Latest / The World Knowledge / Brand Positioning Standing Out in a Crowded Market

Transcript

Brand Positioning Standing Out in a Crowded Market · The World Knowledge

• 0:00
  Speaker 1: Well, good afternoon, listeners. Thank you for coming on Lament
• 0:03
  Speaker 1: of Hope podcast. It's kind of crazy that we're already
• 0:06
  Speaker 1: in April and just, yeah, already so many interviews done
• 0:11
  Speaker 1: and just seeing, getting to hear so many different stories.
• 0:15
  Speaker 1: And recently we've been kind of talking to a lot
• 0:18
  Speaker 1: of different like survivalists and then talking to a dispatcher.
• 0:23
  Speaker 2: And yeah, so.
• 0:27
  Speaker 3: I chose this area because in the 50s, when in
• 0:32
  Speaker 3: Poland was communism, you've got a lot of people who
• 0:36
  Speaker 3: wanted to escape from the system. And they escaped to
• 0:42
  Speaker 3: this area. because there was nobody there. And they learned
• 0:50
  Speaker 3: how to live in that nature. So, for example, one
• 0:56
  Speaker 3: of my characters, for example, he lived literally for 30
• 1:02
  Speaker 3: years in the middle of the forest without any house.
• 1:09
  Speaker 3: For 30 years. And when I When I talked with him,
• 1:15
  Speaker 3: he told me a lot of beautiful stories about the
• 1:22
  Speaker 3: connection between him and the nature. That you have to
• 1:27
  Speaker 3: have this respect about the nature. Because if you don't
• 1:36
  Speaker 3: have this respect, the nature can easily kill you. Because
• 1:43
  Speaker 3: you've got rain, because you've got snow. In Poland at
• 1:48
  Speaker 3: that time, the winter was really heavy, really heavy. And
• 1:53
  Speaker 3: this person didn't have.
• 1:57
  Speaker 2: A house. So it was amazing. And in that time,
• 2:05
  Speaker 2: when I was thinking about God.
• 2:08
  Speaker 3: I was thinking, no, in that place, there is no God.
• 2:15
  Speaker 3: These people, this concrete character of my stories, they don't
• 2:19
  Speaker 3: believe God, they believe in nature. And I believe nature too.
• 2:26
  Speaker 3: I hope that nature will survive.
• 2:31
  Speaker 2: And will.