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Amy Avalos - Partner Marketing That Works
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In this episode of Partnerships Unraveled, we sit down with Amy Avalos, Director of Partner Marketing at Zendesk, who brings over 15 years of experience across nearly every role in the partner ecosystem. With a rich background spanning startups to global tech companies, Amy unpacks the realities and myths of partner marketing, partner-led growth, and building scalable programs that actually deliver.
We explore when organizations should invest in partnerships, why partner feedback is one of your most underutilized assets, and how go-to-market success starts with mastering your…
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