Latest / The Spark Podcast: Nashville
30 Years, One Company: How Tractor Supply's New VP of Marketing Thinks About Growth
What does it take to spend three decades building one brand from the inside out?
Eric Jackson has the answer.
He started working at Tractor Supply at 16, worked his way through an agency detour at GS&F, and just three days before this recording, was promoted to VP of Marketing for Tractor Supply and PetSense.
In this conversation, Eric traces that full arc: how "Life Out Here" grew from a small regional tagline into a national brand identity, what he actually looks for in agency partners, why curiosity beats talent when hiring, and how giving back became part of the company's DNA. This…
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