Latest / Omni Talk Retail / Amazon’s Italian Beauty Store, Wayfair’s Muse & Dick’s Enviable Influencer Program | Fast Five

Transcript

Amazon’s Italian Beauty Store, Wayfair’s Muse & Dick’s Enviable Influencer Program | Fast Five · Omni Talk Retail

0:01
The
0:01
Yammetalk
0:02
Fast5
0:02
is
0:02
brought
0:02
to
0:02
you
0:03
with
0:03
support
0:03
from
0:03
the
0:04
A
0:04
and
0:04
M
0:04
Consumer
0:04
and
0:05
Retail
0:05
Group.
0:05
The
0:06
A
0:06
and
0:06
M
0:06
Consumer
0:06
and
0:07
Retail
0:07
Group
0:07
is
0:07
a
0:07
management
0:08
consulting
0:08
firm
0:09
that
0:09
tackles
0:09
the
0:09
most
0:10
complex
0:10
challenges
0:11
and
0:11
advances
0:12
its
0:12
clients,
0:12
people
0:13
and
0:13
communities
0:14
for
0:14
their
0:14
maximum
0:15
potential.
0:15
CRG
0:16
brings
0:16
the
0:17
experience,
0:17
tools
0:18
and
0:18
operator
0:18
like
0:18
pragmatism
0:19
to
0:19
help
0:19
retailers
0:20
and
0:20
consumer
0:21
products
0:21
companies
0:22
be
0:22
on
0:22
the
0:22
right
0:22
side
0:22
of
0:23
disruption
0:25
and
0:25
Miracle,
0:26
the
0:26
catalyst
0:27
of
0:27
Commerce.
0:28
Over
0:28
450
0:29
retailers
0:29
are
0:30
opening
0:30
new
0:30
revenue
0:31
streams
0:31
with
0:31
marketplaces,
0:32
dropship
0:33
and
0:33
retail
0:33
media
0:34
and
0:34
succeeding
0:35
with
0:35
Miracle
0:36
Unlock
0:37
more
0:37
products,
0:38
more
0:38
partners
0:39
and
0:39
more
0:39
profits
0:40
without
0:40
the
0:40
heavy
0:41
lifting.
0:41
What's
0:42
holding
0:42
you
0:42
back?
0:43
Visit
0:43
miracle.com
0:44
that's
0:45
mirakl.com
0:47
to
0:47
learn
0:47
more.
0:48
And
0:48
Simbi
0:49
Simbee
0:49
powers
0:50
the
0:50
most
0:50
retail
0:51
banners
0:51
in
0:51
the
0:51
world
0:52
with
0:52
today's
0:53
only
0:53
multimodal
0:54
platform
0:54
for
0:54
in
0:54
store
0:55
intelligence.
0:56
See
0:56
how
0:56
Albertsons,
0:57
BJ's
0:57
Spartan
0:58
Nash
0:58
and
0:58
Wakefurn
0:59
win
0:59
with
0:59
AI
0:59
and
1:00
automation@simby
1:01
Robotics.com
1:02
that's
1:03
S
1:03
I.
1:06
And
1:06
finally,
1:07
Ocampo
1:07
Capital.
1:08
Ocampo
1:08
Capital
1:09
is
1:09
a
1:09
venture
1:09
capital
1:10
firm
1:10
founded
1:11
by
1:11
retail
1:11
executives
1:12
with
1:12
the
1:13
aim
1:13
of
1:13
helping
1:14
early
1:14
stage
1:14
consumer
1:15
businesses
1:15
succeed
1:16
through
1:16
investment
1:17
and
1:17
operational
1:17
support.
1:18
Learn
1:19
more@ocampo
1:20
capital.com
1:21
hello,
1:22
you
1:22
are
1:23
listening
1:23
to
1:23
Omnitox
1:24
Retail
1:24
Fast
1:25
Five
1:25
ranked
1:25
in
1:25
the
1:26
top
1:26
10%
1:26
of
1:26
all
1:27
podcasts
1:27
globally
1:28
and
1:28
currently
1:28
the
1:28
only
1:29
retail
1:29
podcast
1:29
ranked
1:30
in
1:30
the
1:30
top
1:30
100
1:31
of
1:31
all
1:31
business
1:31
podcasts
1:32
on
1:32
Apple
1:32
Podcasts.
1:33
The
1:34
Retail
1:34
Fast
1:34
Five
1:35
is
1:35
a
1:35
podcast
1:35
that
1:36
we
1:36
hope
1:36
makes
1:36
you
1:36
feel
1:37
a
1:37
little
1:37
smarter,
1:38
but
1:38
most
1:38
importantly,
1:39
a
1:39
little
1:39
happier
1:39
each
1:40
week
1:40
too.
1:40
And
1:41
the
1:41
Fast
1:41
5
1:41
is
1:41
just
1:42
one
1:42
of
1:42
the
1:42
many
1:42
great
1:42
podcasts
1:43
that
1:43
you
1:43
can
1:43
find
1:43
from
1:44
omnitok's
1:44
Retail
1:45
Podcast
1:45
Network
1:46
alongside
1:46
our
1:46
Retail
1:47
Daily
1:47
Minute,
1:47
which
1:48
brings
1:48
you
1:48
a
1:48
curated
1:49
selection
1:49
of
1:49
the
1:49
most
1:50
important
1:50
retail
1:50
headlines
1:51
every
1:51
morning
1:52
and
1:52
our
1:52
Retail
1:53
Technology
1:53
Spotlight
1:54
series,
1:54
which
1:54
goes
1:54
deep
1:55
each
1:55
week
1:55
on
1:56
the
1:56
latest
1:56
retail
1:57
technology
1:57
Trends.
1:58
Today
1:58
is
1:59
February
1:59
19,
2:00
2025.
2:01
I'm
2:01
one
2:01
of
2:01
your
2:01
hosts,
2:01
Anne
2:02
Mazinga.
2:03
And
2:03
I'm
2:03
one
2:04
of
2:04
your
2:04
other
2:04
hosts,
2:04
Chris
2:04
Wal.
2:05
And
2:05
we're
2:06
here
2:06
once
2:06
again
2:07
to
2:07
discuss
2:07
all
2:08
the
2:08
top
2:08
headlines
2:08
from
2:09
the
2:09
past
2:09
week
2:09
making
2:10
waves
2:10
in
2:10
the
2:10
world
2:11
of
2:11
Omni
2:11
Channel
2:12
retailing.
2:12
And
2:12
Chris,
2:13
we're
2:13
actually
2:13
at
2:14
home
2:14
in
2:14
Minneapolis
2:15
for
2:15
this
2:16
recording
2:16
shocker.
2:17
Imagine
2:17
that.
2:18
Yes,
2:18
in
2:18
a
2:19
very
2:19
cold
2:19
Minneapolis.
2:20
It
2:20
was
2:20
negative
2:21
30
2:21
yesterday.
2:23
I
2:23
can't
2:23
even
2:23
get
2:23
the
2:24
heat
2:24
working
2:24
in
2:24
my
2:24
house
2:25
and
2:25
I'm
2:25
freezing.
2:27
I've
2:27
got
2:28
blankets
2:28
on
2:29
underneath
2:29
here.
2:30
It's
2:30
like
2:30
we're
2:31
just
2:31
trying
2:31
to
2:31
stay
2:32
as
2:32
cozy
2:32
as
2:32
we
2:33
possibly
2:33
can.
2:34
But
2:34
to
2:35
help
2:35
us
2:35
do
2:35
that,
2:35
Chris,
2:36
we
2:36
have
2:36
two
2:36
very
2:36
special
2:37
guests
2:37
who
2:37
Are
2:38
joining
2:38
us
2:38
for
2:38
their
2:39
regularly
2:39
scheduled
2:40
monthly
2:40
appearance.
2:41
The
2:41
A
2:41
M
2:42
consumer
2:42
and
2:42
retail
2:43
group's
2:43
David
2:44
Brown
2:44
here
2:44
to
2:45
redeem
2:45
himself
2:45
after
2:46
missing
2:46
our
2:47
year
2:47
end
2:47
awards
2:48
show.
2:48
And
2:49
first
2:49
Timer
2:50
to
2:50
the
2:50
Fast
2:50
5,
2:51
Lisa
2:51
Collier.
2:52
Welcome
2:53
to
2:53
you
2:54
both.
2:54
We're
2:54
so
2:54
excited
2:55
to
2:55
have
2:55
you.
2:57
Thank
2:57
you
2:57
Anne
2:57
and
2:58
Chris.
2:58
So
2:58
it's
2:58
great
2:58
to
2:58
be
2:59
back.
2:59
Can't
2:59
wait.
3:00
Excited
3:01
to
3:01
be
3:01
here.
3:02
Yeah.
3:02
Lisa,
3:03
this
3:03
is
3:03
your
3:03
first
3:04
time.
3:04
How
3:05
are
3:05
you
3:05
feeling?
3:05
Are
3:06
you
3:06
feeling
3:06
ready
3:06
and
3:06
prepared
3:07
to
3:07
David,
3:07
do
3:08
everything
3:08
he
3:08
can
3:08
to,
3:09
to
3:09
make
3:09
you
3:09
ready
3:10
for
3:10
this
3:10
show?
3:11
Yes,
3:11
I'm,
3:12
I'm
3:12
ready.
3:12
I'm
3:13
ready.
3:13
Ready
3:13
and
3:14
excited.
3:15
Excellent,
3:16
excellent.
3:17
Well,
3:17
David,
3:18
if
3:18
you
3:18
don't
3:18
mind,
3:19
let's,
3:20
let's
3:20
start
3:20
with
3:20
you
3:20
first.
3:20
Let's
3:21
give
3:21
the
3:21
listeners
3:21
a
3:21
quick
3:22
background
3:23
on
3:23
you,
3:24
your
3:24
experience
3:24
and
3:25
your
3:25
role
3:25
at
3:25
A
3:25
and
3:25
M
3:26
and
3:26
then
3:26
we'll
3:26
go
3:26
to
3:26
you,
3:27
Lisa.
3:28
Sure.
3:28
Happy
3:29
to.
3:29
I
3:30
lead
3:30
the
3:30
consumer
3:31
and
3:31
retail
3:31
group
3:32
for
3:32
the
3:32
Americas.
3:34
Been
3:34
in
3:35
professional
3:36
services
3:36
and
3:37
retail
3:38
for
3:39
oh
3:39
God
3:40
too
3:40
long
3:40
now.
3:42
Let's
3:42
just
3:42
say
3:42
25
3:43
plus
3:43
years
3:43
and,
3:44
and
3:45
leave
3:45
it
3:45
at
3:45
that.
3:46
Really
3:46
focusing
3:47
on
3:48
trajectory
3:49
change
3:49
for
3:50
businesses
3:50
that
3:51
you
3:52
know,
3:52
that
3:52
want
3:52
to,
3:52
you
3:52
know,
3:53
kind
3:53
of
3:53
bend
3:53
either
3:53
the
3:54
cost
3:54
curve
3:54
or
3:54
the
3:54
revenue
3:55
curve
3:55
in
3:56
a
3:56
positive
3:56
direction.
3:58
Yes.
3:58
And
3:59
always,
3:59
David.
4:00
One,
4:00
two,
4:00
always.
4:01
Mic
4:01
drop
4:02
in
4:02
a
4:02
fast
4:02
five.
4:03
So
4:03
we
4:04
are,
4:04
it's
4:04
always
4:05
good
4:05
for
4:05
a
4:05
few
4:05
and
4:06
I
4:06
know.
4:08
Yeah.
4:09
Yes.
4:09
Finding
4:10
the
4:10
angles
4:11
as
4:11
he
4:11
does.
4:12
Well
4:12
Lisa,
4:13
let's,
4:13
let's.
4:13
This
4:14
is
4:14
your
4:14
first
4:14
time
4:14
here.
4:15
Please
4:15
introduce
4:15
yourself
4:16
to
4:16
our
4:16
audience.
4:18
I
4:19
am
4:19
a
4:20
managing
4:20
director
4:21
at
4:21
A&M
4:22
CRG.
4:23
I
4:23
am
4:24
new
4:24
to
4:24
the
4:25
organization
4:25
kind
4:26
of.
4:26
This
4:26
is
4:27
my
4:27
one
4:27
year
4:27
anniversary
4:29
and
4:30
I'm
4:30
the
4:30
interesting
4:31
part
4:31
of
4:32
our
4:32
practice
4:33
which
4:33
is
4:33
bringing
4:34
operators
4:35
with
4:35
consultants.
4:37
I
4:37
have
4:37
a
4:38
almost
4:38
40
4:38
year
4:39
career
4:40
in
4:40
the
4:41
retail,
4:41
fashion
4:42
and
4:42
sports
4:43
industry.
4:44
I
4:44
come
4:45
from
4:45
great
4:45
brands
4:46
like
4:46
Levi
4:46
Strauss
4:47
and
4:47
company
4:48
Under
4:48
Armour.
4:49
I
4:50
was
4:50
the
4:50
CEO
4:50
at
4:51
NYDJ
4:52
and
4:52
I
4:52
have
4:52
a
4:52
mixture.
4:53
I
4:53
like
4:53
to
4:53
call
4:54
myself
4:54
a
4:54
unicorn
4:55
because
4:55
I
4:55
do
4:56
product,
4:56
consumer
4:57
and
4:57
creative
4:57
but
4:58
I've
4:58
also
4:58
run
4:59
supply
4:59
chains
5:00
and
5:00
factories
5:01
and
5:01
facilities.
5:02
So
5:03
I,
5:03
I'm
5:03
a
5:03
little
5:04
bit
5:04
on
5:04
both
5:04
sides
5:05
and
5:05
I
5:05
think
5:06
all
5:06
of
5:06
my
5:06
background
5:07
is
5:08
a
5:08
great
5:08
partnership
5:09
with
5:10
all
5:10
of
5:11
people
5:11
like
5:11
David
5:12
who
5:12
is
5:12
a
5:12
lifetime
5:13
consultant
5:14
that
5:14
I
5:14
can
5:15
learn
5:15
from
5:15
and
5:15
help
5:16
deliver
5:17
skills
5:18
to
5:18
our
5:19
clients.
5:20
Well,
5:21
we
5:21
have
5:21
got
5:22
some
5:22
headlines
5:22
for
5:23
you
5:23
today,
5:23
Lisa.
5:24
We
5:24
are
5:24
excited.
5:25
It's
5:25
almost
5:26
like
5:26
we
5:26
hand
5:26
picked
5:26
them.
5:27
Chris.
5:27
Yes,
5:28
we,
5:28
well,
5:28
we
5:29
kind
5:29
of
5:29
did
5:29
but
5:29
it
5:30
worked
5:30
out
5:30
very
5:30
well
5:30
this
5:31
week
5:31
that
5:31
there
5:31
are
5:31
a
5:31
lot
5:31
of
5:31
headlines
5:32
made
5:32
for
5:32
both
5:33
of
5:33
these
5:33
two
5:34
with
5:34
us.
5:34
Yeah.
5:34
And
5:35
Lisa,
5:35
you're
5:35
like
5:35
a
5:35
needle
5:35
in
5:36
a
5:36
stack
5:36
of
5:36
needles
5:36
looking
5:37
through
5:37
your
5:37
LinkedIn
5:37
profile.
5:38
So,
5:38
yeah,
5:38
we're
5:38
excited
5:39
to
5:39
have
5:39
you
5:39
and,
5:40
and
5:40
I
5:41
think,
5:41
I
5:41
think
5:41
we
5:41
should
5:41
get
5:41
to
5:41
the
5:42
headlines.
5:42
What
5:42
do
5:42
you
5:42
think?
5:42
Let's
5:43
do
5:43
it.
5:43
Let's
5:43
do
5:43
it.
5:45
All
5:45
right.
5:45
In
5:45
this
5:46
week's
5:46
Fast5,
5:46
we've
5:47
got
5:47
news
5:47
on
5:48
Shield's
5:48
investment
5:49
in
5:49
approximately
5:50
13
5:51
LED
5:52
screens
5:52
per
5:53
store.
5:53
Dick's
5:54
new
5:54
Varsity
5:55
influencer
5:56
program,
5:56
Wayfair's
5:57
new
5:57
AI
5:58
powered
5:58
shopping
5:58
tool
5:59
that
5:59
they're
5:59
calling
6:00
Muse,
6:00
and
6:01
Amazon
6:01
surprising
6:02
test
6:02
that
6:02
allows
6:03
Amazon
6:03
mobile
6:04
app
6:04
shoppers
6:05
to
6:05
buy
6:05
products
6:06
from
6:06
other
6:06
websites.
6:07
But
6:07
we
6:07
begin
6:08
today
6:08
with
6:08
even
6:09
bigger
6:09
news.
6:10
Maybe,
6:10
I
6:11
don't
6:11
know,
6:11
it
6:11
depends
6:11
how
6:11
you
6:11
want
6:11
to
6:12
look
6:12
at
6:12
it.
6:12
Curious
6:12
what
6:12
our
6:13
folks,
6:13
our
6:13
friends
6:13
here
6:13
at
6:14
A
6:14
and
6:14
M
6:14
think,
6:14
but
6:15
Ann,
6:15
would
6:15
you
6:15
do
6:16
the
6:16
honors?
6:17
Yes.
6:17
Let's
6:17
dive
6:18
right
6:18
in.
6:18
Headline
6:18
number
6:19
one.
6:19
Amazon
6:20
has
6:20
opened
6:20
a
6:21
new
6:21
beauty
6:21
and
6:22
personal
6:22
care
6:23
store
6:23
in
6:23
Italy.
6:24
According
6:24
to
6:24
chain
6:25
storage,
6:25
located
6:26
in
6:26
Milan's
6:26
busy
6:27
city
6:27
center,
6:27
the
6:28
new
6:28
Amazon
6:29
Parapharma.
6:31
I
6:31
don't
6:31
even
6:31
know.
6:31
Parapharma,
6:32
Parapharmacia
6:33
and
6:33
Parapharma.
6:34
Parapharmacia.
6:35
Okay,
6:36
all
6:36
right.
6:37
Parapharmacia
6:38
and
6:39
Beauty
6:39
Store
6:39
provides
6:40
a
6:40
curated
6:40
selection
6:41
of
6:42
beauty
6:42
and
6:42
personal
6:42
care
6:43
products
6:43
and
6:43
is
6:43
part
6:44
of
6:44
a
6:44
broader
6:44
effort
6:44
by
6:45
Amazon
6:45
to
6:45
expand
6:46
its
6:46
online
6:46
beauty
6:47
and
6:47
personal
6:47
care
6:47
product
6:48
offerings
6:48
across
6:49
Europe.
6:49
The
6:50
store
6:50
features
6:51
two
6:51
distinct
6:51
areas.
6:52
The
6:52
first,
6:52
the
6:53
central
6:53
hub
6:53
of
6:53
the
6:53
space
6:54
or
6:54
the
6:54
quote
6:55
main
6:56
gallery,
6:56
end
6:56
quote,
6:57
showcases
6:57
a
6:58
selection
6:58
of
6:58
beauty,
6:59
personal
6:59
care
6:59
and
7:00
dermatologically
7:01
recommended
7:02
brand
7:02
name
7:03
products.
7:03
Wow,
7:04
way
7:04
to
7:04
go
7:04
it.
7:04
Dermatologically,
7:05
you
7:06
know,
7:06
I
7:06
mean,
7:06
some
7:07
words.
7:07
I
7:07
can
7:07
pronounce
7:08
clearly.
7:08
I
7:09
must
7:09
have
7:09
to
7:09
go
7:10
to
7:10
Milan
7:10
to
7:10
work
7:10
on
7:11
my
7:11
Italian.
7:11
Chris,
7:12
I
7:12
think
7:12
that's.
7:12
You
7:12
have
7:13
to
7:13
get
7:13
the
7:13
head
7:13
to
7:13
this
7:14
pharmacy.
7:15
It
7:15
is.
7:15
Yeah,
7:15
you
7:15
know,
7:16
I
7:16
know,
7:16
I
7:16
know.
7:17
I
7:17
mean,
7:17
even
7:17
my
7:17
Italian
7:18
heritage
7:18
is
7:19
not
7:19
helping
7:19
me
7:19
here.
7:20
Okay,
7:21
then
7:21
we
7:21
have
7:21
the
7:22
Quote,
7:22
Place
7:22
and
7:22
Learn
7:23
and
7:23
Quote
7:24
stations
7:24
which
7:25
feature
7:25
interactive
7:25
digital
7:26
displays
7:26
that
7:26
enable
7:27
customers
7:27
to
7:27
learn
7:28
more
7:28
about
7:28
products
7:28
by
7:29
playing
7:29
educational
7:30
videos
7:30
about
7:30
select
7:31
items
7:31
when
7:31
they're
7:31
placed
7:32
on
7:32
a
7:32
designated
7:32
tray.
