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Startup Funding Espresso – The Advantage of Being the Nice Guy Investor
The Advantage of Being the Nice Guy Investor Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing. The investor holds sway over the startup founder since they hold the decision of who to fund. Some investors take advantage of this and treat founders poorly just because they can. It's better to be the nice guy investor. Here's why: The nice guy investor builds relationships rather than burns them. The more positive relationships the investor has, the more founder referrals he will get. The more positive the investor's brand, the…
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