Latest / Ghost Cult Magazine Podcast / PODCAST: Episode 934 - Ripple Music Turns 15 - Todd Severin Talks Doom, Stoner Rock, and the Label’s Legacy
Transcript
- 0:00One day I get the stack of unreleased master CDs sitting on
- 0:04my desk just came in the mail and they're all these unreleased
- 0:07JPT scare recordings. And I called and, you know, I
- 0:09talked to the guy. I go, you know, these are great,
- 0:11but you know, what do you want me to do with this?
- 0:12I can't review it. It's not been released.
- 0:15And he goes, I don't want you to review it.
- 0:16I want you to release it. And I was like, what are you,
- 0:18what are you talking about, man? I'm, I'm not a record.
- 0:21I don't know anything about being a record label.
- 0:23I'm a freaking ophthalmologist. I'm an eye surgeon in Danville,
- 0:26CA. And there's nothing less cool in
- 0:28the world than being an eye surgeon in Danville, CA.
- 0:31I don't know what to do. And he goes, I trust you.
- 0:34You're in music for the right reasons.
- 0:36I want you to put this out for us.
- 0:37So I actually took a little bit of time and I kind of put my
- 0:40brain on pause and I started researching what it meant to be
- 0:43a record label. And I really kind of delved down
- 0:45into the sub pop model because they started as a Zine as well
- 0:49and then became the label. In fact, they've done a few
- 0:52things when they started that I still want to do.
- 0:54Someday maybe I'll get around to them.
- 0:56But I started to research this and I said, you know what?
- 0:58This is really the next step of what I want to do because I've,
- 1:01I just love music so much. And I'm definitely more of a
- 1:03behind the scenes person that's I have a face that's made for
- 1:06radio, as people would say. So it's like, you know, the
- 1:11ripple effect as a review site, eventually you're going to write
- 1:15reviews as can do whatever it does.
- 1:17And eventually it's just going to die.
- 1:18And that'll be like it was never there.
- 1:20You know, there's so many sites that had come.
- 1:22I mean, the time that you and I have been writing stuff, heavy
- 1:25planet came and gone. I mean, there's a bunch, a bunch
- 1:28of them good sites. Umm Peace dog man came and went
- 1:31because there's just no momentum to keep it alive after the
- 1:33writing stopped. And I figured that ripple effect
- 1:36would be like it had never existed.
- 1:37So I wanted something that would kind of be something that could
- 1:40last, and that's kind of what the record they was.
- 1:49What's up everybody, It's Kefi at ghostcoatmag.com.
- 1:52I am so stoked and honored to meet a man I have admired for a
- 1:56very long time but actually met in person for the first time the
- 1:59other day, Todd Severin of Ripple Music.
- 2:02Mr. Ripple, how are you, Sir? Oh man, I'm doing great.
- 2:05Thanks so much for taking the time to talk to me.
- 2:08And it was great to to see you and everybody else who came out
- 2:11on Saturday night. Right, we were celebrating the
- 2:14Ripple Music 15th anniversary. 15 years of anything is a
- 2:19tremendous amount of discipline, you know, outside of your
- 2:22professional life and your family life, this is, you know,
- 2:25a tremendous accomplishment. I'm very proud to say I have
- 2:29been a fan of yours for a very long time.
- 2:30Before the label Ripple Effect, People know I've been in music
- 2:34writing about almost as long as you had the blog.
- 2:38And then it kind of spawned into this label, which is magical and
- 2:44has really brought a lot of people together and it's
- 2:46championing this music that I feel like the rest of the world
- 2:49is still catching up to. There's a part of it that's
- 2:52still unlike People don't understand that rock music has
- 2:54never died. It lives in this genre, in these
- 2:57genres. Stoner rock, Stoner doom, doom
- 3:00metal, psychedelic rock, all flavors, whatever that means.
- 3:04And it didn't die. It didn't go anywhere.
- 3:08And you know, you can't measure rock music the same way we
- 3:12measure pop stars. It's not.
- 3:14We're not trying to play on the same playing field.
- 3:17When a band breaks through big, I'm really proud of them.
- 3:21I'm super happy for like a Greta Van Fleet that got so big and
- 3:25you saw what it did to them. It burned them out really quick.
- 3:27And they're taking some time now to recover because, like, they
- 3:31hit too fast, too hard, too soon.
- 3:33But you've been at this a long time.
- 3:35I have been a fan and collector of the labels music for a long
- 3:38time. It was lovely to meet you and
- 3:40Mrs. Ripple as well. And so many people.
- 3:42And not only saw so many friends of mine from the scene, I met
- 3:46people I never saw before because we just had never been.
- 3:49I've lived in the Bay Area for five years now almost, and some
- 3:53people you just never run into because I'm just, you know, I'm
- 3:55going to less shows as I get older and can't do as much
- 3:58anymore. And it was such a magical night.
- 4:02Incredible bands, incredible vibes, bottom of the hill.
- 4:05You have my heart. I love that venue.
- 4:07I've seen so many great shows there.
- 4:09It is. I, I love Gilman, but like
- 4:11Bottom of the Hill is kind of like my CBGB's or my Middle
- 4:15East. If you're, you know, those
- 4:17places, of course, Middle East is still around CB's not
- 4:20anymore. But those are my like, that's my
- 4:23touchstones is my lifetime as an East coaster and bottom of the
- 4:26Hill is one of those places. I'm so glad it was there.
- 4:28Yeah, there was no doubt in my mind where I wanted to do it,
- 4:32and that's always been bought on the hill.
- 4:33To me, it's just the, it's just a class venue.
- 4:36It's in a good part of the city, You know, it's easier to get to.
- 4:39The traffic's not bad, that parking is not bad.
- 4:42Less of a chance that your car will get broken in while you're
- 4:44at the show, you know, and then you got the Connecticut Yankee
- 4:48bar right down the street, which has got good food and it's a
- 4:51great meeting place for for the bands and for the fans who are
- 4:54going to the show. There's and then right down the
- 4:56street a couple more blocks is the Parkside, which is another
- 4:58great venue. So between the Parkside and
- 5:01bottom of the hill, that's like the epicenter of what I consider
- 5:05to be the home of ripple music for live right on.
- 5:07We did have the Friday night show at neck of the woods, which
- 5:10is a very cool venue. We've had a few shows there in
- 5:13the past, a little bit harder to get to, but it's it's a very
- 5:16cool venue. We've had a few shows at the
- 5:18brick and mortar. There's a few new venues that
- 5:20I've never, I've never even been to them, much less had to show
- 5:23there. But like the Kilowatt?
- 5:25Kilowatt reopened and has music. The killer punk rock bar, right?
- 5:29New part of the mission, not too far from my house.
- 5:32Really great. I've heard great things about
- 5:34it. Haven't had a chance to get
- 5:35there yet, but when it came to this, you know the show, I
- 5:38wanted to do 2 nights. Backing up just a little bit, we
- 5:43had a 10 year anniversary party which was scheduled for either
- 5:46June or July of 2020 and that was going to be a big event.
- 5:50I was flying out low fat, I was flying out Mothership, I was
- 5:53flying out Wino. We had all the local bands.