7:33
The
7:34
second
7:34
area,
7:34
the
7:35
Derma
7:35
bar,
7:35
is
7:36
an
7:36
experiential
7:37
area
7:37
that
7:37
provides
7:37
customers
7:38
complimentary
7:39
digital
7:39
skin
7:40
analyses
7:40
using
7:41
technology
7:42
and
7:42
product
7:42
recommendations
7:43
from
7:43
beauty
7:44
experts.
7:44
Using
7:45
digital
7:45
tools,
7:45
customers
7:46
can
7:46
obtain
7:46
a
7:46
comprehensive
7:47
report
7:47
on
7:48
their
7:48
skin
7:48
type
7:48
and
7:48
condition
7:49
by
7:49
having
7:49
their
7:49
skin
7:50
analyzed
7:50
at
7:50
1of3Digital
7:52
Skin
7:52
Analysis
7:53
stations.
7:53
Beauty
7:54
experts
7:54
then
7:55
provide
7:55
product
7:55
recommendations
7:56
based
7:57
on
7:57
the
7:57
results.
7:59
David,
8:00
I
8:00
know
8:01
you
8:01
are
8:01
very,
8:02
very
8:02
stringent
8:03
about
8:04
your
8:04
skin
8:04
care
8:05
routine,
8:05
so
8:05
I'm
8:06
going
8:06
to
8:06
go
8:06
to
8:06
you
8:06
first.
8:07
I
8:07
want
8:07
to
8:07
know,
8:07
David,
8:08
what's
8:08
your
8:08
hot
8:08
take
8:09
on
8:09
Amazon's
8:10
new
8:10
beauty
8:10
store?
8:11
In
8:11
Italy.
8:11
Does
8:11
the
8:12
world
8:12
need
8:13
it?
8:14
Yes.
8:14
I
8:14
actually
8:15
love
8:15
this
8:15
one.
8:16
You
8:16
do?
8:17
Oh,
8:18
wow.
8:21
One
8:21
I
8:22
like
8:22
beauty
8:22
space
8:23
is
8:23
just
8:23
a
8:23
great
8:23
space
8:23
and
8:24
I
8:24
think
8:24
will,
8:24
will
8:24
continue
8:25
to
8:25
be
8:26
an
8:26
interesting
8:27
space
8:27
going
8:27
forward.
8:28
But
8:28
I
8:29
think
8:29
it's
8:29
in
8:29
line
8:29
with
8:30
Amazon's
8:31
premiumization
8:32
play
8:32
that
8:33
they're
8:33
doing
8:33
right.
8:34
So
8:35
as
8:36
they
8:36
no
8:36
longer
8:37
are
8:38
necessarily
8:39
the
8:39
cheapest
8:39
in
8:39
anything
8:40
they
8:40
do.
8:40
I
8:40
mean,
8:41
you
8:41
know,
8:41
kind
8:41
of
8:41
that's
8:41
well
8:42
proven
8:42
out
8:42
or
8:43
you
8:43
know,
8:43
across
8:43
the
8:43
website,
8:44
across
8:44
everything
8:44
else
8:45
and
8:45
they
8:46
go
8:46
category
8:46
by
8:47
category
8:47
and
8:48
you
8:48
know,
8:49
kind
8:49
of
8:49
attract,
8:50
try
8:50
to
8:51
attack
8:52
categories.
8:53
This
8:53
is
8:53
a
8:54
perfect
8:54
premium
8:55
play
8:55
in
8:55
the
8:55
category.
8:56
You
8:56
don't
8:56
want
8:56
to
8:56
be
8:56
in
8:56
the
8:57
race
8:57
to
8:57
the
8:57
bottom
8:57
and
8:58
you
8:58
know,
8:59
open
8:59
a
8:59
cheap
9:00
store
9:00
full
9:00
of
9:01
Maybelline
9:02
and
9:02
Revlon
9:03
and
9:03
then
9:03
you're
9:03
just
9:03
competing
9:04
with.
9:06
I
9:06
think
9:06
this
9:06
is
9:06
the
9:07
way
9:07
to
9:07
go.
9:07
They're
9:07
essentially
9:08
attacking
9:08
Sephora
9:10
and
9:11
you
9:11
know,
9:11
it's
9:11
potentially
9:12
a
9:12
better
9:12
version
9:13
of
9:13
Ulta
9:13
because
9:14
you
9:14
have
9:16
the
9:16
self
9:17
help,
9:17
not
9:17
only
9:18
the
9:18
self
9:18
help,
9:18
you
9:18
have
9:19
experts
9:19
in
9:19
the
9:19
store.
9:20
You,
9:21
you
9:21
know,
9:22
you
9:22
potentially
9:22
have
9:23
even
9:24
higher
9:24
trained
9:24
people
9:25
and
9:25
higher
9:25
level
9:26
pharmacists,
9:26
etc,
9:28
so
9:29
great
9:29
category,
9:30
great
9:30
strategy.
9:31
I
9:31
think
9:31
this
9:31
one's
9:32
a
9:32
home
9:32
run.
9:32
So.
9:33
Wow.
9:34
Is,
9:34
is
9:35
the
9:35
Milan
9:35
play
9:36
then
9:36
you
9:36
think,
9:37
because
9:37
they're
9:37
going
9:37
after
9:38
luxury
9:38
or
9:39
why
9:39
do
9:39
you
9:39
think
9:39
they
9:39
chose
9:39
Milan
9:40
as
9:40
this
9:40
location,
9:41
as
9:41
the
9:41
first
9:41
location?
9:42
Well,
9:42
I
9:43
think
9:43
the
9:43
obvious
9:43
reason
9:44
they
9:44
chose
9:44
is
9:45
because
9:45
we
9:45
were
9:45
supposed
9:45
to
9:46
do
9:46
this
9:46
podcast
9:46
as
9:47
a
9:47
store
9:47
visit.
9:50
Clearly
9:52
I
9:52
can't
9:53
even
9:53
see
9:53
the
9:53
word
9:54
of
9:54
the
9:54
store.
9:55
But
9:55
no,
9:55
I,
9:56
I
9:56
think
9:56
that's
9:56
the,
9:56
the
9:57
logic.
9:57
I
9:57
mean,
9:57
you
9:57
know,
9:57
the
9:58
two
9:58
choices,
9:58
right,
9:58
was
9:58
either
9:59
Paris.
10:01
I
10:01
wouldn't
10:01
be
10:01
surprised
10:02
if
10:02
the,
10:02
if
10:02
the
10:02
next
10:03
one's
10:03
in
10:03
Paris.
10:04
Really.
10:05
So
10:05
staying
10:06
international,
10:07
you
10:07
know,
10:07
kind
10:08
of.
10:08
City
10:09
centers,
10:09
trying
10:10
to
10:10
go
10:10
up
10:10
market.
10:11
Huh?
10:11
Okay,
10:11
interesting.
10:13
Lisa,
10:13
do
10:14
you
10:14
agree?
10:15
You
10:15
know,
10:16
I,
10:16
my
10:17
reaction
10:17
was
10:18
I
10:18
think
10:18
it
10:18
is
10:18
a
10:18
great
10:19
similar
10:19
to
10:19
David's.
10:20
It's
10:20
a
10:20
great
10:20
play
10:21
on
10:21
luxury.
10:21
It's
10:21
a
10:22
great
10:22
play
10:23
on
10:23
a
10:23
very
10:23
hot
10:24
trend
10:24
that
10:24
spans
10:25
generations.
10:25
I
10:26
think
10:26
it's
10:26
important
10:26
we
10:27
know
10:27
from
10:28
10
10:28
year
10:28
olds
10:29
to,
10:29
you
10:29
know,
10:30
70
10:30
year
10:30
olds,
10:31
everyone
10:31
wants
10:32
to
10:32
look
10:32
and
10:32
feel
10:33
good
10:33
and
10:34
are
10:34
really
10:34
spending
10:35
a
10:35
lot
10:35
of
10:35
time
10:35
thinking
10:35
about
10:36
skin
10:36
care
10:37
and
10:37
how
10:38
they
10:38
look
10:38
and
10:38
taking
10:39
care
10:39
from
10:39
a
10:39
health
10:40
perspective
10:40
as
10:41
well.
10:42
And
10:42
I
10:42
think
10:42
the
10:43
interactive
10:43
part
10:43
is
10:44
amazing
10:45
and
10:46
I
10:46
do
10:46
think
10:46
it
10:46
is
10:47
a
10:47
play
10:47
on
10:47
luxury.
10:48
But
10:49
the
10:49
question
10:49
I
10:50
thought
10:50
is,
10:50
do
10:50
we
10:50
need
10:51
it?
10:51
I
10:51
don't
10:51
think
10:52
we
10:52
need
10:52
it.
10:53
That's
10:53
the
10:54
only
10:54
difference.
10:54
I
10:55
think
10:55
it's
10:55
an
10:55
interesting
10:56
play
10:56
for
10:56
them.
10:57
I
10:57
think
10:57
it
10:57
makes
10:58
them
10:58
smart.
10:58
The
10:58
other
10:59
thought
10:59
I
10:59
had
10:59
last
11:00
night.
11:00
As
11:00
I
11:00
was
11:00
thinking
11:00
about
11:01
it,
11:01
they're
11:02
probably
11:02
doing
11:03
this
11:03
research
11:03
to
11:04
figure
11:04
out
11:04
what
11:05
their
11:05
Amazon
11:05
private
11:06
label
11:06
play
11:07
is
11:07
in
11:08
the
11:08
beauty
11:08
space
11:10
because
11:10
they're
11:10
doing
11:11
testing,
11:11
etc.
11:12
And
11:12
so
11:12
that
11:12
was
11:13
a
11:13
last
11:13
minute
11:14
thought
11:14
I
11:14
had.
11:14
Like,
11:14
are
11:15
they
11:15
really
11:15
thinking
11:16
about
11:16
how
11:16
to
11:16
do
11:16
private
11:17
label
11:17
lab
11:18
work
11:18
and
11:19
information
11:19
and
11:19
get
11:20
insights
11:21
on
11:21
other
11:22
brands
11:22
and
11:22
products?
11:23
Yeah,
11:24
that
11:24
makes
11:24
a
11:25
ton
11:25
of
11:25
sense
11:25
actually
11:25
Lisa,
11:26
I
11:26
just
11:27
following
11:27
your
11:27
thread,
11:28
I
11:28
mean
11:28
I,
11:28
I
11:28
honestly
11:29
think
11:29
this
11:29
is
11:29
a
11:30
research
11:30
project
11:31
for
11:31
Amazon.
11:32
I
11:32
don't
11:32
even
11:32
know
11:33
that.
11:33
I
11:33
mean
11:34
all
11:34
the
11:34
telltale
11:35
signs
11:35
are
11:35
there,
11:36
the
11:36
interactive,
11:37
you
11:37
know,
11:37
experiences.
11:38
This
11:38
is
11:38
like
11:38
a
11:38
glorified
11:39
pop
11:39
up
11:40
to
11:40
me
11:40
for
11:41
Amazon
11:41
to
11:41
test,
11:42
you
11:42
know,
11:42
what's
11:43
the
11:43
demand
11:43
in
11:44
Europe
11:44
for
11:45
especially
11:45
some
11:45
of
11:45
the
11:45
American
11:46
skincare
11:47
brands
11:47
and
11:48
some
11:48
of
11:48
the
11:48
other
11:48
American
11:49
makeup
11:49
brands.
11:50
It's,
11:50
in
11:50
some
11:51
cases
11:51
it
11:51
is
11:51
a
11:51
lower
11:52
price
11:52
point
11:52
than
11:52
you
11:53
might
11:53
be
11:53
able
11:53
to
11:53
get
11:53
for
11:54
some
11:54
things
11:54
that
11:54
are
11:55
in
11:55
Europe
11:55
right
11:55
now.
11:56
So
11:56
I
11:56
think
11:56
it's,
11:57
it's
11:57
a
11:57
hundred
11:57
percent
11:58
a
11:58
test.
11:58
Just
11:58
like
11:58
the,
11:58
you
11:59
know,
11:59
the
11:59
salon,
11:59
like
12:00
we
12:00
haven't
12:00
talked
12:00
about
12:00
the
12:00
salon
12:01
that
12:01
they
12:01
opened
12:01
in
12:02
London
12:02
for.
12:03
You
12:03
know,
12:03
that
12:03
was
12:03
four
12:04
years
12:04
ago,
12:04
it's
12:04
still
12:05
open.
12:05
I
12:05
think
12:06
this
12:06
is
12:06
a
12:06
testing
12:07
ground
12:07
where
12:07
just
12:07
like
12:08
you
12:08
said,
12:08
they're
12:08
getting
12:08
information
12:09
about
12:09
what
12:09
products
12:10
are
12:10
in
12:10
demand
12:11
in
12:11
those
12:11
areas,
12:12
what's
12:12
being
12:12
tested.
12:13
Like
12:13
they're,
12:13
they
12:13
can
12:14
gather
12:14
all
12:14
this
12:14
information
12:15
and
12:15
then
12:15
decide
12:16
what
12:16
they're
12:17
going
12:17
to
12:17
do
12:17
with
12:17
it.
12:17
But
12:18
Chris,
12:18
I,
12:19
I'm
12:20
gonna
12:20
let
12:20
you
12:20
close
12:21
out
12:21
because
12:21
I've
12:21
got
12:21
a
12:21
feeling
12:22
that
12:22
you
12:22
don't
12:22
agree
12:23
here.
12:23
I
12:24
don't
12:24
know
12:24
what
12:24
it
12:24
is,
12:25
maybe
12:25
just
12:26
years
12:26
of
12:26
working
12:26
with
12:27
you,
12:27
but,
12:27
but
12:27
what
12:28
are
12:28
your
12:28
thoughts
12:29
on,
12:29
on
12:29
the
12:29
Amazon
12:30
beauty
12:30
store
12:31
in
12:31
Milan?
12:31
Chris?
12:32
Yeah,
12:32
I'm
12:32
actually,
12:32
I'm
12:33
kind
12:33
of
12:33
gobsmacked
12:33
that
12:34
everyone
12:34
is
12:34
kind
12:34
of
12:34
positive
12:35
about
12:35
this.
12:35
Like
12:35
I,
12:36
I,
12:36
I
12:36
mean,
12:36
I
12:37
mean
12:37
Lisa
12:38
sounds
12:38
like
12:38
she's
12:38
kind
12:38
of
12:38
hedging
12:39
a
12:39
little
12:39
bit.
12:39
Like
12:39
she
12:40
said
12:40
the
12:40
world
12:40
doesn't
12:40
need
12:40
it.
12:41
And
12:41
I
12:41
tend
12:41
to
12:41
agree
12:41
with
12:41
that.
12:42
I
12:42
mean,
12:42
I
12:43
just
12:43
look
12:43
at,
12:43
I
12:43
mean
12:44
my
12:44
take
12:44
on
12:44
this
12:44
is
12:45
like
12:45
I
12:45
looked
12:45
at
12:46
the
12:46
pictures,
12:46
the
12:47
environment
12:47
looks
12:48
so
12:48
sterile
12:48
and
12:49
unappealing
12:49
to
12:49
me,
12:50
which
12:50
is
12:50
my
12:51
main
12:51
issue
12:51
with
12:51
every
12:52
store
12:52
that
12:52
Amazon
12:53
opens.
12:53
The
12:53
devil's
12:54
in
12:54
the
12:54
details.
12:54
Like
12:54
is
12:55
it
12:55
a
12:55
concept
12:55
that
12:55
could
12:56
work?
12:56
Yes,
12:56
but
12:56
you
12:57
have
12:57
to,
12:57
you
12:57
have
12:57
to
12:58
create
12:58
the
12:58
store
12:58
in
12:58
the
12:59
right
12:59
way.
12:59
And
12:59
this
12:59
store
12:59
feels
13:00
like
13:00
it's
13:00
designed
13:00
by
13:01
tech
13:01
nerds
13:02
to
13:02
showcase
13:02
technology
13:03
as
13:03
opposed
13:03
to
13:03
actually
13:04
merchandising
13:04
products.
13:05
And
13:05
that's
13:05
what
13:05
the
13:05
whole
13:06
press
13:06
release
13:07
was
13:07
about.
13:07
So,
13:08
so
13:08
I'm
13:08
skeptical
13:09
of
13:09
them
13:09
being
13:10
successful
13:10
in
13:10
the
13:10
long
13:11
run
13:11
opening
13:11
any
13:12
store,
13:12
you
13:13
know,
13:13
when
13:13
that's
13:13
the
13:13
approach
13:14
that
13:14
they
13:14
take.
13:14
And
13:14
I
13:14
remember
13:15
listening
13:15
to
13:15
an
13:15
interview
13:16
with
13:16
Jeff
13:16
Bezos
13:16
like
13:17
a
13:17
few
13:17
years
13:17
ago.
13:17
He's
13:17
like,
13:18
we're
13:18
only
13:18
going
13:18
to
13:18
go
13:18
into
13:18
physical
13:19
stores
13:19
if
13:19
there's
13:19
a
13:19
real,
13:20
real
13:21
differentiation
13:22
play
13:22
to
13:22
us
13:22
being
13:23
in
13:23
that
13:23
physical
13:23
store.
13:24
And,
13:24
and
13:24
these
13:25
tech
13:25
gimmicks
13:26
are
13:26
not
13:26
that
13:26
to
13:27
me.
13:27
Like
13:27
I
13:27
just,
13:27
I
13:28
just
13:28
don't
13:28
see
13:28
it
13:29
working.
13:30
I
13:30
don't
13:30
see
13:30
them
13:31
being
13:31
able
13:31
to
13:31
capture
13:31
the
13:32
luxury
13:32
market
13:32
because
13:33
Amazon
13:33
just
13:33
doesn't,
13:34
just
13:34
doesn't
13:34
connote
13:35
luxury,
13:35
even
13:36
though
13:36
they
13:36
may
13:36
want
13:36
to
13:36
move
13:37
up
13:37
that
13:37
way,
13:37
you
13:38
know,
13:38
as
13:38
David
13:38
said,
13:39
but
13:39
I
13:39
don't
13:39
know.
13:39
That's
13:40
my
13:40
take.
13:40
Chris,
13:40
do
13:41
you,
13:41
does
13:41
that
13:41
change
13:42
for
13:42
you?
13:42
If
13:42
you
13:43
look
13:43
at
13:43
this
13:43
not
13:44
as
13:44
like
13:44
we're
13:44
rolling
13:45
out
13:45
multiple
13:46
stores
13:46
and
13:46
it's
13:46
a
13:47
one
13:47
store
13:47
experiment.
13:48
Like
13:48
they
13:48
are
13:48
gathering
13:49
data
13:49
on
13:50
like
13:50
are
13:50
you
13:50
putting
13:51
La
13:51
Roche
13:51
posay
13:52
on
13:52
the,
13:52
on
13:53
the,
13:53
you
13:53
know,
13:53
skin
13:54
care
13:54
demonstration?
13:55
You
13:55
gotta
13:55
get
13:55
a
13:55
lot
13:55
of
13:56
people
13:56
into
13:56
the
13:56
store
13:57
to
13:57
do
13:57
that.
13:57
And
13:58
from
13:58
their
13:58
past
13:58
store
13:59
experiments,
13:59
they
13:59
haven't
13:59
had
13:59
that
14:00
much
14:00
traffic
14:00
to
14:00
pull
14:01
that
14:01
off
14:01
either.
14:01
And
14:02
the
14:02
other
14:02
thing
14:02
that
14:02
pisses
14:02
me
14:03
off
14:03
too,
14:03
just
14:03
to
14:03
get
14:03
on
14:03
my
14:04
soapbox
14:04
is
14:04
I
14:05
get
14:05
tired
14:05
of
14:05
giving
14:06
Amazon
14:06
license
14:07
to
14:07
do
14:07
anything
14:07
they
14:08
want
14:08
just
14:08
as
14:08
an
14:08
experiment.
14:09
Some
14:10
experiments
14:10
just
14:10
aren't
14:11
smart.
14:11
And
14:12
I
14:12
don't
14:12
know,
14:12
this
14:12
could
14:13
be
14:13
one
14:13
of
14:13
them
14:13
in
14:13
my
14:14
mind.
14:14
Interesting.
14:15
Okay.
14:16
All
14:16
right,
14:17
well,
14:17
we
14:18
will
14:18
agree
14:18
to
14:18
disagree
14:19
on
14:20
this
14:20
headline.
14:21
It
14:21
sounds
14:21
like.
14:21
No,
14:21
we're
14:22
starting
14:22
off
14:22
strong.
14:22
We're
14:23
starting
14:23
off.
14:23
We
14:24
got
14:24
some
14:24
debate
14:24
going
14:24
already.
14:25
This
14:25
is
14:25
great.
14:25
All
14:25
right,
14:26
this
14:26
next
14:26
one's
14:26
going
14:26
to
14:26
be
14:26
fun
14:26
too,
14:27
I
14:27
think.
