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FridAI - AI Usage and Watermarking · Business Brain – The Entrepreneurs’ Podcast

• 0:00
  Dave Hamilton: Business Brain, episode 783 for Casual Friday, August 28th, National Bowtie Day.
• 0:09
  Dave Hamilton: I'm going to say that again. National Bowtie Day. That's easy.
• 0:14
  Dave Hamilton: Once you say it once and figure it out. 2026.
• 0:18
  Dave Hamilton: What was the last time you, have you ever worn a real bowtie?
• 0:21
  Shannon Jean: I think I might have worn one at my wedding, you know, a few years ago.
• 0:26
  Dave Hamilton: Yeah.
• 0:26
  Shannon Jean: That might be it.
• 0:27
  Dave Hamilton: That might be it. I wore a... How about you? I think I've only ever worn like
• 0:34
  Dave Hamilton: the clip-on pre-tied bow ties. Oh, yeah. Me too.
• 0:37
  Shannon Jean: There's no way I'm –.
• 0:39
  Dave Hamilton: In jazz band. Was the one that you wore at your wedding, was that one of the clip-ons or a real – Oh,
• 0:45
  Shannon Jean: Yeah. I think it was a clip-on. Yeah, okay. I don't think it had to be tight.
• 0:49
  Shannon Jean: I wouldn't know how to do that if my life depended on it.
• 0:51
  Dave Hamilton: I mean, you could learn. AI would happily teach you. In fact,
• 0:53
  Dave Hamilton: actually, something on YouTube would probably teach you even better. Yes.
• 0:56
  Dave Hamilton: Greetings, folks, and welcome to Business Brain, the show by,
• 0:59
  Dave Hamilton: for, and about entrepreneurs where we take several ideas, we crunch them,
• 1:04
  Dave Hamilton: we dissect them, we use them to better tune our business brains and level up our charmed lives.
• 1:10
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• 1:16
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• 1:18
  Dave Hamilton: And WeGovie at HIMSS at HIMSS.com slash business brain.
• 1:22
  Dave Hamilton: We'll talk more about those in a little bit. For now, here on Friday AI in Durham,
• 1:26
  Dave Hamilton: New Hampshire, I'm Dave Hamilton.
• 1:29
  Shannon Jean: And I'm out here in Northern California. I'm Shannon Jean. Happy Friday. I yeah.
• 1:34
  Dave Hamilton: Happy Friday. I I have a tip for all of us.
• 1:39
  Dave Hamilton: Tell your staff to use as much AI as they need.
• 1:44
  Dave Hamilton: And by that, I mean, well, yeah, because, you know, let's say you sign everybody
• 1:49
  Dave Hamilton: up for the 20 bucks a month plan or whatever.
• 1:51
  Dave Hamilton: Right. You know, OK, your staff will naturally because, you know,
• 1:56
  Dave Hamilton: you've probably taught them in some ways to be budgeted. conscious and not,
• 2:00
  Dave Hamilton: you know, frivolously spend money or whatever. And...
• 2:05
  Dave Hamilton: Your staff may take that lesson and think, okay, when I hit usage limits,
• 2:12
  Dave Hamilton: I'm just hitting my limit, and therefore I'm done.
• 2:15
  Dave Hamilton: Whereas if you or I were in the middle of a project, Shannon,
• 2:19
  Dave Hamilton: we would just pony up and buy more credits.
• 2:21
  Shannon Jean: Forget it. Right. Yes, yes, we would.
• 2:23
  Dave Hamilton: And your staff may not think that way. And so I highly recommend you go to your
• 2:30
  Dave Hamilton: staff today and tell them, use as much AI you need.