- 5:55We had a few LA bands coming up. There's like 9 bands for two
- 5:58nights now. It's all going to be at the
- 6:00Brick and Mortar. We also were going to do an
- 6:02exclusive preview of the long hoped for planet of Doom
- 6:06animated film. And so we had a 10 minute
- 6:08preview and we had all that set up and then a little virus had a
- 6:13different opinion on what was going to happen.
- 6:15So that got cancelled. And then the next year I was
- 6:18going to do a, you know, fuck COVID crank up to 11 party that
- 6:22got cancelled. So then I just kind of backed
- 6:24off. I said, well, you know what?
- 6:25That's wasn't meant to be. I'll just and then when the 15
- 6:28year came around and life's kind of gotten back to normal, I
- 6:32said, well, you know what? It's let's do something.
- 6:34I believe it or not, I don't actually set up much in the way
- 6:36it shows. The bands are usually touring on
- 6:39their own. They're working with promoters.
- 6:40It's not that often that I'll actually try to set up a show on
- 6:43my own. And I'll be honest with you,
- 6:44part of it is because I'm terrified because you know what,
- 6:47if you throw a party and nobody comes, it's like, it'll be me
- 6:51and then like my wife in front of the stage.
- 6:53But you know, the bands would have still done it.
- 6:55But I have to admit, there's always that that hesitancy to
- 6:58put yourself out there that way. But we got this one done and we
- 7:02had the help of Christina Helgoth who booked the Friday
- 7:06night show, which regrettably I couldn't attend.
- 7:09As you can tell from my voice. I I started to come down with
- 7:12something. And so Friday night, I just had
- 7:14to stay in and try and rest to get ready for Saturday.
- 7:16But I heard that Friday night went amazing.
- 7:18And then you, you were there Saturday, which fortunately
- 7:21people did come. Many people came.
- 7:24It was so wonderful. I also couldn't make it Friday.
- 7:26I was out of town. Neck of the woods is also a
- 7:28place I've gone to a bunch of times.
- 7:30Brick and mortar is also so down the block.
- 7:32I live really like right between Soma and the Mission.
- 7:35I'm dead center. So like I'm in the heart of
- 7:37everything. I often walk to Great American
- 7:40Music Hall for shows and and then August Hall and stuff like
- 7:44that. And yeah, we have an
- 7:46embarrassment of riches. I hope the Parkside something
- 7:49comes in and saves the day. Doesn't sound like it's going
- 7:51to, which is a shame because that place has been around for a
- 7:54long time. And I know DNA got DNA Lounge
- 7:57got like protective status, which is insane.
- 8:00We should have did that in New York to a bunch of places that
- 8:02are gone. When I was last in my hometown,
- 8:05I hung out with a best friend of mine who's a fellow peer, my
- 8:07friend Ken Pierce at Piercing Metal.
- 8:09And we walked all over the village where all the all the
- 8:11bars and all the venues are gone.
- 8:13I was like, this is like the Heartbreak tour.
- 8:16But you know, San Francisco does support live music and
- 8:19especially and the East Bay of course, too.
- 8:22And I mentioned Gilman, but of course, Oakland, there's a bunch
- 8:24of places an elbow room is back open and stuff like that in Jack
- 8:28London Square. So we have an embarrassment
- 8:30riches. But let's talk about Ripple for
- 8:32a second. Great night.
- 8:33It was a it was an amazing show. I have so much I could say
- 8:36about. I've already seen the photos
- 8:38from the great Raymond Aner. We'll post that soon.
- 8:43You know, Fireball Ministry. Black Wolf said it was
- 8:47incredible to see Zed come back. I love that band so hard and I
- 8:51love Fireball Ministry so much. You can't even imagine.
- 8:55I'm so thrilled that they're aligned with the label.
- 8:57But let's take it all the way back to young Todd.
- 9:00Like, what inspired you to what make?
- 9:02Like what did you, what made you love music as a kid even?
- 9:05Because like, I think you probably have a very similar
- 9:08journey to me. I had a musical family a bit and
- 9:11I had an older brother who was very into heavy rock and
- 9:13progressive rock. And I ran around the house a lot
- 9:16of times with like us a towel as a Cape and a knitting needle as
- 9:19a wand and listen to 2112 and Pink Floyd in Genesis with Peter
- 9:24Gabriel and lost my mind on a lot of that stuff.
- 9:27And then I kind of went on my own journey musically so and my
- 9:29parents had their own music too. But like, what is the thing that
- 9:31made you love music in the 1st place?
- 9:33And then when did you start getting into like rock music
- 9:36and, and ultimately more, you know, obvious Stoner doom and
- 9:40still and Stoner rock music? Dude, my my musical journey is
- 9:44shockingly similar to yours. I did grow up in a musical
- 9:48family. My my mother was a very talented
- 9:51piano player, even though she never did it for anything other
- 9:55than for herself. But as a kid, when she would
- 9:57play the piano, I would always sit on the bench and just watch.
- 10:00One of my favorite songs that she would play was The House of
- 10:03the Rising Sun and I used to call it the Witch Song because
- 10:06of the way her fingers would move on the keys during that
- 10:09period. It was, it just blew my mind.
- 10:11So at a very early age, there was always music coming into my
- 10:15life and my parents music was Neil Diamond Cat, Steven Simon
- 10:19and Garfunkel, Gordon Lightfoot and the hair soundtrack, those
- 10:235. And so that was like the
- 10:25foundation of my my musical upbringing.
- 10:27And I'll be honest with you, I still absolutely love all of
- 10:30those artists today, but I'll listen to the hair soundtrack
- 10:33any day of the week. It's just a phenomenal
- 10:35soundtrack to me. And I remember there was this
- 10:38one time I was my family was a little disruptive, you might
- 10:42say. There wasn't a lot of peace in
- 10:44the house and certainly on my own, the only time I can get
- 10:50away from the shouting was to be in my room with music turned up
- 10:54loud. It was like the only place where
- 10:55I was safe from the chaos around.
- 10:57But as a family with me and my mother and father, I'll never
- 11:01forget. There's this one time we were in
- 11:03the den and my dad was playing Neil Diamond's Hot August Night
- 11:07record. And the song that was playing
- 11:09was I Am, I said on side four of the original album.
- 11:14And like Neil or don't like Neil, the guy's a phenomenal
- 11:17performer and he's a phenomenal songwriter.
- 11:20And at one point in that song, he just really like really dug
- 11:24deep into his vocals. And my mom commented on
- 11:26something just as I can off the cuff comment.
- 11:29She said something like, my God, listen to him sing that part.
- 11:32And that just stuck in my head that there was something about
- 11:35music which is different than just listening to it.
- 11:38You know, that you could really deep dive listen to the music
- 11:42and that there was more to get to from than just a pretty
- 11:45melody or just something you can hum along to.
- 11:47And I think that in a lot of ways, that kind of really stuck
- 11:52in my brain as I was going into music and just listening for
- 11:55what they're actually doing and what is the emotion that they're
- 11:58coming up with in their songs. Because to me, music in the end
- 12:02all has to be based in emotion. It's got to make you feel
- 12:04something, can make you feel happy, make you feel sad, make
- 12:07you whatever. Music's got to make you feel
- 12:08something or else it doesn't really serve much of A purpose.
- 12:10It's just elevator music at that point.
- 12:12No, I did not have an older brother.
