Psychology, Data, and PPC: How to Build a Marketing Career You Actually Love
In this episode of Behind the Future, we sit down with Holly, the Head of Growth at a global agency, to discuss how she built a successful marketing career after originally feeling like school didn't suit her. If you are a student in Year 12 or 13 and aren't sure if university is the right path, or if you feel pressured by parents to choose a specific degree, Holly’s journey offers the perfect perspective on finding your own lane.
We dive deep into the world of performance marketing and PPC (Pay-Per-Click). Holly explains how she transitioned from studying Event Management to falling in love…
The skinny
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