The Power of Radio: Building Trust, Credibility (and Pipeline)
Our scheduled guest was unable to make the live show... so host, Matt Heinz, talked with Paul Roberts, the announcer for Sales Pipeline and had a great conversation!
Among other things (like the Super Bowl) we talked about:
The pros, cons and benefits of podcasting
Storytelling
The importance of audio
Conversational selling and its importance in the marketplace
Podcast formats from Q&A to curated shows
Podcasts as unstructured learning time
Listen in now for our impromptu and insightful conversation!
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.