14:27
All
14:27
right,
14:27
headline
14:28
number
14:28
two.
14:29
Shields
14:29
is
14:29
investing
14:30
$11
14:30
million
14:31
in
14:31
digital
14:32
signage
14:32
according
14:33
to
14:33
chain
14:33
store
14:34
age.
14:34
The
14:34
employee
14:35
owned
14:35
sporting
14:35
goods
14:36
retailer
14:36
known
14:36
for
14:36
its
14:37
mega
14:37
sized
14:38
stores
14:38
filled
14:38
with
14:38
all
14:39
sorts
14:39
of
14:39
fun
14:39
attractions
14:40
has
14:41
completed
14:42
the
14:42
digital
14:42
signage
14:43
initiative
14:44
with
14:44
experiential
14:45
media.
14:46
Has
14:46
completed
14:46
its
14:47
digital
14:47
signage
14:48
initiative
14:48
with
14:49
experiential
14:49
media
14:49
company
14:50
Mood
14:51
Media.
14:52
The
14:52
digital
14:52
signage
14:53
project
14:53
which
14:53
began
14:54
in
14:54
October
14:54
of
14:54
2023
14:55
involved
14:56
the
14:56
installation
14:56
of
14:56
approximately
14:57
460
14:59
LED
14:59
screens
15:00
which
15:00
is
15:00
at
15:00
approximately
15:01
13
15:01
screens
15:02
per
15:02
store.
15:02
And
15:03
I
15:03
did
15:03
the
15:03
math
15:04
and
15:04
they
15:05
are
15:05
placed
15:05
through
15:06
live
15:06
strategic.
15:07
Five
15:08
strategic
15:08
zones
15:09
in
15:09
each
15:09
store
15:09
including
15:10
men's
15:10
and
15:10
women's
15:11
shoe
15:11
sections,
15:12
store
15:13
corners,
15:13
structural
15:14
columns
15:15
and
15:15
above
15:15
the
15:16
grand
15:16
staircases.
15:17
Wow,
15:17
sounds
15:17
cool.
15:18
Stills
15:18
can
15:19
synchronize
15:19
the
15:19
display
15:20
network
15:20
for
15:20
storewide
15:21
takeover
15:21
campaigns
15:22
by
15:22
brand
15:22
partners
15:22
such
15:23
as
15:23
Nike,
15:23
Adidas
15:24
and
15:25
Lego.
15:25
Interesting
15:26
or
15:27
segment
15:27
promotional
15:28
content
15:28
for
15:28
localized
15:29
zone
15:29
delivery.
15:30
The
15:30
initiative
15:31
consolidates
15:32
32
15:32
individual
15:33
store
15:33
systems
15:33
into
15:34
a
15:34
single
15:34
unified
15:35
application
15:35
through
15:36
Mood
15:36
Media's
15:37
Harmony
15:38
platform,
15:38
which
15:38
provides
15:39
centralized
15:39
management
15:40
of
15:40
the
15:40
audio
15:41
and
15:41
visual
15:41
experiences.
15:43
David,
15:43
want
15:44
to
15:44
start
15:44
with
15:44
you
15:44
on
15:45
this
15:45
one
15:45
too,
15:45
because
15:45
I
15:45
know
15:46
you're
15:46
interested
15:46
to
15:46
talk
15:47
about
15:47
it.
15:47
Are
15:47
you
15:47
pro
15:48
or
15:48
con?
15:49
The
15:49
growth
15:49
of
15:49
digital
15:50
screens
15:50
in
15:50
store
15:51
in
15:51
general
15:52
and
15:52
is
15:52
shields
15:53
roughly
15:53
13
15:53
per
15:54
store,
15:54
therefore
15:55
too
15:55
many
15:55
or
15:56
too
15:56
few.
15:57
The
15:57
floor
15:57
is
15:58
yours.
15:58
Yeah.
15:59
Thank
15:59
you,
15:59
Chris.
16:00
On
16:01
this
16:01
one,
16:01
I'm
16:01
even
16:01
stronger
16:02
than
16:02
on
16:03
the
16:03
last
16:04
one.
16:04
Really?
16:06
I
16:06
don't
16:07
think
16:07
kind
16:07
of
16:07
digital
16:07
signage
16:08
in
16:08
every
16:09
stores
16:09
and
16:09
tons
16:10
of
16:10
screens
16:10
makes
16:10
a
16:10
ton
16:11
of
16:11
sense
16:11
for
16:12
Shields
16:12
though.
16:12
I
16:13
think
16:13
it
16:13
makes
16:13
perfect
16:14
sense,
16:14
right?
16:15
Yes.
16:16
All
16:16
the
16:16
shields
16:17
are
16:17
experiential
16:18
to
16:18
begin
16:19
with,
16:19
Right.
16:20
Whether
16:20
you're
16:21
shopping
16:21
for
16:22
new
16:22
golf
16:22
equipment
16:22
and
16:23
you
16:23
hop
16:23
in
16:23
the
16:23
simulator
16:24
or
16:25
like
16:25
you
16:25
want
16:25
a
16:25
pair
16:26
of
16:26
bowling
16:26
shoes
16:26
and
16:26
you're
16:26
on
16:27
the,
16:27
you
16:28
know,
16:28
they
16:28
have
16:28
a
16:28
bowling
16:29
lane
16:29
in
16:29
mind.
16:30
Like
16:30
it's.
16:31
I
16:31
love
16:31
going
16:31
there.
16:31
It's
16:32
like,
16:32
you
16:32
know,
16:32
my,
16:32
my
16:32
daughter
16:33
ends
16:33
up
16:33
riding
16:33
the
16:33
Ferris
16:34
wheel
16:34
and,
16:35
you
16:35
know,
16:35
you
16:35
can
16:35
go
16:36
shooting.
16:36
You
16:36
can
16:36
do
16:37
all
16:37
kinds
16:37
of
16:37
things.
16:38
You
16:38
just
16:38
want
16:39
my
16:39
bingo
16:39
card.
16:40
David
16:40
too,
16:40
for
16:40
pulling.
16:41
It
16:41
really
16:41
is.
16:41
I
16:42
mean
16:42
it's
16:42
incredibly
16:43
well
16:44
done
16:44
store
16:45
from
16:46
all
16:46
of
16:46
the
16:46
sections
16:47
and
16:47
all
16:47
of
16:48
the
16:48
different
16:48
experiences
16:49
you
16:49
can
16:49
have.
16:49
And
16:50
I
16:50
think
16:50
this
16:50
just
16:51
adds
16:51
to
16:51
it.
16:52
I
16:52
was
16:52
actually
16:52
in
16:53
a
16:53
Shields
16:53
yesterday,
16:54
saw
16:55
some
16:55
of
16:55
the.
16:55
The
16:55
digital
16:56
signage
16:56
and
16:57
they
16:58
had
16:58
a
16:58
new
16:59
samba
16:59
drop
17:00
that
17:00
I
17:00
didn't
17:00
know
17:00
about.
17:01
I
17:01
saw
17:01
it
17:01
on
17:02
and
17:02
I
17:02
actually
17:03
went
17:03
and
17:03
bought
17:04
a
17:04
new
17:04
beer
17:04
Zomba.
17:05
So,
17:05
like
17:06
it.
17:07
Yeah,
17:07
it
17:08
works
17:09
and
17:09
I
17:09
think
17:09
it's
17:09
perfectly
17:10
placed
17:10
in.
17:11
In
17:11
their
17:11
stores.
17:13
It
17:14
builds
17:14
on
17:14
the
17:14
experience
17:15
that
17:15
is
17:16
already
17:16
walking
17:17
into
17:18
the.
17:18
The
17:19
shields
17:19
big
17:19
box
17:21
that
17:21
exists
17:22
today.
17:22
So
17:22
it's,
17:23
it's
17:23
right
17:24
in
17:24
line
17:24
with
17:24
their
17:24
strategy.
17:25
I
17:25
love
17:25
that,
17:26
David.
17:27
Yeah,
17:27
I
17:27
love
17:27
that.
17:27
David's
17:28
setting
17:28
us
17:28
up
17:28
to
17:28
just
17:29
take
17:29
like
17:29
retail
17:30
safaris
17:30
for
17:31
every
17:31
headline.
17:31
First
17:32
we're
17:32
going
17:32
to
17:32
Milan,
17:33
then
17:33
we're
17:33
gonna
17:33
go
17:33
buy
17:33
samples
17:34
at
17:34
Shields.
17:34
I
17:35
like,
17:35
I
17:35
like
17:35
your
17:35
style,
17:36
David.
17:37
I
17:37
know,
17:37
I
17:37
know.
17:38
I've
17:38
got
17:38
like
17:38
five.
17:39
Like
17:40
we're
17:40
gonna
17:40
get
17:40
us
17:40
on
17:40
the
17:40
road,
17:41
right?
17:41
Yeah,
17:42
let's
17:42
get
17:42
us
17:42
on
17:42
the
17:42
road.
17:43
Yeah,
17:43
take
17:43
the,
17:43
take
17:44
this
17:44
podcast
17:44
on
17:44
the
17:44
road.
17:44
That's
17:45
a
17:45
great
17:45
idea,
17:45
David.
17:46
All
17:46
right.
17:46
And,
17:47
and
17:47
I,
17:47
I
17:48
was
17:48
talking
17:48
about
17:48
this
17:49
a
17:49
little
17:49
bit
17:49
with
17:49
you
17:49
yesterday,
17:50
I
17:50
think.
17:50
So
17:51
my
17:51
question
17:51
for
17:51
you
17:51
coming
17:51
off
17:52
what
17:52
David
17:52
just
17:52
said
17:52
is,
17:53
does
17:53
the
17:54
category
17:54
matter
17:55
in
17:55
terms
17:55
of,
17:56
you
17:56
know,
17:56
the
17:56
success
17:56
of
17:57
digital
17:57
screens?
17:57
What's
17:57
your
17:58
thoughts
17:58
there?
17:59
Yeah,
17:59
I
17:59
mean,
17:59
I
17:59
think
18:00
Lisa's
18:00
the
18:00
best
18:00
person
18:01
we
18:01
can
18:01
ask
18:01
about
18:01
this,
18:02
given
18:02
her
18:02
experience.
18:02
But
18:03
I,
18:03
I
18:03
do
18:03
think,
18:04
like
18:04
David's
18:04
saying
18:05
that
18:05
this
18:05
is
18:05
one
18:05
of
18:06
the
18:06
use
18:06
cases
18:06
where
18:07
I
18:07
do
18:07
feel
18:07
like
18:08
digital
18:08
screens
18:09
make
18:09
an
18:09
impact.
18:09
I
18:10
think
18:10
you
18:10
have
18:10
brands
18:11
that
18:11
are
18:11
already
18:11
creating
18:12
really
18:13
engaging
18:13
content.
18:15
A
18:15
while
18:15
back
18:15
we
18:16
talked
18:16
to
18:17
Arianne,
18:18
the
18:19
Chief
18:20
Digital
18:20
officer,
18:21
I
18:21
think.
18:21
Yeah,
18:21
Preci
18:22
of
18:22
JD
18:23
Sports,
18:23
and
18:23
she
18:23
was
18:23
just
18:24
talking
18:24
about
18:24
how,
18:24
you
18:25
know,
18:25
they're
18:25
using
18:25
this
18:26
content
18:26
on
18:26
their
18:27
website,
18:27
on
18:27
the
18:27
product
18:28
detail
18:28
pages,
18:28
and
18:29
then
18:29
they're
18:29
to
18:29
be
18:29
able
18:30
to
18:30
see
18:30
that
18:30
again
18:31
in
18:31
these
18:32
large
18:32
multifaceted
18:33
displays
18:34
that
18:34
you're
18:34
seeing
18:34
in
18:35
a
18:35
shield,
18:35
for
18:35
example.
18:36
I
18:36
think
18:36
it's
18:37
great
18:37
continuity
18:38
for
18:38
that
18:39
brand
18:39
to
18:39
kind
18:40
of
18:40
be
18:40
there
18:41
and
18:41
use
18:41
their,
18:42
their,
18:42
you
18:42
know,
18:43
their
18:43
brand
18:43
representation
18:44
that
18:45
they
18:45
have
18:45
with
18:45
athletes
18:46
and
18:46
other
18:46
things
18:47
and
18:47
all
18:47
the
18:47
content
18:48
in
18:48
another
18:48
space.
18:49
So
18:49
I
18:49
like
18:50
it
18:50
in
18:50
this
18:51
category
18:52
with
18:52
these
18:52
big
18:53
brands
18:53
like
18:53
Nike,
18:54
Adidas,
18:55
Lego,
18:55
and
18:55
some
18:55
of
18:56
the
18:56
other
18:56
big
18:56
brands
18:56
that
18:57
Shields
18:57
carries
18:57
too.
18:58
So
18:58
I
18:58
think
18:58
it
18:58
makes
18:58
sense
18:59
here.
18:59
I
19:00
have
19:00
a
19:00
problem
19:01
with
19:01
it.
19:02
When
19:02
we
19:02
start
19:02
to
19:03
get
19:03
into,
19:03
you
19:03
know,
19:04
putting
19:04
300
19:05
of
19:05
these
19:05
in
19:05
a
19:05
grocery
19:06
store,
19:06
for
19:06
example,
19:07
to
19:07
advertise
19:08
cottage
19:08
cheese,
19:09
like,
19:09
I
19:09
don't,
19:09
I
19:09
don't.
19:10
That's
19:10
going
19:10
to
19:10
have
19:11
the
19:11
same
19:11
allure
19:12
here,
19:12
but
19:12
for
19:13
this
19:13
specific
19:13
use
19:14
case
19:14
with
19:14
these
19:14
brands
19:15
in
19:15
the
19:15
departments
19:16
like
19:16
footwear.
19:17
I
19:17
think
19:17
it
19:17
makes
19:17
a
19:17
ton
19:18
of
19:18
sense.
19:19
Yeah.
19:19
And
19:19
the
19:19
other
19:20
question
19:20
that
19:20
brings
19:20
up
19:20
for
19:20
me
19:20
too,
19:21
and
19:21
is
19:21
it,
19:21
are
19:21
we
19:22
liking
19:22
this
19:22
more
19:22
because
19:22
we're
19:23
envisioning
19:23
it
19:23
more
19:23
as
19:24
a
19:24
branding
19:24
play
19:25
and,
19:25
and,
19:26
or
19:26
is
19:26
it
19:26
more
19:26
of
19:26
a
19:27
retail
19:27
media
19:27
play?
19:28
So.
19:28
So,
19:28
Lisa,
19:29
what,
19:29
what's
19:29
your
19:29
take
19:30
on
19:30
this
19:30
discussion?
19:31
Well,
19:31
it's
19:32
funny
19:32
because
19:32
my
19:33
take
19:33
is
19:33
a
19:33
little
19:33
bit
19:34
different
19:34
than
19:34
the
19:34
three
19:34
of
19:35
you.
19:36
My
19:36
initial
19:37
reaction
19:37
when
19:37
I
19:37
looked
19:38
at
19:38
it,
19:38
that
19:38
I
19:39
think
19:39
it
19:39
was
19:39
an
19:40
overspend
19:41
in
19:41
the
19:41
digital
19:42
screen
19:42
space.
19:43
And
19:44
the
19:44
reason
19:44
I
19:44
say
19:44
that,
19:44
listen,
19:45
consumers
19:46
that
19:46
are,
19:46
are
19:47
shopping,
19:48
are
19:48
shopping
19:48
online
19:49
first.
19:49
That's
19:50
their
19:50
digital
19:50
retail
19:51
screen.
19:52
So,
19:52
yes,
19:52
they
19:53
can
19:53
link
19:53
all
19:53
those
19:54
same
19:54
assets
19:55
from
19:55
the
19:55
brands
19:55
that
19:56
they
19:56
do
19:56
there
19:57
because
19:57
most
19:57
people
19:58
are
19:58
shopping
19:58
on
19:58
their
19:59
phone
19:59
before
19:59
they're
20:00
going
20:00
into
20:00
a
20:00
store.
20:01
When
20:01
they
20:01
go
20:01
into
20:02
a
20:02
store,
20:02
they
20:02
want
20:02
physical
20:03
touch,
20:04
they
20:04
want
20:04
interaction
20:05
from
20:05
a
20:05
sales
20:05
associate,
20:06
they
20:06
want
20:07
experiential,
20:08
I'll
20:08
give
20:08
David
20:09
that
20:09
because
20:09
I
20:09
think
20:09
Shields
20:10
is
20:10
great
20:10
at
20:10
that.
20:11
But
20:11
that
20:12
means
20:12
there's
20:12
somebody
20:13
in
20:13
the
20:13
store,
20:13
whether
20:14
it
20:14
be
20:14
a
20:14
celebrity,
20:15
an
20:15
athlete,
20:16
you
20:16
know,
20:17
some,
20:17
you
20:17
know,
20:18
a
20:18
consumer
20:18
that
20:19
can
20:19
talk
20:19
to
20:19
the
20:20
product,
20:20
wear
20:21
the
20:21
product,
20:21
display
20:22
the
20:22
product.
20:22
I
20:22
think
20:23
real,
20:23
live,
20:23
interactive
20:24
action
20:25
is
20:25
what
20:25
people
20:25
want
20:26
to
20:26
participate
20:27
in.
20:27
When
20:27
they
20:27
go
20:28
to
20:28
the
20:28
retail
20:28
store
20:29
because
20:30
they
20:30
could
20:30
do
20:30
all
20:30
the
20:30
other
20:31
stuff
20:31
online.
20:32
So
20:33
set
20:33
another.
20:34
Go
20:34
ahead.
20:35
That,
20:35
no,
20:35
that's
20:35
really
20:36
interesting.
20:36
So
20:36
said
20:36
another
20:36
way,
20:37
the
20:37
eleven
20:37
million
20:37
dollar
20:38
investment
20:38
you
20:38
think
20:38
could
20:38
be
20:39
repurposed
20:39
to
20:39
do
20:40
the
20:40
things
20:40
that
20:40
you're
20:40
talking
20:41
about
20:41
versus
20:41
like
20:42
putting
20:42
digital
20:42
screens
20:43
to
20:43
show
20:43
the
20:43
same
20:44
content
20:44
that
20:44
people
20:44
are
20:44
going
20:44
to
20:44
see
20:45
on
20:45
their
20:45
mobile
20:45
phones
20:45
via
20:46
TikTok,
20:46
Instagram
20:47
and
20:47
such.
20:47
100%.
20:48
I
20:48
mean,
20:48
I
20:48
think
20:49
it's
20:49
a
20:49
proven
20:49
fact
20:50
that
20:50
consumers
20:50
go
20:51
to
20:51
the
20:51
store
20:51
for
20:52
an
20:52
experience
20:52
and
20:53
a
20:53
touch
20:53
point,
20:54
not
20:55
more
20:55
screen
20:55
time.
20:56
That's
20:56
my
20:57
perspective.
20:58
I,
20:59
I
20:59
100
20:59
agree
21:00
with
21:00
you,
21:00
Lisa.
21:00
So
21:00
yeah,
21:01
actually
21:01
I
21:02
didn't
21:02
know
21:02
how
21:02
I
21:02
got
21:02
lumped
21:03
in
21:03
with
21:03
the,
21:03
the
21:03
other
21:04
two.
21:04
Because
21:04
I'm
21:04
on
21:05
your
21:05
page.
21:05
I'm
21:05
on
21:05
your
21:06
page.
21:06
100.
21:06
Yeah.
21:07
I
21:07
think
21:07
that
21:08
the
21:08
only
21:08
points
21:08
I
21:08
would
21:08
make
21:09
to
21:09
kind
21:09
of
21:09
add
21:10
on
21:10
to
21:10
what
21:10
you
21:10
said
21:10
is
21:10
I
21:11
think,
21:11
I
21:11
think
21:11
there's
21:12
a
21:12
lot
21:12
of
21:12
retailers
21:13
and
21:13
I
21:13
don't
21:13
know
21:13
if
21:13
Shields
21:14
is
21:14
one
21:14
of
21:14
them
21:14
because
21:15
you
21:15
know,
21:15
they
21:15
have
21:15
pretty
21:16
big
21:16
stores,
21:16
13
21:17
screens
21:17
per
21:17
store.
21:17
Maybe
21:18
they
21:18
can,
21:18
they
21:18
can
21:19
do
21:19
that.
21:19
And
21:19
David's
21:19
seen
21:20
it
21:20
and
21:20
says
21:20
it
21:20
looks
21:21
pretty
21:21
good,
21:21
but
21:21
I
21:22
think
21:22
there's
21:22
going
21:22
to
21:22
be
21:22
a
21:22
lot
21:22
of
21:23
retailers
21:23
that
21:23
are
21:23
ruining
21:24
the
21:24
day.
