Olivia Santarelli Explains How To Head Up Marketing At Crypto Exchange Gemini
Olivia Santarelli, Head of Marketing at cryptocurrency exchange Gemini, discusses her career path and explains different marketing strategies implemented by Gemini. Olivia goes in-depth about the record-breaking drone show Gemini hosted at South by Southwest 2025 and explains the story behind the campaign. She also discusses the goal behind Gemini’s “Go Where Dollars Won’t” campaign. In addition, Olivia shares her thoughts on being a woman in crypto and much more.
This is a great episode for both beginners and advanced listeners.
This week's guest(s):
Olivia Santarelli is the Global Head of…
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