The Quest For The Perfect Night’s Sleepwear with Alessandra Corona of River Left

How Fitting: design a slow fashion business that fits · Apr 13, 2021 · 52m

In episode 17, Alessandra Corona, founder and designer behind the sustainable sleepwear brand River Left, shares how her personal search for the perfect nightgown snowballed into a full-fledged fashion brand and how that sometimes-messy process has stretched her knowledge, grown her network, and even landed her in major publications less than half a year after the brand launched.

Alessandra founded River Left after realizing that the options for women’s sleepwear were either overtly sexual or unflattering. She set out to design classic sleepwear meant for women who see themselves as…