Breakthrough Series: Jedediah Polson - The Profitability of Epoxy Flooring
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Jedediah Poulsen of Innovative Custom Coatings wants to scale his business to leave a legacy for his family. He specializes in high-end custom finishes, including faux finishes and epoxy floors. Currently, he takes on any job that comes his way to stay busy, but he wants to be able to pick and choose his projects. Tanner Mullen advises Jedediah to focus on scaling his epoxy flooring services, as they are more profitable and easier to teach others. Tanner also emphasizes the importance of learning to say no and implementing predictable marketing…
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