Building a Media Brand the Right Way with Colin Lepiscopo | Ep. 265

Business Growth Spotlight · Oct 15, 2026 · 37m

Colin Lepiscopo has spent 13 years in marketing, including CMO and Director of Innovation roles. He’s the founder of AI Advantage Agency and the new civilian self defense media brand Model Civilian. In this episode, Heidi and Colin talk about what happens when a seasoned marketer becomes a first stage founder again. He explains why his first guess about his audience was completely wrong, and why he now takes language straight from his comments section. He also shares what years of jiu jitsu taught him about doing the basics before the flashy moves. Colin also explains why AI search has…