• 2:35
  Dave Hamilton: And what i would do is uh unless they've never even come close yet to hitting
• 2:40
  Dave Hamilton: usage limit and if they haven't
• 2:42
  Dave Hamilton: that's probably worth a conversation too like why aren't you hitting like what
• 2:47
  Dave Hamilton: what are you doing with it are you doing enough with it
• 2:50
  Dave Hamilton: and maybe they are maybe they're like leveraging in every way they could and
• 2:54
  Dave Hamilton: they just aren't hitting those limits and maybe it's because
• 2:56
  Dave Hamilton: instead of using like opus and fable they're using sonnet all the time you know
• 3:00
  Dave Hamilton: i don't And maybe there's things to learn in that conversation for you or for them or for both.
• 3:05
  Dave Hamilton: But what I would do is tell them, okay, look, you're on the $20 a month plan.
• 3:10
  Dave Hamilton: Go buy $50 worth of credits so that you always can spill over.
• 3:15
  Shannon Jean: Okay.
• 3:15
  Dave Hamilton: And either when you run out or at the end of the month, let's look and see how many you have left.
• 3:23
  Dave Hamilton: And then that usage rate will inform you as to whether or not you should level
• 3:31
  Dave Hamilton: up any given employee's plan from the $100 a month plan, $20 to $100 or whatever, like whatever it is.
• 3:38
  Dave Hamilton: And what I have learned, and my son actually helped me kind of do this math
• 3:44
  Dave Hamilton: because he's been tracking token usage.
• 3:48
  Dave Hamilton: Token usage a la carte token usage is much more expensive than what you get
• 3:56
  Dave Hamilton: with your plan. Like, many times more expensive.
• 4:01
  Dave Hamilton: Which makes sense. You know,
• 4:03
  Shannon Jean: It's like adding data to your cell phone plan.
• 4:06
  Dave Hamilton: Exactly. It's exactly the same kind of thing. It's probably the similar ratios
• 4:10
  Dave Hamilton: too. It's just ridiculously expensive, but it makes sense, right?
• 4:13
  Dave Hamilton: Because they want you to, to level up and stay there, not just by,
• 4:18
  Dave Hamilton: you know, here and there when you need it.
• 4:20
  Dave Hamilton: And that's fine. Like it's their model. I don't, it, I, my approach is that
• 4:24
  Dave Hamilton: it doesn't matter if you can get
• 4:27
  Dave Hamilton: away with buying $50 worth of credits and then only need to re up those.
• 4:33
  Dave Hamilton: Every, you know, four months, that's still cheaper for me, even though those
• 4:39
  Dave Hamilton: overage credits are, you know, costing more per credit, per token,
• 4:43
  Dave Hamilton: like it's still cheaper for me to pay 20 bucks a month and then 50 bucks a quarter,
• 4:48
  Dave Hamilton: you know, and now, you know, that's what your AI usage costs on a quarterly
• 4:53
  Dave Hamilton: basis or, you know, an annual basis or whatever.
• 4:56
  Dave Hamilton: But figure that out and let your staff help you figure that out.
• 5:00
  Dave Hamilton: Don't have them limit their usage just because they're hitting the limits of
• 5:05
  Dave Hamilton: whatever plan they or you decided to start with.
• 5:10
  Shannon Jean: Okay, that makes sense. I have a question, though.
• 5:12
  Dave Hamilton: Yeah.
• 5:13
  Shannon Jean: Are you standardizing on what AI your team is using?
• 5:18
  Shannon Jean: Or are you letting them use whatever they want?
• 5:21
  Dave Hamilton: I i have standardized everyone like everyone has basically standardized on claude
• 5:28
  Dave Hamilton: except for one person who is having great luck with chat gpt and far be it from me to
• 5:35
  Dave Hamilton: tell someone to use a different tool when one tool is working
• 5:39
  Dave Hamilton: fantastically for them yeah sure so that totally makes sense so like like i
• 5:43
  Dave Hamilton: would now i would encourage someone to start with claude probably I mean,
• 5:49
  Dave Hamilton: like, we'll see. Like, you know, this changes all the time.
• 5:51
  Shannon Jean: Your marketing department may be like, hey, we need this.
