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Understanding Current and Incoming College Students and Their Generation is Vital for Company Growth

Personalization and DIY are now a mainstay in today’s world, but striking disruption comes in the form of Dormify, the ultimate solution to bland and uninspiring dorm rooms. What started as a mother-daughter quest to find chic dorm room décor turned into a business dedicated to helping college students and first-apartment dwellers design a space that is unique and reflective of their personal style.

A hallmark of Dormify's success lies in the way they've created an engaged community of college students, growing organically from a content site into an e-commerce platform offering tools…

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