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Are European festivals out of touch with younger audiences?
Joining the Event Industry News podcast this week is Dr Chris Kemp, who specialises in human movement and has a PhD in cognitive psychology.
Back in January, Chris organised a focus group comprising 43 European Festivals and a group of 14-16 year old festival goers who got together to identify how in-touch the events were with their younger customers. The session highlighted an alarming number of areas where the festivals were described by Chris as being ‘on a different planet’ when it came to providing and understanding their customer needs.
In the podcast we ask whether organisers really…
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