• 5:53
  Dave Hamilton: Exactly.
• 5:54
  Shannon Jean: All this stuff in ChatGPT is so much better than Claude because of XYZ.
• 5:57
  Shannon Jean: Yeah. Yeah. Yeah, I like that. Yeah, we've tried to...
• 6:03
  Shannon Jean: Uh, you know, point, figure out a, a, a narrower list of, you know,
• 6:10
  Shannon Jean: apps that we all want to use and get to, you know, multiple seats and those kinds of things.
• 6:15
  Shannon Jean: But I'm, I'm the same way. If somebody says, Hey, I really need to use Opus clip or Opus dot pro.
• 6:20
  Shannon Jean: Okay, great. Great. If you can justify it, that's great.
• 6:23
  Dave Hamilton: Let's do it. That's all you need to do is justify it for me.
• 6:25
  Dave Hamilton: Yeah. Yeah. Yeah. For sure. Yep. Yep.
• 6:28
  Shannon Jean: I like it.
• 6:29
  Dave Hamilton: Yeah. I know if I put everybody on team plans, I could probably do better with some of this.
• 6:35
  Dave Hamilton: Maybe I'm not, I've looked at the team plan pricing before, not recently,
• 6:40
  Dave Hamilton: but I looked maybe six months ago and I was like, this doesn't make any sense.
• 6:42
  Dave Hamilton: It's cheaper to just buy a la carte plans.
• 6:44
  Shannon Jean: I think you have to be like, you know, when you have maybe 50 people,
• 6:48
  Shannon Jean: maybe that's very, very different. If you have a team of team of 10 or eight, that's then it's yeah.
• 6:54
  Dave Hamilton: Yeah. Just use, use what you want. Fine. Tell me what tools you need.
• 6:58
  Dave Hamilton: And if assuming we can afford them and justify them, then we will provide them for you happily.
• 7:05
  Dave Hamilton: But the last thing you want to find out as a manager or business owner is that
• 7:10
  Dave Hamilton: someone has been restricting their own use of this tool because of an assumption
• 7:16
  Dave Hamilton: they have made about what you would be willing to spend on it.
• 7:20
  Shannon Jean: Very important.
• 7:21
  Dave Hamilton: And that's true of any tool. Obviously, this isn't just an AI thing. Yeah.
• 7:29
  Dave Hamilton: Nice. Yeah. yeah good stuff um we have well we promised you we would have a
• 7:35
  Dave Hamilton: conversation about watermarking so we're going to do that uh and yep and i can't
• 7:40
  Dave Hamilton: wait makes shannon so happy uh and then
• 7:44
  Dave Hamilton: uh and we maybe have one other thing to do too so we will we will do both of
• 7:48
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• 11:03
  Dave Hamilton: All right. So I I've done some more look into this watermarking thing, Shannon.
• 11:10
  Dave Hamilton: And of course, it was, as we discussed two weeks ago now,
• 11:15
  Dave Hamilton: it was catalyzed by an EU mandate
• 11:21
  Dave Hamilton: Law policy, something that says that any models released and used in the EU
• 11:28
  Dave Hamilton: after August 2nd, 2026 must watermark their content.