- 12:14I had an older sister who was pretty worthless to my musical
- 12:17journey, but but my best friend had an older brother three years
- 12:21older than us, and he was the cool kid.
- 12:23He was like the star defensive back on the football team.
- 12:25And he had an Afro that was like, I mean, like one of these
- 12:28Afros, you know, I was just, he was the cool kid and he was
- 12:32really, really into all of the classic rock bands of the 70s.
- 12:36I'm older than you, right? So I was born in 63.
- 12:39So I was really good friends with this kid, you know,
- 12:42starting from 717273 etcetera, like so through the early mid
- 12:4570s and, and Danny three years older.
- 12:48He knew all these bands and I didn't, but I knew that he did
- 12:53and that was enough to make them cool for me to be interested.
- 12:55So long before I ever heard like a Thin Lizzy song that I could
- 12:59say with Thin Lizzy, I knew how to draw the Thin Lizzy logo, you
- 13:02know, I knew I knew how to do the KISS logo and the Aerosmith
- 13:06logo even before I'd heard the music.
- 13:07So that like opened up my eyes that there was this really cool
- 13:10music out there. But specifically when it came to
- 13:13rock, without a doubt, the epiphany moment, the eye
- 13:16opening, ear opening moment for me was Destroyer by KISS.
- 13:21You know, came out in 1977. I was 7677, whatever year was, I
- 13:25was like 13 years old. I was with a buddy, We're in
- 13:28Walnut Creek. There was an early membership
- 13:30store called Gemco. I don't know if they had those
- 13:33on the East Coast and, and we weren't members.
- 13:35But when you're 13 years old, you can get into a membership
- 13:38store anytime you want by following an adult, right?
- 13:40Nobody's gonna stop you. So we went in and I'm in the
- 13:42little record section there and $3.98 the day it came out was
- 13:47KISS Destroyer. I'd never heard KISS.
- 13:49I'd probably never even seen the KISS record, but I knew how to
- 13:52draw their logo, right? So I knew I was going to be
- 13:55interested in it. And when you look at that cover
- 13:57and I was already into comic books, I just had to buy it.
- 14:00And I put it on back in my friend's house.
- 14:03And, you know, Detroit Rock City comes on and you go through that
- 14:06little intro scene, which you're not used to hearing in a Simon
- 14:09and Garfunkel album, right? And you have that whole thing
- 14:12going. You're kind of going, what the,
- 14:14what the fuck is this? This is what's going on.
- 14:17And then the riff starts right? And it's just like, whoa, this
- 14:21is this is not sign of a Garfunkel.
- 14:23And that's really what what launched me head first into
- 14:27heavy metal at the time, now classic rock and my love of the
- 14:31riff. And that's just permeated
- 14:33everything, you know, that's that's happened to me since now,
- 14:37just to very quickly follow up on your story.
- 14:39I then went on and pursued my own musical journey.
- 14:41I became a radio disc jockey in college and I was in college
- 14:45from 81 to 85 in Los Angeles, which is a hell of a time to be
- 14:49a disc jockey. I mean, 81 to 85, we still had
- 14:51all the punk, all the US punk and all of the UK punk was
- 14:54coming out. The second round of punk,
- 14:56particularly Lai Mean X played my college party.
- 14:59You know, it was just one of those scenes.
- 15:01You know, we had the vandals, you had fear, you had suicidal
- 15:03tendencies and and it's all right happening right then right
- 15:07there and you had all the techno and in no way you had all the
- 15:10Paisley stuff going on and you had all the powerpunk, uh,
- 15:13powerpop stuff, You know, like the plim souls.
- 15:15I was really into the Paul Collins beat and you had the
- 15:19beginnings of really, really dark goth too.
- 15:21I was hardcore into death, southern death cold and then
- 15:24death cold and then cult and all of that stuff.
- 15:26So I was playing that on the radio all the time.
- 15:29So that's when I really just went off on my own to explore
- 15:32music. Fast forward 10 years or maybe
- 15:35more, there comes a point in everybody's medical career where
- 15:39you stop listening to music because you 120 hours a week in
- 15:43the hospital, right? So all that's going on, I missed
- 15:45all of the let's see, I you can look at my musical career as
- 15:49like 87 to 92. There was nothing, OK, because I
- 15:54was too busy. So if you think about what was
- 15:55going on, then it's actually kind of like 86.
- 15:57So I missed all the thrash. I really missed all the grunge.
- 16:01Now all that was just was in the vacuum of time where I wasn't
- 16:04able to do anything. I missed death.
- 16:05I didn't know what death metal was.
- 16:07I've never heard of this stuff. But now it's 1993 and I'm doing
- 16:11my postdoctoral clinical fellowship.
- 16:13I'm in Houston and there's a comic book store there called
- 16:15Bedrock City, which I told you I was already in the comics and I
- 16:19would hang out there because I'm in Houston for a year.
- 16:21I'm not going to make friends. I don't need friends for a year.
- 16:24I just wanted a place to hang out.
- 16:25So I'd hang out the comic book store.
- 16:27And at the comic book store, there's some really cool guys
- 16:29who worked there. And every time I walked in,
- 16:31there was this amazing music playing and I never knew who it
- 16:33was. It's all stuff I hadn't heard
- 16:34before, but it was just really riff heavy and reminded me a
- 16:38little bit of that that surge when I first heard Kiss and
- 16:41those other classic bands back in the 70s.
- 16:43And it turned out that these bands were Fu Manchu, Caius,
- 16:46Nebula, probably you need AI don't I don't know exactly all
- 16:50of the bands. The only name I really remember
- 16:53hearing for sure was Fu Manchu and Nebula.
- 16:55And one of the guys behind the counter was Jeremy Stone, who is
- 16:59Mr. Plough. He was an 18 year old kid then.
- 17:02And so he and I became friends, which obviously has lasted to
- 17:04this day. And Jeremy kind of is
- 17:07responsible for me getting back into that type of music, which
- 17:10eventually led to Ripple. Sorry, my Webmaster is messaging
- 17:13me at the same time while he's in the back end of the site
- 17:15doing magic. Amazing stuff by the way, just
- 17:19randomly. And I love, I'm a huge KISS fan
- 17:22and and the loss of Ace and Ozzy this year has absolutely gutted
- 17:25me. But I came in my first vinyl I
- 17:28bought with my own money and it was a year later and it was 498
- 17:32and it was Rock'n'roll over and I love Rock'n'roll over and
- 17:35Destroyer. And that's for first like 8 KISS
- 17:37records counting Alive and alive too.
- 17:39Yeah, I'll throw down over those.
- 17:41Anything else? Up to a live too man it's magic.
- 17:44Yeah, I hated that Steve. Unfortunately, I ended up liking
- 17:47some of it now, but not I was made for loving you that room my
- 17:50childhood and worse than poverty, worse than abuse was I
- 17:55was made for loving you disco. No, that you know that maybe
- 17:57it's when people do disco. When Pink Floyd threw in a disco
- 18:00beat, I liked it. When kiss did it, I was like,
- 18:02no, I just got a whole reaction over my body.
- 18:06But. In retrospect, it's not a bad
- 18:08song. I.
- 18:08Mean it's a great song. It's just a Kiss song.
- 18:10I just don't. Like it?
- 18:12We didn't want cuz we didn't want it.
