This Week: Consumer Cellular's Ed Evans on Winning with the 50+ Customer
Analysts Don Kellogg and Roger Entner are joined by Ed Evans, Chairman and CEO of Consumer Cellular, to speak about the company's unique strategy for serving seniors in wireless, its successful use of retail stores, and new and innovative product lines for this sometimes overlooked cohort.
00:00 Episode intro
00:26 Consumer Cellular's business model
04:28 Using retail stores effectively
07:07 Knowing the customer
08:24 Tailoring customer service
10:20 Building customer loyalty
10:52 Developing innovative products for seniors
14:14 Episode wrap-up
Tags: telecom, telecommunications, wireless…
The skinny
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