21:24
They
21:24
put
21:24
all
21:24
these
21:25
digital
21:25
screens
21:25
in
21:25
the
21:26
store
21:26
for
21:26
the
21:26
purpose
21:26
of,
21:27
quote,
21:27
retail
21:27
media.
21:28
Which
21:28
is
21:28
why
21:28
I
21:29
asked
21:29
you
21:29
that
21:29
question
21:30
because,
21:30
you
21:31
know,
21:31
and
21:31
there's
21:31
a
21:31
lot
21:31
of
21:32
reasons
21:32
for
21:32
that.
21:32
One,
21:32
like
21:33
you
21:33
just
21:33
said,
21:33
Lisa,
21:33
they're
21:34
expensive.
21:35
And
21:35
then
21:36
two,
21:37
the
21:37
tech
21:37
gets
21:37
obsolete
21:38
over
21:38
time.
21:38
Like
21:39
what
21:39
changes
21:39
faster
21:39
than
21:39
a
21:40
digital
21:40
screen,
21:40
like
21:40
a
21:40
digital
21:41
television
21:41
changes
21:42
all
21:42
the
21:42
time.
21:43
And
21:43
then
21:43
they're
21:44
also
21:44
really
21:44
hard
21:44
for
21:45
the
21:45
stores
21:45
to
21:45
manage.
21:46
Like
21:46
if
21:46
they
21:46
don't
21:46
work,
21:47
they
21:47
break
21:47
and
21:48
then
21:48
you
21:48
get
21:48
bad
21:48
content
21:49
going
21:49
through
21:49
them.
21:50
So
21:50
for
21:50
my
21:50
money,
21:51
like
21:51
that's
21:51
why
21:51
I
21:51
don't
21:52
like
21:52
them.
21:52
And
21:52
if
21:52
to
21:53
your
21:53
point,
21:53
Lisa,
21:53
I
21:53
would
21:54
actually
21:54
be
21:54
experimenting
21:54
with
21:55
audio
21:55
plays
21:56
because
21:56
audio
21:56
plays
21:57
are
21:57
easier
21:57
to
21:57
manage
21:57
in
21:58
the
21:58
store.
21:58
You
21:58
can
21:58
promote
21:59
the
21:59
messages
21:59
you
21:59
want.
22:00
It
22:00
just
22:00
seems
22:01
like
22:01
a
22:01
simpler,
22:01
easier
22:01
way
22:01
to
22:02
go
22:02
about
22:02
this.
22:02
But
22:02
Lisa,
22:03
you
22:03
have
22:03
something
22:03
else
22:03
you
22:03
want
22:03
to
22:03
add?
22:04
Yeah,
22:04
I
22:04
mean,
22:04
I
22:04
just
22:04
want
22:04
to
22:05
add
22:05
to
22:05
you
22:05
on
22:05
the
22:05
tech
22:06
side.
22:06
I
22:06
can't
22:06
tell
22:07
you
22:07
in
22:07
the,
22:07
the
22:08
last
22:08
20
22:08
years
22:09
how
22:09
many
22:09
stores
22:09
I've
22:10
gone
22:10
into
22:11
that
22:11
have
22:11
put
22:11
what
22:12
they'll
22:12
call
22:12
new
22:13
tech
22:13
in
22:14
and
22:14
8
22:14
out
22:15
of
22:15
10
22:15
times
22:15
it's
22:15
broken
22:16
and
22:16
sales
22:17
associate
22:17
doesn't
22:18
how
22:18
to
22:18
get
22:18
it
22:18
to
22:18
work.
22:19
And
22:19
you
22:20
know,
22:20
like,
22:20
I
22:21
know
22:21
technology
22:21
is
22:22
getting
22:22
better
22:22
over
22:23
time,
22:23
but
22:24
the
22:24
maintenance,
22:24
the,
22:25
you
22:25
know,
22:25
you
22:25
know,
22:26
like
22:26
you
22:26
know
22:26
the
22:26
software
22:27
updates
22:27
that
22:28
you've
22:28
got
22:28
to
22:28
put
22:28
in.
22:29
Is
22:30
it
22:30
going
22:30
to
22:30
be
22:30
a
22:30
bad
22:31
experience?
22:31
Ultimately,
22:32
that's
22:32
the
22:32
question
22:33
because
22:34
you're
22:34
turned
22:34
off
22:34
when
22:35
you
22:35
go
22:35
in
22:35
and
22:35
want
22:35
to
22:36
experience
22:36
and
22:36
it's
22:36
not
22:36
there
22:37
as
22:37
well.
22:39
So.
22:39
Yeah.
22:39
So
22:40
I'm
22:40
with
22:40
you.
22:40
100
22:41
so.
22:41
And
22:41
David,
22:42
did
22:42
Lisa
22:43
and
22:43
I
22:43
turn
22:43
you
22:44
to
22:44
our
22:44
side
22:44
at
22:44
all
22:44
or
22:45
what
22:45
are
22:45
you
22:45
guys
22:45
thinking?
22:46
Are
22:46
you
22:46
still
22:46
liking
22:46
this?
22:47
Not
22:47
to
22:48
lose
22:48
instead
22:48
of
22:48
to
22:48
win?
22:49
Okay.
22:50
All
22:50
right.
22:51
Wow.
22:52
It's
22:52
too
22:53
hard.
22:53
I
22:53
don't
22:53
want
22:54
to
22:54
do
22:54
this.
22:54
The
22:55
maintenance
22:55
is
22:56
like,
22:56
come
22:56
on,
22:57
guys.
22:57
Like,
22:57
this
22:57
is.
22:58
Yeah.
22:58
Don't
22:58
think
22:58
it's
22:58
gonna
22:59
be
22:59
the
22:59
right
22:59
strategy
23:01
and
23:01
works.
23:02
I
23:02
agree.
23:02
It
23:02
shouldn't
23:02
be
23:03
everywhere
23:03
and.
23:03
And
23:04
absolutely
23:04
could
23:04
care
23:05
less
23:05
about,
23:05
you
23:06
know,
23:06
seeing
23:06
cottage
23:06
cheese
23:07
on
23:07
sale
23:07
at
23:08
my
23:08
local
23:08
groceries.
23:09
But
23:10
in
23:10
the
23:10
right
23:10
environment,
23:11
this
23:11
works.
23:12
Yeah,
23:12
I
23:12
like
23:12
Lisa's
23:13
play.
23:13
I
23:13
like
23:13
Lisa's
23:13
thing
23:13
though.
23:13
We're
23:14
all
23:14
budget
23:14
constrained
23:14
and
23:15
is
23:15
this
23:15
the
23:15
best
23:15
use
23:15
of
23:16
$11
23:16
million
23:16
or
23:17
could
23:17
you
23:17
do
23:17
that
23:17
to
23:18
augment
23:18
the
23:18
in
23:19
store
23:19
experience
23:19
and
23:19
why
23:20
people
23:20
go
23:20
to
23:20
the
23:20
store
23:20
to
23:21
begin
23:21
with?
23:21
I
23:21
think
23:21
that's
23:22
the
23:22
interesting
23:22
question
23:22
here.
23:23
But
23:23
I
23:23
think
23:23
you're
23:24
finally
23:24
looking
23:24
at
23:24
a
23:24
different
23:25
retailer.
23:25
This
23:25
is
23:26
Shields.
23:26
This
23:26
is
23:27
not
23:27
like,
23:27
you
23:28
know,
23:28
XYZ
23:29
retailer.
23:29
This
23:30
is
23:30
a
23:30
very.
23:31
Experience
23:32
is
23:32
part
23:33
of
23:33
their
23:33
brand
23:34
ethos.
23:34
Like,
23:35
this
23:35
is.
23:35
You
23:36
are
23:36
looking
23:36
for
23:36
this
23:36
kinds
23:37
of
23:37
stuff.
23:37
And
23:38
the
23:38
one
23:38
thing
23:38
that
23:38
I
23:38
would
23:39
say
23:39
to
23:39
maybe
23:39
challenge
23:40
what
23:40
Lisa
23:40
was
23:41
about,
23:41
you
23:41
know,
23:42
having
23:42
more
23:42
people
23:43
in
23:43
the
23:43
store.
23:44
You
23:44
can't
23:44
get
23:45
LeBron
23:45
James
23:46
to
23:46
show
23:46
up
23:46
at
23:46
every
23:47
Shield
23:47
store
23:47
that
23:48
doesn't
23:48
scale.
23:48
But
23:49
you
23:49
can
23:49
get
23:49
LeBron
23:50
James
23:50
to
23:50
record
23:51
something
23:51
specifically
23:52
for
23:52
Shield's
23:53
customers.
23:53
Talking
23:53
about
23:53
a
23:54
new
23:54
shoe
23:54
drop
23:54
that's
23:54
coming
23:55
out
23:55
this
23:55
week
23:56
that's
23:56
going
23:56
to
23:56
go
23:56
all
23:57
over
23:57
these
23:57
stores.
23:57
So
23:58
I
23:58
do
23:58
think
23:58
that,
23:58
like,
23:59
this
23:59
is
23:59
a
23:59
very
24:00
unique
24:01
case
24:01
study
24:02
where
24:02
yes,
24:03
there
24:03
is.
24:04
There
24:04
is
24:04
a
24:04
use
24:05
case
24:05
for
24:05
it
24:05
in
24:06
these
24:06
SHIELD
24:06
screens.
24:07
The
24:07
screens
24:07
are
24:07
bendable.
24:08
Like
24:08
we
24:08
don't.
24:09
I
24:09
haven't
24:09
seen
24:10
them.
24:10
But
24:10
like,
24:10
if
24:11
it,
24:11
if
24:11
it's
24:11
just
24:11
shut
24:12
off
24:12
completely
24:12
and
24:12
it's
24:13
black,
24:13
does
24:14
that
24:14
detract
24:14
for
24:14
the.
24:15
From
24:15
the
24:15
experience
24:15
or
24:16
do
24:16
you
24:16
just
24:16
not
24:16
see
24:17
anything
24:17
and
24:17
that's
24:17
fine.
24:18
Like,
24:18
I,
24:18
I
24:18
think
24:19
there's
24:19
more
24:19
that
24:19
needs
24:20
to
24:20
be
24:20
more
24:20
research
24:21
I
24:21
need
24:21
to
24:21
do.
24:22
I
24:22
need
24:22
a
24:22
field
24:22
trip.
24:23
Like,
24:23
yeah,
24:23
we
24:23
need
24:23
to
24:23
go
24:23
to
24:24
shield.
24:24
Yeah.
24:24
All
24:24
right,
24:25
let
24:25
Lisa
24:26
in
24:26
here.
24:26
Lisa
24:26
wants
24:26
to
24:26
chime
24:27
in
24:27
again
24:27
and
24:27
then
24:27
we'll
24:28
move
24:28
on.
24:28
But,
24:28
but
24:28
Anne,
24:29
I
24:29
do
24:29
think
24:29
you
24:29
could
24:29
get
24:29
Dick
24:30
Weber
24:30
to
24:30
display
24:31
his
24:31
bowling
24:31
shoes
24:32
to
24:32
David's
24:32
point.
24:32
But
24:33
anyway,
24:33
Lisa,
24:33
go
24:33
ahead.
24:34
I
24:34
mean,
24:34
one
24:34
thing,
24:35
LeBron
24:35
James
24:36
can
24:36
drop
24:36
a
24:36
personalized
24:37
message
24:37
to
24:37
your
24:38
email,
24:39
you
24:39
know,
24:40
or
24:40
your
24:40
screen
24:42
just
24:42
as
24:43
well.
24:43
So
24:43
I
24:44
just
24:44
challenge,
24:45
spend
24:45
the
24:45
money,
24:46
go
24:46
for
24:46
driving
24:47
different
24:47
things.
24:48
I
24:48
just
24:48
don't
24:49
think
24:49
it's
24:49
in
24:49
the
24:49
sense
24:50
of
24:50
a
24:50
screen.
24:51
Yeah,
24:51
that's.
24:52
I
24:52
love
24:52
this
24:53
show
24:53
already.
24:53
This
24:53
show
24:54
is
24:54
great.
24:54
All
24:54
right.
24:55
And
24:55
let's
24:55
keep
24:55
moving.
24:56
All
24:56
right,
24:56
let's
24:56
stay,
24:57
let's
24:57
stay
24:58
in
24:58
the
24:59
the
24:59
sporting
24:59
goods
25:00
realm
25:01
here
25:01
with
25:01
headline
25:01
number
25:02
three,
25:02
Dick's
25:02
Sporting
25:03
Goods
25:03
is
25:03
expanding
25:04
its
25:04
influencer
25:05
initiative.
25:06
According
25:06
to
25:06
Footwear
25:06
News,
25:07
Dick's
25:07
newly
25:08
reinvented
25:09
Dick's
25:10
Varsity
25:10
team
25:11
is
25:11
now
25:11
welcome,
25:12
welcoming
25:12
both
25:12
Dick's
25:13
employees
25:13
and
25:13
members
25:14
of
25:14
the
25:14
public
25:14
with
25:15
a
25:15
passion
25:15
for
25:15
sports
25:16
and
25:16
social
25:16
media.
25:17
To
25:17
apply.
25:18
If
25:18
chosen,
25:18
the
25:18
Dick's
25:19
Varsity
25:19
Team
25:19
members
25:20
will
25:20
work
25:20
closely
25:21
with
25:21
the
25:21
retailer
25:21
and
25:22
its
25:22
top
25:22
brands
25:22
to
25:23
create
25:23
original
25:23
social
25:24
media
25:24
content
25:24
and
25:24
share
25:25
it
25:25
across
25:25
their
25:25
platforms.
25:26
It
25:26
should
25:27
also
25:27
be
25:27
noted
25:28
that
25:28
since
25:28
launching
25:28
as
25:29
an
25:29
internal
25:29
program
25:29
in
25:30
2023,
25:31
Dick's
25:31
varsity
25:32
team
25:32
members
25:32
have
25:32
created
25:33
over
25:33
1,000
25:34
pieces
25:34
of
25:35
social
25:35
media
25:35
content,
25:36
garnering
25:36
over
25:37
38
25:37
million
25:38
impressions
25:39
and
25:39
have
25:39
been
25:39
featured
25:39
in
25:40
10
25:40
campaign
25:41
for
25:41
both
25:41
Dick's
25:41
and
25:42
its
25:42
national
25:42
brands.
25:43
Lisa,
25:43
we're
25:44
going
25:44
to
25:44
go
25:44
to
25:44
you
25:44
here.
25:45
How
25:45
do
25:45
you
25:45
feel
25:46
about
25:46
this?
25:46
I
25:46
think
25:47
you
25:47
alluded
25:47
to
25:47
it
25:47
with,
25:48
with
25:48
LeBron
25:49
sending
25:49
customized
25:50
messages
25:51
here
25:52
to
25:52
people
25:52
via
25:53
email
25:53
and
25:53
social.
25:54
But
25:55
what
25:55
do
25:55
you
25:55
think
25:55
of
25:55
Dick's
25:56
Varsity
25:56
Team
25:56
influencer
25:57
program
25:57
and
25:58
is
25:58
it
25:58
something
25:58
that
25:59
more
25:59
retailers
25:59
should
26:00
emulate?
26:01
Well,
26:01
first
26:02
I
26:02
have
26:02
to
26:02
say
26:02
if
26:02
I
26:03
should
26:03
be
26:03
true
26:03
to
26:03
my
26:04
passion,
26:04
it
26:04
would
26:04
be
26:05
Stephen
26:05
Curry
26:06
sending
26:06
a
26:06
message
26:07
to
26:07
those
26:07
consumers,
26:09
making
26:10
sure
26:10
I
26:10
make
26:10
my
26:10
stand
26:11
for
26:11
the
26:11
bay.
26:12
But
26:13
anyhow,
26:14
I
26:15
think
26:15
that
26:15
the.
26:16
I
26:16
actually
26:17
like
26:17
it
26:17
a
26:17
lot.
26:17
I
26:18
mean,
26:18
I
26:18
think
26:18
Dick's
26:19
has
26:19
done
26:19
some
26:19
great
26:20
things
26:20
lately
26:21
to
26:21
really
26:21
engage
26:22
the
26:22
consumer
26:22
and
26:23
really
26:23
put
26:23
their
26:23
stamp
26:24
and
26:24
really
26:25
their
26:25
ability
26:25
to
26:26
grow
26:26
in
26:27
the
26:27
retail
26:27
space.
26:28
I
26:28
think
26:28
consumers
26:29
love
26:29
to
26:30
see
26:31
themselves
26:31
in
26:31
others
26:32
and
26:32
sometimes
26:33
when
26:33
it
26:33
is
26:33
the
26:34
professional
26:34
athlete,
26:35
it
26:35
may
26:35
not
26:36
be
26:36
as
26:36
convincible,
26:38
but
26:38
if
26:38
you
26:38
see
26:39
yourself,
26:40
you
26:41
know,
26:41
you
26:41
can,
26:41
you
26:41
can
26:41
be
26:42
convinced,
26:42
like,
26:42
oh,
26:42
I
26:42
could
26:43
look
26:43
like
26:43
them.
26:43
I
26:44
may
26:44
not
26:44
look
26:45
like,
26:45
you
26:45
know,
26:45
Serena
26:46
Williams
26:46
on
26:46
the
26:47
tennis
26:47
court,
26:47
but
26:48
I
26:48
may
26:48
look
26:48
like
26:48
somebody
26:49
else
26:49
who's
26:49
playing
26:49
pickleball
26:50
that
26:50
I
26:50
can
26:51
relate
26:51
to.
26:51
Right.
26:52
So
26:52
I
26:53
actually
26:53
think
26:53
that
26:54
others
26:54
should
26:54
emulate
26:55
it.
26:55
I
26:55
think
26:55
they're
26:56
doing
26:56
a
26:56
great
26:56
job
26:57
in
26:57
the,
26:58
in
26:58
the
26:59
influencer
26:59
space
27:00
and
27:00
really
27:01
the
27:01
social
27:01
media
27:01
space
27:02
and
27:02
how
27:02
they're
27:02
getting
27:03
after
27:03
it.
27:04
So,
27:05
you
27:05
know,
27:05
my
27:05
quick
27:06
answer
27:06
is
27:06
yes.
27:07
Love
27:07
it.
27:07
Yes,
27:08
I
27:08
Think
27:08
more
27:08
could
27:09
do
27:09
it.
27:09
And
27:09
I
27:09
think
27:10
the
27:10
combination
27:12
of
27:13
real
27:13
athletes
27:14
and
27:14
real
27:14
people
27:15
and
27:15
spreading
27:16
it
27:16
across
27:17
also
27:17
their
27:18
employee
27:19
base,
27:19
those
27:20
are
27:20
your
27:20
best
27:20
consumers.
27:21
And
27:22
lastly,
27:22
what
27:22
I
27:22
would
27:23
say
27:23
as
27:23
a
27:24
past
27:25
chief
27:26
Product
27:26
officer,
27:26
this
27:27
is
27:27
a
27:27
great
27:28
space
27:28
to
27:28
get
27:29
consumer
27:30
insights
27:30
and
27:30
product
27:31
insights
27:32
that
27:32
may
27:33
help
27:33
drive
27:33
needs,
27:34
desires
27:35
or
27:35
creations
27:36
of
27:36
product
27:37
that
27:37
they
27:37
can
27:37
fuel
27:38
in
27:38
their
27:38
private
27:38
labels
27:39
or
27:39
with
27:40
their
27:40
brand
27:40
partners.
27:41
Lisa,
27:42
is
27:42
there
27:42
anybody
27:42
that
27:43
you
27:43
would
27:43
suggest
27:43
that
27:44
doesn't
27:44
do
27:44
it?
27:45
Like,
27:45
are
27:45
there
27:45
specific
27:46
retailers
27:47
or
27:47
brands
27:47
that
27:47
you're
27:48
like,
27:48
this
27:48
makes
27:48
sense
27:49
for
27:49
a
27:49
Dick
27:50
sporting
27:50
goods
27:51
because
27:51
of
27:51
the
27:52
like,
27:52
you
27:52
know,
27:52
the
27:53
involvement,
27:53
the
27:53
community
27:54
sense
27:55
that
27:55
Dick's
27:55
has
27:56
versus
27:56
like
27:57
a
27:57
beauty
27:57
retailer
27:58
or
27:58
somebody
27:59
else.
28:00
Off
28:01
the
28:01
top
28:01
of
28:01
my
28:01
head
28:02
and
28:02
using
28:02
the
28:02
examples,
28:03
like
28:03
when
28:03
we
28:03
talked
28:03
about
28:04
grocery
28:04
or
28:04
beauty
28:05
and
28:05
said
28:05
it
28:05
doesn't
28:06
work
28:06
there
28:06
in
28:06
our
28:07
last
28:07
example,
28:08
I
28:08
actually
28:09
think
28:09
it
28:09
could
28:09
work
28:10
from
28:10
an
28:10
influence
28:11
perspective
28:11
across
28:12
any
28:12
category
28:13
because
28:13
you
28:14
want
28:14
to
28:14
see
28:14
it
28:14
put
28:14
into
28:15
real
28:15
life.