- 18:14Yeah, I didn't. Want our band to do that?
- 18:16We wanted them to be me. We wanted Godathon.
- 18:19Ace Ace and Peter didn't even want it.
- 18:20Apparently according to Peter he didn't want it.
- 18:22He wanted them to keep doing Hard Rock and and yacht rock cuz
- 18:26that's what he loves. But really quick.
- 18:28Do you have a favorite comic book?
- 18:29Since you spent so much time in the comic book stores, what's
- 18:32your favorite, you know, comic book?
- 18:34Of all time growing up, it was it was a couple things.
- 18:39Captain America was my favorite superhero, just bar none, good
- 18:43and bad. Whatever.
- 18:44I just loved Captain America. I just loved his resolve.
- 18:47You know, he didn't have the, the inks that Peter Parker had,
- 18:50which was, you know, an attraction to Peter.
- 18:53But I didn't feel that kind of angst either, or at least I
- 18:55didn't want to read about it. My comic books, to me, comic
- 18:58books were always the imagining and the escapism that I could be
- 19:01something other than an HD Peter Parker.
- 19:04I didn't want to be that. So for me it was always Captain
- 19:08America. And then I was a huge fan, and
- 19:10still a huge fan of Master of Kung Fu, the original series.
- 19:14Love it. And somewhere over here I would
- 19:17show you my my Conan statue, but I I can't find that one right
- 19:20now. But I was always big into Conan
- 19:22too. Right on.
- 19:23It's buried behind a bunch of books, which we'll talk about in
- 19:26a bit. So Fast forward, you start
- 19:29writing about music. You had radio, which is amazing.
- 19:31You have a great voice for radio, of course.
- 19:34And you start doing the blog and you know, obviously you're
- 19:37collecting music and you're heavy into the scene and you put
- 19:40out the first music. At what point were you like, OK,
- 19:43this is a whole this? Did you just transition to a
- 19:45whole label or did you it just happened organically?
- 19:49I don't. And I'm always marveling about
- 19:50how a small business becomes its own cottage industry.
- 19:54Yeah, well, you nailed it exactly.
- 19:57I'll back it up just a tiny bit for you.
- 19:59So the ripple effect started with me and my friend and we
- 20:02really had no intentions other than to write about music that
- 20:05was already in our collections. I mean, yes, my music collection
- 20:08is rather sick. It's I'm going through it right
- 20:10now, but I have like 15,000 CD's, about 6000 records and I'm
- 20:16trying to thin some of that out right now.
- 20:17But I'm just a music hoarder is what I am.
- 20:20And and so is John. And so it's like.
- 20:23We just wanted to write a Zine about stuff that we had in our
- 20:25collections that nobody had ever heard of.
- 20:27Not because it wasn't good, but because we just never got that
- 20:30that buzz. So we want to just create
- 20:32ripples about some of this music that had gone unheard.
- 20:35And I wrote the very first review for a band called APB,
- 20:40which is a Scottish post punk funk band that are just so good.
- 20:44And just to kind of tie things into the future.
- 20:46I wrote it while I was at a novel writing conference in Cape
- 20:50Cod. So I'm I'm there for a
- 20:51conference the the meeting's over.
- 20:53I had some time at night. I wrote that first review and
- 20:55Blogger was something that was pretty new, so I just created
- 20:59the blog the Ripple Effect and put it up.
- 21:00One of my earlier reviews after that was of a band called the
- 21:04the JPT scare Band. And at that point in time, I'd
- 21:07really gotten very much into proto, just this whole, you
- 21:11know, late 69 to 71 vibe of bands that had come out the most
- 21:15of us had never really heard of in the real world.
- 21:18But we're just mining that really dark heavy vibe as
- 21:22psychedelic. The happy psychedelic was
- 21:24turning more towards heavy music.
- 21:26And that's of course the vibe of of what Sabbath was doing.
- 21:28But as you know, there's so many other bands in that time period,
- 21:31whether it's Sir Lord Baltimore or Leaf Hound or Bang or Buffalo
- 21:35or all these great bands were coming out then.
- 21:37And there was an article in Classic Rock magazine written by
- 21:39a Music Writer called Sleaze Grinder, and it was the
- 21:43progenitor, the progenitors of heavy metal or something like
- 21:45that. And he talked about a bunch of
- 21:47bands that I had not heard of who were playing this really
- 21:51early type of metal. And again, Sir Lord Baltimore
- 21:54was one of them, as was JPT Scare Band.
- 21:56So I tracked down a JPT Scare Band CD, loved it, wrote about
- 22:01it. Within a week of publishing it,
- 22:02the drummer wrote me and, you know, just thanked me for the
- 22:06article. And then he and I just started
- 22:07talking and became pretty friendly.
- 22:09After about a year, maybe 10-12 months of us communicating, one
- 22:15day I get the stack of unreleased master CD's sitting
- 22:19on my desk just came in the mail and they're all these unreleased
- 22:22JPT scare recordings. And I called, you know, I talked
- 22:25to the guy. I go, you know, these are great.
- 22:26But you know, what do you want me to do with this?
- 22:28I can't review it. It's not been released.
- 22:30And he goes, I don't want you to review it.
- 22:31I want you to release it. I was like, what are you, what
- 22:34are you talking about, man? I'm not a record.
- 22:36I don't know anything about being a record label.
- 22:38I'm a freaking ophthalmologist. I'm an eye surgeon in Danville,
- 22:41CA. And there's nothing less cool in
- 22:43the world than being an eye surgeon in Danville, CA.
- 22:46I don't know what to do. And he goes, I trust you.
- 22:49You're in music for the right reasons.
- 22:51I want you to put this out for us.
- 22:52So I actually took a little bit of time and I kind of put my
- 22:55brain on pause and I started researching what it meant to be
- 22:58a record label. And I really kind of delve down
- 23:01into the sub pop model because they started as a Zine as well
- 23:04and then became the label. In fact, they've done a few
- 23:07things when they started that I still want to do.
- 23:09Someday maybe I'll get around to them.
- 23:11But I started to research this and I said, you know what?
- 23:13This is really the next step of what I want to do because I've,
- 23:16I just love music so much. And I'm definitely more of a
- 23:18behind the scenes person. I have a face that's made for
- 23:22radio, as people would say. So it's like, you know, the
- 23:26ripple effect as a review site, eventually you're going to write
- 23:30reviews as can do whatever it does and eventually it's just
- 23:33going to die. And that will be like it was
- 23:35never there. You know, there's so many sites
- 23:37that had come. I mean, the time that you and I
- 23:38have been writing stuff, Heavy Planet came and gone.
- 23:41I mean, there's a bunch, a bunch of them good sites.
- 23:44Peace Dog Man came and went because there's just no momentum
- 23:47keep it alive after the writing stopped.
- 23:49And I figured that ripple effect would be like it had never
- 23:52existed. So I wanted something that would
- 23:54kind of be something that could last and that's kind of what the
- 23:57record they was. So once we got the JPT Scare
- 24:00Band album out, which was our very first release, Ripple
- 24:03LP-001, double vinyl, psychedelic, 2 tone, you know,
- 24:07clear vinyl, we, we really did it up.
- 24:11I was just kind of off and running.
- 24:12And from that point on, I was just going to, I was gonna do a
- 24:15record label. Right on.