• 11:35
  Dave Hamilton: Uh and claude were the first to announce now we're recording this
• 11:40
  Dave Hamilton: This is a risky conversation to have because we're recording this about nine
• 11:44
  Dave Hamilton: days before it's going to come out uh yeah could change and so this was almost certainly changed but
• 11:49
  Dave Hamilton: as of you know actually more 11 days before it's going to come out as of august 17th uh
• 11:54
  Dave Hamilton: no one else has said anything about it but no one none of the other big companies
• 11:58
  Dave Hamilton: have said anything about it and none of the other big companies have released
• 12:01
  Dave Hamilton: new models so that may be why they haven't said anything about it um claude's response was
• 12:08
  Dave Hamilton: we are going to adhere to this in the eu
• 12:12
  Dave Hamilton: by adapting all of our models that are available everywhere
• 12:17
  Dave Hamilton: to do this right to to do this watermarking and i have some cool information about the watermarking
• 12:23
  Dave Hamilton: no one else said anything other companies could choose to do the exact same
• 12:27
  Dave Hamilton: thing as claude i mean that's certain there is anthropic that's certainly the
• 12:30
  Dave Hamilton: easiest path right is just having
• 12:32
  Dave Hamilton: a model that everybody uses everywhere which is how it's always been
• 12:36
  Dave Hamilton: uh or they could have e they could develop and cook up eu specific models that
• 12:43
  Dave Hamilton: you know are delivered to you if you're using
• 12:47
  Dave Hamilton: it in the eu we don't know right yeah
• 12:50
  Dave Hamilton: that's it um
• 12:55
  Dave Hamilton: So that's what we know about that, right? That's it. But every company will have to do this.
• 13:01
  Shannon Jean: If they want to be in the EU with those models.
• 13:03
  Dave Hamilton: If they want to be in the EU, correct.
• 13:04
  Shannon Jean: And it will be text. Yeah, it will be in every piece of text that is created.
• 13:11
  Shannon Jean: Every image, of course, easier, but every text, everything.
• 13:14
  Shannon Jean: And that information will stay there, whether you pull it out,
• 13:19
  Shannon Jean: all this kind of stuff. And I know you're going to get into some... My...
• 13:24
  Shannon Jean: The 10,000 level is here we have companies that have scraped all of our data,
• 13:30
  Shannon Jean: have pulled all the information out from all over the world.
• 13:34
  Shannon Jean: That's how they built the LLMs. Of course.
• 13:36
  Dave Hamilton: You and I have contributed more to this than the average person.
• 13:40
  Shannon Jean: Absolutely. 12 years of talking and transcripts and podcasts online have been scraped and sucked out.
• 13:46
  Dave Hamilton: Plus everything I published at MacObserver and MacGeekGab and GigGab.
• 13:50
  Dave Hamilton: Everything. I think I'm near the top of the list of contributors.
• 13:54
  Shannon Jean: You must be. You're probably number six. And so,
• 13:59
  Shannon Jean: the arrogance, the hubris, the hypocrisy.
• 14:03
  Dave Hamilton: No, see, you've got to stop. This is where it's not the companies.
• 14:06
  Dave Hamilton: Let me finish. It's the EU.
• 14:08
  Shannon Jean: I was going to say this EU rule, but I believe, especially Anthropic,
• 14:14
  Shannon Jean: they're very into regulatory capture.
• 14:17
  Shannon Jean: They want to be, you know, regulate me into this.
• 14:24
  Dave Hamilton: They love it. I think all of the AI companies love it because the more you can
• 14:29
  Dave Hamilton: do to keep people from— The authors out. Correct. Yep. Others out. It's gatekeeping.
• 14:34
  Shannon Jean: But for them to now tell us everything we scrape from you, if you take.
• 14:39
  Dave Hamilton: It out in some other— But they're not telling us this. This is why I'm going
• 14:41
  Dave Hamilton: to interrupt you. It's the EU forcing them to.
• 14:45
  Shannon Jean: But I would bet dollars to donuts that Anthropic in the EU has helped get that
• 14:52
  Shannon Jean: passed because it helps them.
• 14:54
  Shannon Jean: Because the more levels of regulation and.
• 14:58
  Dave Hamilton: Control they can get.
• 15:00
  Dave Hamilton: You use conspiracy theory. Well, yeah, yeah, yeah. You used a term last week about Anthropic.
• 15:06
  Dave Hamilton: That's a it's and I'm not going to blame you for this. It is a term that is so terribly misused.
• 15:11
  Dave Hamilton: You said they were virtue signal signalers.
• 15:14
  Dave Hamilton: And it like I think that term doesn't mean what you think it means. Right. It is.