28:15
Like
28:15
if
28:16
you
28:16
were
28:16
going
28:16
to
28:16
go
28:16
to
28:16
the
28:17
food
28:17
space,
28:17
I
28:17
mean,
28:18
who
28:18
doesn't
28:19
love,
28:20
you
28:20
know,
28:20
on
28:20
social
28:21
media
28:22
the
28:22
recipes
28:23
that
28:24
pop
28:24
up,
28:24
right.
28:25
And
28:25
they
28:25
might
28:25
be
28:26
sponsored
28:26
by
28:26
a
28:26
grocer
28:27
or
28:27
something
28:28
where
28:28
go
28:29
pick
28:29
up
28:29
the
28:29
following
28:29
items
28:30
here
28:30
and
28:31
in,
28:31
in
28:31
30
28:31
minutes,
28:32
have
28:32
a
28:32
great
28:32
meal,
28:33
you
28:33
know,
28:33
whatever.
28:34
I
28:34
think
28:34
it
28:34
could
28:35
work
28:35
across
28:36
many,
28:36
many
28:37
categories.
28:38
That's
28:38
great.
28:39
Chris
28:39
is
28:40
enthusiastically
28:41
two
28:41
thumbsing
28:41
up
28:42
here
28:42
over
28:42
on
28:42
the
28:43
side.
28:43
So
28:43
Chris,
28:43
before
28:44
you
28:44
explode,
28:44
let
28:45
me
28:45
go
28:45
to
28:45
you
28:45
here
28:46
and
28:46
get
28:46
your
28:46
point
28:47
of
28:47
view
28:47
on
28:47
this.
28:48
Yeah,
28:48
I'm
28:48
jumping
28:49
at
28:49
this
28:49
one.
28:49
I'm
28:49
with
28:49
Lisa
28:50
again,
28:50
man.
28:51
I'm
28:51
on,
28:51
I'm
28:51
on
28:51
your
28:52
wavelength
28:52
today.
28:52
Like
28:53
the
28:53
point
28:53
I
28:53
would
28:53
say,
28:54
which
28:54
is
28:54
why
28:54
I
28:54
think
28:54
it's
28:55
applicable
28:55
to
28:55
almost
28:55
every
28:55
retailer
28:56
too,
28:56
is
28:56
I
28:57
think
28:57
the
28:57
point
28:57
about
28:58
the
28:58
employees
28:58
being
28:59
a
28:59
part
28:59
of
28:59
the
28:59
program
28:59
is
29:00
really
29:00
interesting
29:01
to
29:01
me.
29:02
And
29:02
I
29:02
like
29:02
that
29:02
angle
29:03
for
29:03
two
29:03
reasons.
29:03
One,
29:04
it's
29:04
inspiring
29:05
to
29:05
the
29:05
team
29:05
members
29:05
that
29:05
want
29:05
to
29:06
take
29:06
part
29:06
in
29:06
it.
29:06
So
29:06
that's
29:07
a
29:07
good
29:07
win
29:07
from
29:08
an
29:08
HQ
29:08
perspective.
29:09
And
29:09
two,
29:10
it
29:10
gives
29:10
them
29:10
financial
29:10
incentive
29:11
because
29:11
they
29:11
can
29:11
get
29:12
the
29:12
affiliate
29:12
revenue
29:13
from
29:13
whatever
29:13
they're
29:13
helping
29:14
to
29:14
sell.
29:14
And
29:15
so,
29:15
and
29:16
actually
29:16
believe
29:16
it
29:17
or
29:17
not,
29:17
back
29:17
in
29:17
2013
29:18
when
29:18
I
29:18
was
29:19
leading
29:19
home
29:19
furnishings
29:20
for
29:20
Target,
29:20
I
29:20
actually
29:21
wanted
29:21
to
29:21
do
29:21
this,
29:22
but
29:22
it
29:22
was
29:22
really
29:23
hard
29:23
to
29:23
get
29:23
off
29:23
the
29:23
ground
29:23
because
29:24
if
29:24
you
29:24
think
29:24
about
29:24
it
29:24
like
29:25
merchants,
29:26
there's
29:26
a
29:26
lot
29:27
of
29:27
things
29:27
they
29:27
know
29:27
that
29:27
the
29:28
audience
29:28
probably
29:28
wants
29:28
to
29:29
hear
29:29
from
29:29
them,
29:29
like,
29:29
say
29:29
in
29:29
the
29:30
grocery
29:30
space.
29:30
Like,
29:30
why
29:31
did
29:31
I
29:31
choose
29:31
these
29:32
products
29:32
for
29:32
the
29:32
shelf?
29:33
What
29:33
is
29:33
it
29:33
unique?
29:34
What's
29:34
unique
29:34
about
29:35
them
29:35
that
29:35
made
29:35
me
29:35
put
29:36
them
29:36
in
29:36
my
29:36
assortment
29:37
so,
29:37
so
29:37
personalize
29:38
the
29:38
merchant.
29:39
And
29:39
that's
29:40
essentially
29:40
what
29:40
Dicks
29:41
is
29:41
doing
29:41
here
29:41
that
29:41
I
29:41
think
29:42
any
29:42
retailer
29:42
can
29:42
try
29:43
to
29:43
do
29:43
as
29:43
well.
29:43
Like,
29:44
why
29:44
did
29:44
I
29:44
pick
29:44
that
29:45
towel?
29:45
Why
29:45
did
29:45
I
29:45
pick
29:46
this
29:46
betting
29:47
pattern,
29:47
you
29:47
know,
29:48
whatever
29:48
it
29:48
is,
29:49
and
29:49
it
29:49
can
29:49
be,
29:49
you
29:50
know,
29:50
promoted
29:50
on
29:50
TikTok,
29:51
Twitter.
29:51
Everyone
29:52
can
29:52
have
29:52
their
29:52
own
29:52
handles.
29:53
The
29:53
problem
29:54
though
29:54
is
29:54
that
29:54
retailers
29:55
are
29:55
scared
29:55
to
29:55
try
29:56
things
29:56
like
29:56
this.
29:56
So
29:56
David,
29:57
when
29:57
you
29:57
kind
29:57
of
29:57
made
29:57
fun
29:58
of
29:58
us
29:58
before
29:58
about
29:59
just
29:59
get
29:59
over
29:59
it
30:00
and
30:00
jump
30:00
into
30:00
it,
30:01
this
30:01
is
30:01
something
30:01
that's
30:02
easy
30:02
to
30:02
jump
30:02
into,
30:03
but
30:03
the
30:03
retailers
30:04
have
30:04
to
30:04
do
30:04
it.
30:05
And
30:05
as
30:05
I'm
30:05
sitting
30:06
here,
30:06
I'm
30:06
like,
30:06
I
30:06
can't
30:06
believe
30:07
that
30:07
it's
30:07
taking
30:07
10
30:08
years
30:08
just
30:08
to
30:08
get
30:08
to
30:08
this
30:09
point
30:09
when
30:10
this
30:10
idea
30:10
has
30:10
been
30:11
percolating
30:11
for
30:11
a
30:12
long
30:12
time.
30:13
Yeah,
30:14
yeah.
30:14
I
30:14
mean,
30:14
I
30:14
think,
30:15
Chris,
30:15
the
30:15
other
30:15
part
30:16
of
30:16
this
30:16
that
30:16
you
30:16
know,
30:17
Lisa
30:17
touched
30:17
on
30:18
too
30:18
earlier
30:18
is
30:18
like,
30:19
like
30:19
this
30:19
is
30:19
how
30:20
product
30:20
discovery
30:21
is
30:21
happening
30:21
too.
30:21
Like
30:22
people
30:22
are
30:22
starting
30:23
on
30:23
their,
30:23
in
30:24
their
30:24
social
30:24
platforms.
30:25
They're
30:25
starting
30:26
with
30:26
search
30:26
based
30:27
queries
30:27
on
30:28
a
30:28
new
30:28
product
30:28
that
30:28
they're
30:29
looking
30:29
at
30:29
like
30:30
these,
30:30
these,
30:31
this
30:32
content
30:32
that's
30:33
out
30:33
there
30:33
really
30:34
helps,
30:34
I
30:34
think
30:35
the
30:35
consumer
30:36
get
30:36
a
30:36
sense
30:37
of
30:37
like,
30:37
I
30:38
can
30:38
go
30:38
in
30:38
and
30:38
talk
30:38
to
30:39
this
30:39
person
30:39
if
30:39
I
30:39
want
30:40
to
30:40
continue
30:40
the
30:40
conversation
30:41
at
30:41
my
30:41
local
30:41
Dick's
30:42
Sporting
30:42
Goods.
30:42
I
30:42
don't
30:43
have
30:43
to
30:43
just
30:43
see
30:44
the
30:44
content
30:44
here,
30:44
but
30:45
that
30:45
person
30:45
might
30:45
be
30:46
working
30:46
when
30:46
I
30:46
go
30:46
to,
30:47
you
30:47
know,
30:47
select
30:47
my
30:48
bike
30:48
or
30:48
pick
30:48
out
30:49
my
30:49
shoes.
30:49
So
30:49
I
30:49
think
30:50
that
30:50
that's
30:50
another
30:51
thing
30:51
here
30:51
that,
30:51
you
30:51
know,
30:52
Nordstrom's
30:52
been
30:52
doing
30:52
this
30:53
for
30:53
a
30:53
long
30:53
time,
30:53
but
30:53
is
30:54
really
30:54
unique
30:54
to
30:55
Dick's
30:55
in
30:55
this
30:55
sense
30:56
where
30:56
they
30:56
are
30:57
really
30:57
invested
30:57
in
30:57
the
30:58
community,
30:58
they're
30:59
doing
30:59
events
30:59
in
30:59
the
30:59
community.
31:00
And
31:00
so
31:00
I
31:00
think
31:00
that
31:00
there's
31:01
really
31:01
this
31:01
connection
31:02
that
31:02
can
31:02
happen
31:02
too
31:03
that
31:03
can
31:03
help
31:03
influence
31:04
purchases
31:04
and
31:05
allow
31:05
employees
31:05
to
31:06
get
31:06
recognized
31:06
for
31:06
the
31:06
work
31:07
they're
31:07
doing
31:07
online
31:08
and
31:08
offline
31:09
versus
31:09
just
31:09
what
31:10
they're
31:10
selling
31:10
in
31:11
the
31:11
store
31:11
when
31:11
people
31:11
come
31:12
in.
31:13
Yep.
31:13
The
31:14
other
31:14
point
31:14
I'd
31:14
make
31:14
too,
31:15
and
31:15
is
31:15
I
31:15
think
31:15
it
31:15
gives,
31:15
it
31:16
gives,
31:16
it
31:16
gives,
31:16
it
31:17
gives
31:17
power
31:17
back
31:18
to
31:18
the
31:18
merchant
31:18
as
31:19
like
31:19
the
31:19
art
31:19
of
31:19
retail.
31:20
Right.
31:20
Like
31:20
they
31:21
can
31:21
promote
31:21
themselves
31:22
as
31:22
the
31:22
artist
31:22
of
31:23
why
31:23
the
31:23
products
31:23
are
31:24
on
31:24
the
31:24
shelves.
31:25
Right.
31:25
Especially
31:25
in
31:26
this
31:26
day
31:26
of
31:26
AI
31:27
and
31:27
like
31:27
the
31:27
story
31:28
we
31:28
led
31:28
with
31:28
Amazon,
31:29
Amazon's
31:29
just
31:29
using
31:29
algorithms
31:30
to
31:30
put
31:30
products
31:30
in
31:31
their
31:31
store,
31:31
but
31:32
this
31:32
gives
31:32
the
31:32
avenue
31:33
for
31:33
the
31:33
buyer
31:34
to
31:34
reassert
31:34
their
31:35
authority
31:35
as
31:36
the
31:36
retail
31:37
minds
31:37
that
31:37
drive
31:37
the
31:38
industry,
31:38
which
31:38
I
31:38
think
31:38
is
31:38
really
31:39
cool.
31:39
Yeah,
31:40
absolutely.
31:41
David
31:41
Brown,
31:42
close
31:42
us
31:42
out
31:42
with
31:42
your
31:43
thoughts.
31:45
I
31:45
thought
31:45
I
31:45
was
31:45
going
31:45
to
31:45
be
31:45
aligned
31:46
with
31:46
everybody
31:46
and
31:47
this
31:47
one
31:47
is
31:47
a
31:47
no.
31:48
But
31:49
you
31:49
guys
31:49
are.
31:50
I
31:51
guess
31:51
I'm
31:51
just
31:51
on
31:51
a
31:52
completely
31:52
different
31:52
wavelength
31:53
today.
31:53
Oh
31:53
my
31:53
God,
31:54
why?
31:55
Well,
31:55
I
31:55
mean
31:56
like,
31:56
hey,
31:57
you
31:58
said
31:58
what,
31:58
they
31:58
had
31:59
a
31:59
thousand
31:59
content
32:00
creations
32:00
in
32:01
two
32:01
years.
32:01
Like,
32:01
you
32:02
know,
32:02
to
32:02
me
32:02
that's
32:03
like,
32:03
almost
32:03
like,
32:04
like
32:05
who
32:05
cares,
32:06
right?
32:06
Yeah,
32:06
yeah,
32:06
that
32:06
did
32:07
seem
32:07
pretty
32:07
low.
32:07
Yeah,
32:08
that's,
32:09
it's
32:09
shockingly
32:10
low.
32:11
And
32:11
I
32:11
wonder
32:11
if
32:12
that
32:12
is.
32:13
Maybe
32:13
I'm
32:13
just
32:13
the
32:13
wrong
32:14
demographic.
32:14
But
32:14
I
32:14
wonder
32:15
if
32:15
maybe
32:15
that's
32:15
just.
32:16
Do
32:16
you
32:16
want
32:17
to
32:17
be
32:17
associated
32:17
with
32:18
Dicks
32:18
or
32:18
do
32:18
you
32:18
want
32:18
to
32:19
be
32:19
associated
32:20
as
32:20
an
32:20
influencer
32:21
with
32:21
an
32:21
actual
32:21
brand?
32:22
Right.
32:22
And
32:23
you
32:23
know,
32:24
whether
32:24
it's
32:25
Adidas
32:25
or
32:25
Night
32:26
or
32:26
anything,
32:26
Nike
32:27
or
32:27
whoever
32:27
like
32:27
that.
32:28
I
32:28
asked
32:29
my
32:29
11
32:29
year
32:29
old
32:29
daughter
32:30
who
32:30
creates
32:31
videos
32:31
for,
32:32
you
32:32
know,
32:32
for
32:32
YouTube
32:33
and
32:34
her
32:34
various
32:35
other
32:35
socials
32:35
all
32:35
based
32:36
around
32:37
her
32:37
scheme,
32:38
which
32:38
is
32:38
kind
32:38
of
32:38
her
32:38
passion.
32:39
And
32:39
yeah,
32:40
she
32:40
looked
32:40
at
32:40
me
32:40
and
32:40
she's
32:41
like,
32:41
why
32:41
would
32:41
I
32:42
do
32:42
that
32:42
for
32:42
Dicks?
32:42
What
32:43
about
32:43
Shields?
32:44
And
32:45
so,
32:45
you
32:45
know,
32:45
kind
32:46
of
32:46
back
32:46
to
32:46
the
32:46
last
32:47
one.
32:47
But
32:48
I,
32:48
I,
32:49
you
32:49
know,
32:50
does
32:50
it
32:50
make
32:50
sense
32:51
to
32:51
do
32:51
this?
32:52
Absolutely.
32:52
I'm,
32:53
I'm
32:53
supportive
32:54
of
32:54
that.
32:54
I
32:54
just,
32:55
I,
32:55
I
32:55
question
32:55
the,
32:56
the
32:56
Dicks
32:57
thing,
32:57
but
32:57
maybe
32:57
I
32:57
just
32:57
don't
32:58
know
32:58
them
32:58
well
32:58
enough.
32:58
You
32:58
know,
32:59
if,
32:59
if,
33:00
if
33:00
this
33:00
was
33:00
a
33:00
headline
33:01
for
33:01
REI
33:03
or,
33:05
or
33:05
something
33:06
like
33:06
that,
33:06
I
33:06
would
33:06
have
33:07
been,
33:07
you
33:07
know,
33:08
all
33:08
in.
33:09
I,
33:10
I
33:10
just
33:10
don't
33:10
see
33:10
people
33:11
getting
33:11
excited
33:11
to
33:11
be
33:12
an
33:12
intermediary
33:13
for,
33:13
intermediary
33:14
for
33:14
Dicks.
33:14
And
33:15
I
33:15
mean,
33:15
I
33:15
think
33:15
that
33:16
maybe
33:16
David,
33:17
just
33:17
to,
33:17
to
33:18
kind
33:18
of
33:18
play
33:18
a
33:18
little
33:18
devil's
33:19
advocate
33:19
to
33:19
use
33:19
is
33:19
like,
33:20
I
33:20
think
33:20
Dick's
33:21
has
33:21
had
33:22
such
33:22
an
33:22
unbelievable
33:23
go
33:23
growth
33:24
trajectory
33:24
over
33:25
the
33:25
last,
33:25
I'd
33:25
say
33:26
five,
33:26
six
33:26
years.
33:27
It
33:28
is
33:28
a
33:28
very
33:29
kind
33:29
of,
33:29
I'll
33:29
call
33:29
it
33:30
east
33:30
coast,
33:30
middle
33:31
of
33:31
the
33:31
country
33:32
centric
33:33
retailer.
33:33
And
33:34
I,
33:34
I
33:34
kind
33:34
of
33:34
get
33:34
what
33:34
you're
33:35
saying,
33:35
but
33:36
if
33:36
you
33:36
think
33:36
about
33:37
it,
33:37
they're
33:37
like
33:37
a
33:37
house
33:37
of
33:38
brands.
33:38
Yes,
33:38
they
33:38
have
33:39
private
33:39
label,
33:40
but
33:40
really
33:40
their
33:40
brands
33:41
are
33:41
super
33:42
front
33:42
and
33:42
center.
33:43
So
33:44
you
33:44
know,
33:44
I
33:45
think
33:45
based
33:45
on
33:45
their
33:46
consumer
33:46
base,
33:47
they're
33:47
going
33:47
to
33:48
introduce
33:48
branded
33:49
products
33:49
to
33:50
them.
33:51
So
33:51
I
33:52
just
33:52
think
33:52
that
33:52
they've
33:53
done
33:53
a
33:53
lot
33:54
of
33:55
really
33:55
positive
33:56
things
33:56
and
33:56
have
33:56
great
33:56
momentum
33:57
over
33:57
the
33:58
last,
33:58
like
33:58
I
33:58
said,
33:58
five
33:59
or
33:59
six
33:59
years.
34:00
But
34:00
again,
34:00
they're
34:01
not,
34:01
they're
34:01
not
34:02
West
34:02
Coast.
34:02
Like
34:03
when
34:03
I
34:03
lived
34:03
on
34:03
the
34:03
west
34:04
coast
34:04
they
34:04
didn't
34:04
make
34:04
a
34:05
lot
34:05
of
34:05
sense
34:05
to
34:05
me,
34:06
but
34:06
I
34:06
grew
34:06
up
34:06
with
34:06
them.
34:07
So
34:07
I
34:08
hear
34:08
what
34:08
your
34:08
point
34:08
is.
34:10
Yeah.
34:11
The
34:11
other
34:11
thing
34:11
I'd
34:11
Say
34:11
too,
34:12
and
34:12
then
34:12
we
34:12
can
34:12
move
34:12
on.
34:13
Is,
34:13
you
34:13
know,
34:13
I
34:14
think,
34:14
I
34:14
think
34:14
everyone
34:15
has
34:15
an
34:15
influencer
34:16
program.
34:16
Right?
34:16
Like
34:16
every
34:16
retailer
34:17
now
34:17
has
34:17
an
34:17
influencer
34:18
program.
34:18
That's
34:18
not,
34:18
that's
34:19
also
34:19
not
34:19
what's
34:19
special
34:20
here.
34:20
The
34:20
specialty,
34:21
to
34:21
me,
34:21
the
34:21
special
34:21
sauce,
34:22
again,
34:22
is
34:22
going
34:22
back
34:23
to
34:23
the
34:23
employee
34:24
activation
34:25
because
34:25
there's
34:25
a
34:25
lot
34:25
of
34:25
pride
34:26
and
34:26
employment
34:26
employees
34:27
that
34:27
would
34:28
gladly
34:28
share
34:29
things
34:29
on
34:29
behalf
34:30
of
34:30
dicks
34:30
or
34:30
gladly
34:31
share
34:31
things
34:31
on
34:31
behalf
34:31
of
34:31
Patagonia
34:32
or
34:32
rei
34:33
too.
