually feel, if I was with my 20 year old self,
• 1:35:39
  I was super conservative, I still am.
• 1:35:42
  I think I should have dreamed bigger,
• 1:35:45
  like when I was 20, I so I mentioned that 75,000
• 1:35:48
  or a year study, like I have it in a draw entry,
• 1:35:51
  it's actually printed in the book.
• 1:35:52
  Like, I was so ingrained with it,
• 1:35:54
  and I thought, I only thought in terms of 75,000 or there,
• 1:35:58
  I didn't think in terms of 7.5 million dollars a year,
• 1:36:00
  what I could do.
• 1:36:01
  So I think, I wish I could have dreamed,
• 1:36:03
  I would encourage myself to dream bigger.