• 15:20
  Shannon Jean: And I've seen that movie. OK.
• 15:21
  Dave Hamilton: Yeah. I think what Anthropic does is, Anthropic wants to be seen as the company
• 15:32
  Dave Hamilton: that is doing it better right like and and every but as we talked about that
• 15:39
  Dave Hamilton: was true of open ai too right open ai yeah literally these
• 15:43
  Shannon Jean: Companies and and we kind of have a duop.
• 15:44
  Dave Hamilton: Duopoly we have a try we have a try try yeah okay don't mustn't forget about google you know
• 15:50
  Shannon Jean: I get it yeah that's.
• 15:52
  Dave Hamilton: Right and open ai exists because google was couldn't be trusted with this technology
• 15:59
  Dave Hamilton: and then And, of course, Anthropic exists because OpenAI couldn't be trusted with this technology.
• 16:06
  Dave Hamilton: And now Google's employees like number 13 and 50 or something have left to start
• 16:16
  Dave Hamilton: a new AI company because no one else can be trusted with it.
• 16:19
  Dave Hamilton: And guess who's investing in the company that they are starting?
• 16:24
  Dave Hamilton: Alphabet, of course, is investing in it. Of course. Yeah. their employees' value is known to them.
• 16:30
  Shannon Jean: They have all the money.
• 16:30
  Dave Hamilton: Well, but they also know that these are smart employees. We should invest in them. Yes.
• 16:34
  Shannon Jean: Yeah. I don't want my biggest, I will just say this, and I don't want to get
• 16:38
  Shannon Jean: too far in the weeds in this because I know you have some good use.
• 16:41
  Shannon Jean: Yeah. My biggest concern, and the reason I talk about this, is I don't want
• 16:44
  Shannon Jean: some sort of high-level tech government intervention that is in charge of information.
• 16:54
  Shannon Jean: That's my biggest concern here. I don't want.
• 16:57
  Dave Hamilton: But I think you're too quick to blame anthropic oh yeah yeah because I because
• 17:01
  Dave Hamilton: if Google maybe who has all the money was against this
• 17:06
  Dave Hamilton: They would also they would not have let anthropic run to the EU and and do this.
• 17:13
  Dave Hamilton: Google would have gone and stopped it. They did not.
• 17:16
  Shannon Jean: Yeah, maybe.
• 17:16
  Dave Hamilton: Open AI would have gone and stopped. Open AI and Google would have teamed up
• 17:20
  Dave Hamilton: and stopped this if they could.
• 17:23
  Dave Hamilton: And they did if they could. Yeah. And so I don't think that this is like the
• 17:27
  Dave Hamilton: anthropic like Occam's razor says that this is not anthropic teaming up.
• 17:32
  Shannon Jean: They certainly want regulatory capture in the United States.
• 17:36
  Shannon Jean: Yeah, they all do. And I think they're trying to protect their turf.
• 17:39
  Shannon Jean: Of course. And if I was running those businesses, I'd probably do the same thing. You know, but I get it.
• 17:45
  Dave Hamilton: So I think we have to expect to see. There is no solution. But I have some answers.
• 17:51
  Dave Hamilton: Perfect. I think we have to expect to see this from other models was really
• 17:54
  Dave Hamilton: kind of the point of that six-minute diatribe. Yes.
• 17:58
  Dave Hamilton: The way that they're doing it is
• 18:02
  Dave Hamilton: they're not putting like special hidden characters in or anything like that
• 18:07
  Dave Hamilton: as i understand it the way they're doing it
• 18:10
  Dave Hamilton: is when a phrase is given a set of input um when a phrase is being generated
• 18:20
  Dave Hamilton: uh you might say uh it but you know maybe it's describing this episode and it
• 18:26
  Dave Hamilton: could say, you know, Shannon,
• 18:28
  Dave Hamilton: uh, got, uh, when, when talking about this, Shannon got, and now it has to pick
• 18:33
  Dave Hamilton: the next word, right? Um, and,
• 18:36
  Dave Hamilton: It could say animated. It could say enthusiastic.