34:33
So.
34:34
Yeah,
34:34
that
34:35
would
34:35
be
34:35
the
34:35
last
34:35
point.
34:36
Go
34:36
ahead.
34:37
The.
34:37
The
34:38
employee
34:38
side.
34:38
And
34:39
I
34:39
think
34:39
it's
34:39
great.
34:39
Are
34:40
you
34:40
okay?
34:41
I
34:41
think
34:41
every
34:41
retailer
34:42
should
34:42
do
34:42
that.
34:43
I
34:43
just
34:43
think.
34:43
Oh,
34:43
really?
34:44
Okay.
34:44
Especially
34:44
kind
34:45
of
34:45
the
34:45
younger
34:45
generation
34:46
that's
34:46
coming
34:46
up
34:47
kind
34:47
of
34:48
wants
34:48
to
34:48
own
34:49
their
34:49
own,
34:49
you
34:50
know,
34:50
content
34:50
and
34:51
be
34:51
associated
34:52
directly
34:52
with
34:53
the
34:53
brands.
34:53
I'm
34:53
with
34:53
you,
34:53
Lisa.
34:54
It's
34:54
a,
34:54
A,
34:54
a
34:54
house
34:55
of
34:55
brands.
34:55
But
34:55
like,
34:56
if
34:56
my
34:57
daughter's
34:57
gonna
34:57
post
34:58
a
34:58
video
34:58
or
34:58
something
34:59
like
34:59
that,
35:00
you
35:00
know,
35:00
based
35:01
on
35:01
Atomic
35:01
skis,
35:02
she's
35:02
gonna
35:02
tag
35:03
atomic.
35:03
She's
35:03
not
35:03
gonna
35:04
tag
35:05
start
35:05
house
35:05
where
35:06
she
35:06
bought
35:06
the
35:06
skis.
35:07
Right.
35:07
And
35:08
that
35:09
type
35:09
of
35:09
thing.
35:09
Because
35:11
then,
35:11
you
35:11
know,
35:12
she
35:12
feels
35:12
like
35:12
she's
35:12
losing
35:13
control.
35:13
Right.
35:14
So.
35:15
Got
35:15
it.
35:15
So
35:15
that's
35:15
a
35:15
good
35:15
clarification.
35:16
So
35:16
you're
35:16
saying
35:17
you
35:17
do
35:17
think
35:17
every
35:17
retailer
35:18
should
35:18
emulate
35:18
the
35:19
employee
35:19
side
35:19
of
35:19
this?
35:20
No,
35:20
I
35:20
didn't.
35:21
Absolutely.
35:22
Okay.
35:23
But
35:23
you're
35:23
skeptical
35:24
of
35:24
the
35:24
long
35:24
term
35:24
differentiation
35:25
of
35:25
just,
35:25
you
35:26
know,
35:26
the
35:26
influencer
35:27
program
35:28
being
35:28
what's.
35:28
What
35:29
truly
35:29
drives
35:29
influencers
35:30
to
35:31
promote
35:31
a
35:31
brand
35:32
versus
35:32
a
35:32
retailer,
35:33
especially
35:33
where
35:34
there's.
35:34
An
35:34
intermediary
35:35
between
35:36
the
35:36
things
35:36
like.
35:36
Yeah,
35:37
yeah,
35:38
yeah,
35:38
that
35:38
makes
35:38
sense.
35:39
That
35:39
makes
35:39
sense.
35:39
That's
35:39
a
35:39
good
35:39
clarification.
35:40
All
35:41
right,
35:41
Headline
35:41
number
35:41
four.
35:42
God,
35:42
this
35:42
show
35:42
is
35:42
amazing.
35:43
All
35:43
right.
35:43
Wayfair
35:44
has
35:44
introduced
35:45
its
35:45
new
35:45
AI
35:45
powered
35:46
tool,
35:47
Muse,
35:48
to
35:48
inspire
35:48
and
35:49
personalize
35:49
your
35:49
home
35:50
shopping
35:50
experience.
35:51
According
35:52
to
35:52
a
35:52
Wayfarer
35:53
press
35:53
release,
35:53
Muse
35:54
is
35:54
designed
35:55
to
35:55
give
35:55
customers
35:56
an
35:56
easy
35:56
way
35:56
to
35:57
find
35:57
inspiration
35:57
and
35:58
ideas
35:58
for
35:58
their
35:58
homes
35:59
by
35:59
transforming
36:00
how
36:00
customers
36:01
discover,
36:02
personalize,
36:02
and
36:03
shop
36:03
for
36:03
their
36:03
dream
36:04
spaces.
36:05
Building
36:05
on
36:05
the
36:05
success
36:06
of
36:06
decorify,
36:08
Wayfair's
36:08
previous
36:09
pilot
36:09
application
36:11
that
36:11
allowed
36:11
customers
36:12
to
36:12
select
36:12
from
36:13
a
36:13
few
36:13
preset
36:14
styles
36:14
to
36:15
see
36:15
how
36:15
their
36:15
space
36:15
could
36:15
be
36:16
transformed.
36:16
Muse
36:17
takes
36:17
it
36:18
further
36:18
to
36:18
provide
36:19
a
36:19
trove
36:20
of
36:20
inspiration
36:21
and
36:21
ideas
36:21
to
36:22
build
36:22
their
36:22
aspirational
36:23
home.
36:23
Didn't
36:24
expect
36:24
to
36:24
see
36:24
Trove
36:25
dropped
36:25
in
36:25
today's
36:25
Fast5.
36:26
Here's
36:27
how
36:27
it
36:27
works.
36:28
You
36:28
type
36:29
in
36:29
a
36:29
style
36:29
or
36:29
a
36:30
room
36:30
you
36:30
are
36:30
looking
36:30
for.
36:31
It
36:31
can
36:31
be
36:31
as
36:31
specific
36:32
as
36:32
Moody
36:33
1920s
36:34
style
36:34
living
36:34
room
36:35
that's
36:35
top
36:35
on
36:35
My
36:36
list,
36:36
Dan.
36:36
Or
36:37
as
36:37
generic
36:37
as
36:38
dining
36:38
room.
36:39
As
36:39
you
36:39
browse
36:40
the
36:40
rich
36:40
AI
36:41
imagery,
36:41
you
36:41
can
36:41
shop
36:42
the
36:42
recommended
36:42
items
36:43
in
36:43
each
36:43
muse
36:44
or
36:44
add
36:44
it
36:44
to
36:44
a
36:45
collection
36:45
to
36:46
raise.
36:47
Let
36:47
me
36:47
try
36:47
to
36:48
say
36:48
that
36:48
like
36:48
a
36:48
normal
36:49
human
36:49
being
36:50
or
36:50
add
36:51
it
36:51
to
36:51
a
36:51
collection
36:52
to
36:52
revisit
36:53
later.
36:53
When
36:54
you
36:54
find
36:54
a
36:54
muse
36:55
that
36:55
sparks
36:55
your
36:56
interest,
36:56
you
36:56
can
36:56
easily
36:57
explore
36:57
other
36:57
muses
36:58
and
36:58
products
36:58
that
36:59
share
36:59
the
36:59
same
36:59
vibe.
37:00
Once
37:00
you
37:01
save
37:01
a
37:01
muse,
37:01
you
37:01
can
37:02
then
37:02
upload
37:02
a
37:02
photo
37:03
of
37:03
your
37:03
space
37:03
to
37:03
apply
37:04
the
37:04
style
37:05
to
37:05
any
37:05
room
37:06
of
37:06
your
37:06
house.
37:06
And
37:07
voila,
37:08
you
37:08
have
37:08
a
37:08
fully
37:09
designed
37:09
room.
37:10
Lisa,
37:11
are
37:11
you
37:11
buying
37:12
or
37:12
selling
37:13
Wayfair
37:14
Museum?
37:15
I'm
37:15
buying.
37:16
I
37:16
think
37:16
it
37:16
is
37:17
a
37:17
great.
37:17
Here's
37:18
what
37:18
I.
37:18
I
37:18
love
37:18
it
37:19
because
37:19
I
37:19
think
37:19
it
37:19
is
37:20
a
37:20
great
37:20
use
37:20
of
37:21
AI
37:22
with
37:22
the
37:23
consumer
37:23
in
37:24
mind.
37:24
Right.
37:25
I
37:25
mean,
37:25
the
37:25
way
37:25
I
37:26
thought
37:26
about
37:26
it
37:26
is
37:26
I
37:27
stepped
37:27
back
37:27
and
37:27
said,
37:28
who
37:28
doesn't
37:28
want
37:28
to
37:28
dream
37:29
and
37:29
who
37:29
doesn't
37:29
want
37:29
to
37:29
be
37:30
inspired?
37:31
And
37:31
I
37:31
think
37:32
from
37:32
a
37:32
customer
37:33
service,
37:33
like
37:34
quality
37:34
of
37:35
customer
37:35
consumer
37:36
relationship,
37:37
I
37:38
think
37:38
this
37:38
thing
37:38
that
37:38
Wayfair
37:39
is
37:39
doing
37:39
is
37:40
pretty
37:40
awesome.
37:40
Yes.
37:41
It's
37:41
going
37:41
to
37:41
potentially
37:42
inspire
37:42
them
37:43
to
37:43
buy
37:43
on
37:43
their
37:43
site.
37:44
So
37:44
I
37:44
do
37:44
think
37:44
it
37:44
has
37:45
conversion,
37:46
but
37:46
it's
37:46
also
37:46
just
37:46
going
37:47
to
37:47
help
37:47
the
37:47
consumer
37:48
in
37:48
general
37:48
that
37:49
they
37:49
can
37:49
save
37:50
it
37:50
and
37:50
come
37:50
back
37:51
to
37:51
it
37:52
and
37:52
it
37:52
allows
37:52
the
37:52
consumer
37:53
to
37:53
be
37:53
somewhat
37:54
creative
37:54
themselves.
37:56
So
37:57
I'm
37:57
all
37:57
for
37:57
it.
37:57
I'm
37:58
buying.
37:59
You
37:59
are?
37:59
Ed,
38:00
are
38:00
you
38:00
buying?
38:00
I
38:00
think
38:00
you
38:01
are.
38:01
Based
38:01
on.
38:02
Oh
38:02
my
38:02
God,
38:02
100%.
38:03
I
38:03
love
38:03
when
38:04
Lisa
38:04
was
38:04
talking.
38:05
You
38:05
do?
38:05
Why?
38:06
It's
38:06
super
38:07
simple
38:07
to
38:07
use,
38:08
I
38:08
think.
38:09
Yeah,
38:10
I
38:10
did.
38:10
I,
38:10
I
38:10
mean,
38:11
I
38:11
looked
38:11
up
38:11
crazy
38:12
search
38:12
terms
38:13
too,
38:13
like
38:13
coastal,
38:14
Spanish
38:14
modern
38:15
and
38:15
Midwest.
38:16
Midwest,
38:16
mid
38:17
century
38:17
modern
38:17
and
38:18
Midwestern
38:18
coastal.
38:19
Yeah.
38:19
I
38:20
mean,
38:20
it
38:20
wasn't
38:20
always
38:21
perfect,
38:21
the
38:22
results
38:22
weren't
38:22
always
38:22
perfect,
38:23
but
38:23
the
38:23
UX
38:24
is
38:24
brilliant.
38:24
Like,
38:25
I
38:25
can
38:25
just
38:25
hit,
38:25
like,
38:26
I,
38:26
you
38:26
know,
38:26
I
38:27
can
38:27
search
38:27
those
38:27
products,
38:28
I
38:28
can
38:28
put
38:28
them
38:28
to
38:28
my
38:29
cart
38:29
right
38:29
away.
38:29
But
38:30
I
38:30
think
38:30
that
38:30
the
38:30
most
38:30
brilliant
38:31
point
38:31
here,
38:32
and
38:32
Lisa
38:32
hit
38:32
on
38:33
this
38:33
too.
38:33
They're
38:34
using
38:34
AI
38:35
to
38:35
just
38:35
adjust
38:36
the
38:36
imagery.
38:36
They're
38:37
putting
38:37
an
38:37
ocean
38:38
outside
38:38
of
38:38
the
38:38
window
38:39
in
38:39
that
38:39
setting
38:40
and
38:40
changing
38:40
a
38:40
few
38:41
simple
38:41
things,
38:42
which
38:42
is
38:42
what
38:42
AI
38:43
should
38:43
be
38:43
used
38:43
for
38:44
to
38:44
make
38:45
me
38:45
feel
38:45
as
38:45
a
38:46
consumer.
38:46
Like
38:46
they're
38:47
personalizing
38:47
this
38:48
experience
38:48
to
38:48
even
38:49
the
38:49
most
38:49
crazy
38:49
search
38:50
terms
38:50
that
38:50
I
38:50
might
38:51
be
38:51
putting
38:51
in
38:51
here.
38:52
And
38:52
they're
38:52
giving
38:52
me
38:52
a
38:53
way
38:53
to
38:53
very
38:53
easily
38:54
click
38:54
and
38:54
buy.
38:54
So
38:55
I
38:55
think
38:55
this.
38:56
I'm
38:56
super
38:57
excited.
38:57
I'm
38:57
interviewing
38:58
Fiona
38:58
Tanit,
38:59
the
38:59
CTO
38:59
at
38:59
Wayfair
39:00
at
39:00
Shop
39:00
Talk,
39:01
and
39:01
I
39:01
cannot
39:01
Wait
39:02
to
39:02
talk
39:02
to
39:02
her
39:03
just
39:03
about,
39:03
like,
39:04
the
39:04
evolution
39:04
of
39:05
this
39:05
because
39:05
it
39:05
really
39:06
is
39:06
quite
39:07
a
39:07
step
39:07
up
39:07
from
39:07
what
39:08
decorify
39:08
was.
39:09
And
39:10
now
39:10
you're,
39:10
you're
39:11
really,
39:11
it's
39:11
really
39:11
focused
39:12
on
39:12
inspiration
39:13
and
39:13
then
39:13
providing
39:14
that
39:14
ease
39:14
of
39:14
use
39:14
of
39:15
getting
39:15
to
39:15
products.
39:15
So
39:16
I'm,
39:16
I
39:16
love
39:16
it.
39:17
We
39:17
were
39:18
all
39:18
in
39:18
on
39:18
decorify
39:19
last
39:19
year,
39:19
too,
39:20
and
39:20
I
39:20
can't
39:20
wait
39:20
for
39:20
you
39:20
to
39:21
talk
39:21
to
39:21
Fiona
39:21
at
39:22
Shop
39:22
Dog.
39:22
It's
39:22
gonna
39:22
be
39:22
awesome.
39:23
All
39:23
right,
39:23
Dave,
39:23
I'll
39:23
let
39:23
you
39:24
go
39:24
next
39:24
because,
39:24
you
39:25
know,
39:25
I'm,
39:25
I'm,
39:25
I'm
39:26
in
39:26
their
39:26
camp
39:26
and
39:27
I
39:27
don't.
39:27
I
39:27
want
39:28
to
39:28
see
39:28
where
39:28
you
39:28
stand
39:28
before,
39:29
because
39:29
maybe
39:29
I
39:29
need
39:29
the
39:30
retort
39:30
to
39:30
try
39:30
to
39:31
convince
39:31
you
39:31
to
39:31
come
39:31
to
39:32
our
39:32
spot.
39:32
What's
39:32
your
39:32
thoughts
39:33
here?
39:33
I
39:34
have
39:34
one
39:34
for
39:34
in
39:35
the
39:35
cam.
39:36
Okay.
39:36
One
39:36
foot.
39:37
Super
39:37
cool.
39:37
I
39:37
played
39:38
with
39:38
it
39:38
yesterday.
39:39
I,
39:40
I
39:40
think
39:40
that
39:40
it's,
39:40
it's
39:41
really
39:41
well
39:41
done,
39:42
very
39:43
well
39:43
executed.
39:45
You
39:45
know,
39:45
we'll
39:45
see
39:46
how
39:46
the
39:46
whole
39:46
software
39:46
update
39:47
thing
39:47
that
39:47
works
39:47
out,
39:48
you
39:48
know,
39:48
since
39:48
you
39:48
guys
39:49
think
39:49
that's
39:49
a,
39:49
A
39:50
big
39:50
issue
39:51
going
39:51
forward.
39:51
But,
39:52
but
39:53
here's
39:53
my,
39:53
my
39:53
question.
39:54
And,
39:54
and,
39:54
and
39:54
you
39:55
said
39:55
something
39:55
really
39:55
interesting
39:56
kind
39:56
of,
39:56
what's
39:56
the
39:56
evolution
39:57
of
39:57
it?
39:58
And
39:59
wonder,
39:59
you
39:59
know,
40:00
does
40:00
eventually
40:00
this
40:01
become
40:01
a
40:02
revenue
40:02
source
40:03
and,
40:03
you
40:03
know,
40:04
it
40:05
becomes
40:05
an
40:06
interior
40:06
design
40:07
service?
40:08
You
40:08
know,
40:08
Wafers
40:09
also
40:09
have
40:09
pretty
40:09
heavily
40:10
tied
40:10
into
40:11
a
40:11
lot
40:11
of
40:12
the
40:12
online
40:12
design
40:13
services.
40:13
Right.
40:14
You
40:14
know,
40:14
they're
40:15
a
40:16
referral
40:16
from
40:17
whether
40:17
it's
40:17
joybird
40:18
or
40:18
stucco
40:19
or
40:19
heavenly
40:19
or,
40:20
you
40:20
know,
40:21
space
40:21
joy
40:21
picking
40:22
every
40:22
one
40:22
of
40:23
them.
40:23
What
40:24
are
40:24
they
40:24
thinking
40:24
about
40:25
this?
40:25
Right?
40:25
Yeah,
40:25
that's
40:26
what
40:26
I
40:26
thought
40:26
too.
40:27
Like,
40:27
you
40:27
know,
40:27
it's
40:27
like,
40:28
I'm
40:28
not
40:28
sure,
40:28
you
40:29
know,
40:29
pissing
40:29
off
40:29
a
40:29
bunch
40:29
of
40:30
partners
40:30
is.
40:31
Is
40:32
Retail
40:32
Strategy
40:33
101.
40:33
Unless
40:34
the
40:34
evolution
40:35
is
40:35
I'm
40:36
going
40:36
to
40:36
be
40:36
a
40:36
better
40:37
version
40:37
of
40:37
that
40:37
and
40:38
I'm
40:38
just
40:39
taking
40:39
it
40:39
over.
40:40
So
40:41
I
40:41
think
40:41
it's
40:41
cool.
40:42
I
40:42
think
40:42
it's
40:42
really
40:42
well
40:43
done.
40:43
I'm
40:44
super
40:44
curious
40:45
about
40:46
what
40:46
the
40:46
evolution
40:47
of.
40:47
Is
40:47
it
40:48
going
40:48
forward
40:48
and
40:49
how
40:49
does
40:49
it
40:49
work
40:50
in
40:50
the
40:50
broader
40:51
ecosystem
40:51
of
40:52
interior
40:53
design?
40:54
Yeah,
40:55
that's
40:55
exactly
40:56
the
40:56
points
40:56
I
40:56
had
40:56
too,
40:56
David.
40:57
Yeah,
40:57
the
40:57
impact's
40:58
going
40:58
to
40:58
be
40:58
on
40:58
the
40:58
interior
40:58
design,
40:59
but
40:59
that's
40:59
what
40:59
Wafer's
41:00
brand
41:00
is
41:00
too.
41:00
Wafer's
41:01
brand
41:01
is
41:01
like,
41:01
basically
41:02
like
41:02
affordable
41:03
design,
41:03
you
41:03
know,
41:03
at
41:03
the
41:03
end
41:04
of
41:04
the
41:04
day.
41:04
And
41:04
so
41:04
if
41:04
you
41:04
can
41:04
use
41:05
tech
41:05
to
41:05
do
41:05
that,
41:06
why
41:06
not?
41:06
And
41:07
that's
41:07
the
41:07
other
41:07
point
41:07
I'd
41:07
make
41:08
here,
41:08
is
41:08
because
41:08
this,
41:09
this
41:09
is
41:09
an
41:09
example
41:10
to
41:10
me
41:10
of
41:10
also,
41:10
like,
41:10
why
41:11
Wayfair
41:11
continues
41:12
to
41:12
win
41:12
or
41:12
hold
41:12
its
41:13
own
41:13
within
41:13
the
41:13
home
41:13
furnishing
41:14
space
41:14
because
41:15
it's,
41:15
it
41:15
uses,
41:16
it
41:16
constantly
41:16
uses
41:17
its
41:17
tech
41:18
to
41:18
showcase
41:18
its
41:19
category,
41:19
whereas
41:19
Amazon
41:20
has
41:20
to
41:20
use
41:21
its
41:21
tech
41:21
to
41:21
tap
41:21
into
41:22
everything
41:22
that
41:22
it
41:22
provides.
