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From Startup Grit to Enterprise Scale: The Cask Canada Approach
In this episode of Startup Builders & Backers, we sit down with Jeff Butler, General Manager of Cask Canada, for a candid conversation on what it really takes to launch and grow a high-performing tech consultancy in today's evolving enterprise landscape. In just over a year, Jeff helped Cask Canada scale to 25 employees and win 11 major clients, all while navigating a crowded implementation partner market, the complexity of ServiceNow, and the growing expectations of Canadian enterprises.
We explore how authenticity, trust, and relentless focus on value have been key to Cask’s success. Jeff…
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