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Award‑Winning Filmmaker & Brand‑World Architect: How to Live Your Story (Build a World, Not Just Content) - Lefteris Koutinas
Stop chasing virality. Start building a world.
In this episode Lefteris “Lefty” Koutinas — a 10x award‑winning filmmaker and branding strategist — takes us past tactics and into mythology: how to treat your life and business as a cinematic universe so your brand becomes a place people want to live in, not just another feed to scroll past.
Over the course of this conversation we unpack universe‑building (characters, recurring environments, and antagonists), why “boring” routines are your richest story assets, and how entrepreneurs can document, sculpt and script their five‑year business story…
The skinny
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