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Troy University Lands Jersey Patch Deal | Birmingham News
Troy University just made waves in college sports marketing with a landmark jersey patch deal with Troy Bank & Trust—the first of its kind in the Group of Six. Starting in 2026, the bank’s logo will appear on all 16 sports teams’ uniforms and coaches’ gear, backed by a four-year, $2.1 million agreement with a fifth-year option. Rooted in the community since 1906, the bank’s long-standing ties to the university make this partnership a natural fit, boosting local visibility while supporting student-athletes. Beyond jerseys, the bank’s branding will also grace stadium walls, press events, and…
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