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Brand to Super Brand: The Beckham Family Dynasty
We’ve been watching the massive evolution of the Beckham family, a brand turned dynasty that has successfully transitioned from sports and pop stardom to a billion-dollar global empire. This week, we’re diving into the meticulously crafted PR machine behind their ‘Super Brand’ and analyse how they manage to maintain their bulletproof perception.
We look at how David and Victoria control their family’s narrative, how they contrasted their polished empire with Brooklyn’s chaotic public missteps, and discuss how David’s knighthood plays right into their long-term play for transcendent celebrity…
The skinny
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