The Thrift Business Playbook – Risk Mitigation, Capital Building, & Mentorship with Kevin
From hawking men's wear on the streets of Tema for hours every day to mastering digital marketing for his retail business, Kevin joins the Disclosures Podcast to detail his journey in Ghana's second-hand clothing industry.
In this episode, we explore:
- Risk Management in Inventory: Weighing the higher cost of "selections" against the financial risk of buying a bad bale.
- Bootstrapping: Saving seed capital while hawking on foot and leveraging family support.
- Modern Customer Acquisition: Converting street clients and using social media ads (TikTok & Instagram) to drive retail sales.
- Cash…
The skinny
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