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SBP 242: The Barber's Brief - Sydney Sweeney Is Famous. Novig Isn't.
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Marc and V are back with the Barber's Brief: the good, the bad, and the overhyped, with data, a few opinions, and Great Creative getting the last word.
This week:
Your marketing team already got smaller. Nearly half of B2B teams have shrunk because of AI, almost none of it through layoffs (Wynter). Meanwhile most execs who cut roles for AI now regret it (Orgvue) and plenty are quietly rehiring (Robert Half, Klarna). If the cuts and the reversals are both invisible, how would anyone know it worked?
Ads aimed at robots, not people. Brands are now buying ads to influence the AI…
The skinny
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