• 18:41
  Dave Hamilton: It could say loud, right? Whatever. Like there's many things that would be correct as that thing.
• 18:49
  Dave Hamilton: And it's the word choice in certain places, in certain types of phrases that
• 18:56
  Dave Hamilton: will be the text-based watermark.
• 19:00
  Dave Hamilton: That's how this is being done. But the other thing is it's not deterministic.
• 19:05
  Dave Hamilton: Deterministic is a term that we nerds nerdy programmers use um
• 19:10
  Dave Hamilton: What it means is if you give something one set of input
• 19:15
  Dave Hamilton: and it's a quote-unquote randomizer will the output be the same
• 19:20
  Dave Hamilton: that's deterministic and that's not random i know but like when you're creating
• 19:23
  Dave Hamilton: a hash of things a hash is deterministic you put in the same input you get this
• 19:27
  Dave Hamilton: thing out and you can know okay the same input was put in and that's how passwords
• 19:31
  Dave Hamilton: are stored can't go backwards from a hash right So
• 19:34
  Dave Hamilton: If I get the hash of your password, I don't know what to do with it.
• 19:37
  Dave Hamilton: I can't do anything with it.
• 19:38
  Dave Hamilton: But if somebody else types the same thing at me and it matches that hash through
• 19:42
  Dave Hamilton: the same formula, now I know they also typed your password, which is why you
• 19:46
  Dave Hamilton: can hack a password with brute force because it's deterministic.
• 19:52
  Dave Hamilton: This is not deterministic. So it might come up with a different thing.
• 19:57
  Dave Hamilton: But in the grand scheme of things it's going to come up with the same types of things and that's how
• 20:03
  Dave Hamilton: it is go that's how it is watermarking things got it so if you change enough
• 20:09
  Dave Hamilton: of the words if you took something from say claude today
• 20:14
  Dave Hamilton: yes and ran it and said okay you know you gave claude a transcript of your meeting
• 20:18
  Dave Hamilton: you know to take what we're talking about last week and said summarize this
• 20:21
  Dave Hamilton: for me it would do its watermarking things with that you know then if you took
• 20:26
  Dave Hamilton: that transcript and said,
• 20:27
  Dave Hamilton: rewrite this, you know, and put it into,
• 20:30
  Dave Hamilton: you know, Apple's LLM or JGBT or whatever, some LLM that hasn't yet.
• 20:38
  Dave Hamilton: Begun watermarking and it would rewrite it for you and not have the watermarks
• 20:44
  Dave Hamilton: But it may or may not be the same like you might like what claude wrote better
• 20:48
  Dave Hamilton: like it might be better at this than than whatever you're choosing to use so
• 20:52
  Dave Hamilton: that's that's like that's how it's working i did find on
• 20:58
  Dave Hamilton: uh on github there is a watermarks remover script and i'll put a link in the show notes Yep.
• 21:05
  Dave Hamilton: Strip multi-vendor AI provenance marks, Unicode text hygiene,
• 21:09
  Dave Hamilton: statistical rewrite hooks, and metadata from HTML documents,
• 21:15
  Dave Hamilton: PNG, all of those things.
• 21:16
  Dave Hamilton: It's called watermarks remover, and it's a little agent skill and Python service
• 21:21
  Dave Hamilton: to strip all of these things out.
• 21:24
  Dave Hamilton: But it says it might make the quality worse. Of course it will.
• 21:32
  Dave Hamilton: It's doing it by changing it. That's the only way.
• 21:35
  Shannon Jean: I'm going to withhold judgment until we see what the other companies do.
• 21:40
  Dave Hamilton: That's what we need to find out is who's going to implement this best.
• 21:44
  Shannon Jean: Maybe there's a more graceful way to do it or something like that.
• 21:50
  Shannon Jean: And I'm sure they're learning from the way that Anthropic ruled it out.