41:23
But
41:23
Wayfair's
41:24
been
41:24
smart
41:24
about
41:24
that
41:25
and,
41:25
and
41:25
for
41:25
that
41:26
reason
41:26
it's
41:26
gotten
41:26
a
41:26
leg
41:26
up
41:27
on
41:27
Target
41:27
and
41:27
Walmart
41:28
over
41:28
the
41:28
years
41:29
and
41:29
it
41:29
continues
41:30
to
41:30
take
41:30
this
41:30
approach,
41:31
which
41:31
is
41:32
a
41:32
definitive
41:32
approach.
41:33
I
41:33
had
41:33
coffee
41:33
with
41:34
Wayfair
41:35
CEO
41:35
back
41:36
when
41:36
I
41:36
was
41:36
running
41:36
home
41:36
furnishings
41:37
at
41:37
the
41:37
Vidara
41:37
in
41:38
Las
41:38
Vegas
41:39
and
41:39
he
41:39
told
41:39
me
41:39
that
41:40
that's
41:40
the
41:40
way
41:40
he
41:40
thinks
41:40
about
41:41
the
41:41
business.
41:41
He's
41:41
going
41:41
to
41:41
continue
41:42
to
41:42
use
41:42
tech
41:43
to
41:43
showcase
41:44
the
41:44
category
41:44
of
41:44
home
41:45
furnishings.
41:45
And
41:45
I
41:45
think
41:45
you're
41:46
right.
41:46
There
41:46
could
41:46
be
41:46
some
41:46
fallout
41:47
from
41:47
this
41:47
in
41:47
the
41:48
space,
41:48
but
41:48
consumers
41:49
will
41:49
gravitate
41:50
towards
41:50
it
41:50
if
41:50
they
41:50
find
41:50
it
41:50
useful.
41:51
Yeah,
41:52
it's
41:53
easier.
41:53
Right,
41:54
right.
41:55
Like,
41:55
you
41:55
know,
41:55
here,
41:56
sign
41:57
a
41:57
contract,
41:58
you
41:58
know,
41:58
take
41:58
a
41:58
bunch
41:58
of
41:58
photos
41:59
of
41:59
my
41:59
room,
41:59
like
42:00
they
42:00
can
42:00
be
42:00
AI
42:01
generated,
42:01
etc.
42:03
So
42:03
I
42:03
think
42:04
the
42:04
future
42:04
evolution
42:04
is
42:05
super
42:05
interesting.
42:06
Well,
42:06
and
42:07
you,
42:07
you
42:07
still
42:07
need
42:08
the
42:08
interior
42:08
designers
42:09
to
42:09
pull
42:10
from
42:10
multiple
42:10
sources.
42:11
Like
42:11
the,
42:11
the
42:12
idea
42:12
that
42:12
you're
42:13
going
42:13
to
42:13
get
42:13
all
42:13
of
42:13
the
42:14
things
42:14
to
42:14
outfit
42:14
your
42:15
room
42:15
from
42:15
Wayfair
42:16
is
42:16
probably
42:17
not,
42:17
not
42:17
true.
42:18
You
42:18
might,
42:18
you
42:19
know,
42:19
that's
42:19
where
42:19
the
42:19
designers
42:20
come
42:20
in
42:20
to
42:20
help
42:20
you
42:21
like,
42:21
you
42:21
know,
42:21
pick
42:22
the
42:22
right
42:22
places
42:23
to
42:23
invest
42:24
and
42:25
the
42:25
right
42:25
places
42:25
depends
42:26
on.
42:26
Your
42:26
budget
42:26
too
42:26
though,
42:27
right?
42:27
Exactly.
42:28
Or
42:28
does
42:29
Wayfair
42:29
become
42:30
a
42:30
bit
42:30
of
42:30
a
42:30
marketplace
42:31
in
42:31
the
42:31
future
42:32
with
42:32
kind
42:32
of
42:33
the
42:33
service,
42:33
so
42:33
then
42:33
it
42:34
will
42:34
allow
42:34
them
42:34
to
42:34
actually
42:35
pull
42:35
from
42:35
other
42:35
sites
42:36
too?
42:36
Right,
42:36
Right.
42:37
Right.
42:38
Well,
42:38
let's.
42:38
That's
42:39
a
42:39
great
42:39
catalyst
42:40
for
42:40
our
42:40
next.
42:41
Oh
42:41
yeah,
42:42
perfect
42:43
Segue
42:44
headline
42:45
number
42:45
five.
42:45
Amazon's
42:46
mobile
42:46
shopping
42:47
app
42:47
is
42:47
now
42:47
featuring
42:48
products
42:48
from
42:49
other
42:49
sites.
42:50
Amazon
42:50
is
42:50
testing
42:51
a
42:51
new
42:51
feature
42:51
that
42:51
enables
42:52
users
42:52
of
42:52
the
42:52
Amazon
42:53
Shopping
42:53
app
42:54
to
42:54
find
42:54
select
42:55
products
42:55
from
42:55
other
42:55
sites
42:56
and
42:56
go
42:56
there
42:56
to
42:57
purchase
42:57
them.
42:57
Currently
42:58
in
42:58
beta,
42:59
the
42:59
Shop
43:00
Brand
43:00
sites
43:00
Directly
43:01
feature
43:02
is
43:02
live
43:02
for
43:02
some
43:03
US
43:03
customers
43:03
and
43:04
will
43:04
be
43:04
rolled
43:04
out
43:04
to
43:05
more
43:05
based
43:05
on
43:05
feedback,
43:06
the
43:06
company
43:06
said
43:07
on
43:07
a
43:07
Tuesday,
43:08
February
43:09
11th
43:09
press
43:09
release.
43:10
Release
43:10
Customers
43:11
who
43:11
have
43:11
access
43:11
to
43:12
this
43:12
beta
43:12
search
43:13
will
43:13
find
43:13
in
43:13
their
43:13
search
43:14
results
43:14
select
43:14
products
43:15
that
43:15
Amazon
43:15
doesn't
43:16
sell
43:16
in
43:16
its
43:16
store
43:17
alongside
43:18
the
43:18
products
43:18
that
43:18
Amazon
43:19
does
43:19
sell.
43:20
And
43:20
they
43:20
will
43:20
see
43:20
a
43:21
link
43:21
to
43:21
the
43:21
brand's
43:22
website.
43:22
According
43:23
to
43:23
the
43:23
release,
43:23
when
43:24
customers
43:24
click
43:24
on
43:25
that
43:25
link,
43:25
they
43:25
will
43:25
receive
43:26
a
43:26
notification
43:26
that
43:26
they
43:27
are
43:27
leaving
43:27
Amazon
43:28
and
43:28
will
43:28
go
43:28
directly
43:29
to
43:29
the
43:29
brand's
43:29
website
43:30
where
43:30
they
43:30
can
43:30
evaluate
43:31
the
43:31
product
43:31
and
43:31
make
43:31
purchases
43:32
directly
43:33
from
43:33
that
43:33
brand.
43:34
Now
43:34
here's
43:35
the
43:35
Kicker,
43:35
if
43:36
that
43:36
brand
43:36
happens
43:37
to
43:37
have
43:37
buy
43:38
with
43:38
prime
43:38
enabled
43:39
products,
43:39
prime
43:40
members
43:40
will
43:40
then
43:41
be
43:41
provided
43:41
with
43:41
free
43:42
delivery,
43:42
easy
43:43
returns
43:43
and
43:43
customer
43:44
support
43:44
for
43:44
the
43:44
items
43:45
that
43:45
they
43:45
purchase
43:45
directly
43:46
on
43:46
that
43:46
brand's
43:46
website.
43:47
Lisa,
43:48
we're
43:48
going
43:48
to
43:49
you
43:49
here
43:49
with
43:49
this
43:49
one.
43:49
Again,
43:50
what
43:51
are
43:51
the
43:51
pros
43:51
and
43:51
cons
43:52
here
43:52
of
43:53
Amazon
43:53
testing
43:53
if
43:54
consumers
43:54
will
43:54
want
43:54
to
43:55
buy
43:55
products
43:55
from
43:55
other
43:56
websites
43:56
via
43:57
the
43:57
Amazon
43:58
mobile
43:58
app?
43:59
Yeah,
43:59
look,
44:00
we
44:00
all
44:00
know
44:01
there's
44:01
always
44:01
an
44:01
angle
44:02
with
44:02
Amazon,
44:03
right?
44:03
How
44:03
they're
44:03
going
44:03
to
44:04
drive
44:04
more.
44:04
Right?
44:05
So
44:05
I
44:05
think
44:05
at
44:06
the
44:06
end
44:06
you
44:06
kind
44:07
of
44:07
hit
44:07
on
44:07
it.
44:07
Look,
44:07
if
44:08
it's
44:08
Prime,
44:09
Amazon's
44:10
winning
44:10
anyhow,
44:11
Right?
44:11
Because
44:11
they're
44:11
doing
44:12
the
44:12
back
44:12
end
44:13
of
44:13
that
44:13
execution.
44:14
They're
44:14
collecting
44:15
data.
44:16
Right.
44:16
They're
44:16
gaining
44:17
a
44:17
financial
44:17
benefit.
44:18
They're
44:19
also
44:19
gaining
44:20
insights
44:20
of
44:20
what
44:21
don't
44:21
I
44:21
have
44:21
on
44:22
my
44:22
site.
44:22
You
44:22
know,
44:23
maybe
44:23
their
44:23
algorithms
44:24
aren't
44:24
perfect,
44:25
but
44:25
now
44:26
this
44:26
will
44:26
be
44:26
a
44:26
new
44:26
algorithm
44:27
they
44:27
can
44:28
add
44:28
because
44:28
they'll
44:29
have
44:29
some
44:29
access,
44:30
some
44:30
way
44:30
to
44:30
understand
44:32
how
44:32
the
44:32
consumer,
44:33
you
44:34
know,
44:34
is
44:34
going
44:34
from
44:34
site
44:35
to
44:35
site.
44:36
Look,
44:36
I,
44:37
I
44:37
don't
44:37
know
44:38
that
44:38
I
44:38
can
44:38
necessarily
44:39
see
44:39
a
44:39
con
44:40
on
44:40
it
44:40
at
44:40
the
44:40
end
44:40
of
44:41
the
44:41
day
44:41
because
44:42
ultimately
44:43
there's
44:44
so
44:44
many
44:44
different
44:44
learning
44:45
and
44:45
revenue
44:46
streams
44:46
and
44:46
opportunities
44:47
that
44:47
I
44:47
think
44:48
Amazon
44:48
does
44:48
get
44:49
from
44:49
this.
44:49
Plus
44:50
in
44:50
a
44:50
lot
44:51
of
44:51
ways
44:51
it'll
44:51
benefit
44:52
their
44:52
partners.
44:53
So
44:53
it
44:53
actually,
44:53
in
44:54
a
44:54
different
44:54
way
44:55
is,
44:56
is
44:56
a
44:56
new
44:56
positive
44:57
shift
44:57
on
44:57
their
44:58
partnerships
44:59
because
44:59
they're
44:59
saying,
44:59
hey,
45:00
if
45:00
you
45:00
don't
45:00
allow
45:00
us
45:01
to
45:01
carry
45:01
this
45:02
from
45:02
you
45:03
on
45:03
our
45:03
site,
45:04
we're
45:05
going
45:05
to
45:05
still
45:05
support
45:05
you.
45:06
Now,
45:06
likely
45:06
they're
45:07
driving
45:07
that,
45:08
you
45:08
know,
45:08
kind
45:08
of
45:08
prime
45:09
deal
45:09
with
45:09
them
45:10
simultaneously.
45:12
But
45:12
honestly,
45:13
I
45:13
think
45:13
generally
45:14
speaking
45:14
for
45:14
Amazon,
45:15
it's
45:15
a
45:15
win
45:15
win
45:17
for
45:17
brands
45:18
that
45:18
don't
45:18
have,
45:19
you
45:19
know,
45:19
great
45:19
accessibility.
45:20
I
45:21
think
45:21
it's
45:21
a
45:21
win
45:21
for
45:22
those
45:22
brands.
45:23
So
45:24
I'm
45:24
not
45:24
really
45:24
sure
45:25
I
45:25
see
45:25
a
45:25
big
45:25
con
45:26
here
45:26
as
45:26
it
45:26
relates
45:27
to
45:27
Amazon
45:27
and
45:28
the
45:28
consumer
45:29
experience
45:29
here
45:30
because
45:30
basically
45:31
the
45:31
consumer
45:32
wants
45:32
fast.
45:33
Amazon
45:33
has
45:33
trained
45:34
them
45:34
that
45:34
way
45:34
and
45:34
they're
45:35
going
45:35
to
45:35
get
45:35
it
45:35
any
45:35
way
45:35
they
45:35
want
45:36
it
45:36
now.
45:37
Yeah,
45:37
I
45:37
mean,
45:38
I
45:38
think
45:38
you
45:38
did.
45:39
I
45:39
agree
45:39
with
45:39
everything
45:40
that
45:40
you
45:40
said,
45:40
Lisa.
45:41
I
45:41
think
45:41
it's
45:42
also
45:42
the
45:42
only
45:43
thing
45:43
that
45:43
I
45:43
would
45:43
add
45:44
in
45:44
is
45:44
that
45:45
it's
45:45
still
45:45
a
45:45
search
45:46
game
45:46
and
45:46
Amazon
45:47
wants
45:47
to
45:47
be
45:48
the
45:48
first
45:48
place
45:48
that
45:48
you
45:49
go
45:49
when
45:49
you're
45:49
looking
45:50
for
45:50
products
45:51
they
45:51
want.
45:51
They're
45:51
in
45:52
competition
45:52
now
45:53
with,
45:53
you
45:53
know,
45:54
ChatGPT,
45:54
or
45:54
with
45:55
ChatGPT,
45:56
with
45:56
Google,
45:57
with
45:57
all
45:57
these
45:57
other
45:57
search
45:58
engines
45:58
to
45:58
get
45:59
that
45:59
traffic
45:59
to
45:59
be
46:00
the
46:00
place
46:00
where
46:00
you
46:00
can
46:00
find
46:01
the
46:01
product
46:01
the
46:01
fastest,
46:02
that
46:02
you're
46:02
looking
46:02
for.
46:02
And
46:03
so
46:03
I
46:03
think
46:03
that's
46:04
the
46:04
biggest
46:05
component
46:05
here
46:06
is,
46:06
you
46:06
know,
46:06
it
46:06
comes
46:07
down
46:07
to
46:07
where
46:07
can
46:08
I
46:08
go
46:08
that
46:08
I
46:08
can
46:09
confidently
46:09
find
46:09
those
46:10
products.
46:10
And
46:10
then
46:11
of
46:11
course,
46:11
Amazon's
46:12
getting
46:12
all
46:12
of
46:12
this
46:12
information
46:13
and
46:13
setting
46:13
up
46:14
their
46:14
sales
46:14
team
46:14
is
46:14
to
46:15
be
46:15
like,
46:15
you
46:15
need
46:15
to
46:15
go
46:15
talk
46:16
to
46:16
this
46:16
person
46:16
because
46:17
people
46:17
are,
46:17
people
46:18
are
46:18
looking
46:18
for
46:18
this
46:18
on
46:19
Amazon
46:19
and
46:19
they
46:20
don't
46:20
have
46:20
buy
46:20
with
46:20
prime
46:20
set
46:21
up
46:21
up.
46:22
David,
46:22
where
46:23
do
46:23
you
46:23
land
46:23
on
46:23
this?
46:26
You
46:26
know,
46:26
I
46:26
think
46:27
when
46:27
you're
46:27
going
46:27
to
46:27
pay
46:27
for
46:28
a
46:28
600
46:28
million
46:28
dollar
46:29
wedding
46:30
or
46:30
replace
46:31
the
46:31
teak
46:31
on
46:31
your
46:31
boat
46:32
because
46:32
you
46:32
use
46:32
the
46:32
legal
46:33
ones,
46:34
you
46:34
need
46:34
another
46:34
revenue
46:35
stream,
46:35
right?
46:35
And
46:35
this
46:36
is
46:36
a
46:36
perfect
46:36
revenue
46:37
stream
46:37
for,
46:38
for
46:39
Amazon.
46:40
This
46:40
is,
46:41
this
46:41
is
46:41
buying
46:41
you
46:41
guys.
46:42
Pointed
46:42
out
46:42
earlier,
46:43
right?
46:43
You
46:43
know,
46:44
Amazon's
46:45
a
46:45
nerdy
46:45
tech
46:46
company
46:46
and
46:47
effectively
46:47
a
46:47
supply
46:48
chain
46:48
company.
46:48
So
46:49
it's
46:49
a
46:49
perfect
46:49
play.
46:50
I
46:50
mean
46:50
this
46:50
is
46:50
an
46:51
AWS
46:51
and
46:52
supply
46:52
chain
46:52
play,
46:52
right?
46:54
It's
46:54
the
46:54
natural
46:55
extension
46:55
of
46:55
what
46:55
they're
46:56
already
46:56
doing.
46:56
The
46:57
all
46:58
the
46:58
brands
46:58
already
46:59
have
46:59
branded
47:00
stores
47:01
on
47:01
Amazon.
47:02
So
47:02
what's
47:03
the
47:03
difference
47:03
now
47:03
if
47:03
it
47:04
actually
47:04
just
47:04
goes
47:04
back
47:05
to
47:05
their
47:05
site
47:06
and
47:07
Amazon
47:08
does
47:08
the
47:09
fulfillment
47:09
on
47:09
it,
47:09
which
47:10
is
47:10
most
47:10
of
47:11
the
47:11
products
47:11
will
47:11
probably
47:11
be
47:12
prime
47:12
enabled
47:13
anyways.
47:14
So
47:16
it's
47:16
a
47:16
perfect
47:16
evolution
47:17
of
47:17
what
47:18
they're
47:18
already
47:18
doing
47:19
to,
47:19
you
47:19
know,
47:19
make
47:20
them
47:20
a
47:20
bunch
47:20
more
47:20
money.
47:21
Right.
47:21
Chris,
47:23
how
47:23
do
47:23
you,
47:23
how
47:24
do
47:24
you
47:24
think
47:24
about
47:24
this?
47:25
I
47:25
don't
47:26
have
47:26
much
47:26
to
47:26
add.
47:26
I
47:26
think
47:26
the
47:27
point
47:27
I
47:27
bring
47:27
in
47:27
here
47:27
is
47:27
I
47:27
think
47:28
this
47:28
is
47:28
a
47:28
little
47:28
bit
47:28
more,
47:29
this
47:29
is
47:29
a
47:29
little
47:29
bit
47:29
more
47:29
of
47:29
a
47:29
defensive
47:30
move
47:30
than
47:31
an
47:31
offensive
47:31
move.
47:32
Have
47:32
we
47:32
been,
47:32
as
47:32
we've
47:32
been
47:32
discussing
47:33
and
47:33
I
47:33
think
47:33
it
47:33
goes
47:33
back
47:34
to
47:34
what
47:34
you
47:34
said
47:34
and
47:34
I
47:35
think
47:35
it's
47:35
because
47:35
of
47:35
the
47:35
rise
47:35
of
47:35
gen
47:36
AI
47:36
search.
47:36
I
47:36
think,
47:37
you
47:37
know,
47:37
Amazon
47:38
has
47:38
no
47:38
choice
47:38
to
47:38
go
47:39
but
47:39
to
47:40
go
47:40
in
47:40
this
47:40
direction.
47:41
That's
47:41
my
47:41
opinion
47:41
because,
47:42
you
47:42
know,
47:42
otherwise
47:43
they're
47:43
going
47:43
to
47:43
give
47:43
up
47:43
the
47:44
game
47:44
to
47:44
Google
47:44
and
47:45
any
47:45
startup
47:45
gen
47:46
AI
47:46
search
47:46
engine
47:47
over
47:47
time.
47:47
And
47:48
but
47:48
the
47:48
thing
47:48
that
47:48
Amazon
47:49
has
47:49
in
47:49
its
47:49
back
47:49
pocket
47:50
that
47:50
makes
47:50
me
47:50
think
47:51
this
47:51
could
47:51
work
47:51
to
47:52
the
47:52
point
47:52
that
47:52
you
47:52
guys
47:52
are
47:52
saying
47:52
is,
47:53
and
47:53
Anne,
47:53
you
47:53
said
47:53
it
47:54
too.
47:54
Amazon
47:54
knows
47:54
how
47:55
to
47:55
get
47:55
shoppers
47:55
and
47:55
convert
47:56
them
47:56
to
47:56
buyers
47:57
faster
47:57
and
47:57
better
47:57
than
47:58
anyone.
47:58
So
47:59
you
47:59
know,
47:59
as
48:00
they're
48:00
developing
48:00
what
48:00
the
48:01
next
48:01
generation
48:02
of
48:02
search
48:02
commerce
48:03
looks
48:03
like,
48:03
I
48:03
think
48:04
Amazon
48:04
has
48:04
a
48:04
good
48:05
footing
48:05
in
48:05
there.