- 24:16I love that so much for you and thank thankfully thank you for
- 24:21you and John for doing this. You're not supposed to have
- 24:23favorite children. You're not supposed to have
- 24:25favorite people. But you know, surely you have
- 24:27favorite bands on and outside of the label.
- 24:31And you know, you've put out so many amazing records, so many
- 24:34records that I have a deep connection to personally.
- 24:37Do you have like an absolute favorite Ripple release in 15
- 24:41years or is that too hard? Oh fuck, that's a really good
- 24:45question. Do I have Ripple releases that I
- 24:48will listen to over and over and over?
- 24:51The answer is yes. Have I put out some that I don't
- 24:55listen to very much? The answer is yes to that also.
- 24:57And I might love releases for different reasons.
- 25:00So I'm going to give you 3 with a with a third and a half.
- 25:03OK. The first thing that it will
- 25:06always be so dear to me is going to be when we did the first
- 25:10stone axe record, or even before that.
- 25:12Was the stone axe mighty High split 7 inch.
- 25:16Do you have a copy of that? I don't believe I do.
- 25:19Okay, I remember it. I love stone axe.
- 25:21Great. I got it.
- 25:22I have more than one so you can get one.
- 25:26Cool, cool, cool. I'll get you one.
- 25:27If you need it for your collection, I would.
- 25:29Love to have one short. I would never say no.
- 25:32So that that became a major thing, you know, not that it's
- 25:35the greatest release of all time, but that's what brought
- 25:37Tony Reid into the fold of Ripple and with Tony Reid in the
- 25:41fold, and then we did more Stone Axe than we did Moss Generator.
- 25:43And I've done Tony Reid's solo album.
- 25:45And I mean, Tony Reid for a while was considered the third
- 25:48member of Ripple. You know, he's mastered and he's
- 25:50mixed an inordinate amount of our stuff.
- 25:52He's recorded a lot of our stuff.
- 25:53He's he's you know, he's fucking Tony Reid, right?
- 25:55I mean, that's he's just a legendary kind of guy and he's a
- 25:58great guy. And that becoming friends with
- 26:00him and getting phone calls from Tony Read is going to be one of
- 26:03my greatest memories of doing a record label.
- 26:05So that's going to be one of my highlights.
- 26:07Two others are highlights for different reasons, mainly
- 26:11because part of the fun, you know, Ripple.
- 26:14I don't just work with established bands.
- 26:17I mean, I love it. We just, we have a Hermano
- 26:19record coming out right now. We just announced it.
- 26:21Fucking my mind's blown. I'm dealing with, you know, all
- 26:24of these legendary Hermano artists, John Garcia, Dave
- 26:28Angstrom, Dandy Brown, see, I mean the whole crew on a daily.
- 26:31I mean, Dave Angstrom writes me on every day almost.
- 26:34And it's like that stuff doesn't happen to a guy like me, right?
- 26:37But Dave's a great guy and and I've had plenty of conversation
- 26:40with John Garcia. I mean, it's it's kind of mind
- 26:42blowing to me that track and I love working with bands like
- 26:47that. But part of the fun, and I'm
- 26:49sure you get it as well, when I say I've got 6000 records, this
- 26:53is most of it was dumpster diving, right?
- 26:55It's crate digging and you're just flipping through and you're
- 26:58finding something that looks cool and you might pull out 10
- 27:00that suck, but you find 1 and that's it's worth its weight in
- 27:04gold. You know, you found this record
- 27:05for $0.50 and it's one of your favorite records of all time.
- 27:08Now that's, that's really cool. So I've always wanted to make
- 27:11sure that there was a large part of Ripple that was dedicated
- 27:14towards discovering new bands and helping new bands get some
- 27:18exposure. And if I can get a band to get
- 27:20enough exposure that they can leave Ripple to go to a major,
- 27:24whatever that is, you know, Metal Blade, Napalm, whoever it
- 27:26is, that to me is a victory, right?
- 27:29There's like no hard feelings. Every contract I have has an
- 27:32escape clause and other labels coming for you.
- 27:34You get a kiss on the cheek and I'll love you forever.
- 27:36But do what's best for the band, right?
- 27:38So that that's always been one of my highlights is finding
- 27:42those bands that nobody had ever even heard of.
- 27:44And two of them that come to mind.
- 27:46One is Richard's Creed, Witcher's Creed, which is just
- 27:50this incredible proto doom record from a group of kids who
- 27:54were I think the oldest was 20. And it's just so many years
- 27:59ahead of their age in terms of the sound.
- 28:01They all they broke up after the record.
- 28:03They only ever played like 3 or 4 shows.
- 28:06But I did have them open up for Ripplefest Sweden on the second
- 28:09night of the Sweden two. And the audience was, this was
- 28:13one of like those moments for me.
- 28:14It's like I gave them the chance, these these young kids,
- 28:17and nobody knew who they were yet.
- 28:19The record probably had come out, but it hadn't made a buzz
- 28:21yet. And and they came out and
- 28:24everybody was sitting back. You know what it's like in the
- 28:26show, everybody's in front of the stage, everybody was sitting
- 28:29and these kids come out and they start playing and within, by the
- 28:32end of the first song, the audience had all moved forward.
- 28:35By the end of the second song, everybody was pumping their fist
- 28:38and these guys, they're all looking at me.
- 28:39They go, where did you find these guys?
- 28:41Because that record was so, so good.
- 28:43We wound up selling through two or three pressings, I can't
- 28:46remember. If I pressed it again, it'd
- 28:47probably sell again. It's such a good record.
- 28:49And then another band who was kind of like that was a band
- 28:52called the Necromancers from France, who, you know, they came
- 28:55to me. They've only had one video out,
- 28:57it was Servants of the Salem Girl.
- 28:59And it's just incredible that that first record we did with
- 29:03them just still blows my mind today.
- 29:05It might be one of my favorite records that I've ever done and
- 29:07nobody had heard of them. So those are really special to,
- 29:10you know, to be able to pull out a band like that.
- 29:12And then other ones are going to be bands who I just have a
- 29:15strong personal connection with. You know, you're talking about
- 29:17Zed. You know, Marcus Evis is is like
- 29:19my right hand man does all the graphics for Ripple Black Wolf
- 29:23and I have been together for such a long time.
- 29:25And a band over in Belgium called Fire down below are just
- 29:29wonderful friends of ours. So, you know, there's, there's
- 29:31always personal connections to bands.
- 29:34Another really good friend right now is a guy from Mexico, Pablo
- 29:38Anton, who's in Demons. My friends, you know, this is
- 29:41more than you wanted to know, but Ripple Fest Austin, not this
- 29:44year, but prior year, my wife had just lost her sister.
- 29:48And Pablo, who we did not know, was talking to my wife.
- 29:52And they just connected on this deep level where they're both in
- 29:55tears, you know, crying about recent losses.
- 29:59And it's that's the sort of vibe that you get in Ripple family.
- 30:03And so lots of favorites that way to me to name right now.
- 30:06Right, right on. Again, sorry for your family's
- 30:09loss. And that's a lovely story.
- 30:11Ripple family is a phrase that came up over and over on
- 30:14Saturday and comes up online all the time.