• 21:56
  Shannon Jean: Everybody's like, wait, what?
• 21:58
  Dave Hamilton: Yeah, Anthropic took it on the chin for this, for sure. Yeah, they did.
• 22:02
  Shannon Jean: And so, but I mean, I do give them props for not worrying about being the first
• 22:07
  Shannon Jean: and knowing that, hey, we may look bad or whatever it is. Yeah,
• 22:10
  Shannon Jean: it's an interesting topic. I'm sure we will revisit.
• 22:12
  Dave Hamilton: What you said two weeks ago is that this kind of thing is on brand for Anthropic to embrace.
• 22:21
  Dave Hamilton: Correct. Right? And so because it's on brand for them, I think they probably earned more money.
• 22:27
  Dave Hamilton: Then they then it cost them probably in in coming out and saying this is because
• 22:34
  Dave Hamilton: they've been attracting customers for a long time by saying we're we're the
• 22:38
  Dave Hamilton: ones that are doing it right or.
• 22:40
  Shannon Jean: Yeah, we're the safe words.
• 22:41
  Dave Hamilton: Yeah. Through the through the proper interpretation is we're the ones that are
• 22:45
  Dave Hamilton: trying to be transparent about what we're doing by actually not being transparent
• 22:50
  Dave Hamilton: at all about what we're doing. Right. Yes.
• 22:52
  Shannon Jean: Building Skynet. Yes.
• 22:53
  Dave Hamilton: Yeah, exactly. But but like it is on brand for them.
• 22:57
  Dave Hamilton: This is the talk that they talk even though the walk is slightly different um
• 23:02
  Dave Hamilton: yes you know but that's that's how they work so i like i think it makes sense
• 23:06
  Dave Hamilton: for them to take credit for this when no one else wants to right
• 23:12
  Shannon Jean: You know makes sense yeah so i'm interesting how it all shakes out same i think
• 23:16
  Shannon Jean: there's going to be a lot of those kind of tools that are quote watermark remover
• 23:20
  Shannon Jean: not that i'm not even a cut and paste ai person i mean same you know this,
• 23:25
  Shannon Jean: i that's just not my my vibe but uh i do have it summarize a lot of stuff like
• 23:30
  Shannon Jean: you know conversations slack group work or during a week period all that kind
• 23:34
  Shannon Jean: of stuff and you know i just uh it's just the way it all went down it rubs me
• 23:38
  Shannon Jean: a little wrong way but you know i've been known to let that happen,
• 23:40
  Shannon Jean: but it's great great discussion to have we'll see how it all works out what's
• 23:44
  Shannon Jean: the big takeaway this week.
• 23:45
  Dave Hamilton: I think the big tape takeaway is i mean i i said it with regards to ai you know
• 23:50
  Dave Hamilton: teach your staff to use as much AI as they need.
• 23:53
  Dave Hamilton: But perhaps the big takeaway is teach your staff to use the tools that they
• 23:59
  Dave Hamilton: need and discuss the cost with you.
• 24:03
  Dave Hamilton: And maybe a better way to summarize that is teach your staff not to assume that
• 24:09
  Dave Hamilton: any given tool is too expensive.
• 24:12
  Shannon Jean: Yeah, I love it. That's great. I love it. So if you want to,
• 24:15
  Shannon Jean: we're going to dig deeper into this in our business blueprints if you want to
• 24:19
  Shannon Jean: download that it'll be up after this episode at businessbrain.show.
• 24:23
  Dave Hamilton: Slash blueprint thanks for hanging out folks
• 24:27
  Dave Hamilton: Business plane. Oh, man. What? You know what? Just go to the link.
• 24:30
  Dave Hamilton: He said it's way easier than me trying to say it again.
• 24:33
  Dave Hamilton: Have a great weekend, folks. Keep living that charmed life. We'll see you next week.
• 24:37
  Shannon Jean: See ya.