48:05
And
48:06
the
48:06
buy
48:06
with
48:06
prime
48:07
hook,
48:08
as
48:08
I
48:08
think
48:08
about
48:09
that
48:09
evolution,
48:09
is
48:10
also
48:10
really
48:11
interesting
48:12
to
48:12
me
48:12
as
48:12
well.
48:13
So
48:13
yeah,
48:13
that's,
48:13
that's
48:14
my
48:14
take.
48:14
I
48:14
think
48:15
universally
48:15
we
48:15
all
48:15
are
48:16
kind
48:16
of
48:16
Agreeing.
48:17
I
48:17
think
48:17
that
48:17
the
48:18
byway
48:18
prime
48:18
hook
48:19
is.
48:19
Is
48:19
really
48:19
interesting
48:20
because
48:20
the
48:20
things
48:20
that
48:21
most
48:22
of
48:22
the,
48:23
you
48:23
know,
48:23
kind
48:23
of
48:23
the
48:24
national
48:24
brand
48:25
struggle
48:25
with
48:25
more
48:26
than
48:26
anything
48:26
else
48:27
is
48:27
the
48:27
supply
48:28
chain
48:28
and
48:28
the
48:28
shipping
48:29
side
48:29
and
48:29
dealing
48:30
with
48:30
returns.
48:30
It's.
48:31
It's
48:31
really
48:32
what
48:32
is
48:32
killing
48:33
them.
48:33
And
48:34
now
48:35
they've
48:35
effectively
48:35
just
48:36
outsourced
48:36
it
48:36
to
48:36
Amazon.
48:37
So
48:37
I
48:37
do
48:38
think
48:38
for
48:38
a
48:38
lot
48:38
of
48:38
the
48:38
bigger
48:39
brands,
48:39
it's
48:39
a.
48:39
It's
48:40
a
48:40
win.
48:40
Win.
48:41
All
48:41
right,
48:41
let's
48:41
go
48:41
to
48:41
the
48:41
lightning
48:42
round.
48:43
Lisa,
48:43
first
48:44
question
48:44
is
48:44
for
48:44
you.
48:45
Skims
48:45
and
48:46
Nike
48:46
recently
48:46
announced
48:47
a
48:47
collaboration,
48:48
and
48:48
some
48:48
in
48:48
the
48:48
fashion
48:49
industry
48:49
are
48:49
speculating
48:50
that
48:50
it
48:50
could
48:50
be
48:50
the
48:51
early
48:51
signs
48:51
of
48:52
an
48:52
acquisition.
48:53
Would
48:53
you
48:53
be
48:53
for
48:54
or
48:54
against
48:55
Nike's
48:55
acquisition
48:56
of
48:56
Skims?
48:59
Look,
48:59
I
48:59
don't
49:00
think
49:00
my
49:00
personal
49:00
opinion
49:01
is
49:01
Nike
49:01
doesn't
49:02
need
49:02
to
49:02
acquire
49:02
it
49:02
because
49:03
it's
49:03
not
49:03
a
49:03
collaboration.
49:04
Right.
49:04
If
49:04
you
49:05
fine
49:05
print,
49:06
it's
49:06
actually
49:06
a
49:07
brand.
49:07
So
49:08
what
49:08
they're
49:08
doing
49:08
is
49:09
they're
49:09
gearing
49:09
up
49:10
to
49:10
set
49:10
up
49:10
the.
49:11
The
49:11
next
49:11
Jordan
49:12
brand.
49:12
If
49:12
this
49:13
works,
49:13
it's
49:14
brilliant.
49:15
I
49:16
think
49:16
on
49:16
Nike's
49:17
part
49:17
and
49:18
on
49:18
Skims
49:18
part,
49:19
I
49:19
think
49:19
they
49:20
could
49:20
set
49:20
up
49:20
an
49:20
acquisition,
49:21
but
49:21
I
49:21
think
49:22
it
49:22
would
49:22
be
49:22
a
49:22
distraction.
49:23
So
49:23
I
49:23
don't
49:23
think
49:24
they
49:24
need
49:24
to
49:24
acquire.
49:25
I
49:25
think
49:25
they
49:25
need
49:26
to
49:26
build
49:26
this
49:26
separate
49:27
Nike
49:27
skims
49:28
brand.
49:29
And
49:29
I
49:29
think
49:30
it
49:30
is
49:30
one
49:31
hell
49:31
of
49:31
an
49:31
innovation
49:31
of
49:32
play
49:32
on
49:32
Nike's
49:32
part
49:33
to
49:33
go
49:33
after
49:33
the
49:33
women's
49:34
business.
49:34
I'll
49:35
just
49:35
say
49:35
I.
49:36
I
49:36
had
49:37
this
49:37
idea
49:37
three
49:38
years
49:38
ago
49:38
and
49:38
sad
49:39
I
49:39
didn't
49:39
execute
49:40
it.
49:40
Oh,
49:42
oh,
49:42
right,
49:42
right.
49:43
When
49:43
your
49:43
previous
49:44
employer.
49:44
Wow.
49:44
One
49:44
plus
49:45
one
49:45
equals
49:45
three.
49:45
That's
49:45
a
49:46
really
49:46
great
49:46
take.
49:46
All
49:46
right,
49:47
David,
49:47
the
49:48
penny
49:48
may
49:48
soon
49:48
be
49:49
going
49:49
away.
49:50
First
49:50
question,
49:51
how
49:51
much
49:51
will
49:51
you
49:51
miss
49:51
it?
49:52
And
49:52
second
49:52
question,
49:53
what
49:53
will
49:53
you
49:53
plan
49:54
on
49:54
throwing
49:54
into
49:54
a
49:55
fountain
49:55
to
49:55
make
49:55
a
49:55
wish
49:56
instead?
49:58
What's
49:58
a
49:58
penny?
49:59
Like
50:03
a.
50:03
I'm,
50:04
like,
50:04
vehemently
50:05
opposed
50:06
to
50:06
carrying
50:06
any
50:06
kind
50:07
of
50:07
change,
50:07
so.
50:07
No,
50:08
yeah,
50:08
me
50:08
too.
50:08
Is
50:09
it
50:09
in
50:09
the
50:09
slightest.
50:10
But
50:10
I
50:10
think
50:11
if
50:11
you're
50:11
gonna
50:11
make
50:11
a
50:11
wish,
50:12
you
50:12
know,
50:12
throw
50:12
a
50:13
Susan
50:13
B.
50:13
Anthony
50:14
or
50:14
something
50:14
like
50:14
that.
50:14
A
50:15
wish
50:15
should
50:15
be
50:15
something
50:15
big.
50:16
So
50:16
invest
50:16
a
50:17
little
50:17
bit
50:17
of
50:17
money,
50:17
man.
50:18
Throw
50:18
it.
50:18
You
50:19
know,
50:19
throw
50:20
at
50:20
least
50:20
a
50:20
quarter,
50:21
you
50:21
know,
50:22
silver
50:23
dollar
50:23
in,
50:23
you
50:23
know,
50:24
if
50:24
you're
50:24
going
50:24
to
50:24
wish,
50:24
wish
50:25
big.
50:25
Yeah.
50:25
There's
50:26
inflation.
50:26
The
50:26
cost
50:27
of
50:27
wishes
50:27
should
50:27
go
50:27
up
50:28
too.
50:28
Right.
50:28
You
50:28
know,
50:28
that's
50:29
exactly.
50:29
It's
50:30
not
50:30
like
50:30
I'm
50:30
wishing
50:30
for,
50:31
you
50:31
know,
50:31
you
50:31
know,
50:32
McDonald's
50:32
fry.
50:32
I'm
50:33
wishing
50:33
for,
50:34
you
50:34
know,
50:34
genie's
50:35
got
50:35
to
50:35
pop
50:35
out
50:35
of
50:35
a
50:35
bottle,
50:36
man.
50:36
Come
50:36
on.
50:37
I
50:38
love
50:38
that
50:38
inflation
50:39
is
50:39
impacting
50:39
the
50:39
cost
50:40
of
50:40
wishes.
50:42
Yeah.
50:43
Let's
50:43
go
50:43
to
50:43
question
50:44
number
50:44
three.
50:44
Back
50:44
to
50:44
you,
50:45
David.
50:45
Coca
50:45
Cola
50:46
has
50:46
launched
50:46
Simply
50:47
Pop,
50:47
a
50:47
new
50:47
prebiotic
50:48
soda
50:49
that.
50:49
That's
50:50
com.
50:50
Set
50:51
up
50:51
to
50:51
compete
50:51
with
50:51
Poppy
50:52
and
50:52
Olipop.
50:54
Rank
50:54
your
50:54
favorite
50:55
sodas.
50:55
They
50:56
don't
50:56
have
50:56
to
50:56
be
50:57
prebiotic
50:58
soda,
50:59
but
50:59
rank
50:59
them,
50:59
please,
51:00
from
51:00
one
51:00
to
51:00
three,
51:01
one
51:01
being
51:01
the
51:02
best.
51:02
This
51:02
is
51:03
a
51:03
bad
51:03
question
51:03
for
51:03
me.
51:03
I'm
51:04
not
51:04
really
51:04
a
51:04
soda
51:04
drinker.
51:05
Yeah,
51:05
you're
51:05
not
51:05
a
51:05
soda
51:05
guy,
51:06
are
51:06
you?
51:06
No,
51:07
but,
51:07
like,
51:07
if.
51:08
If
51:08
I
51:08
had
51:08
to
51:08
have
51:08
a
51:08
soda,
51:09
I'd
51:09
have
51:09
a
51:09
Coke.
51:09
Like
51:10
just
51:10
a,
51:10
you
51:10
know,
51:10
kind
51:11
of.
51:12
And
51:12
probably
51:12
a
51:12
Coke
51:13
Zero.
51:14
But
51:15
what
51:15
I
51:15
do
51:15
love,
51:16
and
51:16
you
51:16
know,
51:17
I'll
51:17
take
51:17
this
51:17
a
51:17
little
51:17
off
51:18
topic,
51:18
is
51:19
all
51:19
of
51:19
the
51:20
new
51:21
adaptogenic
51:22
and
51:23
non
51:23
alcoholic
51:24
cocktails.
51:25
Okay.
51:26
An
51:26
athletic
51:27
brewing
51:27
or.
51:28
Yeah,
51:30
or
51:30
Brezz
51:31
or
51:32
any
51:32
of
51:33
those.
51:33
Like,
51:33
they're
51:33
all
51:34
good
51:34
and
51:34
I
51:34
think
51:35
they're
51:35
all
51:35
killing
51:36
it.
51:36
I
51:36
think
51:36
Coke's
51:37
way
51:37
late
51:37
to
51:37
the
51:37
game
51:37
on
51:38
this
51:38
one.
51:39
You
51:39
know,
51:39
they
51:40
failed
51:40
with.
51:40
Aha.
51:40
I
51:41
think
51:41
they'll
51:41
fail
51:41
with
51:41
this
51:41
one.
51:43
They're
51:43
just
51:43
not.
51:44
Yeah,
51:44
they're
51:45
just
51:45
too
51:45
late,
51:46
slow
51:46
to
51:46
pull
51:47
the
51:47
trigger.
51:48
Okay.
51:48
All
51:48
right,
51:49
last
51:49
one,
51:49
Lisa.
51:50
SNL
51:50
celebrated
51:51
its
51:51
50th
51:51
anniversary
51:52
this
51:52
past
51:52
weekend.
51:53
Who
51:53
in
51:53
your
51:54
mind
51:54
is
51:54
the
51:54
greatest
51:54
SNL
51:55
cast
51:55
member
51:56
of
51:56
all
51:56
time?
51:56
And
51:56
there
51:57
may
51:57
or
51:57
may
51:57
not
51:57
be
51:57
a
51:57
right
51:58
answer
51:58
here.
52:00
I
52:00
mean,
52:01
I
52:01
think
52:02
by
52:02
far
52:03
and
52:03
away
52:03
for
52:03
me,
52:03
it's
52:04
Gilda
52:04
Radner.
52:05
I
52:06
think
52:06
she
52:06
is
52:06
unassuming.
52:08
Like,
52:08
she
52:08
could
52:09
do
52:09
every
52:09
skit
52:10
every
52:10
time.
52:11
I
52:11
think
52:11
Adam
52:11
Sandler
52:12
said
52:12
it
52:12
best
52:13
in
52:13
his.
52:13
His
52:14
song
52:14
rendition.
52:15
The
52:15
first
52:15
did
52:16
it
52:16
best.
52:17
I
52:17
mean,
52:17
you
52:17
could
52:17
pick
52:18
any
52:18
one
52:18
of
52:18
those
52:18
five
52:19
firsts.
52:19
But
52:20
Gilda
52:20
is.
52:21
Got
52:21
a
52:21
special
52:21
place
52:22
in
52:22
my
52:22
heart,
52:23
so
52:23
I
52:23
just
52:24
think
52:24
she
52:24
was
52:24
unassuming
52:25
and
52:26
hilarious.
52:27
All
52:27
right,
52:28
David,
52:28
what's
52:28
yours?
52:29
And
52:29
I'll
52:29
go
52:29
to
52:29
you
52:29
too,
52:30
David,
52:30
what's
52:30
yours?
52:31
You
52:31
know,
52:31
there's
52:31
so
52:31
many
52:32
good
52:32
ones.
52:32
It'd
52:32
be
52:33
tough
52:33
to
52:33
choose
52:33
between,
52:34
you
52:35
know,
52:35
Hayter
52:36
or
52:36
Phil
52:36
Hartman.
52:37
But
52:37
I'm.
52:38
I'm
52:38
a
52:38
Dana
52:38
Carvey
52:39
guy.
52:40
I
52:41
watched
52:41
it
52:41
the
52:41
most
52:41
and
52:42
like,
52:42
you
52:42
know,
52:42
the
52:42
church
52:43
lady
52:43
is
52:43
still
52:44
one
52:44
of
52:44
the
52:44
great
52:44
characters
52:45
of
52:45
all
52:45
time,
52:46
so.
52:47
Nice,
52:47
Ed.
52:48
Oh,
52:49
I
52:49
gotta
52:49
say,
52:49
Farley.
52:50
I
52:50
mean,
52:50
he
52:51
was
52:51
really
52:51
like,
52:52
I
52:53
related
52:53
to
52:53
him
52:54
because
52:54
of
52:54
his
52:54
Midwest
52:55
roots.
52:55
And
52:55
I
52:56
just
52:56
thought,
52:56
like,
52:56
he
52:57
was.
52:57
With
52:57
the
52:58
amount
52:58
of
52:58
passion
52:59
that
52:59
he
52:59
put
53:00
into
53:00
every
53:01
single
53:01
character
53:01
that
53:01
he
53:02
portrayed,
53:02
I
53:02
think
53:03
you
53:03
gotta
53:03
give
53:03
it
53:04
to
53:04
Farley.
53:05
Farley.
53:06
Wow.
53:06
So
53:06
Farley
53:07
Radner.
53:08
Carvey.
53:09
Mine's
53:09
Mine's
53:10
Hartman.
53:10
Mine's
53:11
Hartman.
53:11
I
53:11
thought
53:11
Hartman
53:11
was.
53:12
He
53:12
was
53:12
just
53:12
incredible.
53:13
All
53:13
right,
53:13
well,
53:13
that
53:13
closes
53:14
us
53:14
up.
53:15
Happy
53:15
birthday
53:15
today
53:16
to
53:16
Benicio
53:16
Del
53:17
Toro,
53:17
Justine
53:18
Bateman,
53:18
and
53:18
to
53:19
the
53:19
woman
53:19
who
53:19
can
53:19
literally
53:20
dial
53:20
it
53:20
up
53:20
to
53:21
11
53:21
anytime
53:22
she
53:22
wants,
53:23
Millie
53:23
Bobby
53:23
Brown.
53:24
And
53:24
remember,
53:25
if
53:25
you
53:25
can
53:25
only
53:25
read
53:25
or
53:25
listen
53:26
to
53:26
one
53:26
retail
53:26
blog
53:27
in
53:27
the
53:27
business,
53:27
Make
53:27
It
53:27
Omnitok,
53:28
the
53:28
only
53:28
retail
53:29
media
53:29
outlet
53:29
run
53:29
by
53:29
two
53:30
former
53:30
executives
53:30
from
53:31
a
53:31
current
53:31
top
53:31
10
53:31
US
53:32
retailer.
53:32
Our
53:33
Fast
53:33
Five
53:33
podcast
53:33
is
53:34
the
53:34
quickest,
53:34
fastest
53:34
rundown
53:35
of
53:35
all
53:35
the
53:35
week's
53:35
top
53:36
news,
53:36
and
53:36
our
53:36
daily
53:37
newsletter,
53:37
the
53:37
Retail
53:38
Daily
53:38
Minute,
53:38
tells
53:38
you
53:39
all
53:39
you
53:39
need
53:39
to
53:39
know
53:39
each
53:40
day
53:40
to
53:40
stay
53:41
on
53:41
top
53:41
of
53:41
your
53:41
game
53:41
as
53:42
a
53:42
retail
53:42
executive
53:42
and
53:43
also
53:43
regularly
53:43
feature
53:44
special
53:44
content
53:44
that
53:45
is
53:45
exclusive
53:45
to
53:45
us
53:46
and
53:46
that
53:46
Ann
53:46
and
53:47
I
53:47
take
53:47
great
53:47
pride
53:47
in
53:48
doing
53:48
just
53:48
for
53:48
you.
53:49
Thanks
53:50
as
53:50
always
53:50
for
53:50
listening
53:50
and
53:50
please
53:51
remember
53:51
to
53:51
like
53:51
and
53:51
leave
53:51
us
53:51
a
53:52
review
53:52
wherever
53:52
you
53:52
happen
53:52
to
53:53
listen
53:53
to
53:53
your
53:53
podcast
53:53
or
53:54
on
53:54
YouTube.
53:54
You
53:54
can
53:54
follow
53:55
us
53:55
today
53:55
by
53:55
simply
53:55
going
53:56
to
53:56
YouTube.com
53:58
omnitalkretail
53:59
Lisa,
54:00
if
54:00
people
54:00
love
54:01
this
54:01
conversation
54:01
and
54:01
want
54:02
to
54:02
get
54:02
in
54:02
touch
54:02
with
54:02
you,
54:03
you
54:03
or
54:03
David
54:04
or
54:04
anyone
54:05
at
54:05
the
54:05
A
54:05
and
54:05
M
54:05
Consumer
54:05
and
54:06
Retail
54:06
Group,
54:06
what's
54:06
the
54:06
best
54:07
way
54:07
for
54:07
them
54:07
to
54:07
do
54:07
that?
54:08
First,
54:09
if
54:09
you
54:09
want
54:10
to
54:10
reach
54:10
out
54:10
to
54:10
David
54:10
or
54:11
myself,
54:11
you
54:11
can
54:11
find
54:12
us
54:12
both
54:12
on
54:12
LinkedIn
54:13
for
54:14
Alvarez
54:14
and
54:15
marsal-crg.com
54:18
is
54:18
the
54:18
website
54:19
you
54:19
can
54:19
find
54:20
Alvarez
54:20
and
54:20
Marcel
54:21
CRG
54:21
group
54:22
or
54:22
you
54:22
can
54:23
also
54:23
follow
54:23
us
54:24
on
54:24
our
54:24
LinkedIn
54:25
page
54:25
as
54:26
well,
54:26
which
54:26
is
54:27
AMCRG.
54:30
Awesome.
54:30
Well,
54:31
thank
54:31
you
54:31
both
54:31
so
54:32
much
54:32
for
54:32
being
54:32
here.
54:32
This
54:33
is,
54:33
this
54:33
is
54:33
without
54:33
a
54:34
doubt
54:34
my
54:34
favorite
54:34
podcast
54:35
every
54:35
single
54:36
month
54:36
because
54:36
you
54:36
guys,
54:37
you
54:37
just
54:37
uniquely
54:38
debate
54:38
the
54:38
headlines
54:39
with
54:39
us
54:39
in
54:40
a
54:40
way
54:40
that
54:40
few
54:40
others
54:41
can.
54:41
So
54:41
thank
54:41
you
54:42
so
54:42
much.
54:42
Truly
54:43
an
54:43
enjoyable
54:43
experience.
54:44
And
54:44
on
54:44
behalf
54:45
of
54:45
all
54:45
of
54:45
us
54:45
at
54:45
omnitalk
54:46
and
54:46
all
54:46
of
54:46
our
54:46
friends
54:47
at
54:47
the
54:47
A
54:47
and
54:47
M
54:47
Consumer
54:48
and
54:48
Retail
54:48
Group,
54:48
as
54:49
always,
54:49
be
54:49
careful
54:50
out
54:50
there.