- 30:17The Ripple family. And it's not just the bands,
- 30:19it's this whole group of people that love this music and this
- 30:22label. I'm going to make a prediction.
- 30:23I'm going to put my Nostradamus hat on.
- 30:25I think the next breakout band for the label, if there is such
- 30:29thing, but I think so is my favorite underground band of the
- 30:32entire Bay Area, and that is Snake Mother.
- 30:34Oh my God, what an incredible band live.
- 30:37I got the repress. That's like one of my favorite
- 30:39represses in this whole year. When you put that repress out,
- 30:42immediate buy, immediate first day buyer right here.
- 30:45That's what I do. I don't, you know, whatever I
- 30:47can't, you know, things get sent to me.
- 30:49I'm grateful, but like I still buy.
- 30:51I love records. I actually play my records.
- 30:53That's the, you know, the slogan of my other podcast, which is
- 30:56like we actually play our records.
- 30:57We know flippers, but umm, I think that band can be
- 31:01humongous, like the same level of Mesa and and the Spin this
- 31:05year on Metal Blade. Like that big.
- 31:06I think they could go that big. They're so good already and I
- 31:10can't wait for new music. Yeah, I agree with you.
- 31:12Umm. So I first got turned on to them
- 31:15by the clean and sober Stoner who had posted about them enough
- 31:20that I looked them up because they'd released their, they self
- 31:22released their album on Band Camp.
- 31:24Of course they didn't have a vinyl to it, they just self
- 31:26released it. And so I started talking to
- 31:28them. So I listened into it and I
- 31:29loved it, and I had High Priestess on the label before
- 31:32then, and High Priestess ticked a lot of those same vibes for
- 31:36me, and just the ethereal, ethereal heaviness to the music.
- 31:41But Snake Mother brought this Eastern mysticism on top of it.
- 31:45And it's just like, damn, that's so good.
- 31:47And, you know, High Priestess regrettably had broken up by
- 31:49that time. Not that I needed one or the
- 31:52other. It's not like that.
- 31:53It's just, you know, I love that vibe.
- 31:54And so I, I, I tuned into that Snake Mother record and then I
- 31:59had a show coming. Forgive me if I can't even tell
- 32:03you who else was on the show. It might have been viral.
- 32:05Tyrant was coming down. I, I don't recall, but I, I had
- 32:09snake mother get on that show just from talking to him.
- 32:11They weren't on the label yet. I just wanted to see them live
- 32:14and they, they were amazing. Bianca is, is theatrical, but in
- 32:19AI don't want she's not, she's not acting.
- 32:21She's not putting on a suit and pretending to be something she's
- 32:25not pretending to be a a wizard or a warrior or a dragon or
- 32:28whatever. She's just Bianca and she's
- 32:30mystical and she is theatrical with her masks in the way that
- 32:34she performs. And the band was solid as hell.
- 32:37So I met them that night and we talked and told him, you know,
- 32:41you should come on the label, we'll do a new record and I'll
- 32:43re release the first one, which is what's happened.
- 32:45The new record is has been recorded with Billy Anderson.
- 32:49So and I'm very happy that I had a little role in connecting
- 32:53them. So I'm really like, I haven't
- 32:54heard it myself. I don't know, but I just trust
- 32:57them and I know it's going to be great.
- 32:58So when I was doing the original idea for the two night Ripple
- 33:0315th anniversary party and I said Friday night was going to
- 33:05happen, Snake Mother was supposed to be part of that
- 33:07original lineup and as was Godzillionaire and as was
- 33:11Baracho. And what had happened was Mark
- 33:14of Godzillionaire has got some health challenges and they
- 33:17weren't sure he was able to make it.
- 33:18So that was starting to crimp the night.
- 33:20And then Snake Mother lost their lead guitarist and they're in
- 33:24the process of auditioning to find a new one.
- 33:26And I couldn't risk having a ban on the Ross on the on the bill
- 33:31who may not be intact for the show.
- 33:33So I had to kind of like just cancel my idea for the Friday
- 33:36night, rearrange a few things. And that's what led to the show
- 33:39that you saw. But I wanted Snake Mother to
- 33:41play one of those two nights because I agree with you.
- 33:43They're amazing. Right on.
- 33:44I think if there's anybody that is, there's a lot of bands out
- 33:47there. One of my favorite bands ever is
- 33:48Coven. My second biggest interview on
- 33:51YouTube and podcast is Jinx Dawson.
- 33:53We continually get both hateful and loving comments all the time
- 33:57on that video. It's amazing and terrible.
- 34:00But I feel like that's that's like a maybe there is no next
- 34:05Jinx, but like in that vein, absolutely, 100% in that vein.
- 34:10Possible vibes and and, and possible power.
- 34:13And I'm really looking forward to that as one of my most
- 34:15anticipated records of next year.
- 34:17Is there a band or a few bands you missed on that you for
- 34:21whatever reason you didn't sign, that you now are sorry you
- 34:24didn't or, you know, someone else swooped in and got somebody
- 34:28you wanted. Has that happened?
- 34:29Yeah. Yeah, that happens.
- 34:32Mainly it happens because the band just hits me at the wrong
- 34:37moment in time. And it's not that I may not like
- 34:40their music, it's just that if my schedule is too, too, too
- 34:44full, I just kind of, you know, I close the doors in my brain.
- 34:48It's like I don't, I'm not going to be able to take this on.
- 34:50For example, right now I'm booked out through August of
- 34:532026, which is a little bit insane.
- 34:55That's better than it had been, which had been more than a year.
- 34:59So if I'm a year booked out on releases and you come to me, one
- 35:03of the first things I'm going to say is, man, there's nothing I
- 35:05can do. You know, I'm not sure where you
- 35:07go to 2027 and that's not fair to any band.
- 35:10So I'm upfront with that from the beginning.
- 35:12So there've been a few that have come to me that just the timing
- 35:16wasn't good where I wish in retrospect, perhaps I could have
- 35:19made it happen. One of them was dual right when
- 35:22they first, even before their first record, right when they
- 35:25formed a contact to me and I heard the stuff and I loved it.
- 35:27Didn't hear from them again for six months or whatever.
- 35:31By that time schedule was jammed and I just didn't have the
- 35:33bandwidth for it. I think Hippie Death Cult falls
- 35:37into that category as well, I think.
- 35:40If not, I just wish they were on the label anyways.
- 35:44So good. It's everything they do is
- 35:48magical. They're so good.
- 35:50Right, right. And I don't recall if they did
- 35:53come to me or if I just heard about them at a time when I
- 35:57couldn't do anything about it for the most part.
- 36:01Otherwise, the answer would be no.
- 36:03I mean, if, if I've turned down the band, it's usually for no
- 36:06fault of the band. It's just may not be what my
- 36:07ears won at that time. You know, I can only hear so
- 36:09much Sabbath, you know, And for the scene to expand, for it to
- 36:13continue to grow and be interested, people have to keep
- 36:16pushing it in different directions.
- 36:17I've, I've never considered Ripple to be a Stoner or even a
- 36:20Stoner doom label. I, I consider it to be a heavy
- 36:23rock label. And it's like, I imagine a cross
- 36:26where you have like, you know, the core ripple sound of the
- 36:28middle and you have Stoner, you have doom, you have metal, you
- 36:31have heavy psych and you can throw off a prong for Prague
- 36:34because I do some real proggy stuff.
- 36:35I do a little post metal stuff. I just want whatever I hear at
- 36:38the time that's going to move me, you know.
- 36:40So I but it's got to be it's got to be constantly growing.
- 36:43You know, you got to keep infusing new life.
- 36:46The Eastern mysticism of Snake mother is a great example.
- 36:48There aren't a lot of bands. I mean, Ohm did what Ohm did,
- 36:52and Ohm is amazing, but there aren't a lot of bands that are
- 36:54bringing that in that sort of tone, which just changed the
- 36:58complexion of what they're doing.
- 37:00So I'm always listening for that new sound.
- 37:02Right on. I love that so much.
- 37:04Just a few more questions you and you've been terrific.
- 37:06As expected, nobody is an island.
- 37:08And in addition to John, I want to give a special shout out that
- 37:11somebody I work with frequently, which is Claire Baron Day of
- 37:15Purple Sage PR. We've done a lot of premieres
- 37:17for Ripple when the obelisk is tied up or you can't get Metal
- 37:21Injection. I am always happy to say yes to
- 37:24Claire. She has been phenomenal and
- 37:28really has is one of the few as a global brand.
- 37:31We started as a Zine in Europe and I took it over.
- 37:34So I have a real handle. I'm one of the few people that
- 37:36really sees both sides of the global PR from all the labels.
- 37:40And Claire is a person that has respect and reach here in
- 37:43America the same way that they do in France and Europe.
- 37:47And so that's really been to me. I think PR is hugely important.
- 37:52I think it helps not just with getting music into the the ears
- 37:56of people like me, but also does actually help promote in a way
- 38:00in intangible ways that aren't obvious like marketing does.
- 38:04So yeah, shout out to Claire. And you know just what a
- 38:08wonderful allied have in your in your corner.
- 38:11Yeah, we've been with Claire now she can tell you better than I
- 38:15can. Wow.
- 38:16I have to think back six years, maybe 7 years.
- 38:19And we met her at the Ripple Fence Ripple Fest France, which
- 38:24was in non France, which was an amazing, incredible event.
- 38:28It was, it was two nights, 9 or 10 bands.
- 38:32And it was so sold out that they put a sign on the door that said
- 38:36do not try to enter. And this venue was incredible.
- 38:40It had a bar in front and the stage was upstairs.
- 38:43And then if you went out around the bar, there's a huge area for
- 38:46merch, a big outdoor patio with a restaurant there and then a
- 38:50green room for the bands. It was just such an amazing
- 38:53location. And the the show was phenomenal.
- 38:56And and Claire was there and my wife was there, of course.
- 38:58And they hit it off just phenomenally.
- 39:01In fact, probably too phenomenally, as I recall, as
- 39:03far as the amount of beer that was that was drink that night.
- 39:06But and and Speaking of which, you know, at that show that the
- 39:11necromancers were there as was fired down below, you know, like
- 39:14I said, two of my my lifelong favorite bands.
- 39:16So that was phenomenal. Claire does a great job and
- 39:19she's conscientious and she cares.
- 39:22And probably best of all, she's a fan of the music.
- 39:25You know, when you bring her an artist like Wino to work with,
- 39:29she realizes that she's working with Wino.
- 39:31You know, it's, and there's that certain level of enthusiasm,
- 39:35which is exciting and it's, it's missing from some of the other
- 39:38PRS where they may not even know the music very well.
- 39:40It just happens to be the, the avenue that they were able to
- 39:43find their, their place. You know, they stake their flag.
- 39:46Claire is, is a life for the music now for me as far as that
- 39:50island goes. And we, we did talk about my
- 39:52partner John, who still, he's not, hasn't been involved for
- 39:56about 10 years, but he's still my best friend and we talked
- 39:59about stuff all the time and he helps me out when he can.
- 40:01His life just went through some changes.
- 40:03I've already mentioned Marcus Evans of Zedd, the bass player,
- 40:06and he's done all the graphics for me for more than 10 years
- 40:11and he never, ever says no. He's just awesome.
- 40:14He's definitely, and he's my Webmaster too, so he's
- 40:16definitely been a right-handed man for all that stuff.
- 40:18There's a guy named Hakan Neiman whose nickname is Swede Beast,
- 40:22and Swede's been helping me set up my distribution for 13 years,
- 40:2612 years, something like that. There's a guy named Matt Wood
- 40:29whose nickname is Sludge. And right now he's been setting
- 40:32up all of our digital singles and he handles our YouTube page.
- 40:36Regrettably, our long term bookkeeper guy named Chance
- 40:40Pittenger passed away unexpectedly beginning of the
- 40:43year. That's been a tough one.
- 40:44And I've, you know, I'm still trying to recover and get the
- 40:47books back into shape, but he had helped out for such a long
- 40:50time and, you know, all these people do this stuff just for
- 40:53the love. Nobody's getting paid.
- 40:55I haven't gotten paid. Ripple's never made a paycheck
- 40:58to me. I Claire gets paid.
- 41:01You ask? Professional PR.
- 41:03Everybody does it just for love, you know?
- 41:04They just want to be a part of it.
- 41:05Amazing. You just published your debut
- 41:08novel. I don't know when you sleep or
- 41:10eat or, you know, take a breath, but you wrote a book and I'm
- 41:14always marveling at people that can write a book because I want
- 41:17to write a book, but I don't know if I can do it and still do
- 41:20everything else that I'm doing capably.
- 41:22But let's talk about Deadly Vision and and talk about your
- 41:26your writing aspirations, because I'm just so fascinated
- 41:28that in the middle of all this other stuff, you also wrote
- 41:31book. Well, and I wish I could claim
- 41:36to be Superman, but the timeline doesn't quite fall out that way.
- 41:40The book was actually concepted and written first draft anyways,
- 41:46in its entirety way back in 1994.
- 41:48And the idea was an experimental fusion of heart surgery and
- 41:53virtual reality and how this experiment goes horribly wrong.
- 41:59And I wrote it, like I said, back in the in the 90s, I did
- 42:02when I was doing my fellowship and I got an agent for it and
- 42:05went back to New York publishing houses.
- 42:07And in 1994, they were not ready to hear about something that
- 42:10involved virtual reality and artificial intelligence.
- 42:13Those were science fiction terms to them.
- 42:14And this was not a science fiction book.
- 42:16It's a medical thriller. And so I had to kind of keep
- 42:20working on it and revise and trying to get it to a place
- 42:22where they would understand that it was a contemporary thriller
- 42:26with some futuristic scientific principles, but still just a
- 42:29contemporary thriller. And it got to the point where,
- 42:32again, I had another agent at this point and the book had come
- 42:35back to me from the publisher looking for revisions right when
- 42:39I started. I mean, literally like the same
- 42:41month. And that's when the bandwidth
- 42:43got sucked up because I went Hedhog into Ripple, as you know.
- 42:46So I just put the book away and it sat on my computer for 15
- 42:49years and it stayed there untouched, pretty much unthought
- 42:52about for 15 years while I went ahead.
- 42:55And it started just doing Ripple.
- 42:57And then, you know, come, you know, 2023, all of a sudden
- 43:00virtual reality and AI are like words that people understand.
- 43:04And so I said, I better get this book done and get it back out
- 43:06there now. So I went back and I revised it.
- 43:09I get up at 4:00 in the morning. Yeah, I can do a lot of work
- 43:11before I go to work and got the revision done and got a new
- 43:14publisher and got the book out. And yeah.
- 43:17So this is, that's Deadly Vision.
- 43:19And it's, uh, it's been out for, I don't know, six or eight
- 43:22months And it's, it's, it's the reception's been really amazing.
- 43:25It's been very encouraging because my goal was not to
- 43:28publish a book. My goal is to be a novelist and
- 43:31not just a novelist. My goal is to be an
- 43:33international best selling novelist.
- 43:35And that, that's what I will do if everything aligns properly.
- 43:40So this is going to be just the the first step of me, you know,
- 43:44knocking the doors down in the publishing world to bring back
- 43:47some exciting medical thrillers, which really haven't had a home
- 43:51since Michael Crichton died and Michael Palmer died.
- 43:53And, you know, Robin Cook is in his 80s now.
- 43:56So it's time to bring back that good scientific based medical
- 43:59thriller with just a lot of espionage and body count and the
- 44:03whole works. And and that's what I'm, I hope
- 44:05to do. So my next one is concepted.
- 44:06I'm getting ready to start writing.
- 44:07It right on maybe, and I wonder if you would do an audio book
- 44:12because you have such a great voice in that radio background.
- 44:14But again, time time is the enemy there.
- 44:17Is there is an audio book but it's not read by me because
- 44:21there wasn't an option. The publisher did it.
- 44:24I've heard that the guy who reads it is good.
- 44:27I've had some some friends who have read the book.
- 44:29I've heard the audio and they said he did a really good job.
- 44:32I personally could not listen to the audio, but that's because,
- 44:36you know, I've lived with that book for so long that every
- 44:40sentence and paragraph has a cadence to me.
- 44:42And if his cadence and saying it is different than my cadence and
- 44:45reading it or writing it, it sounds off.
- 44:48Nothing against him, it's just his cadence is his cadence.
- 44:50My cadence is mine. And I just, it sounded weird to
- 44:53me so I just stopped listening. Yeah, I tried to do the Aussie
- 44:56audio book and I've clearly he wasn't going to be able to do
- 44:58the audio book of his final memoir.
- 45:00But yeah, it was tough. The read was better than the
- 45:05British guy they got with the cockney accent.
- 45:07But anyway, which Aussie doesn't have so the right so much, so
- 45:13much to say and I'm just so proud of everything you've
- 45:15accomplished and succeeded. And you just as a music fan, you
- 45:19have given me so much. You've given everybody so much.
- 45:22And I just want to say thank you.
- 45:24Not just Keith from ghost called.
- 45:25Thank you, but thank you for me, the music lover, because it's
- 45:28you. We know our own, we smell our
- 45:30own kind, you know, and I always end these with a wild card
- 45:34question. So the one I have for you.
- 45:35And I pondered this for a while and I think we'll do the the
- 45:39wild card question for Todd is going to be the I can, you can
- 45:42invite any five people to dinner, living or dead, famous
- 45:45or not. Who would you invite and what
- 45:47would you? What would the menu be?
- 45:49Wow. Yeah, that is a wild card
- 45:52question. OK, one of them would be Albert
- 45:56Einstein. Fascinated by Albert Einstein.
- 45:58You may not see it, but I have an entire shelf of Albert
- 46:01Einstein figurines, plushies, and bobble heads, fascinated not
- 46:07so much just by his theoretical physical insights as much as his
- 46:12insight and thoughts into the bridge between physics and
- 46:16religion or, more appropriately, spirituality.
- 46:19And I think that that would be a fascinating conversation.
- 46:22I'd probably butt up against Einstein with a little Lemmy,
- 46:27because that would really change the tone, but I bet you Lemmy
- 46:30would have a lot. Lemmy was a smart dude.
- 46:32I bet he would have a lot to say about that.
- 46:35We talked earlier about Maurice Sendak and Where the Wild Things
- 46:37are, and I think I would love to have a conversation with
- 46:40Maurice. And he was a very deep thinker
- 46:43as well. I don't want to get too esoteric
- 46:45on you. There's a guy named Dan Millman
- 46:47who wrote a book called The Way of the Peaceful Warrior, which
- 46:50was a huge influence on me at a particular point in my life.
- 46:53And I think that he, I'm trying to get get this conversation
- 46:56together, which is going to be intellectual, spiritual,
- 46:59musical, and just nutty at the same time.
- 47:02So if we're going to, we got Lemmy already, but we need
- 47:06another rock and roller to really kind of round out this
- 47:09crowd. And I think if we're going to
- 47:10throw just a wild host of ideas in there, we'll we'll bring Wino
- 47:15into the conversation. First of all, Wino remind me of
- 47:17friends anyway, so they know each other or we're friends.
- 47:20And you know, Wino is a free thinker, man.
- 47:23Is he a free thinker? As is Lemmy, as was Ali Stein.
- 47:26So I think that all of them together could give us a pretty
- 47:28entertaining meal. And what would it be?
- 47:31I'm just seeing this really, really good prime rib, right?
- 47:34You know, it'd be meat. It would not be a vegetarian or
- 47:36vegan. It's going to be meat.
- 47:39Great bottle of wine, like a case of it.
- 47:41And just I just see this. I just see, let me just stab in
- 47:44that big old piece of meat and pulling up his fork while he's
- 47:47talking to Einstein about theoretic physics.
- 47:49That'd be nice. Amazing, great job, Todd, man,
- 47:52what a just an honor and a pleasure to know you and have
- 47:55met you in person now and Mrs. we're bowl and you know, every
- 47:59time I spin a vinyl from your label, I'm going to think of
- 48:02this conversation and meeting you and and everything you've
- 48:04done. Thank you so much for
- 48:05everything, man. Thank you for supporting.
- 48:08You've been you've been helpful to us.
- 48:09The label's been helpful to us as well.
- 48:11And Claire, shout out one more time and yeah, just Congrats on
- 48:14everything. Let's get 15 more.
- 48:16Let's get 30 more, whatever you can do.
- 48:18You betcha. Hey, at the party, you got the
- 48:20cookie, right? I am pretty diabetic and so I
- 48:23passed on the cookie set OK. OK, but it.
- 48:25Was offered one and I said I bought the shirt though because
- 48:29that's my love. I have more black shirts than
- 48:31probably most human beings should and I I politely turned
- 48:36down the cookie, but I and I saw the cake also and I was like no
- 48:38cake. I can't, but I thank you.
- 48:40It's just there's this tradition of cake being at Ripple shows.
- 48:43Yeah, yeah. I have the video of you on
- 48:45stage, so I need to post that and I'm happy to share it with
- 48:48you and tag you guys in it. It was really wonderful.
- 48:50I think a few people were videoing, but I was like, oh,
- 48:52get the phone up, you know, dork.
- 48:55Thanks so much for having me today man, I really appreciate
- 48:57it. Right back at you, pal.
- 48:59Thanks so much. We'll see you in a show
- 49:00probably. You know, we're not neighbors,
- 49:02but it's Bay Area, so. That's loose enough.
- 49:04Yeah. OK brother.
- 49:05Take care. Bye.
- 49:06Bye.